I started my tutoring business back in 2009. I was very fortunate because my sister was learning how to build websites at the time and she built a website for The Tutoring Solution. 6 months of blog writing opened up my world. What many people don’t understand about social media is that it’s not just a sales and marketing tool, it’s also a learning tool and a communications tool which can make or break a business. Learn how you can use blog writing to learn.
Erin Klein started her blog Kleinspiration with the intention of keeping her students and parents updated about her classroom. As she began to blog she started learning more and more about her profession because she was looking to create content for her blog. As her blog grew, she had a better understanding of the needs of her students and started to develop a reputation as a forward-thinking educator. Her blog eventually led to her being recognized by her school, then her district and has now been educating others on multiple subjects as it pertains to education. Erin was able to use her passion for blog writing and education to build a strong personal brand for herself.
Several years ago, I implemented the The Tutoring Solution’s Blog-Based Learning Program, designed to educate students by creating daily content for their own blog. While the blog-based learning program wasn’t successful, I still think the implementation of such an approach could have a great impact on those students who are passionate about a subject or a topic. The one student we had who enrolled in the program was thinking about becoming a veterinarian. Through her blog she was able to learn and discover what it took to become a veterinarian and learned some fascinating things as a result.
My recommendation to anyone looking to start a business would be to write a blog or create content (video, podcast) that will give them an opportunity to educate themselves on the topic and share what they’ve learned with others. By working to become an expert in the field and sharing new things you’re learning you can help create buzz for your business and establish and develop meaningful relationships which will help you along your career path.
The blog I started back in 2009 set the foundation for everything I have done since I started my business. My ideas have grown and I have been recognized as a thought leader in the industry. In education I began to be contacted to give presentations on motivation and helping to motivate students who were unmotivated. And I continue to learn through my blog writing through my various websites. For anyone who is looking to change careers or who is looking to do something they love writing a blog is an excellent place to start. If you’re not doing what you love, start creating content that will help you to develop an appreciation and an understanding of your field and learn along the way.
Learn more about how you can use blog writing to learn by listening to Episode 6 of the Defining Success Podcast titled, Blog Writing to Learn with Erin Klein from Kleinspiration.