Monthly Archives: February 2015

Episode 117: How to Use Help a Reporter Out (HARO) | Michael Kawula

Michael Kawula is going to teach you how to use Help a Reporter Out, also known as HARO.  We’re going to walk you through how to set up an account, how to receive HARO emails, how to effectively respond to queries from reporters, and how to get your articles published on sites like Entrepreneur Magazine, Forbes, Fox, the Huffington Post, and much, much more.

Michael Kawula has bought and sold several different businesses. The last two companies Michael has started have both grown to Million Dollar plus businesses both in under three years each. Inc. Magazine ranked the latest company the 144th fastest growing company in 2012.

Michael has been interviewed by Anthony Robbins, featured on CNN and written up and aired on 100’s of podcast, radio stations, and national publications.

Most recently Michael has written a number 1 Amazon bestselling Social Media book “Connect”, and it’s ranked 1 of the top 15 books to read for 2015.

Michael works from Tampa with the Florida team and spends his free time with his three children and wife at the beach and his dog Buster always by his feet.

Help a Reporter Out (HARO) is a free tool.  To use HARO visit HelpAReporterOut.com and sign up.  When you sign up you’ll receive emails three times a day:  morning, afternoon and night.

Here’s an article written by Michael Kawula on How To Use Help a Reporter Out.

Michael Kawula on How to Use Help a Reporter Out

Michael Kawula

Reporters can ask for sources on a particular topic through HARO and you can be used as a source for those articles.  They will include a headline for the article their looking for information on and you can respond to the topics that you feel you can add some value through.

You just make great networks by using this online tool, HARO.

Here are some quick tips on how to use Help a Reporter Out:

  • Be Fast
  • Be Brief and Precise
  • Be Clever
  • Don’t Use Links
  • Use a Creative Headline
  • Go to Twitter to Connect with Authors
  • Respond to the Question Asked
  • Use Facebook
  • Use LinkedIn
  • Use Google Alerts
  • Spell Correctly
  • Don’t Be Promotional
  • Don’t Include Links
  • Don’t Be Afraid to Follow Up

*To be a reporter you must have an Alexa score under 1,000,000.

Would you be able to Help a Reporter Out with one of these?

How to Use Help a Reporter Out

Help a Reporter Out

Success Quotes:

  • Speed is the most important thing when it comes to HARO.
  • Your net worth is your network

Shout-Outs:

  • Christina Romans
  • Greg Hickman
  • Carol Roth
Michael Kawula on How to Help a Reporter Out HARO

Michael Kawula

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Episode 116: The NEW Defining Success Podcast

After my 100th interview on the Defining Success Podcast, I’ve decided to change the format of the show.  Instead of focusing on the individual and how they’ve managed to become successful, I’ll be focusing on a particular skill, trait or ability that has helped that person to become successful.

I’m making the change to the podcast, because, to me, it feels like a logical next step to extend the podcast and make it more meaningful to our listeners.  It has been amazing getting to know so many amazing individuals and being able to talk with them about their success.

Now, I think it’s a great time to shift from learning about an individuals rise to success to learning something you can use to help make you successful.  The NEW Defining Success Podcast will teach you a new skill, trait and/or ability to help you become more successful in the things that you do.

My first interview for the NEW Defining Success Podcast is with Michael Kawula in Episode 117 who is going to teach you how to use Help a Reporter Out, also known as HARO, to be used as a source for articles in institutions like Fox, the Huffington Post, and CNN.

In my entrepreneurial journey, I’ve decided that moving in this direction is great for two reasons:

  1. I will be able to learn a new skill, trait, or ability which I can apply to make myself better
  2. You will learn how to implement something every time you listen to the episode of the Defining Success Podcast

Mostly, I want to create a podcast designed for YOU, because, I think YOU are like me.

If you love learning, if you like making yourself better, and if you like taking action on the things that you learn then the NEW Defining Success Podcast will be great for you . . . And if it’s not, I hope you’ll let me know so I can change it.

Thank you for sticking with me for the first 115 episodes and 100 interviews.  I hope you’ll be around for the next 100.

Click Here to Become a Defining Success Podcast Insider

 

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Episode 115: Hit the Ball as Hard as You Can | Larry Welborn

One of the first guests I had on my podcast was David Kramer, the oldest son of Jack Kramer, one of the world’s most famous tennis players of all time.

One of the questions I was most excited to ask David was what advice did his father give him and he didn’t have a very clear answer.  I remember talking with my Dad after the interview telling him that I was a little bit disappointed about not getting a little nugget or a pearl of wisdom from the late Jack Kramer.

My Dad told me it wasn’t as easy as I thought it should be and then he asked me what I would say if somebody asked me, and I wasn’t sure what I would say.

In anticipation of this interview I was eager to see what my dad would when I asked him what piece of advice he would give to his children and here’s what he said:

“Hit the ball as hard as you can.”

Larry Welborn recently retired after a 43-year career as the legal affairs reporter for the Orange County Register, in which he covered many high-profile cases but showed a high level of enthusiasm and dedication in every story he covered.

Hit the Ball as Hard as You Can Larry Welborn Zeb Welborn

Larry & Zeb Welborn

Since 1981, Welborn has also been the chairman and president of CSPA, which is preparing for its 64th-annual high school journalism workshop on the campus of Cal Poly, San Luis Obispo.

Larry Welborn knew hew wanted to become a journalist at an early age.  At the time, Larry liked two things, he liked baseball and he liked to read.  A book he read as a child, The Freshman Backstop, encouraged him to combine his two loves and become a journalist who wrote about baseball.

In High School he enrolled in journalism classes and he began to write.  A mentor of his, Ralph Alexander took him under his wing and encouraged Larry to pursue his career in journalism and helped him along the way.

Some of Larry’s most famous trial cases were:

  • the Manson Murder Trial
  • the Rodney James Alcala Serial Murder Trials
  • the Nick Adenhart DUI Trial
  • the 2 Fullerton Police Officer’s Beating of a Young Man
Larry, Annie, and Zeb Welborn Hit the Ball as Hard as You Can

Larry, Annie, and Zeb Welborn

Success Quotes:

  • The last line of the story is the one that readers remember.
  • Hit the ball as hard as you can.
  • Success is having a family who loves you, friends who care about you, colleagues who respect you, acquaintances who know you and the knowledge you lived your life caring about other people.  That you loved well, were loved, took care of your family, gave back to society and had fun.
  • Success on a daily basis is being prepared to do the best you can and doing it the right way with consideration to others.

Awards:

Larry Welborn has received numerous awards during his career, but two of the most memorable awards for him was the Sky Dunlap Award by the Orange County Press Club, and recently the California Attorney’s for Criminal Justice honored him with the Journalism Integrity Award.

Thank you for everything Dad.

The Welborn Family - Hit the Ball as Hard as You Can

Welborn Family

 

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