Creating an online community is no easy task. The key ingredient toward building an online community of people who take action is consistency, persistence and greatness.
I came into contact with Bunker’s Paradise while working for Los Serranos Country Club in Chino Hills, CA. Bunker’s Paradise is an online golfing community where they talk about anything and everything golf. Mostly they focus on reviewing golf clubs and golf equipment, but they’ve created a great golfing community here in Southern California. The key to creating a vibrant golfing community online is creating good, quality content according to Ken Lee, the Editor-in-Chief at Bunker’s Paradise. Ken is a full-time police officer, yet in his free time he’s been able to build this online community of golfers. If you’re a small business, work to build a community like Ken Lee’s Bunker’s Paradise.
Greenskeeper.org is another great golfing community in Southern California. Greenskeeper.org started as a website to notify golfers when golf courses were performing aeration. The community has expanded substantially since it began more than 10 years ago and is working to make the golfing experience more enjoyable for golfers. The owner, John Hakim said that whenever he invested in his community he’s seen rewards come from it and he works hard to be of service to his GK’ers. By creating a vibrant golfing community which now regularly rates and reviews golf courses he’s been able to create a community of 60,000 golfers here in Southern California. He routinely holds golf outings and gets his golfers involved. In fact, we’ll be having a golf outing this week on March 14 at Los Serranos Country Club in Chino Hills, CA. All are welcome! Contact Zeb Welborn at Zeb@WelbornSocialMedia.com
Scrapbook Expo is another great company that has been able to build an online community which have helped them increase sales for their business. They started by developing an extremely active Facebook presence, now with more than 120,000 Facebook followers. These followers are very active online and contribute regularly to the Scrapbook Expo Facebook page and in turn, build massive word of mouth exposure for the events Scrapbook Expo holds all over the country. Look to Scrapbook Expo if you’d like to build a strong online community. Creating an online community is no easy task. Many who set out to achieve that goal quickly realize the amount of work it takes to establish and develop an online presence and quit. To develop a strong online community it takes consistency and persistence. Develop a loyal customer base and have those loyal customers promote and build your brand online and you’ll be well on your way to developing a strong social media presence.