Monthly Archives: July 2013

Episode 36: Help Young Adults Build a Financial Foundation | Larry M. Jacobson Author of Growing Success

Larry M. Jacobson, author of Growing Success, helps young adults build a financial foundation.  He is an author, educator, motivator and public speaker.  He’s helping young adults figure out life and establish a financial future for themselves.  Developing financial awareness is a critical skill in today’s society, and is a subject that is rarely discussed in school.  Larry and I both feel that we need to educate young people on how to manage their money and how to do it effectively to help young people prepare for their futures.

Helping Young Adults Build a Financial Foundation.  Larry M. Jacobson on the Defining Success Podcast

Larry M. Jacobson

Larry M. Jacobson helps young and emerging adults follow their goals to make decisions that positively impact their overall financial and personal success. He’s a professional speaker, a contributing author for the international best-selling Ready, Aim, Captivate and recently wrote his first book, Growing Success:  A Young Adult’s Guide to Achieving Personal and Financial Success.

For 22 years Larry M. Jacobson was a music executive for one of the largest record companies since he graduated from Indiana University with a Masters in music.  A year ago Larry left the music industry and is now devoting his life to educating young people and helping young adults build a financial foundation.

In 1993, Larry was in his apartment and decided to write an email to the then president Bill Clinton with the four things he wished he was taught during his time in school that he thought should be a part of everyone’s education.  These four items were sex education, personal finance, personal development and time management.

With all of these ideas, Larry began writing a book in order to help young adults make better decisions because they will have the tools and resources to do so.

Larry is very passionate about personal finance.  Experts say there are societal problems with finances, but not many are doing anything about it.  Larry is trying to get students to understand their relationship with money.  Money is like a gas pedal where you want to stay within your speed limit.

Larry M. Jacobson on the Defining Success Podcast with Zeb Welborn

Larry M. Jacobson

He is teaching young adults that money should not be used to show off, but it should be used to get the things you really want.

Schools should be teaching skills that students will be using in their real lives.  Critical life skills like how to balance a checkbook, typing and entrepreneurship are not being taught in today’s schools and our students are left unprepared when they get into the real world.

You could sit one hundred people down in a room to define what success is and you will get one hundred different answers.  It could be making a lot of money, having a great job, being in a relationship, or being the president of the United States.

The one common denominator that will not let people become successful is fear.  Most people don’t reach their goals because they don’t possess the tools and resources from an early age or they can’t get out of their own comfort zone.  They are afraid to be honest with themselves that they have a problem.

When kids are young, they always ask the same question over and over again . . . Why?  When kids get older, they end up asking how.  How can they get that job, how can they get those skills.

The biggest mistake young people go through is denying their strengths.  Most people go to their negatives.  To be successful people think you have to be the next Meryl Streep or Brad Pitt, because they envision that as successful.  But if you love acting then you don’t have to be the most famous actor or actress.  If you love what you do an you’re able to do it, you’re a success.

When Larry was younger, he told his friends, “I want to be a millionaire by the time I’m 30.” As he approached 30 years old he wasn’t on his way to becoming a millionaire and what he realized was that he needed to have a goal or a plan to achieve his goals.  He needed action steps.

When Larry left his job a year ago he wanted to see if he could change his life 180 degrees in 365 days, which he called Operation 365.  The main question that he asked of himself was, “How is that life working for you?”  It was the moment where he realized what was working and what wasn’t.  He wasn’t very happy and he decided he was going to move to Bloomington, Indiana and he started reaching out to people.  You need to do things by reaching out and asking for help.  Larry started reaching out to a lot of people who could get him where he wanted and where he wanted to go.

Larry was able to go back and do some of the things he loved doing the most.  He married the love of his life in May.  He would create action steps, and then would measure his goals to see if he was being successful.  Most people would stay in their comfort zone than do something scary and change.  It’s important to reach out to people you know and trust.

Nobody initially loves going to the gym and once you see the results it becomes easier to do it.

About his book, Larry wanted to figure out how he could become more successful at his job in the music industry.  He knew he needed to get in better shape, he needed to develop stronger relationships and he needed to learn more about how to manage his finances and in 2010, he attended an online training academy.  For the last 10 years, Larry’s been doing a lot of reading and got his PHD in organizational leadership.  He wanted a book that he could write that people wanted at his age.  At the end of each chapter, there are assignments that will help students manage their lives.

A lot of people do things that are not in line with their goals.  He wants to get kids to start thinking about their finances and he knows many young people are not prepared.

Writing a book forced Larry to look at himself and realize that there were decisions to make in his own life and he realized that there were many things that he was doing wrong.

Larry M. Jacobson Helping Young Adults Build a Financial Foundation

Larry M. Jacobson

Engaging Discussion Questions:

  • Why are so many people in economic and financial turmoil?
  • How is that life working out for you?
  • What do you think is important for young people to know about money?

Links to Great Stuff:

  • Larry M. Jacobson – “As a dynamic speaker who understands what it takes to reach this particular audience, Larry generously shares several of his personal life lessons and principles that he has painstakingly learned through his own personal successes and failures in his career, relationships and in business to inspire today’s young adults to achieve the success they desire and enable them to pursue all of their life goals and dreams from an early age and beyond.”
  • Build a Great Financial Foundation for Your Child – One of the first blog articles I ever wrote for The Tutoring Solution.
  • Educate Your Children About Money – One of the first blog articles I ever wrote.

Success Quotes:

  • “Success is getting to do what you love every single day, being supported by friends and people who love you.”
  • “I wish I had had the ability and maturity enough to start planning.”
  • “The reason why people don’t succeed is because they try to take short cuts.”
  • “Do something every day that will get you closer to your goal.”
  • “The people that are successful are not smarter than most, they have taken the initiative to do what they love.”
  • “The people that tend to be successful have a plan and then implement action steps immediately.”
  • “Education appreciates and things depreciate.”
  • “Every time you open up a newspaper, they are always slamming these young people.”
  • “Money is like a gas pedal . . . where you want to stay within the speed limit and live within your means.”
  • “By having more money and saving, it has an opportunity to get them where they want faster.”

Special Requests:

Follow us on Facebook – https://www.facebook.com/WelbornSocialMedia and follow us on Twitter – https://twitter.com/dsuccesspodcast.

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Former Guests David Kramer and Jay Miller at Los Serranos Country Club

It’s rare that two guests from the Defining Success Podcast and I are able to get together, but last week, David Kramer and Jay Miller met me at Los Serranos Country Club in Chino Hills, CA.

David Kramer, Zeb Welborn and Jay Miller at Los Serranos Country Club in Chino Hills, CA

David Kramer, Zeb Welborn and Jay Miller

Jay Miller is the Director of Business Development at Golf Card International and he met me early in the morning at Los Serranos Country Club so we could get in a round of golf. 

Jay and I were the first ones out in the morning and sped around the golf course playing a round of 18 holes in a little over three hours.  The round seemed to fly be even quicker as I got to hear some amazing golf stories from Jay about his experience working and playing with some of the top golfers in the world.  Jay is absolutely one of the most interesting people I’ve ever had the opportunity to play a round of golf with.

Jay bogeyed the last hole to shoot a one over par and I played one of the best rounds I’ve played in a long time, shooting a three over par 75, at least that’s what Jay told me.  I was so invested in hearing Jay’s stories that I really had no idea what I shot.  But, I knew I was playing well.

David Kramer and Jay Miller met me after our round for lunch.  David Kramer is the Senior Vice President at Los Serranos Country Club and was one of our very first guests on the Defining Success Podcast.  He’s very passionate about golf and helping others and when he and Jay got together, it was great to see them share such memorable stories about golf and life.

David Kramer and Jay Miller have known each other for a long time as lovers of golf and have worked with each other on numerous golf-related activities in the California Golf Course Owners Association, of which, Los Serranos Country Club was named the 2012 Golf Course of the Year.

Because he enjoyed being on the podcast so much, Jay Miller recently gave me free golf cards from Golf Card International to give out to listeners of the Defining Success Podcast.  If you would like a free 3-Month Membership to Golf Card International, please visit the 19th Hole Media Website found here – http://19thholemedia.com/special-offer-free-membership-to-golf-card-international-sign-up-for-the-19th-hole/

These are definitely two of my favorite people and it was a blast getting together with both of them.  I hope we can all get together a bit more often.  Thanks David and Jay for taking me under your wing and helping me navigate the world.  I owe you both so much already.  Thanks for everything!

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Episode 35: Making Your Customers A Part of Your Business | Johnny Hakim from Greenskeeper.org

Johnny Hakim from Greenskeeper.org shares his insights on how to make a customer feel like they are a part of your business and how he uses that to keep customers for longer and become active promoters of his business.  Learn how to create raving fans by making your customers become a part of your business and learn how to manage your online reputation in Episode 35 of the Defining Success Podcast.

Johnny Hakim | How to Make Your Customers Become a Part of Your Business | Greenskeeper.org

Johnny Hakim

Johnny Hakim (JohnnyGK) is the owner of Greenskeeper.org.  Greenskeeper.org is a free online community and golf social network providing golf course review, aeration alerts, overseeding schedules, photos, specials, tee times, score tracking, outings, product reviews and more.

Greenskeeper.org started back in 2000 and Johnny was doing record promotion and he was always golfing on Wednesdays.  There was too many times where he encountered golf courses that were doing aeration that he decided to see if there was any place online that was giving golfers aeration alerts.  He couldn’t find anything.  While he was doing this record production he decided to make his own website and wanted to do more with it.  He interviewed some programmers and found what he was looking for.  He’s been inspired ever since.

His website started working in Ventura County, Los Angeles County, Orange County, and once he put those up other places were asking for it including San Diego County, Riverside County and San Bernardino County.  A lot of people highlighted their appreciation of the program and loved what Johnny has been able to do at Greenskeeper.org.

Johnny has set up his website and it has pretty much spread organically since its inception.  People come up to him all the time and tell him how wonderful the site is and how much they love what he is doing with Greenskeeper.org.

When Johnny started his website, he just wanted to let people know about the aeration schedules at golf courses.  But, he knew that the website was a work in progress.  The users have helped determine the direction of the website and all the things you see on the Greenskeeper.org website comes from the users themselves and suggestions from golf course owners.

Right now, the website revolves around the “GKer” the people who are giving back and helping others understand the condition of local golf courses.  Johnny’s website gives people an opportunity to share their experiences at golf courses, for the benefit of those who are involved in the game.  Most people come to Greenskeeper.org to read the golf reviews.  People use Greenskeeper.org for aeration alerts, they use a score tracker, they are now using the community forums where people can discuss and share their thoughts about golf and local golf courses.

One of the biggest challenges Johnny had faced in building his business was actually making money. When he started the site, he was hoping that golf courses would be eager to advertise on his platform where he was reaching enormous amounts of golfers.  The problem was that the golfing industry was way behind the times when it came to their online presence.

The biggest problem Johnny sees in the golf industry is that they are not adapting to the changing world.  They are still marketing traditionally and are not investing in the online world and are losing to competitors who are taking advantage of the opportunities available online.  In order to succeed golf courses need to control their online presence and promote themselves online.

The people who are going to succeed are the ones who are looking into the future and not the ones who are holding on to the past.  This is probably the biggest reason why golf courses are failing today.

On the Greenskeeper.org website golfers can leave reviews on golf courses all over the United States and one of the things Johnny has had a hard time doing is convincing golf courses to reach out to the people that are playing their course and say thank you.  By being proactive on the Internet and thanking those people who have played the course, you are creating an opportunity for massive word of mouth promotion.

By responding to criticism or thanking people for using your business.  You are now able to show that you are being authentic and that you genuinely care about your customers.  Before the Internet, each customer was valuable, but now, other customers can see how you treat your customers in a public forum and they can connect with that.

The large majority of people who visit Greenskeeper.org are not the people who are leaving the reviews.  They are what Johnny calls, lurkers.  They visit the site to get information about golf courses and then make decisions about the golf courses they plan on playing from there.  So, even though there are only a few recommendations on the golf course pages themselves, those reviews are being seen by hunderds and, in some cases, thousands of golfers.

Monetizing Greenskeeper.org has been no easy task.  Johnny has spoken with golf course owners and decision makers for years trying to understand their needs and figure out how he can service those needs with his website and it has been a struggle, but he has come up with a solution that works.  Golf courses are now using Greenskeeper.org to highlight their golf courses on the website for a small monthly fee and the golf courses who utilize these features have experienced a lot of success.

One of Johnny’s greatest moments working at Greenskeeper.org was recently when he set up his first golf outing for golfers in Central and Northern California.  Many people in the GK community took part in the tournament.  They came together and had a great time.

John Hakim from Greenskeeper.org on the Defining Success Podcast with Zeb Welborn Know Before You Go

Greenskeeper.org

Engaging Discussion Questions:

  • How do you make your customers feel like they are a part of your business?
  • Do you think the Internet and online marketing can help in word of mouth marketing?
  • How do you handle reviews about your business?

Links to Great Stuff:

  • Greenskeeper.org – “Greenskeeper.org is a free online community, golf social network, providing golf course reviews, aeration alerts, overseeding schedules, photos, specials, tee times, score tracking, outings, product reviews, more.”
  • Gary Vaynerchuk – “I love to hustle!”

Success Quotes:

  • “Success is inspiration.”
  • “When you’re following your heart or passion, you’re successful.”
  • “When you’re inspired, you’re successful.”
  • “To be a GKer is to be someone that appreciates the site in general and is a part of the community concept.”
  • “To be a GKer is to be active in writing reviews and a part of the community.”
  • “Every time we do one of these GK events there is just a good vibe.”
  • “The most active pages on Greenskeeper.org get 1,000’s of views a month.”
  • “When a golf course is being authentic and thankful, golfers will see that as that’s how they treat their customers.”
  • “Just saying thank you can make all the difference in the world for a golf course.”
  • “It boils down to word of mouth.  That’s what drive most business.”
  • “Golf courses need to take their online presence seriously.”
  • “They are getting the pants beat off of them by the wholesalers and they weren’t identifying that there customers were going online.”
  • “The golfing industry is way behind the times when it comes to their online presence.”

Special Requests:

Zeb Welborn Golf, Defining Success Podcast Golf and 19th Hole Media Golf are offering you a free 3-month membership to Golf Card International

Free 3-Month Membership to Golf Card International

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FREE 3-Month Membership to Golf Card International

Earlier this year we had Jay Miller from Golf Card International on the Defining Success Podcast.  Jay had such a great experience on the podcast and has had such success with his discount golf cards that he and Golf Card International have decided to offer listeners of the Defining Success Podcast a FREE 3-Month Membership to Golf Card International.

With Golf Card International you will receive discounted tee times at nearly 3,000 golf courses in the United States and Canada, including free green fees at over 600 courses and 2 for 1 at many courses.

You can also receive car rental discounts from Alamo and National Car Rental, 10-20% discounts on golf equipment at apparel at participating proshops, access to the members only area of golfcard.com including Handicap Tracking, Tee Time Reservation history, and Trip Routing, Hole-in-One recognition, the opportunity to meet fellow golfers, toll-free access to the member service team, admission to their eNewsletter, special savings on golf packages, and a personalized membership card.

For an additional fee, you can receive a year subscription to Golf Digest and a USGA approved handicap index card.

To receive your FREE 3-Month Membership to Golf Card International visit www.golfcard.com, select the join option and enter the Promo Code:  ZEBGOLF or click on the banner ad below.

If you are interested in taking advantage of this offer, I strongly encourage you to sign up for the 19th Hole Media newsletter to receive monthly, golf-related updates from 19th Hole Media and Golf Card International – http://eepurl.com/CugiD

Zeb Welborn Golf, Defining Success Podcast Golf and 19th Hole Media Golf are offering you a free 3-month membership to Golf Card International

Free 3-Month Membership to Golf Card International

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Episode 33: Be of Service to Others | Chris Brogan from Human Business Works

Chris Brogan has been in the online world for sometime now and what he’s learned most is that in order to be successful online that you must be of service to others.  If you’re willing to go the extra miles to help others, you will be successful in the online world.

Chris Brogan from Human Business Works discussing service to others on the Defining Success Podcast with Zeb Welborn

Chris Brogan

Chris Brogan is CEO and President of Human Business Works, an education publishing and media company dedicated to helping professionals work better, do the work they want and to be brave.  He is the NY Times best-selling co-author of the Impact Equation and a sought-after professional keynote speaker.  He also plays in the band, D3one3 with Jacqueline Carly.

Chris Brogan started his online endeavors before 2005, blogging and using social networks.  In 2005, he co-founded Blog Camp, an event to help understand media and help it work for you, with Chris Penn.  He then took a job with Jeff Pulver running video on the net and then he went on to work with the Pulse Network and started New Marketing Labs and sold that to them and is now working in Human Business Works.  Now, Chris is doing courses for professionals.

Chris started his blog because he wanted to start fiction and it morphed into writing about himself and it was a long time before it became useful for anyone.  ChrisBrogan.com is still alive and helping others and it took him 8 years before he got his first 100 readers.  Now, Chris has 200,000 unique visitors per month.

The mobile first mind-set is taking over the online world.  For example, Instagram is a mobile experience, not a desktop experience.  The shift has now moved towards mobile and it looks like it headed that way.

Chris thinks that the future holds that more and more people are going to get there information from smaller and smaller organizations.  As experts start to sprout up with different areas of expertise, users will begin looking to those people as the experts and everything will be open to more and more people for the benefit of the individual.

Rob Hatch, does a course called Work Like You’re on Vacation, through Human Business Works.  Chris works every day like he’s on vacation and finishes his average work day at noon.  Then he’s free to do the things he wants to do, he can write blogs, figure out ways to come up with more money, learns from others or goes to the beach.

Chris Brogan does another podcast called The Human Business Way, which he absolutely loves doing.  He’s writing several books, one on Minecraft, one tentatively titled The Freaks Ruled the Earth and he’s also revamping some courses that he’s offering to people who want to learn how to use the Internet for their benefit.

In order to work like you’re on vacation, you have to put in the work to make it happen.  So many people think they deserve to live the good life, but people like Chris are able to live that way because they’ve put in the time, effort and energy upfront in order to reap the benefits later.

Zeb Welborn from the Defining Success Podcast interviews Chris Brogan from Human Business Works discussing service to others.

Chris Brogan

There is a triangle to making money, what do I know how to do really well, who do I know that needs a service and do I have access to those people.

The beauty is that there is always somebody who is into something and you can reach out to those communities and make it happen.

Chris works as hard as he does because he’s trying to show people that they are great just the way they are and he’s trying to figure out as many ways as possible to help those people achieve success in the what they enjoy and are good at.

In 2010, Chris Brogan lost $400,000 of his own money in some poor investments he got involved in.  He learned a lot of from that experience and has become stronger for it, but his advice to others would be to stick to something you’re good at and work hard at that and not try to get caught up in too many different things.

Chris always hears from people who share with him that they’ve been able to take some idea he’s had and expand upon it to help themselves achieve success.  Chris Lema is one example of a person who showed his blogging success stats since taking a course with Chris Brogan which makes him proud because it’s something you can’t fake and the results speak for themselves.

In Chris Brogan’s blogging master class they talk about writing in a conversational tone, how to get better blog-writing habits, how to build good cornerstone content and ways to make money.  All of these things lock together during the experience and people consistently say that they get way more value than what it cost for them to get into the Blogging Master Class.

In another class Chris runs called Brave New Year, he talks about setting better goals to help you change your life to the life you want and away from the life you don’t.  He also wrote an ebook called It’s Not About the Tights on Amazon.  It helps people do the things they want to do.

Be of service to others and you will be successful.

Chris Brogan from Human Business Works discussing Service to Others on the Defining Success Podcast with Zeb Welborn

Chris Brogan

Engaging Discussion Questions:

  • How successful have you been feeling?

Links to Great Stuff:

  • Human Business Works – “Human Business Works is a business design company, providing publishing and media products dedicated to helping professionals like you (anyone from a solo business to a very passionate part of a bigger company) understand how to do business your way, provided that way is relationship-minded, interested in delivering great value for your client or customer, and want to do this in a much more interesting way than the status quo.”
  • Christopher S. Penn – “My name is Christopher S. Penn. I’m a bridge. I stand between different fields, professions, and ideas in order to help people on both sides understand each other. I can speak and sling code, but I’m not an IT professional. I can design campaign strategies and write copy, but I’m not a marketing professional. Where I provide value is in helping IT understand marketing and vice versa. The same is true for the martial arts, for education, for all of the different worlds I work and play in. I play World of Warcraft, but take the lessons from a virtual battlefield and apply them to business. I take solutions from the dojo floor and bring them to marketing.”
  • Chris Lema – “Chris Lema is the VP of Software Engineering at Emphasys Software, where he manages high performers and oversees product development and innovation. He’s also a blogger, ebook author and runs a WordPress meetup in North County San Diego.”

Success Quotes:

  • “How old are your kids?” – Zeb Welborn  “I have no idea.” – Chris Brogan
  • “I’m proud that both of my kids are still alive.”
  • “When I think of ways to make money, I fail.  When I think of ways to serve people, I make money.”
  • “We go through life trying to be something we’re not and I’ve come to believe that you can be as weird as you want to be as long as you understand how that weirdness can serve your community.”
  • “If you really work on figuring out a community you can serve . . . everything else figures itself out.”
  • “Success is buying whatever pants you like.”
  • “I never go out and look for wayward people, I look for people who want to be my friend and learn from me.”
  • “My definition of success is being able to say yes to things you want to and no to the things you don’t.”
  • “Every time I’ve ever failed in life is when I’ve had to play the whores game which is begging for the money and saying yes to crap that was horrible.”
  • “Overhead walks on two feet.”
  • “Multi-tasking is stupid.”
  • “Learn to say no.”
  • “Get one thing done and do it really well.”
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2013 Chino Business of the Year! – Welborn Social Media

On Friday, June 28 the Chino Valley Chamber of Commerce held its annual Installation & Awards Dinner at the Planes of Fame Museum in Chino, CA where they named Welborn Social Media the 2013 Chino Business of the Year.

Debbie Mitsch, the newly sworn in Chairman of the Board began the announcement, “The 2013 Chino Business of the Year was founded in 2011 and is very big in the social media world.” She went on to award Welborn Social Media as the Chino Business of the Year.

Lacey and I were completely surprised at being named the 2013 Chino Business of the Year and feel very fortunate that we were nominated and chosen by people and businesses that we respect and admire.

The Defining Success Podcast has really given us the opportunity to help our community and reach out to individuals and businesses who are doing great things.  Although we have won this award we still want to work hard to make a difference and impact the lives of others.  We do this by helping business owners share the passion they have for their business with as many people as possible using the tools of the Internet.

Upon receiving such an honor, more than anything, I feel thankful for everyone who has been involved with us along the way. We have worked hard in our business to provide the best service for our customers, but know deep down that it wouldn’t have been possible without the help of so many. Find out all about the experience here. 

Don’t hesitate to contact me if you have any questions about the Defining Success Podcast or Welborn Social Media – Share Your Passion.  Grow Your Business.

Welborn Social Media Named 2013 Chino Business of the Year

2013 Chino Business of the Year – Welborn Social Media

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Episode 32: You Must Believe to Succeed | Justin Desmond from Mayfly Mafia

Justin Desmond is the owner of Mayfly Mafia, a new clothing company designed for fly-fisherman and outdoorsy characters. Although he hasn’t achieved success just yet, he’s passionate and I know he will become successful. I hope you enjoy the interview of someone who is at the beginning stages of success and will learn what true passion sounds like.

Justin Desmond talks about what it takes to succeed. With Willie from Duck Dynasty on the Defining Success Podcast with Zeb Welborn

Justin Desmond and Willie from Duck Dynasty

Justin Desmond is the owner of an up and coming product line called Mayfly Mafia. Justin is passionate, eager and ready to make an impact on the fly-fishing world.

Justin has worked many jobs as an LAPD officer and he learned that he was not passionate about working in law enforcement. He decided to start a company that made him happy about what he was doing and where he was going.

Justin came up with the idea for Mayfly Mafia when he traveled to Hawaii with his wife for their honeymoon and he came into contact with Willie from Duck Dynasty. Willie told Justin that to be happy in life he needed to find something he was passionate about and then figure out how to make a living off of it. In the following days Justin racked his brain and spoke with his brother who together decided to start Mayfly Mafia.

Mayfly Mafia came up with the name because they wanted a name that would be catchy to the older crowd but also apply to the younger crowd. We also wanted to appeal to someone who had never been involved in fly-fishing. The mafia is essentially a family and Justin is trying to build a family that is connected to the hit . . . The hit meaning the fish biting the hook.

Justin is looking to go into a clothing line and apparel and set up nation-wide fly-fishing tournaments. They want to set up these tournaments and travel the country doing different events.

Justin really wanted to get into this business with his older brother, Harry and they’ve gone back and forth on numerous ideas. Prior to working with his brother, he talked with me and a couple of his other close friends and asked for their advice. He wanted to pick the mind of three people whom he considered successful, myself, Frank Lee and Daphne Stegman, who all gave him basically the same advice. That the only way not to succeed in this company was to give up.

When it comes to the business world, you’ve got to anticipate going in ten different directions because things are constantly changing. When Justin started he thought he figured out exactly what he was going to accomplish, but quickly realized that his rules for success had quickly changed and he adjusted rapidly.

The biggest mistake Justin has made so far was not starting sooner. He’s always had the passion to get going sooner and he’s always put it on the back-burner because he always thought he needed a regular 9 to 5 job. He was afraid of failure and to dive into his business was a scary thing, but now that he’s started it he’s very happy he made the decision.

The biggest success story Justin has so far is his Instagram account who has more than 2,000 followers. He’s received emails from other countries wanting to know when Mayfly Mafia was going to be in there country. To Justin, it’s been extremely gratifying. Another big event was the printing of his stickers . . . and Justin loved seeing those stickers come off the press.

People are now hashtagging our name on Instagram and more and more people are wanting to connect with us and he’s watching people connect with Mayfly Mafia and he loves it.

Justin is working hard to bring in more people into the fly-fishing community and make them aware of opportunities that they can get involved.

Justin believes that with the guidance he has received and his brothers knowledge of fly-fishing and being able to pull those all together, they feel they have a recipe for success. The passion they have for fly-fishing and Mayfly Mafia isn’t to be matched.

Justin Desmond from Mayfly Mafia on the Defining Success Podcast with Zeb Welborn on what it takes to succeed.

Mayfly Mafia Stickers

Engaging Discussion Questions:

  • What do you think of Mayfly Mafia?
  • Are you interested in becoming a part of Mayfly Mafia?
  • What does it take to succeed?

Links to Great Stuff:

  •  Mayfly Mafia – “Mayfly Mafia is a group of dedicated fly-fisherman who are obsessed on the pursuit of the HIT! We are an up and coming fishing apparel company whose loyalty lies on the caddisfaction of its hitmen. Because when you become one of the family there is no hit that is too big or to small for the mayfly mafia. With branches on the east and west coast we will be seeing you soon……”

Success Quotes:

  • “To be successful isn’t going to be about numbers or money . . . it’s seeing those random shirts with our logo on them and people talking about us.”
  • “The passion that we have for fly-fishing and Mayfly Mafia isn’t to be matched.”
  • “When it comes to the business world . . . it’s almost like a puzzle I’m watching fall in place in front of me.”
  • “Find something that I’m passionate at and I truly enjoy and see if there’s a way I can make a living at that.” – Willie from Duck Dynasty
  • “The only way not to succeed in this company was to give up.”

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