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In Episode 106 of the Defining Success Podcast, David Frood discusses capitalizing on great ideas. David is behind The Thinking Corporation which advocates creating a system whereby employees and others can bring ideas to corporations for the benefit of all involved. Learn how you can start capitalizing on great ideas in your organization.
David Frood developed The Thinking Corporation corporate innovation program. He worked for sixteen years as a consultant to medium and large businesses, initially with an international sales consulting firm, then as a freelancer.
His clients include organizations like Hewlett Packard, Qantas, Diageo, Reckitt Benckiser, Cerebos Foods, CommSec and Daikin Air-conditioning. He became a specialist in implementing new sales and marketing processes, changing management, and worker development.
His experience formed the basis for The Thinking Corporation book after observing many highly skilled and knowledgeable people who were frustrated by the boundaries and structure of their employer organizations. Employees would rarely tell their employers about ideas for new products, services or markets to improve existing processes.
It became clear to David, that there is a much better way to manage people and organizations through designing a company that is capable of harnessing the talent from within the ranks.
David Frood started out in accounting and eventually became a sales consultant. In David’s experience, the biggest problem many corporation has is not talking and listening to employees enough.
Corporations will benefit from becoming a Thinking Corporation because they will increase their profits from the ideas of those connected with the corporation. The individuals can benefit in a variety of different ways that they work out with their corporations when they sort out the program during the process. They will be capitalizing on great ideas.
- Reckit Benckiser
- Cerebos Foods
- Daikin Air-Conditioning
- “Corporations need to recognize that they have genius within the ranks.”
- “Become aware of the right environment.”
- “Get to know the genius within the ranks.”
- “Get the ideas from the genius within and the genius without.”
- “Success is waking up every day and being happy with what you’re doing.”