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Bob Burg shares the lesson of his book, The Go-Giver in Episode 22 of the Defining Success Podcast. Learn the five laws, that when applied can guarantee a person’s success. Bob is extremely knowledgeable and shares his expertise on business and some advice and tips which you can apply to your business today.
Bob Burg is a sought after speaker at corporate conventions and for entrepreneurial events. He has addressed audiences ranging in size from 50 to 16,000 – sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former U.S. President.
Bob has written numerous books, has been a public speaker, has worked in sales and has a lot of experience helping others increase sales.
This interview focuses on Bob’s book, The Go-Giver, a book that encourages people to be go-givers and to be willing to help others in order to attain individual success. Bob also says that a go-getter and a go-giver are not opposing philosophies, but rather that one could be a go-getter and also a go-giver.
If you look at the companies that are successful, have a long-sustaining business, and who run the business well. They take the five laws from the go-giver and those laws were already in play.
The five laws are the laws of value, compensation, influence, authenticity and receptivity and all five laws work in conjunction with each other. When all five of these are used in conjunction it makes it possible for people to achieve their goals.
The first law of success is to give more value than what you take in payment. In business, it’s important to focus on the other person.
The second law says that the more people we add these values to then the more we will receive in return. As you add more value to more and more people you will have more people willing to spread the word about you and your business. Our value comes from how many people we can add value to. Not only do we need to provide great value, we also need to provide that service to as many people as we can.
The third law is the law of influence that says your influence is determined by how abundantly you put other people’s best interest first. The best leaders see how they can place other people’s interest first and if they can do that they will become more successful. To the degree you’re able to help others the more likely people will be willing to help you.
The law of authenticity shows how willing you are able to help yourself. All the sales skills, and technical skills are very important, but those skills are not valuable if you don’t show up as yourself. When people see there real you, they become attracted to you and they respect you and they like people who walk in their own integrity. One key in authenticity is being confident enough to do so when we understand the value that we bring to others. Market value are skills, traits and values that you bring to the marketplace. It’s important to have someone that is removed enough from the situation who can see who the forest is from the trees.
The fifth law is the law of receptivity. You have to be willing to receive as much as you are willing to give in order to be successful. Giving and receiving work in tandem with each other. The key is not giving or receiving, the key is to focus on the giving and allow the receiving. If you can’t receive the little things, then you can’t receive the big things.
Bob says that if you follow those five laws, you’re guaranteed to succeed.
A lot of people think that selling is taking advantage of others or trying to convince people of what they don’t want or need. Selling is actually about helping people get what they want or need. When you shift your focus from an I focus to others you will see a return.
Engaging Discussion Questions:
- How do you know when you’re being your authentic self?
- What do you think of the five laws Bob presented during the interview?
- Are you a Go-Giver? Why or why not?
Links to Great Stuff:
Bob Burg – “Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.”
The Go-Giver – “The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.”
T. Harv Eker – “Eker is the author of the best-selling books, Secrets of the Millionaire Mind and SpeedWealth. He has also developed several highly-acclaimed courses such as The Millionaire Mind Intensive, Life Directions, Wizard Training and Train the Trainer. He is also the producer and trainer of the world-famous Enlightened Warrior Training.”
- “Success is the progressive realization of a worthwhile dream or goal.” from Nightengale
- “Success is a feeling of piece of mind and genuine happiness based on having done ones best in living up to their potential.”
- From Sean Woodruff “A great salesperson matches the benefits their product or service with the wants, needs and desires of the prospect.”
- “When you’re selling you’re giving time, attention, council, education, empathy and ultimately, great value.”
- “When you’re selling, you’re literally giving.”
- “One mistake people make . . . is thinking that giving and receiving are opposite concepts.”
- “The key to authentic giving is to stay open to receiving.
- “Being authentic means that we are congruent.”
- About Gandhi “Integrity is when everything you think, feel, say and do are in alignment.”
- “The golden rule of business says that all things being equal people will do business with and refer business to those people they know, like and trust.”
- “The money you receive is a direct result of the value you provide.”
- “Money is an echo of value.”
- “The first law of value says your true worth is determined by how much you give in value than you take in payment.”
- “A go-taker is somebody who feels entitled to take, take, take without having added value to the person, to the process and to the situation.”
- “We want to take the focus off ourselves and move from an I focus to an other focus.”
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