Monthly Archives: October 2013

Episode 48: Tap Into an Existing Audience | Shark Tank Podcast Host – TJ Hale

In Episode 48 of the Defining Success Podcast, TJ Hale, host of the Shark Tank Podcast shares how he got the idea for starting his podcast and why he decided to name his show the Shark Tank Podcast.  Learn how you can tap into an existing audience to build a larger audience faster in this episode.

TJ Hale from the Shark Tank Podcast on the Defining Success Podcast with Zeb Welborn Tap into an Existing Market

TJ Hale

TJ Hale is host of the Shark Tank Podcast.  The Shark Tank Podcast is a place where you can come and listen to entrepreneurs tell the whole scoop.  Details regarding their business, what really happened on the show, failures, setbacks, big wins, and in some cases what its like partnering with a multi-millionaire/billionaire investor.

TJ Hale was a commercial real estate broker and did some really big deals in the real estate business and when the economy changed he changed he knew he needed to change directions.  He then moved into the tech arena and as he was working in the tech business, a good friend of his was experimenting with some online marketing.  His friend continued to come up with ideas, but they never lasted very long and TJ kept making fun of him for his many failed ventures and his friend challenged him, asking him to give it a try.  They then decided to hold each other accountable.

TJ began by doing research and learned that he thought he was best suited for podcasting. He then Googled how to do a podcast and decided to start the Shark Tank Podcast with its built-in audience and became very successful early on.  By learning how to tap into an existing audience, TJ set himself up for success.

The Shark Tank Podcast was chosen by TJ because he knew that any online venture would take time before he could be seen as an expert . . . unless he could tap into an existing audience.  He knew that by tapping into the audience of the Shark Tank he could be successful from the beginning.

TJ has learned a lot since he started his podcast.  One of the things he’s been most amazed by is the willingness of people to provide information and to be helpful.  One story he recalls comes from Cliff Ravenscraft who discusses about a podcast he started around the T.V. Show Lost.  The first season he invited some friends over to watch the show and the next season he had to rent out a hotel ballroom in order to meet the demand for a viewing party.  TJ likes talking to people and there is something about podcasting that he had a large enough impact that people were willing to buy a plane ticket to fly out to attend his viewing parties.

One thing TJ would change about his progress so far would be getting involved in Facebook.  Early on he was very anti-Facebook, but he quickly learned that it was a great tool to connect with his listeners.  TJ didn’t start on Facebook until a month ago and he’s glad he did because it changed his whole universe.

If you’re a beginning business person you need to talk to experts.  Social media makes it so easy to connect with people.

TJ came from a family that was very skeptical and many people who are using social media are using it in a very sales promotional way which is not how social media should be used, but it turns many people off.  When done the right way, social media can have tremendous benefits to any business.

The Shark Tank Podcast started it during Season 4 and this is the first season that he’s been able to interview people as soon as they’ve come off their show.  He’s able to ask a lot of great questions to entrepreneurs about their experiences on the show.

The podcast features Shark Tank entrepreneurs and many people who are successful in the Shark Tank of life.  The key to success is to continue striving right at the time of success.  We focus on many of the negatives and the whole goal is to make us people of significance and not of success.

One of the coolest things that has come about because of the Shark Tank Podcast is that there are now numerous projects starting up to help small business owners.  They are now trying to do community level Shark Tank events called the Guppy Tank and they’re doing all sorts of similar shows with many local people involved in the show.  The compounding effect on small business is incredible.

There is a lot of great info to help people start a podcast because there are a lot of unknowns.  If you plan on starting a podcast, you need a good microphone, but the rest you can do very inexpensively.

TJ Hale Shark Tank Podcast Tap Into an Existing Audience

TJ Hale

Engaging Discussion Questions:

  • What existing audiences are available that you could tap into for your business?
  • What Facebook pages do you think are done extremely well?
  • What’s the best power connection you’ve made through social media?

Links to Great Stuff:

  • The Shark Tank Podcast – TJ Hale is the host of the Shark Tank Podcast. Shark Tank is the best reality show on T.V. & a great way for entrepreneurs to get valuable insight from extremely successful sharks.  TJ helps take the Shark Tank experience to take the next level on the Shark Tank Podcast.
  • Cliff Ravenscraft – My goal is to help you create valuable and engaging podcasts that are so compelling that people will want to engage with you and your brand. Allow me to help you save hours, weeks, months or even years of research. Having the correct equipment and using it in the right way determines not only the quality of your podcasts, but how well your podcast converts listeners into subscribers and creates an engaged community.

Success Quotes:

  • “Success is that I’m the one who determines my own level of control in my life and I don’t surrender that to anyone else.”
  • “The nice thing about a podcast is that people do trust you.”
  • “If you’re thinking about doing something, just go out and do it.  The worst that can happen is you screw up. Big deal.”
  • “If you want to be someone who is not just successful but also significant you’re going to put the time in offering value before you get anything in return.”
  • “You’re best thinking got you to where you are today.”
  • “People have great ideas all day long.  It’s the one they choose to execute and how they choose to execute them that determines their success.”
  • “So many people are using social media the wrong way it gave me a bad taste in my mouth.  It’s been incredibly valuable using it the right way.”
  • “I didn’t start on Facebook until a month ago . . . it’s changed my whole universe.”
  • “You’re offering it for free . . . you’re not selling it.  You become someone they trust and like to associate with.”
  • “You’re someone they’re willing to put in their ears while they’re blasting their pecs at the gym.”
  • “If you’re going to start an online venture, it’s going to take you a while to become established as an expert if you don’t already have that customer base built-in.”
  • “In the Google Age you can teach yourself to do just about anything.”
TJ Hale Host of Shark Tank Podcast Tap Into an Existing Audience

Shark Tank Podcast

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The Kingdom Net: Learning to Network Like Jesus

The Kingdom Net: Learning to Network Like Jesus by Dr. Joseph Castleberry was recently made available and we’re excited to give the listeners of the Defining Success Podcast the opportunity to check it out.

If you’re interested in learning about marketing or becoming a marketing expert, it’s important to learn from the best.  Jesus used networking not for his own selfish needs but to be of service to others.  Dr. Joseph Castleberry explores the necessities of networking and how you can use it to apply to all aspects of your life in his new book.

The greatest networker in history was Jesus Christ. Beginning with a team of three close friends and a dozen followers, He created an organization that today has over 2 billion members.

Jesus networked for a single purpose: to introduce people to the kingdom of God. No product, service, or personal friendship can meet the needs of people more completely than ushering them into God’s rule. Jesus used networking to deliver to humanity the highest level of service that anyone has ever offered.

Regardless of your line of work, adopting the Jesus style of networking can take your life and career to a new level. By networking His way, you can achieve greater success in your career or professional life. You can enhance your personal life through building more and better friendships. You can find more significance in your life by ratcheting up the level and breadth of service you provide to others. Learning to network like Jesus will help you make the most of your life for God and for others.

The Kingdom Net Learning to Network Like Jesus by Dr. Joseph Castleberry

The Kingdom Net

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Episode 47: Network Like Jesus | Author Dr. Joseph Castleberry

Dr. Joseph Castleberry shares his experience networking and connecting with new people in a variety of locations over his career.  In his new book, The Kingdom Net: Learning to Network Like Jesus, he shares how Jesus was able to network and how you can network like Jesus for your business or career.  Learn to network like Jesus in Episode 47 of the Defining Success Podcast!

Dr. Joseph Castleberry The Kingdom Net: Learning to Network Like Jesus

Dr. Joseph Castleberry

Joseph Castleberry is the president of Northwest University.  He enjoys writing, and his second popular book, The Kingdom Net:  Learning to Network Like Jesus, launches in August, 2013.  A native of Alabama, he came to the Pacific Northwest after a transcultural career that took him and his family to New Jersey, New York City, Texas, Costa Rica, El Salvador, Ecuador, and Missouri before his soft landing on the banks of Lake Washington.

Dr. Joseph Castleberry started attending school at a very young age and at five years old, he knew that he had a strong connection with God and religion and he’s always been that way.

When Joseph was 12 years old he attended a camp and one student told everyone that God had called on him to preach and it really got his attention.  Joseph then prayed to God and said that was what he wanted to do and from then on he began preaching.  A few years later he came to his mother and knew that he wanted to preach to intellectual people.

He also had a strong calling to aid in poverty in Latin America and at 15 he traveled to Honduras and experienced the poverty in the area.  Honduras was the poorest country in the hemisphere that year and he saw real human misery up close.  He was amazed at the power of faith to help lift people up out of trouble, misery and poverty and he felt strongly attracted to Latin America.

In college, Dr. Castleberry fell in love with scholarship.  He took Greek and Hebrew and began studying the Bible from a critical perspective and an academic perspective and felt a strong desire to become a professor.

At 21, a family tragedy struck and he was praying to God and he sensed God’s promise to him that he would some day be a college president.  His first full-time job was a chaplain at Princeton University.

He then went to El Salvador as a missionary and taught classes at the University and planted a church in front of the Naitonal University and spent 20 years as a missionary in El Salvador, Ecuador and all over the Latin American region.

He had finished his doctorate from Columbia University during that time and came back as the academic dean in Missouri and five years later he was elected as the president of Northwest University in Washington.

One of my gifts was my ability to make friends and to keep them.  And I had an ability to connect people to be able to help others become better.

Joseph had a strong desire to work with intellectuals and make a difference in the lives of poor people.  He came from a poverty stricken family and he was the first person in his family to go to college and he had a connection with people who were struggling with poverty.

He spent his career in his academy and the other half of his time he spent building churches.  The Latin American professional class is a delightful group of people with a hopeful view of the people.  As a pasteur he was always good at getting them involved in helping poor individuals across Latin America.

As a pasteur in Ecuador, he started a church in a gated community, but the truth is that church had so many different ethnic groups and so many different socio-economic backgrounds.  It was a really interesting mixture of people.

If you build your church around the culture of poor people, you will only reach poor people.  If you build a church for the upper-middle class, you can reach everyone.

Joseph Castleberry came to Northwest University to be the president of the University and he didn’t know a soul when he moved there.  He had no network at all and had to start meeting people really fast.

He joined rotary clubs and local organizations and he made friends and started developing more connections in his community.

If you look at Jesus’ own networking methods the very first people who he called upon were fishermen.  He called upon them because fishermen were great networkers because they knew how to catch the fish, get them inland and then learned how to sell them.  So they had experience at getting a product to market.

People think of networking as if someone is trying to get something from themselves.  All of the networking Jesus did was seeing how he could serve other people.  When people recognize that you have a heart of service, that’s where business is the most elegant.

There is good business and bad business.  The person who does business in order to take advantage of people, they wind up paying the price in other ways because life is more than how much money you have.

Dr. Joseph Castleberry The Kingdom Net: Learning to Network Like Jesus

Dr. Joseph Castleberry

Engaging Discussion Questions:

  • What do you think of business people?
  • What can you do to network like Jesus?
  • What are you doing to serve people?

Links to Great Stuff:

The Kingdom Net – “Jesus came to proclaim the Kingdom of God; he built the Kingdom Net to keep the word and work of God spreading.”

Success Quotes:

  • “Success means achieving the purpose for which you’re in the world.”
  • “The most dignified label a person can wear is employer.”
  • “Human beings need a purpose and a mission. They need something to accomplish and if they don’t have accomplishments, it’s impossible for them to be happy.”
  • “Nothing has ever taken anything from poverty to prosperity except by business.”
  • “If you’re going to be successful, it’s not going to come at the cost of your integrity, conscious and dignity.”
  • “The person who does business like a snake has to pay the penalty of being the snake.”
  • “Life is more than how much money you have.”
  • “Network with people in order to serve them.”
  • “Jesus was a master at working together with other people.”
  • “No one can buy into a message unless it’s marketed.”
  • “Why did Jesus choose fishermen to be their first disciples? They were networkers.”
  • “The greatest commandment is to love the lord your God with all your heart and then your neighbor as yourself.”
  • “Every person who has submitted themselves to the rule of God has entered the Kingdom of God.”
  • “The Kingdom of Heaven is like a net that was thrown into the world.”
  • “You currency does not go farther than your set of relationships. Your influence can not go further than your network.”
  • “Networking is connecting people who had something to offer with people who need things.”
  • “Any career is highly dependent on your ability to create connections.”
  • “No career could have been more in tune with who I am as a person.”
  • “I believed that God was leading me the whole way and I was always obedient to God’s purposes for me were.”

Special Requests:

Dr. Joseph Castleberry on the Defining Success Podcast with Zeb Welborn Learn to Network Like Jesus

Dr. Joseph Castleberry

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World Wide Rave | FREE eBook from David Meerman Scott

David Meerman Scott (Episode 46), author of The New Rules of Marketing & PR is offering his book, World Wide Rave free to anyone who is interested in generating positive word of mouth for any business.

Learn how to harness the power of the Internet to get people talking about you, your company and your products.  Get people to visit your website because they genuinely want to be there and reap the rewards!

Take advantage of this opportunity to get your hands on this great book by David Meerman Scott for FREE!

“A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It’s when communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. It’s when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

  • Nobody cares about your products (except you).
  • No coercion required.
  • Lose control.
  • Put down roots.
  • Point the world to your (virtual) doorstep.

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can’t stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.”

World Wide Rave by David Meerman Scott Free Ebook

World Wide Rave by David Meerman Scott

Listen to Episode 46 with David Meerman Scott where he discusses Real-Time Marketing.

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Episode 46: Real-Time Marketing | Author David Meerman Scott

David Meerman Scott is a marketing strategist, advisor to emerging companies, best-selling author of eight books including three national best-sellers, and a professional speaker on topics including marketing, leadership, and social media. In Episode 46 of the Defining Success Podcast, David shares his ideas on real-time marketing and how you can use real-time marketing to help your business grow.

Real-Time Marketing David Meerman Scott Defining Success Podcast New Rules of Marketing and PR Defining Success Podcast Zeb Welborn

David Meerman Scott

David Meerman Scott wrote the New Rules of Marketing and PR and he’s helping businesses understand how the marketing world has shifted to giving and receiving instant feedback so you can be found online.  In Episode 46 of the Defining Success Podcast, David Meerman Scott talks about Real-Time Marketing and its implication for the future.

David’s first job was at a Wall Street Street Bond Trading desk which he hated.  He then began selling economic services to traders and he learned that he was really doing more marketing than he was selling.  He then got a job in marketing for a company called Knight Ridder and he’s been a marketer ever since.

In 2002, David Meerman Scott worked for the News Edge Corporation was acquired by Thompson-Reuters and he was an officer and was asked to leave because they didn’t need the management team going forward and it gave him an opportunity to see what he wanted to do moving forward.  At 39, he realized he could do some consulting on his own and in 2005, his second book was called Cashing in With Content and his most well-known book is the New Rules of Marketing and PR which has sold 300,000 copies.

Since 2007, David has been earning his income on the speaking market.  He drifted from one point to another.  David wasn’t afraid to do things that others said would be a mistake.  And these events all worked out great for him.  In 2002 when David decided to start his own thing and many people looked down on people who started their own businesses because it was seen as if you couldn’t find a real job.

Each of the things that paid off the most were risks that Scott took.

The old rules of marketing and PR were that you either had to buy attention for your business or yourself in the form of advertising, you had to convince media outlets to write about you or you had to reach customers individually through direct selling.  The new rules of marketing and PR is the idea that on the web there are millions of people who are looking for things online to buy or do and they go to search engines or they ask their friends, colleagues and social networks.  The organizations and the people that create the best content will be the ones that show up in search engines and the more likely friends are to share them.

The New Rules of Marketing & PR Fourth Edition by David Meerman Scott

The New Rules of Marketing & PR Fourth Edition

The New Rules of Marketing and PR is about how to create content.  World Wide Rave is another book by David Meerman Scott and in the last year, David has made his book completely free, and to get it search for World Wide Rave.  David wrote another book called Real-Time Marketing and PR.  When people are making purchasing decisions, they are doing it right now and his book is designed to show how to engage people in real-time.  Most companies and organizations are focused on campaign marketing and most companies are doing that exclusively.

The idea of marketing is switching it around from doing it when a business is ready to when the customers are ready.  News Jacking is the art and science of turning your ideas into a news story.  It provides really cool ideas on how you can create something that people will see because you’re piggy-backing off of a breaking news story.

David gives 35 speeches a year all over the world.  This month, David is traveling to Cairo and Cutter and he’ll be gone for six days.  In November, he’s traveling to Buenos Aires and Istanbul.

The biggest mistake David sees companies make is that they talk about themselves way too much.  And that doesn’t work in today’s world.

It’s very important to create content on the web.  To have a great website, to have real-time content around that website, whether it’s a blog or YouTube videos and it’s important to put yourself out there on the web and through social networking.

Facebook has only been open since 2007.  Twitter has only been around since 2007.  It’s important for businesses to understand what this means for them and their future.

David Meerman Scott on the Defining Success Podcast with Zeb Welborn

David Meerman Scott

Engaging Discussion Questions:

  • Do you interact with your customers in Real-Time?
  • Are you creating content on the web?  If so, how?

Links to Great Stuff:

  • David Meerman Scott – “David’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its 4th edition, is a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.”

Success Quotes:

  • “Success is creating a path that allows you to enjoy life.”
  • “Social media is about engaging people.”
  • “Social media is about listening.”
  • “Social media is about sharing the content you create elsewhere.”
  • “The way that people are solving other people’s problems on the web.”
  • “No matter what you’re doing you’re gaining incredible knowledge, you’re learning and interacting with people.”
  • “Everything that I’ve done all pointed me to where I am now so I don’t have any regrets.”
  • “Create the content that will be valuable to the people you’re trying to reach.”
  • “You need to be helpful on the web that will be beneficial to people.”
  • “The New Rules of Marketing and PR is the idea that on the web there are millions of people who are looking for things online to buy.”
  • “It’s the organizations and the people that create the best content that generate the higher search engine results and promoted in social networks.”
  • “The New Rules of Marketing and PR is that the better your content is the more attention you drive to yourself and to your business.”
  • “If you’re blogging, creating videos and active on social networks than you’re more likely to get noticed than someone who isn’t.”
  • “I enjoy helping people and being able to interact with people and share ideas.”
  • “I wasn’t scared to do things that people actually told me were a mistake.”

Special Requests:

  • Connect with us on Facebook, Twitter, LinkedIn, of by leaving reviews on our iTunes page!  Find us anywhere by searching for the Defining Success Podcast!
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Bunkers Paradise Charity Golf Tournament at San Dimas Canyon Golf Course

Bunkers Paradise held their first annual Bunkers Paradise Charity Golf Tournament for the Special Olympics of Southern California at San Dimas Canyon Golf Course on Sunday, October 13.

For a first year tournament, Bunkers Paradise had close to 50 golfers playing for the Special Olympics of Southern California, including two previous guests of the Defining Success Podcast, Ken Lee (Episode 9) and Kate Hughes (Episode 26).

Ken Lee is the Editor-in-Chief of Bunkers Paradise and worked with San Dimas Canyon Golf Course to help put on the event.  Welborn Media and 19th Hole Media are currently working with San Dimas Canyon Golf Course on their social media presence.  Check out the San Dimas Canyon Facebook page to see how we can help build and grow the online presence of any golf course. Kenny Donovan Zeb Welborn Mike Quiroz Gary Christman Surprisingly enough, with the help of Gary Christman, Kenny Donovan and Mike Quiroz, the Welborn Media and 19th Hole Media ended up shooting a 14-under par to tie for the lead at the tournament and each of us won brand new Cleveland XL Drivers thanks to the folks at Bunkers Paradise.

Kate Hughes was in attendance as a contributor to Bunkers Paradise and an advocate of the Special Olympics and golf.  All in all, the tournament was a great success and we were happy to be a part of it!  Even happier that we ended up winning the first ever Bunkers Paradise Charity Golf Tournament!

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Episode 45: Listen to Your Market | Steve Fluke from EZee Golf

Steve Fluke, President of EZee Golf discusses how important it is to listen to your market.  EZee Golf is a new sport with golf clubs that don’t require a swing to knock the ball down the fairway.  In order to become successful, Steve has had to listen to his target market to adjust their business strategy to grow their business.

Steve Fluke President of EZee Golf Listen to Your Market Defining Success Podcast

Steve Fluke

Steve Fluke is the president of EZeeGolf.com.  EZeeGolf is an exciting new sport that is fun and easy to play. Their club’s patented design helps those with physical limitations to now enjoy the game of golf on any sized course!

Steve Fluke started as a junior golfer and his grandfather got him playing the game and it was love at first swing and Steve has been involved in golfing ever since.

Steve played golf as an amateur and as a professional.  Steve got his first hole-in-one at 15 years old and never looked back.

Steve knew he was a good player, but knew he wasn’t good enough to take his game to the next level.  He became a teaching golfing professional for 5 years and he started a golf company in the telecommunications business designed to serve the golfing community.

He then became the President of EZee Golf, invented by Roy H. Taylor . . . It’s a self-propelled golf club that you can use to hit between 50 and 250 yards.  It’s golf course friendly meaning no divots and no swing is required to use the club.  Basically, you insert the power strip into a club which can propel the golf ball down the fairway.

The club is perfect for people who loved the game, but can’t play it like they used to, for people with disabilities, or people who would like to learn how to play the game.

One success story from EZee Golf was a lady who used to play with her husband but had to quit because of her shoulder and now she’s back out there playing with her husband.  Another great story is from a stroke survivor, Greg who goes out all the time to play.  Another success story is a gentleman who bought the club for himself, but soon realized that his blind son could use it and enjoy the game.

Once people get out on the golf course using EZee Golf, Steve sees golfers learning how to play the game using EZee Golf and so they can learn the game and then develop their skills to actually go out and play traditional golf on the golf course.

At impact, when you press the action button of the EZee Golf club it feels the same as if you were hitting the ball with a traditional golf club.

Steve and EZee Golf present the product as a new game which is different from the traditional game of golf.  One piece of advice Steve would give to businesses would be to listen to your market.  They needed to learn how the golf community would embrace the product.

One thing Steve anticipated that didn’t really happen was that golf courses would embrace EZee Golf much faster than they have by seeing it as an opportunity to increase rounds.  They learned how to present baby steps to golf courses to give them the opportunity to learn how to grow the game of golf.

A big concern for Steve Fluke and EZee Golf is making the product mainstream and building awareness of the product.

Golfers play as good as they normally did when they were playing golf regularly.  Steve Fluke himself shot a 4-under par.  And most of the time it’s 14 out of 14 fairways for Steve.

Steve Fluke President of EZee Golf Listen to Your Market

Steve Fluke

Engaging Discussion Questions:

  • How do you listen to your target market?
  • Would you like to try and play EZee Golf?

Links to Great Stuff:

  • EZee Golf – “EZeeGolf is an exciting new sport that is fun and easy to play. Our club’s patented design helps those with physical limitations to now enjoy the game of golf on any sized course!”

Success Quotes:

  • “There is a very large section of our population that would like to enjoy golf if it wasn’t so difficult.”
  • “Success is to have EZee Golf enjoyed where traditional golf is enjoyed worldwide.”

Special Requests:

 

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