Tag Archives: Pinterest

Episode 64: Pinterest and SEO | Cynthia Sanchez Host of Oh So Pinteresting Podcast

In this episode of the Defining Success Podcast, Cynthia Sanchez shares her thoughts on Pinterest and how to optimize your website to take advantage of Pinterest and SEO.  She also discusses the importance of including proper descriptions so you can be found in the Pinterest search engines and reach more people.

Cynthia Sanchez Pinterest and SEO Oh So Pinteresting Podcast

Cynthia Sanchez

Cynthia Sanchez first started to use Pinterest in 2011, and launched Oh So Pinteresting in February 2012.   After a few months she was approached by a company to see if she could help them with Pinterest and manage their social media accounts. In September 2012, she left her job as a full-time radiation oncology nurse to focus on building Oh So Pinteresting and my business. . . . and the rest is history.

Cynthia got involved in Pinterest reluctantly and the first time she got on Pinterest she was hooked.  She was seeing pins and images that linked her to these new websites which she never would have encountered using traditional Google searches.

Pinterest is a very visual platform and she thinks that’s the appeal of it because you can quickly browse through images to see what gets your attention to decide which website you’d like to visit.  For her, it was eye opening.  We relate to images in a more emotional way where we get lost in the pictures, we relax and it causes our brain to react in a different way.

In January of 2012, Cynthia was looking at podcast categories and she came across Pat Flynn’s Smart Passive Income Podcast.  She didn’t realize that she could start a business with her blog and so she listened to all of Pat’s podcasts and it could be something that she could do in her spare time.

She decided to write her blog on her personal experiences using Pinterest.  And after starting her blog, she was quickly approached by a business that wanted her to help manage their businesses Pinterest page.  She went to Blog World in New York and she created business cards.  One of the posts she wrote when she came back was about using Pinterest to get your hair cut.  She asked the salon owner if she could leave her cards in the salon.   A local business owner visited the salon, saw her cards and approached her.

Cynthia focuses on just doing Pinterest for the majority of the businesses she works for.  Last week, they launched a new way for how categories appear and they are constantly changing.  Cynthia is now working to stay on top of managing her social media presence.

The biggest piece of advice Cynthia can give to business owners is to come up with a strategic plan.  You need to think of your ideal client and how they connect to your business.

The early adopters of Pinterest were women from the midwest and traditional social networks are adopted in a particular geographic region.  Women represent the largest population on Pinterest.  In Europe, the ratio is closer to 50/50 while in the U.S., there are many more females than males.  You can customize the boards you want so you can get and see the topics you want to see on Pinterest.

Cynthia thinks that many businesses don’t use Pinterest and SEO (search engine optimization) properly.  They don’t take the time to incorporate keywords into their SEO strategies and this is extremely important on Pinterest.

When Cynthia works with clients she is on Pinterest five to six days a week.  She tries to get on Pinterest at multiple times every day.  She tends to pin a lot about social media, Pinterest, web design and other topics.  She tries to spread out her posts throughout the day.  Cynthia tries to pin between 5 and 12 times when she plans how often she posts on Pinterest.

One company that did Pinterest very well was a boot sock company, which is a product that has become very popular recently.  She doesn’t have an active account, but her picture went viral on Pinterest, and the girl did around a million in sales and was a featured entrepreneur on Shark Tank.

Cynthia’s podcast has been on for a year now and the coolest thing about podcasting is that she’s been given speaking opportunities as a result.  She’s given multiple speaking engagements across the country as a result of her podcast.

Cynthia Sanchez from the Oh So Pinteresting Podcast

Cynthia Sanchez

Engaging Discussion Questions:

  • How do you use Pinterest?
  • What is your favorite thing about using Pinterest?

Links to Great Stuff:

  • Oh So Pinteresting – Have you heard of Pinterest? It has become one of the fastest growing sites in history. In a nutshell, it is an online visual bookmaking site but, if approached with a strategy, it can be a very powerful tool. I’m here to teach you all about it.

Success Quotes:

  • “Success comes in little bits and bites . . . Those little successes all add up to the big success.”
  • “People don’t think of the SEO of Pinterest.”
  • “My favorite thing about Pinterest is being to connect with different parts of the internet that I never would have found before.”

Special Requests:

  • Go out there and find your success.
Cynthia Sanchez at NMX

Cynthia Sanchez

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Episode 52: Build a Following on Pinterest | Author Jason Miles

Jason Miles has written six books and has been very active using social media on sites like Instagram, Pinterest and YouTube.  Jason shares some insights on those social media platforms and how to set up your website to build a following on Pinterest.

Jason Miles Build a Following on Pinterest

Jason Miles

Jason Miles is a best selling author, VP of  advancement at Northwest University, & Co-founder of  Liberty Jane Clothing, in this podcast he will share his  story of how him and his wife found the little niche  everyone is looking for, and how they used social media to market their successful business.

Jason began a small at home business using his wife’s sewing skills creating doll clothes in 2008. In 2010 with the introduction of Pinterest his business “Skyrocketed”, and the word quickly got out. With this new demand in his product Jason Miles found another business opportunity in helping seamstresses that used his wife’s design patterns to sell their products on websites such as Pinterest, and Etsy.

Liberty Jane Clothing Logo

Liberty Jane Clothing Logo

After starting the blog that helped his readers market and sell their products online, Jason was contacted by a author from New York that was interested in working with Jason, an expert on Pinterest, to write 3 books called Pinterest Power, Instagram Power, & Youtube Marketing Power. After his initial book contract with McGraw Hill, he launched a series of three self-publishing books 2 of which are #1 Best Sellers on the Kindle Market.

Pinterest Power & Instagram Power

Pinterest Power & Instagram Power

“Instagram is a phenomenal tool for social media marketing, its like Twitter without words.” – Jason

Can you do direct marketing on Instagram? Will it result in traffic and sales? YES! Instagram has recently been utilized by businesses to promote a strong visual marketing campaign. By effectively combining two or three pictures into one, you can quickly grab the viewers attention and then present them with an offer. According to Jason another tactic is to use Instagram for free giveaways, this will not only grow your number of followers but also allow you to see the effectiveness of how Instagram affects your business.

Jason’s visual launch strategy includes using Instagram and Pinterest to create hype and buzz about new product launches. He releases sneak peaks of the new product he is creating, and once his followers can’t wait anymore he unleashes the products to them, creating lots of sales and revenue. A normal eBay auction has roughly a 100 visitors to the auction site, Jason’s eBay auctions have between 2500-3000 visitors to his auction, which tremendously drives up the sale price.

Some final words of advice from Jason Miles on Pinterest and Instagram

1. Pinterest – Don’t start on Pinterest, audit your own site, then utilize the PinIt tool to make sure the images that are used are effectively little ads, and have Pinterest do the rest.

2. Instagram – Have an editorial mission, take eye-catching images of your products in order to cater to your target audience, if done properly the images will work for themselves.

Jason Miles is currently a Senior Vice President of Advancement at Northwest he will be retiring in the next few months in order to focus all of his attention on his business. After having a 16 year career with a NPO charity and being a part of Northwest University for the past 4 years, Jason has finally achieved his long time dream of becoming a successful Entrepreneur. Social media has played a big part in his success by utilizing it as a strong marketing tool for his business.

As with any business its important to have a strong marketing campaign, social media will allow you to create one, just as it allowed Jason Miles to develop a small doll clothing business into a large brand. So use social media to go out there and find your success!

Engaging Discussion Questions:

  • How do you use Pinterest?
  • How do you use Instagram?
  • How do you use YouTube?

Links to Great Stuff:

  • Marketing on Pinterest – “We’ve built a thriving business based on my wife’s design talent. We’re working hard to dominate our categories, build long-term brand power and get insanely good at delivering our unique products.”
  • Liberty Jane Clothing – “Jason Miles is the co-founder and marketer at Liberty Jane Clothing. He has a graduate degree in Business Administration, and undergraduate degrees in both Organizational Management and Biblical Studies. By day he’s the Vice President for Advancement at Northwest University, which leaves the evenings and weekends available for all things Liberty Jane!”

Success Quotes:

  • “Instagram is a phenomenal tool for social media marketing, its like Twitter without words.”

Special Requests:

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