Tag Archives: Northwest University

Episode 52: Build a Following on Pinterest | Author Jason Miles

Jason Miles has written six books and has been very active using social media on sites like Instagram, Pinterest and YouTube.  Jason shares some insights on those social media platforms and how to set up your website to build a following on Pinterest.

Jason Miles Build a Following on Pinterest

Jason Miles

Jason Miles is a best selling author, VP of  advancement at Northwest University, & Co-founder of  Liberty Jane Clothing, in this podcast he will share his  story of how him and his wife found the little niche  everyone is looking for, and how they used social media to market their successful business.

Jason began a small at home business using his wife’s sewing skills creating doll clothes in 2008. In 2010 with the introduction of Pinterest his business “Skyrocketed”, and the word quickly got out. With this new demand in his product Jason Miles found another business opportunity in helping seamstresses that used his wife’s design patterns to sell their products on websites such as Pinterest, and Etsy.

Liberty Jane Clothing Logo

Liberty Jane Clothing Logo

After starting the blog that helped his readers market and sell their products online, Jason was contacted by a author from New York that was interested in working with Jason, an expert on Pinterest, to write 3 books called Pinterest Power, Instagram Power, & Youtube Marketing Power. After his initial book contract with McGraw Hill, he launched a series of three self-publishing books 2 of which are #1 Best Sellers on the Kindle Market.

Pinterest Power & Instagram Power

Pinterest Power & Instagram Power

“Instagram is a phenomenal tool for social media marketing, its like Twitter without words.” – Jason

Can you do direct marketing on Instagram? Will it result in traffic and sales? YES! Instagram has recently been utilized by businesses to promote a strong visual marketing campaign. By effectively combining two or three pictures into one, you can quickly grab the viewers attention and then present them with an offer. According to Jason another tactic is to use Instagram for free giveaways, this will not only grow your number of followers but also allow you to see the effectiveness of how Instagram affects your business.

Jason’s visual launch strategy includes using Instagram and Pinterest to create hype and buzz about new product launches. He releases sneak peaks of the new product he is creating, and once his followers can’t wait anymore he unleashes the products to them, creating lots of sales and revenue. A normal eBay auction has roughly a 100 visitors to the auction site, Jason’s eBay auctions have between 2500-3000 visitors to his auction, which tremendously drives up the sale price.

Some final words of advice from Jason Miles on Pinterest and Instagram

1. Pinterest – Don’t start on Pinterest, audit your own site, then utilize the PinIt tool to make sure the images that are used are effectively little ads, and have Pinterest do the rest.

2. Instagram – Have an editorial mission, take eye-catching images of your products in order to cater to your target audience, if done properly the images will work for themselves.

Jason Miles is currently a Senior Vice President of Advancement at Northwest he will be retiring in the next few months in order to focus all of his attention on his business. After having a 16 year career with a NPO charity and being a part of Northwest University for the past 4 years, Jason has finally achieved his long time dream of becoming a successful Entrepreneur. Social media has played a big part in his success by utilizing it as a strong marketing tool for his business.

As with any business its important to have a strong marketing campaign, social media will allow you to create one, just as it allowed Jason Miles to develop a small doll clothing business into a large brand. So use social media to go out there and find your success!

Engaging Discussion Questions:

  • How do you use Pinterest?
  • How do you use Instagram?
  • How do you use YouTube?

Links to Great Stuff:

  • Marketing on Pinterest – “We’ve built a thriving business based on my wife’s design talent. We’re working hard to dominate our categories, build long-term brand power and get insanely good at delivering our unique products.”
  • Liberty Jane Clothing – “Jason Miles is the co-founder and marketer at Liberty Jane Clothing. He has a graduate degree in Business Administration, and undergraduate degrees in both Organizational Management and Biblical Studies. By day he’s the Vice President for Advancement at Northwest University, which leaves the evenings and weekends available for all things Liberty Jane!”

Success Quotes:

  • “Instagram is a phenomenal tool for social media marketing, its like Twitter without words.”

Special Requests:

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Episode 47: Network Like Jesus | Author Dr. Joseph Castleberry

Dr. Joseph Castleberry shares his experience networking and connecting with new people in a variety of locations over his career.  In his new book, The Kingdom Net: Learning to Network Like Jesus, he shares how Jesus was able to network and how you can network like Jesus for your business or career.  Learn to network like Jesus in Episode 47 of the Defining Success Podcast!

Dr. Joseph Castleberry The Kingdom Net: Learning to Network Like Jesus

Dr. Joseph Castleberry

Joseph Castleberry is the president of Northwest University.  He enjoys writing, and his second popular book, The Kingdom Net:  Learning to Network Like Jesus, launches in August, 2013.  A native of Alabama, he came to the Pacific Northwest after a transcultural career that took him and his family to New Jersey, New York City, Texas, Costa Rica, El Salvador, Ecuador, and Missouri before his soft landing on the banks of Lake Washington.

Dr. Joseph Castleberry started attending school at a very young age and at five years old, he knew that he had a strong connection with God and religion and he’s always been that way.

When Joseph was 12 years old he attended a camp and one student told everyone that God had called on him to preach and it really got his attention.  Joseph then prayed to God and said that was what he wanted to do and from then on he began preaching.  A few years later he came to his mother and knew that he wanted to preach to intellectual people.

He also had a strong calling to aid in poverty in Latin America and at 15 he traveled to Honduras and experienced the poverty in the area.  Honduras was the poorest country in the hemisphere that year and he saw real human misery up close.  He was amazed at the power of faith to help lift people up out of trouble, misery and poverty and he felt strongly attracted to Latin America.

In college, Dr. Castleberry fell in love with scholarship.  He took Greek and Hebrew and began studying the Bible from a critical perspective and an academic perspective and felt a strong desire to become a professor.

At 21, a family tragedy struck and he was praying to God and he sensed God’s promise to him that he would some day be a college president.  His first full-time job was a chaplain at Princeton University.

He then went to El Salvador as a missionary and taught classes at the University and planted a church in front of the Naitonal University and spent 20 years as a missionary in El Salvador, Ecuador and all over the Latin American region.

He had finished his doctorate from Columbia University during that time and came back as the academic dean in Missouri and five years later he was elected as the president of Northwest University in Washington.

One of my gifts was my ability to make friends and to keep them.  And I had an ability to connect people to be able to help others become better.

Joseph had a strong desire to work with intellectuals and make a difference in the lives of poor people.  He came from a poverty stricken family and he was the first person in his family to go to college and he had a connection with people who were struggling with poverty.

He spent his career in his academy and the other half of his time he spent building churches.  The Latin American professional class is a delightful group of people with a hopeful view of the people.  As a pasteur he was always good at getting them involved in helping poor individuals across Latin America.

As a pasteur in Ecuador, he started a church in a gated community, but the truth is that church had so many different ethnic groups and so many different socio-economic backgrounds.  It was a really interesting mixture of people.

If you build your church around the culture of poor people, you will only reach poor people.  If you build a church for the upper-middle class, you can reach everyone.

Joseph Castleberry came to Northwest University to be the president of the University and he didn’t know a soul when he moved there.  He had no network at all and had to start meeting people really fast.

He joined rotary clubs and local organizations and he made friends and started developing more connections in his community.

If you look at Jesus’ own networking methods the very first people who he called upon were fishermen.  He called upon them because fishermen were great networkers because they knew how to catch the fish, get them inland and then learned how to sell them.  So they had experience at getting a product to market.

People think of networking as if someone is trying to get something from themselves.  All of the networking Jesus did was seeing how he could serve other people.  When people recognize that you have a heart of service, that’s where business is the most elegant.

There is good business and bad business.  The person who does business in order to take advantage of people, they wind up paying the price in other ways because life is more than how much money you have.

Dr. Joseph Castleberry The Kingdom Net: Learning to Network Like Jesus

Dr. Joseph Castleberry

Engaging Discussion Questions:

  • What do you think of business people?
  • What can you do to network like Jesus?
  • What are you doing to serve people?

Links to Great Stuff:

The Kingdom Net – “Jesus came to proclaim the Kingdom of God; he built the Kingdom Net to keep the word and work of God spreading.”

Success Quotes:

  • “Success means achieving the purpose for which you’re in the world.”
  • “The most dignified label a person can wear is employer.”
  • “Human beings need a purpose and a mission. They need something to accomplish and if they don’t have accomplishments, it’s impossible for them to be happy.”
  • “Nothing has ever taken anything from poverty to prosperity except by business.”
  • “If you’re going to be successful, it’s not going to come at the cost of your integrity, conscious and dignity.”
  • “The person who does business like a snake has to pay the penalty of being the snake.”
  • “Life is more than how much money you have.”
  • “Network with people in order to serve them.”
  • “Jesus was a master at working together with other people.”
  • “No one can buy into a message unless it’s marketed.”
  • “Why did Jesus choose fishermen to be their first disciples? They were networkers.”
  • “The greatest commandment is to love the lord your God with all your heart and then your neighbor as yourself.”
  • “Every person who has submitted themselves to the rule of God has entered the Kingdom of God.”
  • “The Kingdom of Heaven is like a net that was thrown into the world.”
  • “You currency does not go farther than your set of relationships. Your influence can not go further than your network.”
  • “Networking is connecting people who had something to offer with people who need things.”
  • “Any career is highly dependent on your ability to create connections.”
  • “No career could have been more in tune with who I am as a person.”
  • “I believed that God was leading me the whole way and I was always obedient to God’s purposes for me were.”

Special Requests:

Dr. Joseph Castleberry on the Defining Success Podcast with Zeb Welborn Learn to Network Like Jesus

Dr. Joseph Castleberry

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