Tag Archives: CEO

Episode 56: Unique Selling Proposition | Jeff Krantz from KrantzTraining.com

Jeff Krantz is helping build better businesses and better sales processes for businesses across the country.  In this episode of the Defining Success Podcast, Jeff Krantz shares his expertise on developing a unique selling proposition and how you can use that to differentiate yourself in the marketplace and have your potential customers take notice.

Jeff Krantz lives each day with a deep sense of purpose. He integrates his contagious enthusiasm for sales performance with his experience of consulting Fortune 500 companies to deliver world-class training programs. His unique speaking and training style is not only fun and entertaining but is also saturated with proven strategies that send the participants of his seminars and keynotes away with far more than they expected.

Jeff Krantz Unique Selling Proposition

Jeff Krantz

Jeff Krantz wasn’t always sought out and surrounded by executive groups; he comes from a humble background, growing up in his family’s small business, where his first inklings of entrepreneurship were shaped. He eventually left the family business and went on to a successful career as a Financial Advisor.

In the beginning he got in front of groups of people to educate them on investment principles It was during this time where he discovered his deep passion for what he wanted to do in life, which was stand in front of people and share meaningful ideas that were going to help them to succeed in what they did. That planted the early seeds and desire to migrate towards a career path, a professional endeavor that would allow him to do just that on a full-time basis.

He took that leap of faith and now has the privilege to share ideas to help people to be more successful in their sales rolls and also help organizations to deepen client loyalty and deliver a superior customer service experience.

He is a jack of all trades in the executive world doing trainings, coaching, consulting, and speaking as he helps organizations build better businesses, developing better sales processes and focus on customer service excellence.  One area he focuses on is that each person or company has something to offer to each potential customer, the selling point is your uniqueness, what makes you, you.

Jeff explains the differences between the many hats he wears and services he offers in working with professionals and how there is a real art and science to delivering a dynamic workshop for adults. With Jeff’s specialty in the HR and sales world his presentations generally are focused on building customized programs or leading projects within the organization to positively impact the corporate culture of the company. Jeff is a trainer at heart, so most of the work he does is live classroom facilitation for sales audiences and customer service representatives.


Jeff shared the use of rockstar was a metaphor for simply being the best at what you do. One of the things Jeff has seen through his own personal experience and witnessed in the lives of others is the people that are the most successful in life, personally and professionally, truly have discovered what it is they are the best at doing and employ that talent, gift or strengths in their professional endeavors.





Jeff’s second book which the title continues with the same theme and more importantly one of the fun things about this book is it is not an everyday how to guide to deliver customer service. It has heart, it has motivation and some of the internal drivers needed that allow you to evoke employees to want to serve from within rather than just do what has to be done.


Jeff has heart and believes in serving. He is clear that when you serve someone, when you help someone, when you go that extra mile to really make their day and do something that is going to rock their world in a positive way, and do it sincerely, the results benefit us. We go home happier at end of the day if we serve wholeheartedly,

Obstacles are no stranger to Jeff.  One that we all face and question ourselves is “Do I really have what it takes?” No matter how successful you’ve been, everybody faces that giant in their life.  As did Jeff, when he went from leaving his small family business to being a financial advisor, but with confidence he drew from deep inside himself to rise to the occasion, and using that experience to help him when working with executives today.

Success for Jeff revolves around client relationships, working with the executive leaders of the company, HR leadership, the training managers to develop the solution that can be delivered, implemented and executed within the company that not only equips the employees with good information but positively impacts the culture of the organization,

A highlight in Jeff’s success was learning about a new industry and collaborating with executives to produce a highly tailored program that was a great value to the company that went on to win a publication excellence recognition.

Krantz Training

Krantz Training

His advice for entrepreneurs is also his favorite quote from Confucius ‘Choose a job you love and you will never have to work a day in your life.’ “After all, the most notorious an iconic CEO’s have a common denominator, these successful individuals; they all had a passion for what they did. The other side of that same coin is encouragement, don’t despise the days of humble beginnings.”  Jeff continued to encourage with the message to not give up on the journey you have, to find that job you love so you don’t have to work a day in your life. The road to success, is not a clearly marked or easy road. Enjoy the journey and find what makes YOU remarkable – your unique selling proposition.

Engaging Discussion Questions:

  • How can we service those people we come in contact with every day?
  • What are we on Earth to do?

Links to Great Stuff:

Successful Quotes:

  • “Choose a job you love and you will never have to work a day in your life.”
  • “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance…. Unless you have a lot of passion about this, you’re not going to survive. You’re going to give it up. So you’ve got to have an idea, or a problem or a wrong that you want to right that you’re passionate about; otherwise, you’re not going to have the perseverance to stick it through.”
  • “Forget your competitors, just focus on your customers.”

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Episode 30: The Language of Success | Greg Clowminzer from GregClowminzer.com

Greg Clowminzer shares some of the common problems entrepreneurs face and how he’s able to help them overcome those problems.  One of the biggest suggestions Greg makes for entrepreneurs is to use the appropriate language for success.  Learn the language of success according to Greg in Episode 30 of the Defining Success Podcast.

Learn the Language of Success from Greg Clowminzer

Business Coach – Greg Clowminzer

Recap: Greg Clowminzer is a pioneering business and leadership coach with over 10,000 hours of real time coaching experience.  Greg coaches and consults CEO’s, small business owners, and professionals helping them clarify their vision, create unique strategies for success and developing the necessary skills to be a leader and effectively exercise leadership as their natural self-expression.

Prior to coaching Greg was in commercial investment real estate.  He helped investors acquire apartment buildings and assisted people who held multi-family investment properties.

At a young age, Greg was making a lot of money in real-estate, but just because he was making a lot of money it didn’t necessarily mean he was happy.  Greg felt unfulfilled and not very happy with what he was doing.  He began to look at what made him happy and was fortunate to meet several teachers, mentors and coaches who helped him discover what success and happiness was for him.  He then decided he wanted to become a business coach.

People come to Greg in a variety of different ways.  Some people will reach out to Greg through the Internet or they listen to Greg at a speaking engagement.  Most people reach out to Greg because they want more or less of something.  In the initial consultation, Greg helps them get clear on what’s possible and it also gives Greg a chance to see if the individual would be a good fit for him.  Greg offers a complimentary consultation to explore their lives or their businesses and see how Greg could help them get better.

Greg starts painting a picture for what you want and then helps you generate ideas to help you get to that point.  Greg listens to what you really want and helps you understand what it is you want and without worrying about the way it is.  People come out of the consultation being very energized and excited.

A common problem a lot of entrepreneurs have is focusing on what’s important. A week, month, or several months can go by without taking the time for what’s important to the success of their business.  Another problem he sees is that so many entrepreneurs are focusing on work that they don’t take the time to focus on themselves.  One of the quickest ways an entrepreneur can grow a business is to focus on themselves.  Another big problem Greg encounters are business owners who have problems with leadership or management because they never think about going into business to become a leader.  Most people get into business because they are passionate about something, but the last thing on their mind is thinking about people skills.  Other problems include marketing and sales issues.  And lastly, many people he knows are under-networked and that puts their business at a risk.

Greg has a lot of clients that have hit rough spots where they are down, fearful, taken a major hit or the market affects their business and Greg has been able to get in their and get them back in the game to where they are growing and expanding their business.

In people who speak the language of success, there is a tremendous amount of responsibility in their language.  When they promise something you know they are going to come through.  Unsuccessful people commonly use words like try, where successful people say they will do and make sure they get those done.

The perfect trait for Greg are people who a smart and have a high-IQ and people who have embraced the idea of life-long learning.  If they are willing to experiment with what Greg calls their “beingness.”  People grow when they are able to experience their truth.

Some advice Greg would give to entrepreneurs is to look at their motives about why they are going into business and to be honest with themselves.  At the very onset start building your team around you.  Have an accountability buddy, a team and a success coach.  You can even contact Greg to learn the language of success.

Greg Clowminzer and the language of success

Greg Clowminzer

Engaging Discussion Questions:

  • What do you think of the quote by Yoda:  “Do or do not . . . There is no try.”?  Is there a language of success?
  • How do you show up as a leader and a coach for the people in your organization?

Links to Great Stuff:

  • GregClowminzer.com – “Greg lives in Carlsbad, California and coaches with entrepreneurs, small business owners and professionals, helping them awaken to a greater purpose and meaning in their personal and professional lives. Greg uses a blend of eastern and western views as a means of introducing people to the untapped potential of the human spirit. Greg is most passionate about leading Enlightenment Intensives a Zen-like meditation retreat where he teaches people the lost art of true-self reflection and the uncommon practice of authentic communication. Call or write to schedule a complimentary coaching consultation.”
  • Transparent Mortgage – “Since 2003, Beau has been a mortgage professional and is the Founder and Senior Mortgage Advisor at Transparent Mortgage. Earning degrees in both business and finance he has a diverse background as a financial advisor and mortgage professional. He has worked with and for Luxury Mortgage, Bank of America and Impac Funding. He grew up in Alaska, spending summers working at his father’s fishing lodge, Tikchik Narrows Lodge, where he learned the value of hard work and a commitment to customer service. Beau currently lives in downtown San Diego, CA.”

Success Quotes:

  • “Success is about learning and growing and experiencing the wonderment of life.”
  • “Success is a team effort.”
  • “That which is undistinguished in our lives we’re trapped by.”
  • “The person who is less than powerful in their language in life has no idea that they are trapped by that.”
  • “Successful people use a language that empowers them and other people.”
  • “A really good coach is not coming with their guns loaded but . . . coming with a complete state of presence.”
  • “True coaching and masterful coaching is truly an art.”
  • “I wanted to dedicate my life to other people who are unfulfilled in what they’re doing . . . and support those people and helping them discover what their definition of success is.”

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Episode #8: The Business Obsession | Tamika Newhouse from Delphine Publications

Teaser: Author Tamika Newhouse discusses the importance of having a business obsession. She is a four-time African-American literary award winner, the CEO and founder of Delphine Publications, a life-style blogger, radio host and is currently working on her eighth book, Cookie Too.

Thank you for visiting the Defining Success Podcast.  Please download, subscribe and rate our podcast on iTunes – https://itunes.apple.com/us/podcast/defining-success-podcast/id619459909 Thanks for listening!

Tamika Newhouse

Tamika Newhouse

Recap: At 15 years old Tamika Newhouse became a single mother.  Even at a young age she knew she was naturally mature at her age and she made a decision to not let being a single mother at her young age hinder her for the rest of her life.  She knew it would be an obstacle, but also knew it was something she could overcome.

Tamika had an affinity for writing at a very young age and experimented with her writing.  When her mother passed away it really inspired Tamika to turn to writing.  She started an online book club and came across many people who had self-published their own books and realized she could do it herself.  Within four months of learning she could self publish her own book, Tamika held her first book in her hand.

To Tamika, obsession is critical toward building a business.  If you have an obsession you’ll do everything you can to make your dreams come to and she found that to be very critical to her own success.

One of Tamika’s idols is author, Terry McMillan, Waiting to Exhale and How Stella Got Her Groove Back, but she also finds motivation from people who have told her that she has inspired them.  She embraces the role of someone who has worked hard to achieve her success and finds motivation in the fact that others have found her inspiring as well.  She feels personally responsible for her own success.

Her greatest skill is that she’s a dreamer, artistic and a visionary and she feels she has the ability to be more creative than others in the business because of her business obsession.  She often dreams about fairy tales and develops movies in her head and puts those movies onto paper.

Cookie Too

Cookie Too

She is most proud of her book, Cookie, because it was based on her life and she nailed it.  And publishing her first book is also a great source of pride for her.  Holding her first book in her hands was something she will never forget.

Tamika has encountered lots of problems with fellow authors and from her readers because not everyone is happy with the work that she has done.  She never regrets anything, but she did learn she needed to grow thicker skin.

Her advice was that you have to learn about the business and the basics of publishing and then learn about the marketing.  You have to know how to brand, budget, market, your audience.  Start meeting people who are already doing what you want them to do.  In today’s environment, there really is no excuse to not get your book published.  There are so many resources and publication out there that can teach you everything you need to know about publishing. Learn the business and set a budget.

To her success is not monetary, it is someone who is satisfied and happy in their job or business means they are a success.  If they are pursuing a dream they never thought they could live would be a success.

She would tell people to make a difference and have a business obsession and you can not fail.

Engaging Discussion Questions:

  • What are you obsessed about?
  • If you could be obsessed with anything what would it be?
  • What obstacles do you have to overcome to achieve success?

Links to Great Stuff:

  • TamikaNewhouse.com – “Tamika Newhouse is a self-published bestselling author who founded Delphine Publications, at the age of 21; Tamika appeared on various bestseller lists and won Self Published Author of the Year at the 2009 African American Literary Awards only 9 months after her debut novel. In 2010 she was inducted into Who’s who in Black San Antonio and she landed a major publishing deal without an agent and still continues to write independent projects. In 2011 her company Delphine Publications won an African American Literary Award for Best Anthology as well as Tamika won for the second time Self Published Author of the Year. She was also nominated by the National Women in Business Association for the 2011 Entrepreneurial Spirit Award.”   You can follow her on Twitter @TamikaNewhouse, Instagram BossLadyTamika and Facebook.com/TamikaNewhouse
  • Delphine Publications – “Launched in 2008 by Award Winning author Tamika Newhouse, Our mission is to publish quality books that women and men can relate to. When reading a novel, the feeling you get when you know how it feels to be that person in the story is unforgettable. Here we strive to give you realistic, unforgettable, and we hope to send messages through our stories by creating novels you can say you truly understand.”
  • Welborn Media

Success Quotes:

  • “If you really want your dreams to come true . . . if you’re not obsessed about your dreams they won’t come true.”
  • “When you obsess over something you think about it, you eat it, breath it, live it and every thing you do is that obsession and it’s great to obsess over a dream that is going to benefit and enhance your life.”
  • “At the end of the day, when you don’t pursue your dreams and aspirations, there is no one to blame but yourself.”
  • “If dreams were easy, everyone would be living them.”
  • “Success is actively pursuing living out your dream”
  • “My proudest moment was holding that book and saying hey, I did it, in spite of the pain, in spite of the fears, in spite of the struggle and inspite of the doubt.”

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