Tag Archives: General Manager

Episode 20: The Importance of Youth in Golf and in Business | Jay Miller from Golf Card International

Jay Miller Golf

Jay Miller Golf

Jay Miller loves the game of golf.  He’s passionate and has great ideas on how to grow the game for the future.  A big push Jay says that needs to be made in golf is to encourage more young people to take up the game.  By giving youth golfers more opportunities, Jay says, we can help grow the game. Attracting the youth is also valuable in business because in order to maintain the longevity of a business you have to be willing to attract younger generations that will one day fill the role of different age groups.  By learning how to build a business focusing on the youth, we can help build better businesses overall.

Recap:

Jay Miller was the past President of the California Golf Course Owner’s Association, Founder and past-CEO of one of the most successful non-profit golf foundations in America,past General Manager of the National Golf Course of the Year, Golfer’s Association’s “Man of the Year” and is currently the Director of Business Development for Golf Card International and Fairway Rewards.

Jay got started in golf at Edgewood Country Club when his parents let him hit his first shot at a young age and knocked it close.  His parents immediately got him a set of clubs and got in touch with some golf teaching professionals who taught him the game.  He eventually gave up all the other sports he played to become a golfer.  He started working at a local course and he went to Purdue University on a golf scholarship where they won the Big 10 Championship in his senior year.

Jay tried to become a professional golfer but realized he wasn’t good enough to make it and so he quit playing professionally but started his own business.  The man who sponsored him on tour owned the largest manufacturing facility of plaques and he jumped into the business.  The first year he did the Betty Ford Center in Palm Springs and got to play golf with Gerald Ford.  Betty Ford went on Good Morning America where she talked about Jay and his business which gave his beginning company a huge boost.

He was doing donor recognition wall displays across the country and offered a bunch of new products until 2001.  He was playing 160 rounds of golf.  In 1986 he had a dream about changing children’s lives and he wrote a 72 page thesis on how to grow the game.  A good, wealthy friend of Jay took him golfing and asked Jay what he would do with money if his friend were willing to give it to him and Jay said he would start an organization to teach young people the game of golf.  A couple years later his friend gave him $3 million dollars to start Jay’s project.

His wife named the project “Get a Grip.”  Get a Grip on your life, education, the golf club and the Lord.”  They were named three-times the National Junior Golf Education Foundation of America.  They had one location called Cresta Verde Golf Club in Corona California.  They built an education center at Hidden Valley Golf Club.

Jay took over Hidden Valley Golf Club in 2007 and became the National Golf Course of the Year in 2011.  Jay went down to Florida where he managed a few clubs and did some consulting for other golf courses.

Golf Jay Miller

Golf Jay Miller

Jay is addicted to the game of golf and has probably played over 16,000 rounds of golf at 700 golf courses.  He got hooked on hitting the cool shots.  He loves the camaraderie  the fellowship, and talking smack with your buddies.

His purpose is working in a program called Mulligan, connecting golfers to God.  The famous Wally Armstrong, Jim Hiskey who invented Bible study on the PGA Tour.  He loves helping golfers enjoy the game and grow the game.

Jay says we’re losing 100,000 golfers a year meaning that more people are quitting the game than are starting the game.  In 1957, 88.6% of all children had a father at home.  In 2007, 44.4% of the children born had a father at home.  Around 90% of the golfers were introduced to the game by their father or by a sibling of their fathers.

Single mothers don’t have the time, energy or resources to introduce their children to the game.  Some parents are spending $20,000 a summer in an effort to get their children a golfing scholarship.

According to Jay, $100 million has been spent on the First Tee Program which offers money to inner city youth to take up the game and the program is failing.  Because many inner city youth do not go on to college and therefore can not afford to pay for golf at a later age.  Jay suggests we raise $10 million a year to get students started playing the game in preschool.  They get preschool teachers to learn how to teach golf and the instructors can teach preschool teachers in around 5 hours.

If you love golf then you should introduce others to the game.  Donate clubs and balls to juniors.  Glen Ivy in south Corona gave Jay close to 12,000 golf balls to give to young players.  Jay encourages golf courses to give youth the opportunity to play the game in any way they can.  If all golfers could have a philanthropic attitude we can all help grow the game.

I interviewed 1,500 real golfers and I found out that 68 to 78% of golfers don’t have a handicap.

Jay has gotten to play with two U.S. Presidents, many celebrities, many professional golfers at hundreds of courses.  Jay feels he was created to change childrens lives through the game.  He wants to improve their game, make them feel important and give them a product that was a good value for their money.

The top golf stories Jay ever had was when he played golf with Keith Jackson and Frank Boyles, Bob, the friend who funded the get a grip foundation on a golf trip.  They spent four days at Augusta National and and Shoal Creek. The opportunity Jay had to spend the trip with two legends in the game of football was one of Jay’s most memorable golfing stories.

Engaging Discussion Questions:

  • How can we help grow the game of golf?
  • How would you get more people to play golf?

Links to Great Stuff:

  • California Golf Course Owner’s Association – “The California Golf Course Owners Association (CGCOA) is dedicated to the stimulation of market growth for California’s golf course industry. We promote collaborative advertising and promotional advertising programs encouraging more rounds of golf throughout California.”
  • Golf Card International – “Golf Card International was founded in 1974 with a simple idea: find a way to help golfers save money on the high cost of green fees. To do this, we formed a club for avid golfers and built a network of affiliated golf courses that would provide savings to our members. After 38 years, our membership is still strong, and Golf Card is now accepted at nearly 3,000  courses in the U.S., Canada, and the Caribbean.”
  • Fairway Rewards – “Fairway Rewards is a venture–funded startup now located in Sonora, California. For eight years, we’ve strived to provide innovative customer loyalty, incentive marketing, and media solutions for golf courses.”
  • The Mulligan Golf Club – The “Mulligan Golf Club” is a metaphor that describes the largest golf club membership in the world (golfers who have been invited to follow Jesus!)
  • The Golf Club at Glen Ivy – “Glen Ivy Golf Club is a unique golf experience, with scenic views and creativley placed fairways, tees and greens.”
  • PGA Tour – “The PGA TOUR is a tax-exempt membership organization of professional golfers. The mission of the PGA TOUR is to expand domestically and internationally to substantially increase player financial benefits while maintaining its commitment to the integrity of the game. The PGA TOUR events are also committed to generating revenue for charitable causes in their communities.”
  • Wally Armstrong – “Wally Armstrong competed in more than 300 PGA Tour events, including  numerous US & British Opens, Masters, PGA and Tournament Player’s  Championships. In his first Master’s tournament, Wally finished fifth,  setting a rookie scoring record of eight under par at Augusta. He is a  Lifetime Member of the PGA Tour and holds a Bachelor’s and Master’s  Degree in Education from the University of Florida, where he also  achieved All-American Honors in Golf.”
  • Augusta National – Home of the Master Golf Tournament located in Augusta, Georgia.
  • The Esteban Toledo Family Foundation –  “For fifteen years it has been my dream to establish a Giving Foundation that will put efforts into helping children around the world, and I am proud to announce that my dream has become a reality. With the assistance of my family, friends, fans, and supporters, I am proud to introduce The Esteban Toledo Family Foundation.  A foundation focused on helping others, especially children. Our purpose is to supply basic needs such as shelter, clothing, food, education, love, and an introduction to the Lord.”

Success Quotes:

  • “Success is using your blessings and your purpose.”
  • “You show me somebody that wakes up in the morning with a purpose and can’t wait to go to work no matter what they do.”
  • “Women golfers on average play faster than men ever dreamed about playing.”
  • “If you don’t have four hours three to four times a month to enjoy a game of golf with your friends than your life is not balanced.”
  • “The father is a key component to introducing your children to golf.”
  • “You hit one shot equivalent to somebody on T.V.”

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Episode #14: Build Your Business with Friendliness and Hospitality | David Kramer from Los Serranos Country Club

Teaser: David Kramer discusses the importance of friendliness and hospitality to help build your business. His passion and devotion to his craft shine through as he’s able to demonstrate how being kind and hospital has helped his business grow.

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David Kramer from Los Serranos Country Club - Build Your Business

David Kramer from Los Serranos Country Club

Recap:

The son of tennis legend, Jack Kramer, David is the Senior Vice President of Los Serranos Country Club in Chino Hills, CA which recently won the 2012 Golf Course of the Year by the California Golf Course Owner’s Association. He’s a lover of golf, tennis, sports, and recreation, but most importantly, he’s a lover of people.

David got his first set of golf clubs when he was 10 or 11 and he was fortunate enough to play golf 3 or 4 times a week when he accompanied his father on a trip to play in the Davis Cup in Australia. His father then got involved with Los Serranos Country Club of which David became a part in.

As a young man, David was interested in all kinds of sports and he was able to play any sport he wanted to. David worked at Los Serranos Country Club when he was 13 and 14 years old. He became General Manager in 1997 and was Assistant General Manager in 1992. He worked as a tennis professional and helped manage some tennis colleges and schools and has been very fortunate to be involved in recreation his entire life.

David talked about his dad, Jack who was a great father and a great parent. Jack lived a charmed life and he did what he loved to do and he became the top tennis player from 1947 to 1954 and after that he gave back to the game in a variety of different capacities. But his greatest accomplishment was that he wanted to make tennis more available to the public.

The best place to transfer values is through the family where there is love for that tradition or profession.

David still communicates with friends that he met in the second grade and his group of friends still have a large impact in his life today. In 1965, there were 51 people who graduated in his class and he still communicates on a regular basis with close to 25 of them. He’s been able to share a lot of experiences, stories and ideals with his childhood friends.

The advice David would give to someone who wanted to start a goal would be to work hard to become a better person and to grow as a person. And if you work hard at becoming a better person you will become better in business.

David and Andrew Kramer at St. Andrews Golf Course - Build Your Business

David and Andrew Kramer at St. Andrews Golf Course.

David loved working at Los Serranos Country Club because, as he says, “People come happy,” and he was just happy sharing and participating with the people who visited his golf course. He feels very fortunate doing something that he really enjoys and he truly feels that he’s living his passion.

You really have to find out what your duty is and what your skills are that you can use to deliver the goods. If you’re struggling at work then you’re probably not doing what you’re supposed to do.

Golfers have been coming to Los Serranos since 1925 and in 2012, Los Serranos Country Club was recognized as the Golf Course of the Year by the California Golf Course Owner’s Association for their contribution to the game. They are very involved in the community, youth, service organizations and their ability to manage a golf course to provide championship conditions at reasonable prices and provide valuable services to the members.

David feels success is a culmination of factors that basically comes in to finding the “sweet spot.” Meaning that when you’re doing great things and helping others a person can be successful. He advises others to use friendliness and hospitality in order to build your business.

Engaging Discussion Questions:

  • How can being friendly and hospitable help your business?
  • Do you think family has a role in the professions we choose?

Links to Great Stuff:

  • Los Serranos Country Club – “Set amidst 300 lush acres on the historic Don Lugo Spanish Land Grant and convenient to Los Angeles, Orange and San Bernardino counties, Los Serranos Country Club offers an unparalleled Country Club experience at affordable prices. The two 18 hole golf courses are certain to appeal to players of all levels and ages. The world class facilities include championship golf, full practice areas, golf school and lessons, new Kids Course, and an award winning Clubhouse that features our elegant Montebello Ballroom, restaurant & lounge in the Racquet Room, locker room ammenities and Golf Shop. Los Serranos Golf & Country Club is the perfect complete Country Club experience for the entire family.”
  • 19th Hole Media – With 19th Hole Media, we’re trying to grow the game of golf.  Many golf courses are behind the times when it comes to marketing the game and we’re trying to build it at a grass roots level by helping golf courses develop a strong online presence for their business in order to attract more customers and encourage more golfers to visit their golf course and to do so more often.
  • Welborn Social Media

Success Quotes:

  • “Hospitality and friendliness comes from within.”
  • “The world is my family.”
  • “It’s good to know who you are. It’s good to know where you’ve come from. And it’s good to know where you’d like to go.”
  • “If you learn to love something as much as your mother and father loved something, that’s a great place to start.”

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