Tag Archives: Passion

Episode 79: Social Media and ROI | Brian Basilico owner of B2b Interactive Marketing

Brian Basilico, owner of B2B Interactive MarketingBrian Basilico is the owner of his own social media company. One of the things we talked about was return on investment, and looking at ROI when you are using social media and actually for many things you are probably doing.

B2B Interactive MarketingBrian Basilico is the owner of B2B Interactive Marketing. B2b Interactive Marketing combines audio, video, interactive, web, communications, and advertising, with branding and marketing experience of almost 30 years in the communications industry.

 

Zeb’s Take – Social Media and ROI

It was a blast talking with Brian about social media and all the different things that he’s doing. We had some great back and forth while talking about social media marketing.

The thing I want to expand on is the return on Investment or ROI of social media, which I think is very important for business owners understand when they are getting into the social media space. Social Media and ROI. People will ask me, “Should every business use social media?” My response is always yes. I honestly think every single business should use social media. Having said that, I don’t always think paying for someone to run a social media presence is the best investment of your money. Timewise, yes you should use social media, use it as much as you can. But sometimes the cost doesn’t make sense for the returns that you’re getting from the social media usage.

It is important to analyze time versus money and how you’re going to spend that using social media. Sometimes people think it’s a just one-stop-shop; it’s not, it’s a long term goal. If your goal in a business is to grow as large as you possibly can then social media is a no-brainer. Hire people to do it and realize that it’s an investment. If you are looking to use social media to make instant sales to cover the cost of what you’re paying for the social media, especially in the first few months, you’re going to be disappointed. With social media, you’re putting in the time, money and resources now for gains down the road.

Go out there and find your success!

Find out more about Brian Basilico and B2B Interactive Marketing

Go to his business website: B2B-IM.com and the website for his book: NotAboutU.com

Quotes

  • “It’s been something I’ve had to do for myself and since I was able to do it for myself I was able to do it for other people.”
  • “I’m a student first, I got to learn it. Then I’m a teacher second, and a purveyor or presenter last. You got to learn it, teach it, then do it.”
  • “Marketing has to be an investment and never an expense.”
  • “Marketing is a participation sport, it’s not like advertising where you pass it off to somebody.”
  • “The whole point of social media is crowdsourcing; getting other people to talk about your brand.”
  • “Get to know people, ask them for advice, and find out what happens.”
  • “When people are better when you are done, that’s success.”
  • “The reason I consider myself successful is because I have a message, I have a methodology and I provide value to people when it’s all said and done.”

brian-wm

More From the Interview

Growing up Brian was a musician. At 18 years of age he started a recording studio in his Dad’s basement. He had to learn to promote himself. At first, he used a word processor to print out articles, cut and paste them together into a newsletter that he would take to a copy shop and print and put together his newsletters. Since then he’s been a video editor and producer, he owned a commercial recording studio (produced jingles, radio programs and commercials), and online marketing.

“It’s been something I’ve had to do for myself and since I was able to do it for myself I was able to do it for other people.”

He says, the funny thing about marketing is marketing has never changed. It is always about people, knowing who the audience is and how they want to be communicated to. The thing that has changed is the technology and tools. You have to learn to adapt over the years.

Not too long no one knew what the smartphone was and now it’s updated every day.

“I’m a student first, I got to learn it. Then I’m a teacher second, and a purveyor or presenter last. You got to learn it, teach it, then do it.”

The smartest and most profitable people learn how to adapt to where their audience is. If you want to reach a 20 year old you need to text them. If you’re talking to 70 year olds, you still need to put out a print newsletter. You have to know where your audience is and you have to learn to adapt to get your message there. The message and the content has always been the same. It’s always been really good content and great articles. But, you have to know the channels where you can connect with them.

Branding
Branding is part logo, part image and part message. You need to know who your audience and know what your audience is looking for. An example Brian shared was for a company that made ferrules, a small part on a golf club. Once an industry staple, this company had lost a lot of their customers to cheaper overseas competition. Their business model was to sell high quality at a low price to the largest golf manufacturers. While doing research Brian spoke with someone who builds clubs for professional golfers around the world. This person agreed that this company made the highest quality part and it never broke, whereas the competitor’s part did break. He mentioned that fixing that one part cost $150 each time the repair needed to be made. He said I don’t care what I have to pay for that thing I want that ferrule. Now she manufactures custom versions of this and what sells she used to sell for $0.07 for $1.50. She learned that the marketplace had changed, without her noticing it. We completely reinvented her business.

Success Story
Brian shares his success story with a fortune 100 company that was making a $1k a month in online sales, Brian convinced them to put in a true ecommerce system on their site. By creating a very familiar interface for their ecommerce their online sales skyrocketed to $25k in sales a month.

What I see a lot of people doing wrong in marketing is throwing a lot of good money at bad. You have to consider social media and ROI. “Marketing has to be an investment and never an expense.” People don’t understand the concept of using marketing as an investment and how to measure their return on investment so they do get ripped off.

“The whole point of social media is crowdsourcing; getting other people to talk about your brand.” If you reward people for promoting you to your friends and give them something relatively inexpensive, you’re winning.

Brian’s Book
It’s Not About You it’s About Bacon: Relationship Marketing in a Social Media World by Brian BasilicoIt’s Not About You it’s About Bacon: Relationship Marketing in a Social Media World is Brian’s book. It is a why-to book about social media. It takes you through a whole journey of marketing. There are chapters on Facebook, LinkedIn, Pinterest and all that other stuff. It doesn’t tell you how to do things, it tells you why it’s important and who is there. The whole purpose of the book is getting you to understand the concept of what social media marketing means. From there, there’s lots of other opportunities to learn how to use it.

The title is from Brian’s experience at a conference. One of the other presenters encouraged people to use a hashtag, #bacon. She got 20 new followers. After that Brian started posting pictures of bacon and #bacon and breakfast with bacon online. Brian got an incredible response. What he came to find out was that the two most shared things on the internet were kittens and bacon. The whole concept is that social media marketing is not able sales and about you, and bacon is about creating a brand that is memorable and something that people will search out.

Advice for New Businesses
Go out and network. Go out and meet people. Find people you can have a 1-on-1 conversation with ask them about their experiences and their life. From there, ask them for referrals, for whatever you need. connect with them and then ask them for advice. Get to know people, ask them for advice, and find out what happens. Getting good proper referrals is the best way to get the best return on investment of quality. Look for good consultants and people who really have your best interests in mind and are not just trying to take your money. Then go learn as much as you possibly can, take online classes, community college classes, buy books, research; invest in yourself and in your own knowledge.

Success
Success for is seeing his clients blossom and make money. The biggest success that Brian gets is when they recommend him to somebody else. From a personal standpoint, it is making a difference in a way that changes people’s lives. I don’t care whether it’s through my business, or donating my time. “When people are better when you are done, that’s success.”

I’ve reinvented myself so many times, I’m very successful and always working harder to be better. The reason I consider myself successful is because I have a message, I have a methodology and I provide value to people when it’s all said and done.

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Episode 74: How A Job Can Allow You to Pursue Your Passion | Danielle Tucker Host of The Golf Club Radio Show

Danielle Tucker from RadioGolfClub.comDanielle Tucker’s Golf Club Radio Show has been broadcasting from Hawaii since 1999.   Danielle interviews PGA, LPGA and International Golf Professionals, Young Rising Stars, Teaching Pros, Sports Shrinks, Authors, Mental Coaches, Golf Equipment Companies, Club Designers and Golf Broadcasters. Danielle Tucker is the host of Radio Golf Club. It’s a live radio golf show that takes place in Hawaii. One of the things that came up in the interview that I thought was interesting, because it’s a different point of view from other guests of our podcast. She’s doing this as a side job. This radio show, she does it on a saturday. She has her normal work week and then she goes in and does this podcast on a Saturday because it’s something she really loves and she has the opportunity to do it.

Zeb’s Take

She has a lot of energy and excitement. She’s professional and the way she carried herself, and that extra energy she put into the interview, not to mention the insights that she gave. One thing that I thought was unique was that she encouraged people not to leave their job to pursue something like what she is doing. She is doing her golf club radio show because she loves it and for no other reason. She works her regular job, which I’m sure she enjoys, but maybe not to the full extent that she’s living her passion in that sense. But, it creates the opportunity that she can do something that she loves. What I’m doing right now in my business I know is my passion. I know that I’m working hard and making things happen, I think it’s going to be good in that sense. For Danielle, I think she is doing exactly what it is that she wants to. You can tell that she loves and enjoys what she does, just like I love and enjoy what I do. I think there are opportunities out there for people. You have to choose the path that’s right for you. Some people think they have to leave their regular job and become an entrepreneur to find success not really thinking about their passion is. Think about what it is you enjoy and that experience and how can you make that happen. Sometimes that will mean extra sacrifices. Working a 9 to 5 job to do that stuff that she loves on the weekends. It’s really up to you to determine what that sacrifice is.

Listen to Danielle Tucker’s Golf Club

Visit RadioGolfClub.com hear all Danielle Tucker’s episodes from 2005 and live streaming episodes every Saturday.

Danielle Tucker's Golf Club Radio Show and Podcast

Quotes

  • “The best thing I can tell you about growth is never being satisfied with the work you’re doing.”
  • “The key to a successful interview is making someone comfortable.”
  • “To me every piece of work that I do, I’m working and I’m playing at the same time.”
  • “It’s up to me to keep it moving, keep it bright, tight and outta site!”
  • “We all learn differently, we all hear differently.”
  • “It’s always asking yourself, how could I have done that better.”
  • “The hardest thing to do in the business of radio is to listen to yourself.”

More from the Interview

Danielle has been in the broadcast business for a long time. Her past as a News Director, Co-Host, all built her experience working in a live radio environment. Her dad encouraged her to do a golf radio show, even though her station didn’t have any sports programming. Years later, someone approached her about doing a golf talk show. It was weird and perfect. At first, she was worried about running an hour long talk show, her experience had not prepared her for that. She was very nervous, but went ahead anyways. The person at the radio station loved it. She was able to expand it, find other radio stations that wanted to have the show. She started streaming it, and here she is today. Her dad came from England. He saw America as a land of opportunity. His proficient golf abilities allowed him to create great business contacts. He ended up in LA where he heard a radio show about golf. He knew golf was growing in the United States and that’s when he began encouraging his daughter to pursue a radio show talking about golf. Danielle used to work at an indoor golf facility. Over the years she has played lots of golf. She does traffic reports in the mornings and afternoons for five radio stations and on television. On Saturdays, she does her radio golf show. On Sundays she tries to get on the course, but all her work keeps her busy. She stays up to date on the game. she is engrossed in the game; but she needs work to carve out time for, if not 18 holes, at least nine. When she’s on the course, she just wants to stay out there forever. Danielle began her radio show about 1999 when Hawaii had a lot of impressive golf events going on. Pacific Golf Academy, Danielle’s workplace, was approached by a radio station to see if they wanted some advertising time on their station. Instead, The Pacific Golf Academy asked about doing a radio show for the station about golf and they were able to find sponsors to help pay for the air-time. I am paid to do what I do for a living. I work for a corporation that owns radio stations. I’ve worked in the business for a long time and my credibility is very good. People respect and listen to me and trust that what I tell them is accurate and fact. I have my credibility. The Golf Club Radio Show: The radio show is live 10am on Saturday mornings streaming online at RadioGolfClub.com. After each episode the programs are uploaded as podcasts to listen to any time. She has callers from around the world, all involved in the golf industry. Some of her impressive guests include Peter Alice, Arnold Palmer, Alice Cooper, Bubba Watson, Ben Rice, plus people who either do broadcast or architectural work and a lot more. If you’re going to listen to one episode, Arnold Palmer and Bubba Watson were great interviews. The most irreverant and the most honest interviews were Peter Alice and Ben Rice. They talk about golf as they see it. They weren’t afraid of saying things that might make waves, or rock the institutional world of golf. Usually her older guests are not as worried about saying things that might be disruptive. For me to look back at myself and what I’ve done in the past. I’d probably be very uncomfortable listening to myself. Because as I’ve gotten more comfortable I became better at making other people be comfortable being on air. The show allows her to get outside of the ever-confining radio tactics. She remembers the business of radio used to be free flowing; for the people on the radio they were deciding and doing things instataneously. It was art. Then corporations took over and now things are much more controlled. There is no spontaneity left in the business. Doing my golf show is a constant spontaneous moment. Advice: Her advice for someone who wants to start a radio show or a podcast would be: be willing to work for no money, hope that you learn a whole lot in a very short period of time, keep your ears open and your mouth closed, and practice. Talk, read out loud, express yourself, do the show for your family, friends, or dog. You can’t be afraid to say what you think. It’s a passion that you may not be rewarded for financially. She says, “I don’t recommend that anyone give up their job and look for a gig in radio or do a podcast and expect to actually feed themselves. You have to want it so bad that you’re willing to keep the job that you don’t necessarily like. Find a place where you can become successful inside yourself by expressing through a podcast the thing that you like to talk about. So when you go to work, at least you have a place where on the other side, that part of you that needs desperately to be fulfilled is being fulfilled through this additional outlet.” It’s a hobby. From her experiences she’s learned confidence, to be comfortable with herself, and to laugh in the face of almost anything. Different people gravitate to different personalities. “We all learn differently, we all hear differently.” Insight: Most successful people don’t think they’re successful, because to be successful you have to be pushing yourself to be successful. There comes a point where you might have an off day, and your audience will allow you that, but they won’t all multiple off days in a row. You have to be striving and making yourself – reinvent yourself, it’s the biggest cliche ever. To me that means, I want to learn something new today, I want to challenge my brain today, I want to bring something new to the table today, I don’t even know what that is, but I’m going to open myself up to find it. That to me, I think I’m successful. I’m never satisfied with what I’ve created. I might be happy with it, it might be rewarding, but I know I could have done it better. The hardest thing to do in the business of radio is to listen to yourself. I don’t know anyone in this business of radio who likes the sound of their own voice. When you’re listening to yourself you’re not hearing yourself, you’re hearing the tape in your brain. You’re hearing the moment in your head and that’s what makes you uncomfortable. I’m am a sum of being a mother a grandmonther, having supported myself through college without any help from my parents, paying off my college loans by myself, finding a job, working three jobs while going to school, working for free for two jobs, then having to find a job to keep another job. To me right now success would be to be able to retire and say “yo, let’s play a round of golf, the sun’s out.” My son says I was the best mom. My grandson misses me. Hearing my son and grandson say that, it doesn’t get any better. Now go out there and find your success!

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Episode 32: You Must Believe to Succeed | Justin Desmond from Mayfly Mafia

Justin Desmond is the owner of Mayfly Mafia, a new clothing company designed for fly-fisherman and outdoorsy characters. Although he hasn’t achieved success just yet, he’s passionate and I know he will become successful. I hope you enjoy the interview of someone who is at the beginning stages of success and will learn what true passion sounds like.

Justin Desmond talks about what it takes to succeed. With Willie from Duck Dynasty on the Defining Success Podcast with Zeb Welborn

Justin Desmond and Willie from Duck Dynasty

Justin Desmond is the owner of an up and coming product line called Mayfly Mafia. Justin is passionate, eager and ready to make an impact on the fly-fishing world.

Justin has worked many jobs as an LAPD officer and he learned that he was not passionate about working in law enforcement. He decided to start a company that made him happy about what he was doing and where he was going.

Justin came up with the idea for Mayfly Mafia when he traveled to Hawaii with his wife for their honeymoon and he came into contact with Willie from Duck Dynasty. Willie told Justin that to be happy in life he needed to find something he was passionate about and then figure out how to make a living off of it. In the following days Justin racked his brain and spoke with his brother who together decided to start Mayfly Mafia.

Mayfly Mafia came up with the name because they wanted a name that would be catchy to the older crowd but also apply to the younger crowd. We also wanted to appeal to someone who had never been involved in fly-fishing. The mafia is essentially a family and Justin is trying to build a family that is connected to the hit . . . The hit meaning the fish biting the hook.

Justin is looking to go into a clothing line and apparel and set up nation-wide fly-fishing tournaments. They want to set up these tournaments and travel the country doing different events.

Justin really wanted to get into this business with his older brother, Harry and they’ve gone back and forth on numerous ideas. Prior to working with his brother, he talked with me and a couple of his other close friends and asked for their advice. He wanted to pick the mind of three people whom he considered successful, myself, Frank Lee and Daphne Stegman, who all gave him basically the same advice. That the only way not to succeed in this company was to give up.

When it comes to the business world, you’ve got to anticipate going in ten different directions because things are constantly changing. When Justin started he thought he figured out exactly what he was going to accomplish, but quickly realized that his rules for success had quickly changed and he adjusted rapidly.

The biggest mistake Justin has made so far was not starting sooner. He’s always had the passion to get going sooner and he’s always put it on the back-burner because he always thought he needed a regular 9 to 5 job. He was afraid of failure and to dive into his business was a scary thing, but now that he’s started it he’s very happy he made the decision.

The biggest success story Justin has so far is his Instagram account who has more than 2,000 followers. He’s received emails from other countries wanting to know when Mayfly Mafia was going to be in there country. To Justin, it’s been extremely gratifying. Another big event was the printing of his stickers . . . and Justin loved seeing those stickers come off the press.

People are now hashtagging our name on Instagram and more and more people are wanting to connect with us and he’s watching people connect with Mayfly Mafia and he loves it.

Justin is working hard to bring in more people into the fly-fishing community and make them aware of opportunities that they can get involved.

Justin believes that with the guidance he has received and his brothers knowledge of fly-fishing and being able to pull those all together, they feel they have a recipe for success. The passion they have for fly-fishing and Mayfly Mafia isn’t to be matched.

Justin Desmond from Mayfly Mafia on the Defining Success Podcast with Zeb Welborn on what it takes to succeed.

Mayfly Mafia Stickers

Engaging Discussion Questions:

  • What do you think of Mayfly Mafia?
  • Are you interested in becoming a part of Mayfly Mafia?
  • What does it take to succeed?

Links to Great Stuff:

  •  Mayfly Mafia – “Mayfly Mafia is a group of dedicated fly-fisherman who are obsessed on the pursuit of the HIT! We are an up and coming fishing apparel company whose loyalty lies on the caddisfaction of its hitmen. Because when you become one of the family there is no hit that is too big or to small for the mayfly mafia. With branches on the east and west coast we will be seeing you soon……”

Success Quotes:

  • “To be successful isn’t going to be about numbers or money . . . it’s seeing those random shirts with our logo on them and people talking about us.”
  • “The passion that we have for fly-fishing and Mayfly Mafia isn’t to be matched.”
  • “When it comes to the business world . . . it’s almost like a puzzle I’m watching fall in place in front of me.”
  • “Find something that I’m passionate at and I truly enjoy and see if there’s a way I can make a living at that.” – Willie from Duck Dynasty
  • “The only way not to succeed in this company was to give up.”

Special Requests:

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Episode 28: The Power of Purpose | Think Entrepreneurship Podcast Host Pete Sveen

Teaser: Pete’s goal is to help inspire more and more people become entrepreneurs. He’s spent most of his life as an entrepreneur and is helping others develop a purpose and a passion for entrepreneurship. Recap: Pete Sveen is the host of the Think Entrepreneurship Podcast, a show that interviews successful entrepreneurs and shares their journeys and experiences with you. His guests have included Kevin Harrington from Shark Tank, NFL great, Fran Tarkenton and many other motivated and well-known entrepreneurs.

Pete Sveen

Pete Sveen

Pete studied entrepreneurship at the University of Nebraska and while he was in college he started a car detailing business and he learned that he wanted to be his own boss.  He loved the fact that he could get into something that he could be passionate about. His first business was his car detailing business and then he got into the printing business, which he still owns today.  He then got into e-commerce and he started making signs called SignsoftheMountain.com.

He started the Think Entrepreneurship website back in 2010.  He’s also been involved in real estate investing. The entrepreneurship focus in colleges is growing and he started taking an Intro to Entrepreneurship class.  He learned how to write business plans and learn how to start a business. He got practice working on his business plans and entered a contest and got some money to help him start his business in college.  He also did some consulting for businesses with some things that the businesses he did some projects for.

Pete learned a variety of things from the entrepreneurship program at the University of Nebraska, but the greatest thing it offered was networking because he was able to meet investors and find mentors that helped him in the beginning stages of his business. Pete has learned so much in his entrepreneurial journey.  Every day Pete learns how to do new things for his business, but that’s what makes things exciting.

Think Entrepreneurship

Think Entrepreneurship

Pete came up with the name for Think Entrepreneurship for his friends and he was trying to get people to connect his local friends where they could bounce things off of each other.  In 2010, Pete got more active with the website.  He really understood early on that he began to develop some great connections and the first person that he interviewed ordered 2,000 t-shirts from his printing business.

Pete thinks that podcasting is really blowing up right now.  He visited the NMX Conference and they talked about the importance of podcasting.  Pat Flynn said there is 4.5 million blogs and only 250,000 podcasts our there which means it’s a great medium and a great opportunity for people looking to spread their message.

The biggest mistake Pete has made was trying to do everything on his own.  He didn’t outsource anything and he wishes he had outsourced things sooner.  He reaches out to local college students and tries to hire out as soon as you can so you can focus on the more strategic parts of your business. One of the most interesting interviews Pete had was interviewing Fran Tarkenton . . . and Pete’s been a Vikings fan since he was born and it was a great experience for Pete to interview him.  He had a wealth of information and he was inspiring to hear from.  Fran is now doing a lot of investing in start-ups and is working with around 25 companies and he’s currently working with Office Depot to help mentor entrepreneurs from around the United States.

Pete gets guests for his podcasts by reaching out to people who he would like to try and get to.  He sends emails and calls entrepreneurs in order to get guests for his podcast.

Pete says one thing that strikes him about entrepreneurs is how willing they are to give back. Pete does a lot of affiliate marketing which is referring a lot of businesses and companies that you believe in and sending them to their websites.  He is also gathering sponsors for his podcast which are sponsoring episodes.

Pete Sveen

Pete Sveen

Engaging Discussion Questions:

  • Do you have a clearly defined purpose?
  • What do you think about entrepreneurship?

Links to Great Stuff:

  • Think Entrepreneurship – “We created this website to help entrepreneurs and small business owners start and grow their business. We are extremely passionate about helping, inspiring, advising, and motivating other entrepreneurs.”
  • SignsoftheMountains.com – “Thank you for visiting SignsoftheMountains.com. Signs of the Mountains is based in Bozeman, Montana. We produce unique metal signs that serve to recreate memories you’ve had out in the mountains. We create signs about skiing, hiking trails, mountain elevation, gps coordinates, hunting, fly fishing and so on. We also create motivational signs to help inspire outdoor enthusiasts and others. In addition to our standard signs, we are able to personalize signs to make them even more special for our customers.”
  • University of Nebraska – “The University of Nebraska–Lincoln, chartered in 1869, is an educational institution of international stature. UNL is listed by the Carnegie Foundation within the “Research Universities (very high research activity)” category. UNL is a land-grant university and a member of the Association of Public and Land-grant Universities (APLU). The university is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.”
  • Kevin Harrington – “Kevin Harrington, chairman and founder of TVGoods, Inc. and chairman of As Seen On TV, Inc., is widely acknowledged as a pioneer and principal architect of the infomercial industry.”
  • Fran Tarkenton – “Fran is a hands-on entrepreneur. His companies are the result of his ideas and his direct day-to-day involvement. He funds the start-ups, develops the business plans and executes the strategies to build thriving businesses. Fran launched 20 companies over the last 25 years, the largest one reaching revenues of $142 million. He was a founding board member of Coca-Cola Enterprises. He also served on the Board of Directors of Sterling Software, Blimpie International and Pre-Paid Legal Services, Inc.”
  • Pat Flynn Smart Passive Income – “With this blog, I want to be as transparent as possible with everything I do online. My businesses, my strategies and my income – it’s all out there for you to see. I’m not trying to show off my success – that’s definitely not my purpose.  If you’re already doing business online, I hope that my experiences – both my wins and my failures – can help you reach your goals.”

Success Quotes:

  • “Success is finding something that you’re passionate about and you want to work on every single day.”
  • “Success is finding something you’re passionate in that can bring in a good income to do the things you want with your family.”
  • “My big goal is to reach out and inspire as many people out there about entrepreneurship.”
  • “My goal is to help inspire as many people as possible.”
  • “I have to be helping somebody in order to stay passionate about it.”
  • About Entrepreneurs: “One thing that I’ve really noticed is their willingness to help other entrepreneurs.”
  • “Every day I’m learning.”

Special Requests: If you need help finding your passion or have questions about how we can help you develop yours, send me an email at Zeb@WelbornMedia.com, visit and comment on our blog www.DefiningSuccessPodcast.com or visit and comment on the Defining Success Podcast Facebook page.

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Episode 23: The Impact of One | Alejandro Reyes from the Get Internet Famous Podcast

 

Thank you for visiting the Defining Success Podcast.  Please download, subscribe and rate our podcast on iTunes – https://itunes.apple.com/us/podcast/defining-success-podcast/id619459909 Thanks for listening!

Alejandro Reyes

Alejandro Reyes

Teaser:

Alejandro Reyes grew up on the wrong side of the tracks.  His life was filled with struggle, but he did have one thing going for him . . . a supportive grandmother who would pray for him every day to succeed.  Alejandro is now the host of the Get Internet Famous Podcast, author of the book, Get Internet Famous and has experienced success in a variety of different capacities.  Learn from Alejandro in Episode 23 of the Defining Success Podcast.

Recap:

Alejandro Reyes wants to help you get famous.  Not the TMZ or Kardashian kind of famous, but the kind of famous that will offer you influence and impact to grow your income.  He is also the host of the Get Internet Famous Podcast and author of Get Internet Famous:  The Ultimate Guide to Building Your Platform, Growing Your Influence and Changing the World.

Alejandro got into marketing online in 1999.  The only reason he started his business online was because he didn’t have a car and needed to figure out a way to make money. He heard Bill Gates say that by 2010, half of all sales would occur online and so he sought out to see how he could grow his business online.

In 2003 and 2004 Alejandro learned how to drive traffic to websites using MySpace and in 2006 he built his first six figure business online and he didn’t work very hard to make that happen.  Because of his success he wanted to help people learn how to use the online skills to grow their businesses.  In 2008 he came out with a coaching program and he had a belief that everyone was going to become a social media guru.

He worked offline and started running workshops in Sacramento to help local businesses use social media and the Internet to reach more customers. He was featured on almost every major news outlet in Sacramento and developed quite a following.

Last summer, Alejandro’s wife applied for a nursing school in Seattle, was accepted and within three weeks Alejandro sold his business and took a job in Seattle working for the same school his wife was attending so she could attend school for next to nothing.  But Alejandro wanted to do more so he re-launched his brand online, Get Internet Famous and he’s been able to connect with old friends.

The inspiration for Get Internet Famous came from an article Alejandro read in Wired magazine which basically said that anyone can get Internet famous.  The article helped him understand that there was an opportunity for him to get out of his poor lot in life.  He wanted to inspire people who have buried their passions and wanted to help them get it out.  He thought that if he could help people unleash their passions he could help change the world for the better.

Alejandro attributes his success to the prayers of his grandmother.  Alejandro grew up around drugs and alcohol within his family.  His family was broke and they felt dysfunctional.  His grandma would continually pray for Alejandro and encouraged him to pursue his dreams.  Alejandro says his grandma was the most successful person he knew.  Even though she had no money, she was rich because everyone loved her, she was lively and always happy.

One thing Alejandro mentioned was that sometimes there are people in your life that help you and support you and that sometimes you owe it to those people to go on and do great things, and to not be complacent.

Getting Internet Famous has nothing to do with marketing.  You have to have passion.  If you love what you do you’ll never work a day in your life.  It would be something you would do regardless of whether or not you got paid to do it.  You have to also be good at what you’re passionate about.  You have to be gifted and have some expertise at what you’re passionate about.  In order to become great at what you do, you have to work really, really hard to be good at what you do.  When you’re willing to work really hard you can start to come up with your messaging.

Alejandro suggests asking 5 to 10 friends who have your best interest in mind.  Once you ask 5 to 10 people what you’re passionate about and then find out if you’re good at what your passion might be.

Alejandro Reyes started using Snippet to write Get Internet Famous and then he decided to start his own podcast right at the same time.  He basically re-launched AlejandroReyes.com, but wanted to make it more about the other customers. Alejandro says, your personality gets you to stand out online.

Alejandro Reyes

Alejandro Reyes

Email is the first thing people check in the morning is and almost everyone sees emails more likely than Facebook, Twitter or any other platform.  It takes between six and seven encounters before people make a decision to purchase.

A huge opportunity exists for people to create offline connections with people they meet in the online world.  By connecting with people you meet online you can establish long-lasting fruitful relationships with people online, enhance your credibility and become an expert.

Alejandro thinks he’s made lots of mistakes, but the two biggest that came to mind for him was not generating an email list quickly enough and not spending enough time with his family when he first started his business.

Alejandro thinks he’s helping change the world by helping others make a difference by helping them create a larger audience to have a larger impact.

Engaging Discussion Questions:

  • What would you be doing whether you got paid to do it or not?
  • Do you work hard for yourself or for others?

Links to Great Stuff:

  • Get Internet Famous – Alejandro Reyes has been helping entrepreneurs & companies with online marketing for over 10 years. He plans on sharing guest interviews, insights and inspiration to help you grow your business and change the world.
  • Wired Magazine – “Wired (stylized as WIRED) is a full-color monthly American magazine and online periodical, published since January 1993, that reports on how new and developing technology affects culture, the economy, and politics.”
  • Gary Vaynerchuk – “Meet Gary Vaynerchuk, a 36 year old New York Times and Wall Street Journal Best-Selling author who is also a self-trained wine and social media expert. From a young age, it was clear that Gary was a businessman. At 8-years-old he was operating seven lemonade stands in his neighborhood and by 10 he had moved onto selling baseball cards at local malls. In high school while working at his family owned liquor store, Gary started reading The Wine Spectator and wine books, and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ wine store. Recognizing the importance of e-commerce in 1997, Gary launched Winelibrary.com and helped grow his family business significantly from $3 million to $45 million by 2005.”
  • Snippet – Like Twitter for books, we limit the word count to 1,000 words max per chapter (unlimited chapters). So, in essence, we’re between a tweet and an e-book. Now as a writer, you can get new ideas to market faster, share expertise, test new book ideas, create companion pieces, or tell entirely new stories—all in less time.

Success Quotes:

  • John Wooden “Success comes from knowing that you did your best to become the best that you are capable of becoming.”
  • Zig Ziglar “If you help enough people achieve their dreams, along the way you will achieve theirs as well.”
  • “Do what you’re passionate about, love what you do, and serve people with a crazy enthusiasm.”
  • “If your personal life is out of order, your personal brand will suck.”
  • “Email marketing is the biggest opportunity in marketing online right now.”
  • “What would you be doing whether you got paid to do it or not?”
  • “When you marry your passion and your gifts, that’s where the magic happens.”
  • “The soul purpose of getting known online has everything to do with the people that you serve.”
  • “How do you stand out and pierce through all the noise?”
  • “We owe it to people sometimes to be the best version of ourselves.”

Special Requests:

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Episode #14: Build Your Business with Friendliness and Hospitality | David Kramer from Los Serranos Country Club

Teaser: David Kramer discusses the importance of friendliness and hospitality to help build your business. His passion and devotion to his craft shine through as he’s able to demonstrate how being kind and hospital has helped his business grow.

Thank you for visiting the Defining Success Podcast. Please download, subscribe and rate our podcast on iTunes – https://itunes.apple.com/us/podcast/defining-success-podcast/id619459909 Thanks for listening!

 

David Kramer from Los Serranos Country Club - Build Your Business

David Kramer from Los Serranos Country Club

Recap:

The son of tennis legend, Jack Kramer, David is the Senior Vice President of Los Serranos Country Club in Chino Hills, CA which recently won the 2012 Golf Course of the Year by the California Golf Course Owner’s Association. He’s a lover of golf, tennis, sports, and recreation, but most importantly, he’s a lover of people.

David got his first set of golf clubs when he was 10 or 11 and he was fortunate enough to play golf 3 or 4 times a week when he accompanied his father on a trip to play in the Davis Cup in Australia. His father then got involved with Los Serranos Country Club of which David became a part in.

As a young man, David was interested in all kinds of sports and he was able to play any sport he wanted to. David worked at Los Serranos Country Club when he was 13 and 14 years old. He became General Manager in 1997 and was Assistant General Manager in 1992. He worked as a tennis professional and helped manage some tennis colleges and schools and has been very fortunate to be involved in recreation his entire life.

David talked about his dad, Jack who was a great father and a great parent. Jack lived a charmed life and he did what he loved to do and he became the top tennis player from 1947 to 1954 and after that he gave back to the game in a variety of different capacities. But his greatest accomplishment was that he wanted to make tennis more available to the public.

The best place to transfer values is through the family where there is love for that tradition or profession.

David still communicates with friends that he met in the second grade and his group of friends still have a large impact in his life today. In 1965, there were 51 people who graduated in his class and he still communicates on a regular basis with close to 25 of them. He’s been able to share a lot of experiences, stories and ideals with his childhood friends.

The advice David would give to someone who wanted to start a goal would be to work hard to become a better person and to grow as a person. And if you work hard at becoming a better person you will become better in business.

David and Andrew Kramer at St. Andrews Golf Course - Build Your Business

David and Andrew Kramer at St. Andrews Golf Course.

David loved working at Los Serranos Country Club because, as he says, “People come happy,” and he was just happy sharing and participating with the people who visited his golf course. He feels very fortunate doing something that he really enjoys and he truly feels that he’s living his passion.

You really have to find out what your duty is and what your skills are that you can use to deliver the goods. If you’re struggling at work then you’re probably not doing what you’re supposed to do.

Golfers have been coming to Los Serranos since 1925 and in 2012, Los Serranos Country Club was recognized as the Golf Course of the Year by the California Golf Course Owner’s Association for their contribution to the game. They are very involved in the community, youth, service organizations and their ability to manage a golf course to provide championship conditions at reasonable prices and provide valuable services to the members.

David feels success is a culmination of factors that basically comes in to finding the “sweet spot.” Meaning that when you’re doing great things and helping others a person can be successful. He advises others to use friendliness and hospitality in order to build your business.

Engaging Discussion Questions:

  • How can being friendly and hospitable help your business?
  • Do you think family has a role in the professions we choose?

Links to Great Stuff:

  • Los Serranos Country Club – “Set amidst 300 lush acres on the historic Don Lugo Spanish Land Grant and convenient to Los Angeles, Orange and San Bernardino counties, Los Serranos Country Club offers an unparalleled Country Club experience at affordable prices. The two 18 hole golf courses are certain to appeal to players of all levels and ages. The world class facilities include championship golf, full practice areas, golf school and lessons, new Kids Course, and an award winning Clubhouse that features our elegant Montebello Ballroom, restaurant & lounge in the Racquet Room, locker room ammenities and Golf Shop. Los Serranos Golf & Country Club is the perfect complete Country Club experience for the entire family.”
  • 19th Hole Media – With 19th Hole Media, we’re trying to grow the game of golf.  Many golf courses are behind the times when it comes to marketing the game and we’re trying to build it at a grass roots level by helping golf courses develop a strong online presence for their business in order to attract more customers and encourage more golfers to visit their golf course and to do so more often.
  • Welborn Social Media

Success Quotes:

  • “Hospitality and friendliness comes from within.”
  • “The world is my family.”
  • “It’s good to know who you are. It’s good to know where you’ve come from. And it’s good to know where you’d like to go.”
  • “If you learn to love something as much as your mother and father loved something, that’s a great place to start.”

Special Requests:

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Episode 10: The Business Breakthrough | Entrepreneur On Fire Host John Lee Dumas

Fire Nation ignites seven days a week in John Lee Dumas’ Entrepreneur on Fire podcast.  He has interviewed some of the most successful entrepreneurs and shares the takeaways from his podcast with us.

If people are telling you something is impossible, or you’ll never be able to do it . . . take that as a sign that that is something you should do.

John Lee Dumas

John Lee Dumas

Recap:

John Lee Dumas is the founder and host of Entrepreneur on Fire, a business podcast that interviews today’s most inspiring and successful entrepreneurs 7 days a week. Entrepreneur on Fire is a top ranked business podcast generating over 150,000 unique downloads a month in over 140 countries. His lineup includes Barbara Corcoran, Seth Godin, Tim Ferriss, Gary Vaynerchuk, Guy Kawasaki and hundreds more. All the magic happens at EOFire.com so be sure to check them out.

John went to college in Providence, RI on a ROTC scholarship.  He spent 8 years in the U.S. Army as an officer with a 13 month tour of duty in Iraq.  He tried corporate finance, residential real estate, commercial real estate, tech start ups.  In June 2012 he started his passion of sharing the journey of other entrepreneur’s with the world where he interviews some of the most successful and inspiring entrepreneurs.

John Lee Dumas

John Lee Dumas

American spend so much time commuting to and from work which is where John Lee Dumas had his AHA Moment for Entrepreneur on Fire.  In 2009, he discovered podcasts and became hooked because he could find the content he was looking for and the content had zero commercials.  He started listening to Wall Street Journal and found another unique podcasts to listen to.  At some point, he ran out of content and realized that there wasn’t a podcaster who was posting a show once every day and he’s been posting it every single day since September 20, 2012.

Entrepreneur on Fire follows a format for his podcasts and John wanted to hear about the journey of successful entrepreneurs.  Every episode starts with a success quote and how they apply that quote to their life.  Then he discusses obstacles and failures they’ve had in the past and how they’ve overcome those obstacles.  Then covering the AHA moment that turned them into successful entrepreneurs.  Then they talk about their current business and what’s exciting them now and their plans for the future and then they have a lightning round which usually consists of five questions that pull out great information and resources for the listeners.  The podcasts typically last 25 to 35 minutes.

John Lee Dumas has interviewed over 200 entrepreneurs and one of John Lee Dumas’s favorite interviews was with Barbara Corcoran who is on ABC’s Shark Tank.  Hearing her story about how she was living in New York as a waitress and never thinking she was going to be more than that and how she had her AHA moment which led her to becoming one of the most successful entrepreneur’s in America.

The process began for Entrepreneur on Fire in June 2012.  He quit his job and went all in deciding to start his podcast.  He went down to a conference called BlogWorld in New York City where he met Pat Flynn, Derek Halpern, and Adam Baker who were willing to be some of the first guests for his show.  He planned appropriately and had 40 guests lined up and ready to go by the time he launched his podcast in September, 2012.

Consistency has been one of John’s greatest attributes which have helped him build his following.  “Fire Nation” has been a group of loyal listeners who have come to expect and appreciate the daily posting of podcasts by John Lee Dumas.  As a result of his planning and consistency, he’s getting 175,000 downloads in over 140 countries every single month.  Just six months after the idea of Entrepreneur on Fire John was asked to speak at BlogWorld as an expert in podcasting.

John says the most important thing you can do is to have a high level of quality.  John has always tried to produce the highest quality of show that he can possibly do.  And every episode he creates he produces higher and higher levels of podcasts.  So when people come across his podcast they know that the podcast is high quality and that he is someone who is working hard to bring an exceptional experience to them.

When he’s talking about podcasting one example of how he strives to be the best is having high quality audio and the actual content has to be high quality.  The guests and the topics have to be valuable to the people who will be listening to the podcasts.

One thing John points out in his interview is the existence of his “Avatar” or the target market for his podcast for John, his “Avatar” is 25 to 45 year old “Wannabepreneur” and they haven’t done it yet, or maybe they just started it.  His goal is to help entrepreneurs by motivating them and giving them motivational boosts along the way.  If you have a clearly identifiable target market it’s much easier to reach them.  Asking for feedback from that group is also a great way to enhance your podcast to make it better.

Entrepreneur’s are very transparent and love sharing their stories about how they’ve overcome mistakes.  At the beginning John was very nervous to reach out to entrepreneurs and he learned that it was okay to reach out to people.  His big takeaway was that people in the online world are very friendly, welcoming and willing to help.

If you’re interested in podcasting, John Lee Dumas highly recommends buying Podcast Launch by John Lee Dumas.  It goes through every step of the procees, it comes with 15 video tutorials, it’s $5 and it’s something John wish he had when he started podcasting.  He wanted to come out with a book that was completely transparent about his process and he wants to further the brand of Entrepreneur on Fire by giving away great content and helping others.  Right now, it’s the #1 podcast book on Amazon.

One of John’s greatest success stories came from a captain in the Marines who didn’t know he had a story to tell, but because of the podcast he had his own AHA moment who came out with his own podcast called A Dose of Leadership where he interviewed some incredible leaders all over the world.  His name is Richard Rierson and he’s interviewed some successful leaders and is having his own impact and he started all because of Entrepreneur on Fire.

From Day 1, John always wanted to turn Entrepreneur on Fire into a business.  And set out to become just a podcaster and now that he’s getting close to 175,000 downloads a month he’s getting sponsors who are providing a significant revenue for Entrepreneur on Fire. Once you have a big enough audience people start to take notice.  Audible.com, Legal Zoom and SquareSpace.com are currently sponsoring Entrepreneur on Fire.  But, John is also able to add books, products and services which have helped create a great income stream.

John’s determination has been his greatest asset.  Many people told John that doing one podcast a day was not doable and he had tons of people who were telling him that he couldn’t and shouldn’t do it.   John was determined, passionate and was able to take over his niche of providing daily content for “Fire Nation.”

Entrepreneur on Fire

Entrepreneur on Fire

Engaging Discussion Questions:

  • Have you had an AHA moment?  What was it?
  • Has anyone told you something you wanted to do was impossible?  How did you respond?

Links to Great Stuff:

  • Entrepreneur on Fire – “John Lee Dumas is the Founder and Host of EntrepreneurOnFire, a daily podcast that interviews todays most inspiring and successful Entrepreneurs.  EntrepreneurOnFire tells the journey of the spotlighted guest, sharing their early failures, AHA moments, and insight into what is working for them now and why.  Every show ends with a 5-question “Lightning Round” that pulls priceless nuggets of information from these incredibly successful Entrepreneurs.  Subscribe to iTunes via http://bit.ly/RX3yMa and Prepare to Ignite!”
  • Podcast Launch – “Have you ever considered creating your very own podcast? Podcast Launch will take you through the entire process, from step one to step done. This book comes with 15 video tutorials where the author, John Lee Dumas, will walk you through the more technical aspects of podcasting. These tutorials will make your podcast experience enjoyable and stress free.”
  • Barbara Corcoran – “Barbara Corcoran’s credentials include straight D’s in high school and college and twenty jobs by the time she turned twenty-three.  It was her next job that would make her one of the most successful entrepreneurs in the country when she took a $1000 loan to start The Corcoran Group.  She parlayed that loan into a five-billion-dollar real estate business which she sold in 2001 for $66 million.”
  • Seth Godin – “Seth Godin has written fourteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.”
  • Tim Ferriss – “Tim has been featured by more than 100 media outlets–including The New York Times, The Economist, TIME, Forbes, Fortune, CNN, and CBS–and has been a popular guest lecturer at Princeton University since 2003, where he presents entrepreneurship as a tool for world change and ideal lifestyle design.”
  • Gary Vaynerchuk – “Meet Gary Vaynerchuk, a 36 year old New York Times and Wall Street Journal Best-Selling author who is also a self-trained wine and social media expert. From a young age, it was clear that Gary was a businessman. At 8-years-old he was operating seven lemonade stands in his neighborhood and by 10 he had moved onto selling baseball cards at local malls. In high school while working at his family owned liquor store, Gary started reading The Wine Spectator and wine books, and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ wine store. Recognizing the importance of e-commerce in 1997, Gary launched Winelibrary.com and helped grow his family business significantly from $3 million to $45 million by 2005.”
  • Guy Kawasaki – “Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.”
  • Audible.com – “We’re here to establish literate listening as a core tool for anyone seeking to be more productive, better informed, or more thoughtfully entertained.”
  • Legal Zoom – “Every year, Americans spend millions of dollars on routine legal needs, from incorporations and trademarks to last wills. Others put off creating essential legal documents because of the inconvenience and high fees. As attorneys, we knew there had to be an easier, more affordable way to take care of common legal matters.”
  • SquareSpace.com – “Whether you need simple pages, sophisticated galleries, a professional blog, or want to sell online, it all comes standard with your Squarespace website.”
  • A Dose of Leadership – “Hosted by Richard Rierson, the Dose of Leadership Podcast is the ultimate resource of inspiring & educational interviews with relevant and motivating leaders; real-life leadership & influence experts who dedicate their lives to the pursuit of the truth,  common sense, & courageous leadership.”
  • BlogWorld – “The BlogWorld/New Media Expo Blog is a prolific new media industry news and information site that offers a diverse array of content – covering social media for business, blog, podcast and video content creation, distribution, and monetization, the latest social networking tool, tech and trends –– and also covering topics in all vertical niche areas of blogging (tech, business, parenting, sports, real estate, military, politics, etc).”
  • Pat Flynn – “I’m Pat. I’m a 30 year old dude from Southern California who makes a living on the internet. I consider myself the luckiest person on Earth.”
  • Derek Halpern – “I show people how to turn web traffic into leads and sales. And if they’re not getting any traffic, I show them how to get that, too.”
  • Adam Baker – “At Man Vs. Debt, we hope that by sharing a transparent and honest account of our own journeys to remove barriers – primarily our debt and excess clutter – we can empower and inspire others who find themselves on similar paths.”

Success Quotes:

  • “Success is the gradual realization of a worthy goal.”
  • “When you hear people talking strongly against an idea, that means it’s a great idea.”
  • “Once you have an audience in place, the sky is truly the limit.”
  • “The mission of Entrepreneur on Fire is to inspire millions.”
  • “If you want to make millions, you need to inspire millions.”
  • “The online world is a very friendly place.  We are in this huge marketplace where helping people is only going to help ourselves.”
  • “Help spread the word and get more people motivated and passionate about following their dreams.”
  • “She definitely flirted with me quite a bit throughout the interview so I definitely enjoyed that.”
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Thank You for Visiting the Defining Success Podcast Website!!!

Hi everyone!  Thank you for coming to the Defining Success Podcast website.  My name is Zeb Welborn and I’d like to personally thank you for visiting our page.

We recently changed the format to our show, Episodes 1 through 115 focused on people who:

  • Loved What They Did
  • Were Helping Other People
  • Were Good At Their Work

Episodes 116 and on will be focusing on a particular skill, trait and/or ability that has led to someone achieving success.  These are learnable skills which you can quickly implement and apply to your career, your personal life, and/or your business.

Podcasts are great to listen to on your computer, while you’re working out at the gym or driving to work. By interviewing successful people who are helping others and who love what we do we strive to show other people that dreams can be achieved through hard work, commitment and passion.

Please download, subscribe and rate our podcasts on iTunes – https://itunes.apple.com/us/podcast/defining-success-podcast/id619459909.

The more you download, subscribe and rate our podcast the more people we will be able to reach and, hopefully, inspire.  We also would like to ask you to please share our podcasts with your friends and help us get the word out through social media and word of mouth.

Thanks again for visiting our website.  If you have any questions or if I can do anything to help you don’t hesitate to contact me anytime.

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Episode 1 – An Introduction to the Defining Success Podcast by Zeb Welborn

Welcome to the Defining Success Podcast with Zeb Welborn. The Defining Success Podcast will be an interview style podcast, but for this episode, learn about Zeb Welborn, the man behind the podcast.

Recap:

This is the introductory episode for The Defining Success Podcast with Zeb Welborn.  My goal with the introductory podcast was to introduce myself to future listeners. . . (aka YOU!)

In 2007, I thought I had become a success.  I achieved everything I wanted to when I was younger, I found a career, got married and bought my first house.  Just two years later I found myself divorced, jobless and living at my parents.

After some time, I found a job tutoring one student in Norco, CA.  I found tutoring to be so fulfilling that I decided to make a business out of it, while at the same time my sister, Lacey was learning to design websites.  She helped design the website for The Tutoring Solution and we never looked back.

Tutoring to me became very fulfilling as I was charged with helping to motivate students who seemed to lack motivation.  In the process of helping students achieve their goals, I became much more aware of my own belief systems and began changing my habits which helped me become more and more successful.

A year after starting the tutoring business, Lacey and I started a new business venture, Welborn Social Media.  An interesting fact, the mother of Nick, the first parent who hired me for tutoring was also the owner of Scrapbook Expo who became our first client.

Lacey and I loved working with business owners, because business owners were some of the most passionate people I have come across . . . and even more so with successful business owners.

It has become my mission to help business owners become successful because I’ve found that business owners are, more often than not, passionate individuals.  They are passionate because they feel they are providing a valuable service to others.  This passion and service to others has made them happier as a result.

As a student, I performed adequately in school.  Mostly A’s and B’s with a few C’s thrown in for good measure, but I mostly just floated through life with no clear direction or purpose.  Becoming a business owner has helped me develop a clearly defined purpose and I am happier as a result.

I want to share that happiness with others.  I want to encourage people who are passionate about something to pursue their dreams.  The road will not be easy, but if it is something you truly desire than nothing can stop you but yourself.

Thank you for listening to the Defining Success Podcast with Zeb Welborn.  If you are passionate, and excited about what you do, please let me know how I can help you.

Engaging Discussion Questions:

  • Define Success . . . Are You Successful?  Why or Why Not?
  • How Are You Sabotaging Your Success?

Links to Great Stuff:

  • The Tutoring Solution – A Fond Farewell from Zeb Welborn – Zeb Welborn passes the reigns of The Tutoring Solution into the very capable hands of Cynthia De La Torre
  • Welborn Media – The Story of Welborn Social Media – The first blog post of Welborn Social Media
  • Scrapbook Expo – Welcome Scrapbookers! – Because of our strong relationship with Scrapbook Expo we’ve been able to work with numerous local and national scrapbooking companies.
  • Mike Jiminez – If you’d like more information on podcasting or podcasting equipment, Mike Jiminez is an excellent resource.  You can email him at slightreturn@gmail.com

Quote of the Episode:

“Looking forward to better things to come.”

Special Requests:

  • Please download, review and subscribe to the Defining Success Podcast on iTunes.
  • Please follow us on Facebook and Twitter.
  • If you are a business owner who wants to unleash the power of the Internet please visit the Welborn Media website.
  • Sign Up for the Defining Success Podcast Newsletter to keep you updated on new episodes, upcoming guests and exciting opportunities.

Special Thank You’s:

  • Mike Jiminez – Thank you for conducting our podcasts and for getting us started.  We’re excited to be working with you for the duration of the podcast.
  • Richard McKinnon – Thank you for adding the intro music to our podcasts.  Thanks for using our services at Welborn Media for your acoustic ceiling removal business, System 1.  And thanks for being a great friend.
  • Brian Roberts – Thank you for the amazing introductory skills you’ve lended to the Defining Success Podcast if anyone out there needs voice work for anything I encourage you to contact Brain.  Brian is also the owner of In-Store Radio which creates a customized radio station for any retail shopping environment.  Please visit In-Store Radio for more information about Brian Roberts.
  • Jennifer Davis – Thank you for hiring me to tutor you son and for hiring my sister and I to jump start our businesses.  Thank you for your guidance and support.  And thank you for being a great friend.
  • Nick Cianflocco – Thank you for the work you put into becoming a better person.  Thank you for giving me the opportunity to work with you.  And thank you for teaching me as much, or more than I taught you.
  • Cindy De La Torre – Thank you for being the most amazing woman a guy could ask for.
  • Lacey Welborn – Thank you for being awesome!
  • Rocky Welborn – Thank you for being a good brother.
  • Annie & Larry Welborn (aka Mom & Dad) – Thank you for being there for your oldest son when he needed you most.
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