Tag Archives: Engaging Discussion Questions

Personal Branding | Rich Hammond from the Orange County Register

Rich Hammond is the USC sports reporter for the Orange County Register and has wanted to be a sports journalist all his life. Pay particular attention to a story Rich tells about former Los Angeles Dodger player, Lou Johnson. Lou had problems with substance abuse and lost his World Series ring as a result. Listen to the podcast to learn how Lou Johnson got his World Series ring back and to learn about personal branding and what it takes to make it in the highly competitive field of sports journalism.

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Rich Hammond from the Orange County Register - Personal Branding

Rich Hammond from the Orange County Register

Recap:

Rich Hammond always knew he wanted to be a journalist.  He loved reading and writing at a young age.  Once he began writing for his junior high school newspaper, he knew that was what he wanted to do for the rest of his life.

Sports writing is a highly competitive field and Rich knew that he needed a strong foundation in his writing abilities and got lucky with some opportunities that were presented to him.  He attributes his success to the fact that he always seized opportunities when they came to him.  He encourages others to do the same.

He attended the CSPA (California Scholastic Press Association) Workshop and established some great connections that helped him along the way.  He goes back to volunteer his time every two weeks during the Summer’s at the campus at Cal Poly San Luis Obispo.

Each day is a challenge writing and every day presents new opportunities for Rich and he tries to make the most of them.  He enjoys successed every day and feels very fortunate that he’s been able to cover numerous memorable sporting events.

Being a journalist is interesting in the sense that you have to understand people’s motivations and you need to distinguish who’s telling the truth.  Often times Rich feels he made mistakes because sometimes he was too cautious about using sources or sometimes he has taken sources at their word and it’s “bit (him) in the butt.”  Typos are also a concern to Rich and he knows the value of making sure to avoid typos.

The coolest part for Rich about being a journalist is going to major sporting events for free.  People pay money to attend these events and he feels very lucky that he’s been able to attend some of the greatest sporting events.  It also gives Rich the freedom to travel, see different parts of the country and a lot of interesting people.

Although journalism is changing the fundamentals are still the same.  You have to be able to tell a story, be accurate, to relate to people, to ask good questions, to be aware and you have to be able to communicate.  We are now in a 24-hour news cycle, if something happens, as a reporter, you need to be on that story.

One of the biggest changes in journalism is the more personalized relationship with their readers.  During the age of newspapers, all people would see was the persons name in print, but now writers appear in T.V., more pictures are shown, they appear on podcasts and establish more of a personal connection then what was done in years past.  Your online reputation is important and now everything you do matters.  With the easy to use Google searches, Facebook pages and LinkedIn accounts it is now more important than ever to establish your online reputation.  When people look for you online, what are you going to find? Personal branding is critical to the success of businesses in the online world.

For Rich, success was working hard, enjoying what he did, and being happy doing it.  For him, it has nothing to do with money.  If money, or titles determine your success than there will always be something that you don’t have.

Engaging Discussion Questions:

  • How Do You Know What You Were Meant To Do?
  • How Do You Know if You’re a Success?
  • How important is personal branding?

Links to Great Stuff:

Quotes of the Episode:

  • “Your name becomes your brand . . . your name is your currency.” – Rich Hammond
  • “If you can go to bed at night being happy with who you are and what you’ve done then I think that’s what makes you a success.”

Special Requests:

Rich Hammond at the CSPA Workshop

Rich Hammond at the CSPA Workshop

THANK YOU!

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Episode #2: Explore Your Options | Kim Nelson of Daisy Cakes

Kim Nelson is the owner of I Love Daisy Cakes. She cooks and mails some of the most delicious cakes all over the country. She appeared on Shark Tank and struck a great deal with Barbara Corcoran and has never looked back. Learn how she was able to take sales from 2,000 in 2010 to 25,000 in 2012.

Thank you for coming to the Defining Success Podcast website.  Please download, subscribe and rate our podcast in iTunes – https://itunes.apple.com/us/podcast/defining-success-podcast/id619459909.  Hope you enjoy the show!

White Chocolate Mint Cake by Daisy Cakes.

White Chocolate Mint Cake by Daisy Cakes.

Recap:

Kim Nelson knew early on that baking was her “God-given talent.”  She started at an early age and made some wise business decisions on her way to her appearance on Shark Tank at the end of 2010.

While in the Shark Tank, Kim asked for $50,000 for 20% of her business and struck a deal with Barbara Corcoran for exactly what she asked for.

She’s worked hard to build her business and took her cake sales from 2,000 in 2010 to more than 25,000 in 2012.

Her biggest mistake in business was not looking into all available options when it came to shipping her cakes across the United States.  She recently switched shipping options and has found it much more convenient for her business.

She advocates people pursuing their passions and advices those interested in baking to go for it.

Her cakes have appeared on the Nate Berkus show and with Anderson Cooper and has been creating opportunities with celebrities because her cakes taste so good.

Kim Nelson from Daisy Cakes

Kim Nelson from Daisy Cakes

Takeaway:  Explore Your Options

Many business owners are very good at taking action to accomplish particular goals, but sometimes it’s very important to consider all your options before making business decisions.

In Kim’s case, she had been paying more than twice as much for shipping going from $45 per shipment to $20 per shipment just by switching shipping companies.  This change in value will help grow her business as she will be able to sell more for less, reaching more customers and making more customers happy.

Taking action is a good trait to have, but learn to explore all your options when making important business decisions and you will be rewarded for doing so.

Engaging Discussion Questions:

  • What is your “God-given talent”?

Links to Great Stuff:

  • I Love Daisy Cakes – Some of the greatest hand-made cakes you’ll ever have.  Her cakes have sold everywhere thanks to an appearance and Shark Tank and their wonderful recommendations.
  • Shark Tank – The Shark Tank appears on ABC every Friday night.  The sharks are entrpreneurs who invest in companies who pitch their product to the “Sharks.”
  • Welborn Media” – When it comes to website design in Southern California, be sure to explore your options.

Quote of the Episode:

“To make people happy with what makes me happy.” – Kim Nelson

Special Requests:

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