Tag Archives: Snippet App

Episode 27: The New Way to Read – Snippet | CJ Alvarado from the Snippet App

 

CJ Alvarado

CJ Alvarado

Teaser:

CJ Alvarado recently developed a new app called Snippet.  The Snippet App will change the way we read books and consume information.  It’s essentially Twitter for books as each chapter is only allowed to have 1,000 words meaning that you’ll be able to get to the “meat” of the content right from the get go.

Recap:

CJ Alvarado is the CEO of Bamboo Creative and creator of the Snippet App.  Snippet believes reading a book should be quick, rich and engaging.  Writers and readers should be able to connect, share and discover in entirely new ways.

CJ got involved in the online world at an early age.  He started his first Internet company in his early 20’s by helping musicians put information out online.  He tried to help artists distribute their content and music online by integrating multimedia to push music and create brands.

CJ Alvarado

CJ Alvarado

Bamboo Creative is a design and innovation company and they have a service side by helping organizations with app development and they have an innovation arm to generate ideas for companies and for themselves.  They work on ideas and develop them into products.

A lot of businesses are not sure how to navigate the online world and are unsure about what the future looks like in their business.  Bamboo Creative will help them generate their new ideas that represent their core values.  For them it’s been a great success.

Lately, one of the coolest things CJ has done was creating the Snippet App and it’s one of the most exciting things he’s working on right now.

Snippet is a mobile reading app and publishing platform.  They limit their chapters to a 1,000 words max, but they incorporate pictures, audio, videos and social media making it easy to absorb information and it’s priced in a way that consumers will love.

CJ has tried to make something that appeals to the changing culture and how people are consuming information.  It will allow you to move through a Snippet and gives them an opportunity to absorb the content so you feel like it’s easier to connect with the author and the ideas presented into the book.  Snippet makes it really easy to connect with the community and to hear what they’re talking about.

Snippet just launched slightly over a month ago.and went to the top of the best sellers list almost immediately.  They’ve had a group of 25 content creators and the day they launched they had 425 authors who were interested in creating content.  They’ve had Pat Flynn from the Smart Passive Income blog, Bee Bosnak, a yoga instructor, Alejandro Reyes, Shawn Murphy, Ted Coine and more exciting folks coming down the pipeline.

The Snippet App

The Snippet App

CJ recommends reading the Alchemist because it’s a fantastic book that focuses on the importance of listening to your heart and your passions and acting on them.

A lot of the research that CJ has done is showing that our reading habits are definitely changing.  He believes we’re reading in different ways, but that we’re consuming more content at different times of the day.

You can go to the SnippetApp.com you can sign up as a writer and you can create your own Snippet (if you’re approved).

The best-selling Snippet so far is Pat Flynn’s Snippet, Let Go.  It’s a phenomenal read and he encourages everyone to read it.

Engaging Discussion Questions:

  • Do you think the way we are consuming information is changing?
  • Do you think social media is a great way to interact with books?

Links to Great Stuff:

  • Bamboo Creative – “We think, create, tinker, and build. We are a passionate group of creatives that love seeing people explore and develop their creativity and ideas.”
  • Snippet App – “Like Twitter for books, we limit the word count to1,000 words max per chapter (unlimited chapters). So, in essence, we’re between a tweet and an e-book. Now as a writer, you can get new ideas to market faster, share expertise, test new book ideas, create companion pieces, or tell entirely new stories—all in less time.”
  • Pat Flynn – “I’m Pat. I’m a 30 year old dude from Southern California who makes a living on the internet. I consider myself the luckiest person on Earth.”
  • Bee Bosnak – “I began my yoga experience with Iyengar in a small and cozy studio in Los Angeles. One day, I discovered Core Power Yoga and there, as I sat in lotus pose in a 100 degree room, I knew this was it. It was the feeling I felt that made me want to go back for more. I had found a physical path that harmonized my mind, body and my soul. After moving to the Pacific North West in 2010, to a city called Portland, I decided to take my practice to the next level. Through CPY I became a certified Power Vinyasa yoga teacher, and for the first time, I began to see the world through a wider lens.”
  • Alejandro Reyes – “I want to help you get famous!  No I’m not talking about getting on TMZ or Keeping up with the Kardashians, I’m talking about having more influence & impact to grow your income.”
  • Shawn Murphy and Ted Coine – “There’s a better way to do business. Better from the human side. Better from the customer side. And as it turns out, better from the profit side as well. This blog is dedicated to exploring that better way. On this site, leadership authors, speakers and consultants Shawn Murphy and Ted Coiné have combined their blogs to amplify their message. Shawn’s focus is on the executives and managers within an organization. Ted’s is targeted more at the C-suite and the board.”

Success Quotes:

  • From Einstein, “Try not to become a success, but rather a man of value.” 
  • “How are these reading habits change and how can we meet those needs in a new and creative way?”
  • “We are consuming content throughout the day . . . all the time.”
  • “We have some incredible content creators coming down the pipe soon and people are going to be really excited with the way they can consume that content.”
  • “It’s kind of like Twitter for books.”
  • “It’s easier to connect with the author, to connect with the community around that topic and thoughts about that topic and specific to that topic.”

 

 

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Episode 23: The Impact of One | Alejandro Reyes from the Get Internet Famous Podcast

 

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Alejandro Reyes

Alejandro Reyes

Teaser:

Alejandro Reyes grew up on the wrong side of the tracks.  His life was filled with struggle, but he did have one thing going for him . . . a supportive grandmother who would pray for him every day to succeed.  Alejandro is now the host of the Get Internet Famous Podcast, author of the book, Get Internet Famous and has experienced success in a variety of different capacities.  Learn from Alejandro in Episode 23 of the Defining Success Podcast.

Recap:

Alejandro Reyes wants to help you get famous.  Not the TMZ or Kardashian kind of famous, but the kind of famous that will offer you influence and impact to grow your income.  He is also the host of the Get Internet Famous Podcast and author of Get Internet Famous:  The Ultimate Guide to Building Your Platform, Growing Your Influence and Changing the World.

Alejandro got into marketing online in 1999.  The only reason he started his business online was because he didn’t have a car and needed to figure out a way to make money. He heard Bill Gates say that by 2010, half of all sales would occur online and so he sought out to see how he could grow his business online.

In 2003 and 2004 Alejandro learned how to drive traffic to websites using MySpace and in 2006 he built his first six figure business online and he didn’t work very hard to make that happen.  Because of his success he wanted to help people learn how to use the online skills to grow their businesses.  In 2008 he came out with a coaching program and he had a belief that everyone was going to become a social media guru.

He worked offline and started running workshops in Sacramento to help local businesses use social media and the Internet to reach more customers. He was featured on almost every major news outlet in Sacramento and developed quite a following.

Last summer, Alejandro’s wife applied for a nursing school in Seattle, was accepted and within three weeks Alejandro sold his business and took a job in Seattle working for the same school his wife was attending so she could attend school for next to nothing.  But Alejandro wanted to do more so he re-launched his brand online, Get Internet Famous and he’s been able to connect with old friends.

The inspiration for Get Internet Famous came from an article Alejandro read in Wired magazine which basically said that anyone can get Internet famous.  The article helped him understand that there was an opportunity for him to get out of his poor lot in life.  He wanted to inspire people who have buried their passions and wanted to help them get it out.  He thought that if he could help people unleash their passions he could help change the world for the better.

Alejandro attributes his success to the prayers of his grandmother.  Alejandro grew up around drugs and alcohol within his family.  His family was broke and they felt dysfunctional.  His grandma would continually pray for Alejandro and encouraged him to pursue his dreams.  Alejandro says his grandma was the most successful person he knew.  Even though she had no money, she was rich because everyone loved her, she was lively and always happy.

One thing Alejandro mentioned was that sometimes there are people in your life that help you and support you and that sometimes you owe it to those people to go on and do great things, and to not be complacent.

Getting Internet Famous has nothing to do with marketing.  You have to have passion.  If you love what you do you’ll never work a day in your life.  It would be something you would do regardless of whether or not you got paid to do it.  You have to also be good at what you’re passionate about.  You have to be gifted and have some expertise at what you’re passionate about.  In order to become great at what you do, you have to work really, really hard to be good at what you do.  When you’re willing to work really hard you can start to come up with your messaging.

Alejandro suggests asking 5 to 10 friends who have your best interest in mind.  Once you ask 5 to 10 people what you’re passionate about and then find out if you’re good at what your passion might be.

Alejandro Reyes started using Snippet to write Get Internet Famous and then he decided to start his own podcast right at the same time.  He basically re-launched AlejandroReyes.com, but wanted to make it more about the other customers. Alejandro says, your personality gets you to stand out online.

Alejandro Reyes

Alejandro Reyes

Email is the first thing people check in the morning is and almost everyone sees emails more likely than Facebook, Twitter or any other platform.  It takes between six and seven encounters before people make a decision to purchase.

A huge opportunity exists for people to create offline connections with people they meet in the online world.  By connecting with people you meet online you can establish long-lasting fruitful relationships with people online, enhance your credibility and become an expert.

Alejandro thinks he’s made lots of mistakes, but the two biggest that came to mind for him was not generating an email list quickly enough and not spending enough time with his family when he first started his business.

Alejandro thinks he’s helping change the world by helping others make a difference by helping them create a larger audience to have a larger impact.

Engaging Discussion Questions:

  • What would you be doing whether you got paid to do it or not?
  • Do you work hard for yourself or for others?

Links to Great Stuff:

  • Get Internet Famous – Alejandro Reyes has been helping entrepreneurs & companies with online marketing for over 10 years. He plans on sharing guest interviews, insights and inspiration to help you grow your business and change the world.
  • Wired Magazine – “Wired (stylized as WIRED) is a full-color monthly American magazine and online periodical, published since January 1993, that reports on how new and developing technology affects culture, the economy, and politics.”
  • Gary Vaynerchuk – “Meet Gary Vaynerchuk, a 36 year old New York Times and Wall Street Journal Best-Selling author who is also a self-trained wine and social media expert. From a young age, it was clear that Gary was a businessman. At 8-years-old he was operating seven lemonade stands in his neighborhood and by 10 he had moved onto selling baseball cards at local malls. In high school while working at his family owned liquor store, Gary started reading The Wine Spectator and wine books, and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ wine store. Recognizing the importance of e-commerce in 1997, Gary launched Winelibrary.com and helped grow his family business significantly from $3 million to $45 million by 2005.”
  • Snippet – Like Twitter for books, we limit the word count to 1,000 words max per chapter (unlimited chapters). So, in essence, we’re between a tweet and an e-book. Now as a writer, you can get new ideas to market faster, share expertise, test new book ideas, create companion pieces, or tell entirely new stories—all in less time.

Success Quotes:

  • John Wooden “Success comes from knowing that you did your best to become the best that you are capable of becoming.”
  • Zig Ziglar “If you help enough people achieve their dreams, along the way you will achieve theirs as well.”
  • “Do what you’re passionate about, love what you do, and serve people with a crazy enthusiasm.”
  • “If your personal life is out of order, your personal brand will suck.”
  • “Email marketing is the biggest opportunity in marketing online right now.”
  • “What would you be doing whether you got paid to do it or not?”
  • “When you marry your passion and your gifts, that’s where the magic happens.”
  • “The soul purpose of getting known online has everything to do with the people that you serve.”
  • “How do you stand out and pierce through all the noise?”
  • “We owe it to people sometimes to be the best version of ourselves.”

Special Requests:

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