Tag Archives: YouTube

Episode 52: Build a Following on Pinterest | Author Jason Miles

Jason Miles has written six books and has been very active using social media on sites like Instagram, Pinterest and YouTube.  Jason shares some insights on those social media platforms and how to set up your website to build a following on Pinterest.

Jason Miles Build a Following on Pinterest

Jason Miles

Jason Miles is a best selling author, VP of  advancement at Northwest University, & Co-founder of  Liberty Jane Clothing, in this podcast he will share his  story of how him and his wife found the little niche  everyone is looking for, and how they used social media to market their successful business.

Jason began a small at home business using his wife’s sewing skills creating doll clothes in 2008. In 2010 with the introduction of Pinterest his business “Skyrocketed”, and the word quickly got out. With this new demand in his product Jason Miles found another business opportunity in helping seamstresses that used his wife’s design patterns to sell their products on websites such as Pinterest, and Etsy.

Liberty Jane Clothing Logo

Liberty Jane Clothing Logo

After starting the blog that helped his readers market and sell their products online, Jason was contacted by a author from New York that was interested in working with Jason, an expert on Pinterest, to write 3 books called Pinterest Power, Instagram Power, & Youtube Marketing Power. After his initial book contract with McGraw Hill, he launched a series of three self-publishing books 2 of which are #1 Best Sellers on the Kindle Market.

Pinterest Power & Instagram Power

Pinterest Power & Instagram Power

“Instagram is a phenomenal tool for social media marketing, its like Twitter without words.” – Jason

Can you do direct marketing on Instagram? Will it result in traffic and sales? YES! Instagram has recently been utilized by businesses to promote a strong visual marketing campaign. By effectively combining two or three pictures into one, you can quickly grab the viewers attention and then present them with an offer. According to Jason another tactic is to use Instagram for free giveaways, this will not only grow your number of followers but also allow you to see the effectiveness of how Instagram affects your business.

Jason’s visual launch strategy includes using Instagram and Pinterest to create hype and buzz about new product launches. He releases sneak peaks of the new product he is creating, and once his followers can’t wait anymore he unleashes the products to them, creating lots of sales and revenue. A normal eBay auction has roughly a 100 visitors to the auction site, Jason’s eBay auctions have between 2500-3000 visitors to his auction, which tremendously drives up the sale price.

Some final words of advice from Jason Miles on Pinterest and Instagram

1. Pinterest – Don’t start on Pinterest, audit your own site, then utilize the PinIt tool to make sure the images that are used are effectively little ads, and have Pinterest do the rest.

2. Instagram – Have an editorial mission, take eye-catching images of your products in order to cater to your target audience, if done properly the images will work for themselves.

Jason Miles is currently a Senior Vice President of Advancement at Northwest he will be retiring in the next few months in order to focus all of his attention on his business. After having a 16 year career with a NPO charity and being a part of Northwest University for the past 4 years, Jason has finally achieved his long time dream of becoming a successful Entrepreneur. Social media has played a big part in his success by utilizing it as a strong marketing tool for his business.

As with any business its important to have a strong marketing campaign, social media will allow you to create one, just as it allowed Jason Miles to develop a small doll clothing business into a large brand. So use social media to go out there and find your success!

Engaging Discussion Questions:

  • How do you use Pinterest?
  • How do you use Instagram?
  • How do you use YouTube?

Links to Great Stuff:

  • Marketing on Pinterest – “We’ve built a thriving business based on my wife’s design talent. We’re working hard to dominate our categories, build long-term brand power and get insanely good at delivering our unique products.”
  • Liberty Jane Clothing – “Jason Miles is the co-founder and marketer at Liberty Jane Clothing. He has a graduate degree in Business Administration, and undergraduate degrees in both Organizational Management and Biblical Studies. By day he’s the Vice President for Advancement at Northwest University, which leaves the evenings and weekends available for all things Liberty Jane!”

Success Quotes:

  • “Instagram is a phenomenal tool for social media marketing, its like Twitter without words.”

Special Requests:

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Episode 46: Real-Time Marketing | Author David Meerman Scott

David Meerman Scott is a marketing strategist, advisor to emerging companies, best-selling author of eight books including three national best-sellers, and a professional speaker on topics including marketing, leadership, and social media. In Episode 46 of the Defining Success Podcast, David shares his ideas on real-time marketing and how you can use real-time marketing to help your business grow.

Real-Time Marketing David Meerman Scott Defining Success Podcast New Rules of Marketing and PR Defining Success Podcast Zeb Welborn

David Meerman Scott

David Meerman Scott wrote the New Rules of Marketing and PR and he’s helping businesses understand how the marketing world has shifted to giving and receiving instant feedback so you can be found online.  In Episode 46 of the Defining Success Podcast, David Meerman Scott talks about Real-Time Marketing and its implication for the future.

David’s first job was at a Wall Street Street Bond Trading desk which he hated.  He then began selling economic services to traders and he learned that he was really doing more marketing than he was selling.  He then got a job in marketing for a company called Knight Ridder and he’s been a marketer ever since.

In 2002, David Meerman Scott worked for the News Edge Corporation was acquired by Thompson-Reuters and he was an officer and was asked to leave because they didn’t need the management team going forward and it gave him an opportunity to see what he wanted to do moving forward.  At 39, he realized he could do some consulting on his own and in 2005, his second book was called Cashing in With Content and his most well-known book is the New Rules of Marketing and PR which has sold 300,000 copies.

Since 2007, David has been earning his income on the speaking market.  He drifted from one point to another.  David wasn’t afraid to do things that others said would be a mistake.  And these events all worked out great for him.  In 2002 when David decided to start his own thing and many people looked down on people who started their own businesses because it was seen as if you couldn’t find a real job.

Each of the things that paid off the most were risks that Scott took.

The old rules of marketing and PR were that you either had to buy attention for your business or yourself in the form of advertising, you had to convince media outlets to write about you or you had to reach customers individually through direct selling.  The new rules of marketing and PR is the idea that on the web there are millions of people who are looking for things online to buy or do and they go to search engines or they ask their friends, colleagues and social networks.  The organizations and the people that create the best content will be the ones that show up in search engines and the more likely friends are to share them.

The New Rules of Marketing & PR Fourth Edition by David Meerman Scott

The New Rules of Marketing & PR Fourth Edition

The New Rules of Marketing and PR is about how to create content.  World Wide Rave is another book by David Meerman Scott and in the last year, David has made his book completely free, and to get it search for World Wide Rave.  David wrote another book called Real-Time Marketing and PR.  When people are making purchasing decisions, they are doing it right now and his book is designed to show how to engage people in real-time.  Most companies and organizations are focused on campaign marketing and most companies are doing that exclusively.

The idea of marketing is switching it around from doing it when a business is ready to when the customers are ready.  News Jacking is the art and science of turning your ideas into a news story.  It provides really cool ideas on how you can create something that people will see because you’re piggy-backing off of a breaking news story.

David gives 35 speeches a year all over the world.  This month, David is traveling to Cairo and Cutter and he’ll be gone for six days.  In November, he’s traveling to Buenos Aires and Istanbul.

The biggest mistake David sees companies make is that they talk about themselves way too much.  And that doesn’t work in today’s world.

It’s very important to create content on the web.  To have a great website, to have real-time content around that website, whether it’s a blog or YouTube videos and it’s important to put yourself out there on the web and through social networking.

Facebook has only been open since 2007.  Twitter has only been around since 2007.  It’s important for businesses to understand what this means for them and their future.

David Meerman Scott on the Defining Success Podcast with Zeb Welborn

David Meerman Scott

Engaging Discussion Questions:

  • Do you interact with your customers in Real-Time?
  • Are you creating content on the web?  If so, how?

Links to Great Stuff:

  • David Meerman Scott – “David’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its 4th edition, is a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.”

Success Quotes:

  • “Success is creating a path that allows you to enjoy life.”
  • “Social media is about engaging people.”
  • “Social media is about listening.”
  • “Social media is about sharing the content you create elsewhere.”
  • “The way that people are solving other people’s problems on the web.”
  • “No matter what you’re doing you’re gaining incredible knowledge, you’re learning and interacting with people.”
  • “Everything that I’ve done all pointed me to where I am now so I don’t have any regrets.”
  • “Create the content that will be valuable to the people you’re trying to reach.”
  • “You need to be helpful on the web that will be beneficial to people.”
  • “The New Rules of Marketing and PR is the idea that on the web there are millions of people who are looking for things online to buy.”
  • “It’s the organizations and the people that create the best content that generate the higher search engine results and promoted in social networks.”
  • “The New Rules of Marketing and PR is that the better your content is the more attention you drive to yourself and to your business.”
  • “If you’re blogging, creating videos and active on social networks than you’re more likely to get noticed than someone who isn’t.”
  • “I enjoy helping people and being able to interact with people and share ideas.”
  • “I wasn’t scared to do things that people actually told me were a mistake.”

Special Requests:

  • Connect with us on Facebook, Twitter, LinkedIn, of by leaving reviews on our iTunes page!  Find us anywhere by searching for the Defining Success Podcast!
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Eighty Bugs Song Universal in Microsoft’s New International Marketing Campaign

An update from former guest on the Defining Success Podcast, Eighty Bug.  Eighty Bugs song Universal recently got picked up by Microsoft for their new, international marketing campaign.

For those of you that need a refresher on Eighty Bug, she appeared in Episode 38 of the Defining Success Podcast in the episode titled – “Episode 38: Having Multiple Passions is Okay! | Eighty Bug from 80bug.com.

Eighty Bugs song Universal in Microsofts new international marketing campaign

Eighty Bug

Eighty was also gracious enough to take the time to create the intro music for the Defining Success Podcast which we are extremely grateful for.  She is very passionate and was willing to put that together for us free of charge, just because that’s the type of person she is.

The 30 second spot is for Microsoft’s campaign for a new generation of PC.  In the video, they are promoting some of the latest Windows 8 ultrabooks, convertibles and all in ones.

Watch the video here:  A New Generation of PCs

In two weeks, the YouTube video has already received more than 40,000 views and increasing drastically every day.

Let us know what you think of the commercial and Eighty Bugs song Universal by commenting below.  Thank you everyone and I hope you have a great day!

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