Tag Archives: Marketing

Episode 105: Create Moments that Matter | Andy Hayes from Plum Deluxe

Andy Hayes from Plum Deluxe Create Moments that Matter

Andy Hayes

Andy Hayes is the founder of Plum Deluxe.  Plum Deluxe is the website that helps you create moments that matter. We believe that the key to living a life you love is all about making time every day for great moments. From a mindful minute with yourself to special occasions shared with friends and family, Plum Deluxe has fresh ideas for living the good life.

Andy’s mother passed away from cancer and once she was diagnosed she decided to “live the good life.”  And his website, Plum Deluxe is devoted to helping people live the good life.  Learn how Andy is helping others to create moments that matter.

When Plum Deluxe started, they focused on travel.  When he started he listened to what people were telling him about how to create revenue for his blog.  Eventually, he learned how to market and promote his blog by himself and did a great job doing it.

Plum Deluxe partners with sponsors, does some affiliate marketing, planning community events, and selling tea by creating a tea of the month club.

Events are a tough business to be in because people in different cities want different things.

People really appreciate that he gives them the opportunity to choose by learning about something new in a safe way.  The Plum Deluxe newsletter is also an award-winning newsletter.

Create Moments that Matter Andy Hayes from Plum Deluxe on the Defining Success Podcast with Zeb Welborn

Plum Deluxe

Shout Outs:

Success Quotes:

  • “There is a million ways for every business to thrive so you have to find yours.”
  • “Go try things and see what does work and what doesn’t work.”
  • “The thing that people crave the most … is connection.”
  • “You should never go cheap when you’re buying luggage and sheets.”
  • “Success is defining a goal that would make you feel good about where you are in achieving that.”

Learn More:

Visit Plum Deluxe for more information about Andy, Plum Deluxe or Creating Moments that Matter.

Plum Deluxe Create Moments that Matter

Plum Deluxe

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Episode 46: Real-Time Marketing | Author David Meerman Scott

David Meerman Scott is a marketing strategist, advisor to emerging companies, best-selling author of eight books including three national best-sellers, and a professional speaker on topics including marketing, leadership, and social media. In Episode 46 of the Defining Success Podcast, David shares his ideas on real-time marketing and how you can use real-time marketing to help your business grow.

Real-Time Marketing David Meerman Scott Defining Success Podcast New Rules of Marketing and PR Defining Success Podcast Zeb Welborn

David Meerman Scott

David Meerman Scott wrote the New Rules of Marketing and PR and he’s helping businesses understand how the marketing world has shifted to giving and receiving instant feedback so you can be found online.  In Episode 46 of the Defining Success Podcast, David Meerman Scott talks about Real-Time Marketing and its implication for the future.

David’s first job was at a Wall Street Street Bond Trading desk which he hated.  He then began selling economic services to traders and he learned that he was really doing more marketing than he was selling.  He then got a job in marketing for a company called Knight Ridder and he’s been a marketer ever since.

In 2002, David Meerman Scott worked for the News Edge Corporation was acquired by Thompson-Reuters and he was an officer and was asked to leave because they didn’t need the management team going forward and it gave him an opportunity to see what he wanted to do moving forward.  At 39, he realized he could do some consulting on his own and in 2005, his second book was called Cashing in With Content and his most well-known book is the New Rules of Marketing and PR which has sold 300,000 copies.

Since 2007, David has been earning his income on the speaking market.  He drifted from one point to another.  David wasn’t afraid to do things that others said would be a mistake.  And these events all worked out great for him.  In 2002 when David decided to start his own thing and many people looked down on people who started their own businesses because it was seen as if you couldn’t find a real job.

Each of the things that paid off the most were risks that Scott took.

The old rules of marketing and PR were that you either had to buy attention for your business or yourself in the form of advertising, you had to convince media outlets to write about you or you had to reach customers individually through direct selling.  The new rules of marketing and PR is the idea that on the web there are millions of people who are looking for things online to buy or do and they go to search engines or they ask their friends, colleagues and social networks.  The organizations and the people that create the best content will be the ones that show up in search engines and the more likely friends are to share them.

The New Rules of Marketing & PR Fourth Edition by David Meerman Scott

The New Rules of Marketing & PR Fourth Edition

The New Rules of Marketing and PR is about how to create content.  World Wide Rave is another book by David Meerman Scott and in the last year, David has made his book completely free, and to get it search for World Wide Rave.  David wrote another book called Real-Time Marketing and PR.  When people are making purchasing decisions, they are doing it right now and his book is designed to show how to engage people in real-time.  Most companies and organizations are focused on campaign marketing and most companies are doing that exclusively.

The idea of marketing is switching it around from doing it when a business is ready to when the customers are ready.  News Jacking is the art and science of turning your ideas into a news story.  It provides really cool ideas on how you can create something that people will see because you’re piggy-backing off of a breaking news story.

David gives 35 speeches a year all over the world.  This month, David is traveling to Cairo and Cutter and he’ll be gone for six days.  In November, he’s traveling to Buenos Aires and Istanbul.

The biggest mistake David sees companies make is that they talk about themselves way too much.  And that doesn’t work in today’s world.

It’s very important to create content on the web.  To have a great website, to have real-time content around that website, whether it’s a blog or YouTube videos and it’s important to put yourself out there on the web and through social networking.

Facebook has only been open since 2007.  Twitter has only been around since 2007.  It’s important for businesses to understand what this means for them and their future.

David Meerman Scott on the Defining Success Podcast with Zeb Welborn

David Meerman Scott

Engaging Discussion Questions:

  • Do you interact with your customers in Real-Time?
  • Are you creating content on the web?  If so, how?

Links to Great Stuff:

  • David Meerman Scott – “David’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its 4th edition, is a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.”

Success Quotes:

  • “Success is creating a path that allows you to enjoy life.”
  • “Social media is about engaging people.”
  • “Social media is about listening.”
  • “Social media is about sharing the content you create elsewhere.”
  • “The way that people are solving other people’s problems on the web.”
  • “No matter what you’re doing you’re gaining incredible knowledge, you’re learning and interacting with people.”
  • “Everything that I’ve done all pointed me to where I am now so I don’t have any regrets.”
  • “Create the content that will be valuable to the people you’re trying to reach.”
  • “You need to be helpful on the web that will be beneficial to people.”
  • “The New Rules of Marketing and PR is the idea that on the web there are millions of people who are looking for things online to buy.”
  • “It’s the organizations and the people that create the best content that generate the higher search engine results and promoted in social networks.”
  • “The New Rules of Marketing and PR is that the better your content is the more attention you drive to yourself and to your business.”
  • “If you’re blogging, creating videos and active on social networks than you’re more likely to get noticed than someone who isn’t.”
  • “I enjoy helping people and being able to interact with people and share ideas.”
  • “I wasn’t scared to do things that people actually told me were a mistake.”

Special Requests:

  • Connect with us on Facebook, Twitter, LinkedIn, of by leaving reviews on our iTunes page!  Find us anywhere by searching for the Defining Success Podcast!
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Episode 37: Balancing Your Work and Personal Life | Alex Navas from AlexNavas.com

Alex Navas helps people and business owners determine what is important in their business and personal lives. It’s not easy balancing your work and personal life.  The most successful people are able to find a healthy balance between the two where they are able to accomplish a lot at work, but not to the detriment of their families.  Learn more from Alex on business and what it takes to be successful in Episode 37 of the Defining Success Podcast.

Alex Navas Balancing Your Business and Personal Life Defining Success Podcast with Zeb Welborn

Alex Navas

Alex Navas is nationally recognized for his financial expertise and exceptional small business marketing methods.  He has been active in finance, marketing, sales and personal development for 10 years.  He is now an energetic and charismatic speaker, trainer and business coach.

Alex started his entrepreneurial career installing car stereos for his friends and from that point on he knew he was destined for a life in business.  At 21 years old he started his first business, a mortgage company.  He and his wife did really well in the mortgage industry and he learned his passion was helping other business owners become successful by holding bootcamps for real estate agents.

Alex helps businesses by taking a look at their assets.  When he explains assets he means the positive things you have in your business.  After analyzing your assets, Alex can point to some opportunities you’re missing out on which could help you grow your business.

By understanding where a business is at, Alex can help businesses expand faster using less resources.  A lot of times success online depends upon taking advantage of the right opportunities and being able to identify those opportunities is critical to the success of any business.

A lot of entrepreneurs make decisions based on illusions.  A common challenge entrepreneurs make is they think they know the answer about something before the event even takes place without acting on it first.

Their are a few key things to achieve exponential growth.  Your mindset is important to the success of any business owner.  One of the key ways to grow exponentially is by choosing who you’re going to serve, because it gives you the opportunity to serve who you were not meant to serve.

Alex owns the Christian Business Academy and purposefully narrowed his focus because he knew that he was meant to serve those people.  In return, it has become easier for him to attract the clients that he wants because they are attracted to his purpose and mission.

One of the things that Alex is really good at is creating profitable partnerships and he works with a lot of coaches and consultants and he helps them leverage what they’re doing.  Alex created an online training program with another business coach in order to help people create experts in the industry.

When Alex was running his mortgage company, he was working from 7am to 11pm.  One day he was sitting with his son and he realized that his business was taking him away from his family and he vowed not to let that happen.  We’re passing up opportunities to say that some day we’ll have time to spend with our family.  Balancing your work and personal life is critical to the happiness of an individual.

Alex has seen so many successful people, but their personal lives are in shambles.

Most business owners are overwhelmed and overworked. Most business owners are doing way too much work.  Once you get focused and narrow down your goals then it becomes easier to achieve your goals and you’re doing less work.  No matter what Alex does at work he thinks about the people he’s serving and how he can help them.

Balancing Your Business and Personal Life, Alex Navas on the Defining Success Podcast

Alex Navas

Engaging Discussion Questions:

  • How important is balancing your work and personal life?
  • What is more important?  Your business or your family and friends?
  • Who is the target market for your business?  Why?

Links to Great Stuff:

  • Alex Navas – “Whether you already know who I am or not, I’m ultimately here to serve you and I have a lot to tell you that will shed some light on who I am and how I can help you experience more joy, happiness and fulfillment in your life and your business.”
  • Christian Business Academy – “C.B.A. (Christian Business Academy) was founded to gather Christian entrepreneurs, business owners and professionals and empower them to create more fulfilling, profitable and purposeful businesses through the Word of God in order to create lasting change around the world using their businesses as the catalyst.”

Success Quotes:

  • “When you have fun in your business, you’re never working.”
  • “We all have a reason why we’re here beyond us.”
  • “Success comes much easier when you’re having fun and operating in your purpose.”
  • “85% of business owners are doing way too much.”
  • “It’s a lot easier to work with what you have than to start from scratch.”

Special Requests:

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