Tag Archives: Author

Episode 118: Ten Top Tips for Direct Sales | Vicki Fitch

Vicki Fitch bought her first house at 19, started her first company at the age of 20, became a serial entrepreneur and was in the Top 10 of Sales and/or Recruiting for more than 10 years consecutively in her direct sales company all while raising a family.  In Episode 118 of the Defining Success Podcast, Vicki will be sharing her ten top tips for direct sales.

Vicki Fitch 10 Top Tips for Direct Selling

Vicki Fitch

Vicki is a direct sales expert, author, speaker, and business consultant. She started her career in selling early on cold calling in her local area and then started her own bookkeeping business.

As she grew up and started a family she started designing scrapbooks for her family, really enjoyed it, and started learning about direct selling in the scrapbook industry and has been involved in direct sales ever since.

In Episode 118 of the Defining Success Podcast, Vicki Fitch shares her ten top tips for direct sales.

  1. Be Passionate
  2. Find a Leader You Respect
  3. Find a Coach
  4. Make Connections
  5. Use Social Media
  6. Create Original Content
  7. Dream Big
  8. Laser Focus
  9. Become the Expert
  10. Never Give Up
Vicki Fitch Ten Top Tips for Direct Selling

Vicki Fitch

Resources:

  • PicMonkey – PicMonkey makes creative tools for photo editing and graphic design because we want you to rock the universe. We want your images to show your creativity, your style, your spot-on brilliance.
  • Canva – Canva gives you everything you need to easily turn ideas into stunning designs. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more.

Success Quotes:

  • “Everyone has the ability to do direct sales.”
  • “Do what you love and the money will follow.”
  • “Don’t give up five minutes before the miracle happens.”
  • “Don’t tell me I can’t do it until I’ve already done it.  Then feel free to let me know.
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Episode 113: The Three Ways You Can Make Money Online | Nick Loper

Nick Loper - 3 Ways to Make Money Online

Nick Loper

Nick is an author, entrepreneur, and a lifelong student in the game of business.  His latest role is as Chief Side Hustler at SideHustleNation.com, a growing community and resource for aspiring and part-time entrepreneurs.

Nick Loper joined the online world while he was working for Ford as a side hustle in the Summer of 2014 eight to nine years ago.  He started his work online by  selling shoes with a website he created as an affiliate.  The site was a data-driven site which never performed very well in the organic searches and all of his visitors were paid visitors.

Nick has initiated a multi-prongued income attack where he offers consulting, a mastermind group, affiliate marketing, Kindle publishing, book editing, and online instruction.

According to Nick, there are three ways you can make money online:

  • Advertising
  • Product
  • Service

Nick has written four books on Amazon:

  • Virtual Assistant Assistant: The Ultimate Guide to Finding, Hiring, and Working with Virtual Assistants
  • Treadmill Desk Revolution: The Easy Way to Lose Up to 50 Pounds in a Year – Without Dieting
  • The Small Business Website Checklist: A 51-Point Guide to Build Your Online Presence the Smart Way
  • Work Smarter: 350+ Online Resources Today’s Top Entrepreneurs Use To Increase Productivity and Achieve Their Goals
3 Ways to Make Money Online

Nick Loper

Shout-Outs:

  • Pat Flynn
  • John Lee Dumas
  • Chris Brogan

Success Quotes:

  • Success is freedom of time. The freedom to spend your days how you want to spend them.
Nick Loper 3 Ways to Make Money Online

Nick Loper

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Episode 89: Use a Media Kit to Stand Out | Farnoosh Brock, President of Prolific Living

Farnoosh Brock used a media kit to stand out.Farnoosh Brock is the author of several books. She has two put out by a traditional publisher. They are The Healthy Juicer’s Bible and The Healthy Smoothie Bible. Today she is going to talk to us about a variety of different topics, mostly about getting a book published, how that whole process works and her tips and ideas on how to market books including using a media kit.

Farnoosh spends her time writing and running the Prolific Living blog, as well as Prolific Juicing, Fast Track Promotion for career warriors and Smart Exit Blueprint for entrepreneur-wanna-be spirits. She writes books, talks about empowering your life with your own choices and re-inventing yourself with positivity, enthusiasm and the right guidance.

Zeb’s Take – Create and Use a Media Kit to Stand Out

I had a really good time today talking with Farnoosh. You can really that she’s an enthusiastic person, excited about life, and really knows the direction and purpose, where she wants to take it. She seems very happy to me as well. That’s what I want for all the listeners. I want you all to be happy and excited about the work you’re doing just like I do, just like like Farnoosh does.

One of the things that Farnoosh brought up that I want to focus on is the media kit that she talked about. She created a media kit for her book and sending them out. The reason why I want to talk about it is because, you can apply the concept of a media kit, you don’t have to just do it for books, you can literally do a media kit for anything.

Farnoosh, she reached out to me, she had talked to Jared Easley who does the Starve the Doubts podcast, he introduced her to me. She sent me, basically like a media kit email sharing here’s who I am, here’s what I’m about, Jared says you’d be a great person to talk to and a great show to be on. It really introduced her and myself and it made me feel comfortable with her, especially with the introduction through Jared, to have her on the podcast.

Creating those media kits really helps to open the door to new opportunities. Instead of sending out an email that seems like a mass email or an impersonal email, by sending out a digital media kit you can really start to introduce yourself to different people or different influencers that you want to try to get a hold of.

One of my friends wanted to become a landscape architect. Apparently, typically, to do that you sign on with a firm that does landscape architecture. At the time he graduated college with a degree and could not find a job. I understand that there aren’t really jobs out there, but you need to be proactive about it. My suggestion to him was to create some sort of media kit about himself that would demonstrate his expertise. For him I was thinking more of a physical copy, maybe not so much a digital one. I’m not sure how landscape architecture works, but I’m sure they do some designs and do work projects, maybe he could do a work project and show them a design of his own and hand that off to them. Instead of giving a resume show the actual work that you are willing to do. That’s a form of a media kit that can really open up doors. You can do it for your career. If you are looking for potential clients, you can use a kit to reach out and introduce yourself to businesses as well. There’s just so many different functions and uses that you can use a media kit for that I don’t think a lot of people think of.

One of the books I read was by John Jantsch, The Referral Engine. In the book he says there’s a lot of really cool things you could do to make yourself stand out in front of people. One of the things he did was send a rubik’s cube to a bunch of place with a little note attached to it explaining who he was and his business and there was a reason why he used a rubik’s cube, I don’t remember the example, but it was a very inexpensive way, it was something memorable, that people can look at and say oh yeah I remember that guy he sent me the rubik’s cube. It worked out really well for him and his business. There’s so many other opportunities like that out there if you think about that. I think Farnoosh did a great job with her media kit and sending them out so I wanted to share that with you today.

Thanks for listening. Check us out on Facebook, say hi. I love talking with our listeners, it makes me happy.

Now go out there and find your success!

Find out more about Farnoosh Brock and the Prolific Living Blog

Visit ProlificLiving.com. It connects to all her blogs, see her about page, and there she has a free confidence building course that you can download. Visit Fast Track Promotion. Find Farnoosh on social media usually with ‘Prolific Living’

She encourages you all to connect with her. Let her know that you found her through Zeb at The Defining Success Podcast.

Prolific Living

Quotes

  • “The more I went deeper into my corporate career, and I was making more money, I had more flexibility, more perks… the more unhappy I became. I was forced to start looking outside.”
  • “I started blogging. It started out as a hobby. The more I did it the more I feel in love with writing, with social media, with doing something on my own, with the creativity process […] It was like a magnet Zeb, it kept pulling me.”
  • “It’s been a really wonderful but hard journey.”
  • “I am willing to bet that some of the best decisions you have ever made weren’t logical analytical numbers-driven decisions. Your heart came into play and told you, ‘you are doing this!’”
  • “It didn’t matter how much money I was making. I had to know this unknown or else regret it.”
  • “If you have something to say. If you want to write a book. Start writing today. You have so many options now. It’s so wonderful, we live in this age, so many options to get it out there.”
  • “You don’t know what obstacles will come your way. Life has a unique story for all of us. Not all of it is fair or just, but a successful person will turn those circumstances around.”
  • “I was finally gutsy enough to go past my fears and really take a risk and do something that I wanted to do for a long time. I feel that it has made all the difference in my life.”

farnoosh       farnoosh2

More from the Interview

Farnoosh used to be in engineering. She did a lot of highly technical, highly stressful work. She worked for a start-up then a big fortune 100 technology company, she was doing technical support for huge companies fixing their broken networks. She then moved on to technical writing, project management, process improvement, sales operations, executive communications. She got a lot of wonderful experience working in many different areas in a corporate job.

Today she does something entirely different.

“It wasn’t gradual or over-night. It was a sort of hunger that was growing, or an itch that I just couldn’t scratch.” I had great experience. I worked with great people. There were things in the corporate world that I wasn’t crazy about, but I didn’t understand myself and my own strengths and, more than anything, the possibilities for a career for someone like me, so that I could better fulfill that hunger or scratch that itch. The more I went deeper into my corporate career, and I was making more money, I had more flexibility, more perks… the more unhappy I became. So, I was forced to start looking outside.”

“I started blogging. It started out as a hobby. The more I did it the more I feel in love with writing, with social media, with doing something on my own, with the creativity process […] It was like a magnet Zeb, it kept pulling me in this direction.”

She attended a conference, Blog World. She met amazing people who were doing meaningful work with their lives. She felt inspired. Meanwhile at her job, she was being asked to do a project that she had a moral conflict with. Those two forces made Farnoosh reconsider her path, really look at the future, really think about what she was doing, really take some action. Within 6 months she resigned and started her own company.

“It’s been a really wonderful but hard journey.”

“I am willing to bet that, some of the best decisions you have ever made weren’t logical analytical numbers-driven decisions. Your heart came into play and told you, ‘you are doing this!’”

She’s hired her husband and they have a profitable business. They figured it out.

“It didn’t matter how much money I was making. I had to know this unknown or else regret it later in life.”

Farnoosh Brock's Books, The Healthy Juicer’s Bible and The Healthy Smoothie BibleThe Healthy Juicer’s Bible, Farnoosh’s first traditionally published book, came about because of her self-published book on The Comprehensive Green Juicing Guide. It’s about taking people step-by-step through why and how they can do their own juicing, and several recipes. It was a quick process from putting the content together to being put on shelves. It did well.

Most aspiring authors expect the publisher to do all the publication, marketing, work and they just do the writing. Farnoosh saw her relationship with the publisher as more of a partnership. She collaborated with them and they worked heavily to market the book. The repeated the process for her second book, The Healthy Smoothie Bible.

Her advice: “If you have something to say. If you want to write a book. Start writing today. You have so many options now. It’s so wonderful, we live in this age, so many options to get it out there.”

Build a media kit. It makes it easy for your reviewers to give shout outs for your book. In Farnoosh’s media kit she included phrases and text they could share on Twitter, Pinterest, Facebook, as well as email templates that they can send to their lists, and pictures that they use where ever they like.

Pick some early reviewers. Farnoosh tapped into her network and found some new people that would be interested in the book. They got a copy of the book in exchange for an honest review, a shout-out to their audience, or maybe even just for them to get use out of it to start a relationship.

A media kit shows you as a professional author who has a good sense of your book and how to communicate your book. It shares a description of the book. The launch date. Include blurbs and email templates, really encourage people to share about the book.

Tools that Farnoosh uses includes Google Docs (you can share a document and set it so that to just view, they can still copy and paste text from it without changing it), Click to Tweet (a website that creates a unique link, people don’t even have to copy and paste), pictures (people love to share pictures) for the viewers to easily share. She even created a book trailer, a video about the book people could share. A media kit is a collection of all of this plus contact information.

“I can get up, come to work, and feel good about the work I am doing, feel like I am making a tangible difference. I am helping someone. I know what I’m doing.”

“You don’t know what obstacles will come your way. Life has a unique story for all of us. Not all of it is fair or just. But a successful person will turn those circumstances around.”

“Using your innate confidence and abilities to make changes and actually using those tools that you have to guide the direction of your life and your career”

“I was finally gutsy enough to go past my fears and really take a risk and do something that I wanted to do for a long time. I feel that it has made all the difference in my life.”

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Episode 88: Being Present with People | Dr. Mollie Marti, Director of the Community Resiliency Project and Author of Walking with Justice

Being Present and Making an Impact with Dr Mollie MartiDr. Mollie Marti has been a lawyer, a psychologist, a university professor, an author, and is now the director of a nonprofit organization. One of her mentors growing up was a judge. Judge Max Rosenn, he’s since passed away, but she wrote a book about his experience. He was one of those extremely influential people who made a difference. One of the things that made him so influential was his ability of being present for other people. Everybody thought very highly of the man and he made a huge difference.

Dr. Mollie Marti is the author of Walking with Justice and co-author of The 12 Factors of Business Success. After years of active partnership with nonprofit organizations, she recently accepted a position as CEO of the nonprofit Community Resiliency Project, dedicated to empowering communities to grow resilient youth and create an environment in which no life is lost to suicide.

Zeb’s Take – Being Present with People and Making an Impact

Dr. Mollie Marti had a lot of really interesting things to say about success and life in general. I really loved the sentiment she expressed about her mentor, the judge, Judge Max Rosenn and what he was able to do, not just for her, but for his community and the people around him. What struck me was when I asked what about him made him so memorable and made so many people think so highly of him, and it was his ability of being present in the conversation when talking with people. He would drop the things he was doing and he would be present and try to address the needs and concerns of the people that came to him.

That’s a very admirable skill to have, and not just admirable. It’s a trait that a lot of success people possess. We’re in a smart phone age with social media and constantly being connected to the internet, and trying to be social in that context, but we can miss out on genuine face-to-face human interaction. It’s a skill that is diminishing. The more that you can acquire that skill, being present for other people when they come to you with questions, the better you will be.

I know I’m guilty of this myself. Your mind wanders to different topics during a conversation. Those things happen but the more you can avoid doing that, the more you can actually listen and pay attention and be present for the people there the more beneficial and helpful you can be to the person. Those people are going to think much more highly of you. Usually if someone is telling you a story or something about their lives they are looking for feedback and for your genuine responses. The more you are being present for that the more people will feel that respect from you.

That’s something I really struggle with. I make a conscious effort to try and be present when people are talking with me. This podcast is actually a way to help me with that. I know sometimes I lose track, and maybe you listeners have noticed a time or two when my mind might wander into a different direction, but this podcast has really helped me stay focused and at being present for other people.

Now go out there and find your success!

Find out more about Dr. Mollie Marti her books and the Community Resiliency Project

Visit MollieMarti.com or DrMollie.com. Visit CRProject.org to find out more about Community Resiliency Project. Dr. Mollie can also be found on social media sites.

Community Resiliency Project

Quotes

  • “It is really our service, especially to our communities, that enriches us and defines the quality of our life.”
  • “We need to be very intentional about being present with others and making those connections that nurture others, and that nurture ourselves as well.”
  • “Our mission is to empower communities to grow stronger youth and create an environment in which no life is lost to suicide.”
  • “It is just following your own heartbreak, and my heart was broken by these losses and how they happened and the impact that they made.”
  • “Success is a big word. Passion is a big word. Vision is a big word. We work with these big words and sometimes people just get stuck thinking about them.”
  • “What breaks your heart and you just think there’s got to be a better way. Ask those type of questions and then what’s one step you can take to just make things a little bit better in your corner of the world.”
  • “It’s about coming through whatever challenge more wise and stronger and with a deeper sense of your mission and why you are here. That all will equate to a more rich and meaningful life.”
  • “I look at people and I just see the extraordinary potential that they have. I’m passionate about helping them tap more and more of that.”
  • “Thrive and serve. I’m about living vibrantly, using that potential, and living in a way that is meaningful to yourself. Loving your life while you’re serving others and making that impact.”
  • “No matter what the world says of you or to you, with your accolades and your accomplishments, if you don’t live in a way that the people you love the most know that they’re loved and feel that love and you haven’t made those deposits that love lives on long after you’re gone, I don’t think you’re successful.”

dr-mollie      dr-mollie2

More From the Interview

By training, Dr. Mollie is a lawyer and a social psychologist. She did the law first and she went to clerk with a judge. A very wise judge who changed Dr. Mollie’s life in many ways, one of them was a perspective on how we interact with our communities and how service really defines the value of our life. That came as a young lawyer. She practiced law, went back got her PhD, worked in performance psychology with a lot of athletes and corporate. Then she wrote a couple business books.

She says the thing that connects all of her past occupations is her utter fascination with human beings and their potential, and her really strong pursuit of justice. She says, “Even as a kid if I thought something wasn’t fair I would get really riled up about it.” I was always studying people and what made them tick. Psychology was a great fit for me and a higher use of my potential than law. I always had my hand in law, but when I’m working in the area of performance psychology, positive psyche, human potentiality, resiliency, all of those things I get lit up pretty quickly.

When she was young her family’s business what on the cutting edge of antibodies vs antibiotics. The work they did was a threat to the established drug companies. When she was 14-years-old she remembers going with family members and seeing the lawyers and all of this stuff through the courts. At the end of it they got an extension on a patent. The family was celebrating when they got a phone call saying the bill had disappeared of the presidents desk. At the age of 14 she wondered how these drug companies could be so powerful to take this bill of the president of the united state’s desk. It inspired her to go into law.

Judge Max Rosenn made such an impression on people because while with someone he was always being present with them.Dr. Mollie wrote a book called Walking with Justice about her greatest life mentor Judge Max Rosenn. She says he’s hard to describe and quantify, his colleagues referred to him as a Judge’s Judge. He was a prominent federal judge on the 3rd circuit court of appeals and, to this day, he is still one of the most cited jurists in American history. While by his side she saw portraits, law libraries, even a whole federal building dedicated to him. While he was still alive they renamed the building that he went to work to everyday. He had a great deal of impact.

She went to learn the law from him, but what she didn’t expect to learn was that “it is really our service, especially to our communities, that enriches us and defines the quality of our life.” He was a servant of the people. A humble and very wise man.

Six years ago Dr. Mollie became very ill with a life threatening heart condition. Her regrets surfaced up. She was surprised that one of her regrets was that she never put Judge’s lessons in a book for others to learn from him. Judge had died and if she died all of that information would die with her. Dr. Mollie decided that when she got better that would be her priority. She says, “It actually helped me heal. As I returned to Judge’s life wisdom and love and lessons and put that in a story for others, I found it very healing for myself.”

She shared some of her 25 Uncommon Leadership Lessons from Judge Max Rosenn

  • Your value lies not in status or title but in the ruts of your character and depth of your compassion.
  • With every choice you create the life you live. With every decision you design it.
  • Helping others in need is not only a responsibility of life, it is what gives meaning to life.
  • Our power lies in our small daily choices one after another to create eternal ripples of a life well lived.

She says while she was watching and learning from him when he didn’t even know, when the endless traffic of people from his community come to his door and what he did to help them and try to find ways to help and refer them to other people, were what made him so memorable. “Watching how he served day-in and day-out and helped people and how he shared his presence both with others, but with us. You walk into the presence of judge and you would literally feel like you were the only one in the world.”

She was a young lawyer who was on fire to change the world. She saw that he got a tremendous amount done but he did it by being very centered and very mindful and creating this presence. He carried this stillness with him. He gifted his presence to others.

She says it’s challenging In the world we live in now. We can get caught up in our computer our smartphone even when the most important people in our world are there.

“We need to be very intentional about being present with others and making those connections that nurture others, and that nurture ourselves as well. They nurture us at a very deep level.”

Dr. Mollie’s nonprofit, Community Resiliency Project, started when her small town in Iowa lost three teens to suicide within 6 months time. She had three teens of her own in the same school. It deeply affected the community. She had taken a hiatus from working on her book, Walking with Justice, she came back to it and was affected by the text she had previously written. She realized she was a psychologist, a resiliency researcher, a member of this community, a mother of teens, well connected in the mental health field, she thoughtt I need to do something. “I am being called right here and right now to do something.” She started that day, making phone calls and organizing meetings to put something together so that not only something good could come out of these tragic and heartbreaking losses but that something must.

That was 3 years ago, since then the work has continued and they’ve spread information to many other communities.

“Our mission is to empower communities to grow stronger youth and create an environment in which no life is lost to suicide.”

Her book sales and personal contributions were what funded the work, now they’ve become a nonprofit and are starting to get more support from foundations and writing grants and things like that. The work continues on a more national level and she has stepped in as CEO and she continues to direct this work.

She found a need and then addressed that need in her community. She stepped up to the plate.

It’s not so much as finding a need. “It is just following your own heartbreak, and my heart was broken by these losses and how they happened and the impact that they made.”

dr-mollie-marti“Success is a big word. Passion is a big word. Vision is a big word. We work with these big words and sometimes people just get stuck thinking about them. And so I think it can be really helpful […] what breaks your heart and you just think there’s got to be a better way. Ask those type of questions and then what’s one step you can take to just make things a little bit better in your corner of the world.”

This connect to another interview Zeb had with Angela Meyers, Choose to Matter listen to it next.

Resiliency is the ability to respond to, cope with and grow through adversity. Resiliency is not about bouncing back it’s about growing through adversity.

On resiliency: “It’s about coming through whatever challenge more wise and stronger and with a deeper sense of your mission and why you are here. That all will equate to a more rich and meaningful life.”

Another book she worked on, The 12 Factors of Business Success, she wrote with Wiley. The chapters talk about self-discipline, having a game plan, taking directive action, decision making, living from passion, having confidence, mastering criticism (a popular chapter), self-control, resilience, wealth building, putting support structures in place, and the mindset for success.

They asked over 10,000 people their questions and challenges for success. They loaded as much coaching into the book as they could.

“I look at people and I just see the extraordinary potential that they have. I’m passionate about helping them tap more and more of that.”

On Success: “To live true to yourself, to live vibrantly, and live in service to others in a way that people you love the most will say that you showered them with love.”

“Thrive and serve. I’m about living vibrantly, using that potential, and living in a way that is meaningful to yourself. Loving your life while you’re serving others and making that impact.”

“No matter what the world says of you or to you, with your accolades and your accomplishments, if you don’t live in a way that the people you love the most know that they’re loved and feel that love and you haven’t made those deposits that love lives on long after you’re gone, I don’t think you’re successful.”

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Episode 80: Networking vs Working a Room with the Mingling Maven | Susan RoAne, Author of How To Work a Room

Author Susan RoAne talks about networing and working a roomThis episode I interview the Mingling Maven, Susan RoAne. She is the author of How to Work a Room. In the interview she gives great ideas on having conversations with people, how to start those conversations, and how to feel comfortable in those scenarios. One of the things she highlighted was the difference between working a room and networking. The real key to networking is in the follow-up.

Susan RoAne, or the Mingling Maven, is the best selling author of How to Work a Room. If you’ve ever walked into a roomful of strangers and felt uncomfortable, you’re not alone. According to research, over 90% feel the same way. Because it’s essential, to building our businesses as well as our personal life, we must be able to comfortably attend gatherings and meet, connect and converse with people we don’t know as well as the ones we do.

Working a room and networking in Susan Roane's book How To Work a Room

Zeb’s Take

What a great interview with Susan. She gave a lot of really great tidbits of information about how you can work a room, how you can feel comfortable in networking situations and meeting new people. I really love the advice she gave.

One of the things she pointed out that I’d like to talk about more is the difference between networking and working a room. Working a room is the initial interactions, initial discussions, and how to make sure your presence is known throughout the room. The networking side of it is through the follow-up. Networking isn’t the mingling and interacting at the location, it’s the follow-up afterwards and that is where the value comes in with networking.

I’ve seen it a lot at networking events. Business owners go wanting to grow their business and they expect outcomes the first time they show up. They walk in, they’re interacting with everybody, they are very outgoing, shaking everyone’s hand and exchange business cards. But they don’t get any business that one day and you’ll never see those people return again. I know from experience with our Chamber of Commerce that my continued presence there, the follow up I did with the people I met at the chamber, that ultimately it led to a lot of sales for me and my business down the road, as people began to trust and know me. Now that I’ve gotten better and gotten more experience at networking I have a good system set in place that encourages follow up, that promotes myself and reaching out to people. Then it’s either getting coffee with them or just connecting through email or social media networks.

The networking at the event is not the goal, it’s about the follow-up afterwards. If you are going to networking events to get the most value out of it make sure you follow up with the people you meet at those events. Because there is always an opportunity. Even if they are not going to be a customer for your business they have the potential to refer your business or connect you with people who can benefit your business. You can also help them in different capacities and build a relationship that way.

Go out there and find your success!

Find out more about Susan Roanne, The Mingling Maven

Go to www.SusanRoane.com or HowToWorkARoom.com
Email Susan at Susan@SusanRoane.com with your questions

Her Book, How To Work a Room
She says, “Please go to your local bookstore, if they don’t have it on the shelf they will order it for you. We have to support our local book stores. But of course it’s in online bookstores. The book is How to Work a Room, the Silver Anniversary Edition.”

Susan RoAne, Best-Selling Author and Keynote Speaker

Quotes

  • “I think that’s part of success, being willing to say yes and stretching ourselves.”
  • ” If you are not re-tweeting, letting someone know you appreciated a tweet, responding, engaging, commenting then you are a lurker, not a worker.”
  • “I found that the people who created their own luck[…], they said yes when they wanted to say no.”
  • “Real networking happens over time, it’s a process. It’s not something that happens once at an event.”
  • “The people who I find with the most success are people that have diverse relationships with people of different ages, different backgrounds, different interests; as well as those who are in their field.”
  • “Some of the best networkers are people who used to be shy, but they realized there was a benefit to meeting interesting people.”
  • “The banquet of banter is a potluck: what are you bringing to the banquet?”
  • “Bring who you are to what you do.”
  • “At a certain point the stuff that we have isn’t as important as the stuff we’re made of.”

susan      susan2

More from the Interview

Susan was a former public school teacher in Chicago and San Francisco. In San Francisco they had massive layoffs, Susan was one of them. She was then able to help former teachers find new career paths. That evolved into Susan writing books including How to Work a Room. She designed a career change workshop for teachers. Made sure it got on radio. When the editor of the San Francisco Examiner contacted her to do a local career series she said, “Yes.” She immediately got a headache because she wasn’t sure what she had gotten herself into.

“I think that’s part of success, being willing to say yes and stretching ourselves.”

Susan’s Book – How To Work A Room

The main premise of her book is to make it easy for any person that has to walk into a room, a meeting, a party, a reunion, a wedding, a conference, a retreat. So that no one stands at the door and feels uncomfortable walking into a room full of people they may not know. Susan’s mission is to take away that discomfort and help people prepare so they can make the most of whatever event they are going to.

In a Room

If Susan is at an event and sees someone standing alone, she’s the one that will seek them out and try to start a conversation with them. Because, she says, one of the top traits of people we really remember are the people who noticed us, came over to us, made us feel included. For the people already in the room, being cognizant of the people who are alone and welcoming them is not only a wonderful trait, it’s a brilliant business strategy.

For the first version of her book, Susan did most of her research at her local chamber. She saw things that people did that were wonderful. She also saw things that made her question how some people were raised.

Being able to work a room is a skill. To be a networker is a different skill. There are people that are wonderful in a room; we’ve all seen them, they are very conversant, they are interesting, fun to be around, but they have no interest in following up and no skill at following up. In her book Susan refers to these people as One-Night-Stands.

There are people out there with phenomenal networking skills. Networking is really the key to success. They have immense follow-up. They do what they say they’re going to do when they say they’re going to do it. They stay in touch. Those same people may feel very uncomfortable when they walk into a room full of strangers.

Those two skills together, working a room and networking, really are dramatic and they contribute to our personal and professional success.

New Rooms

Whether it’s Twitter, Facebook, LinkedIn, Google+, there are new rooms that we need to appropriately work, appropriately be social in, and behave appropriately in. Each one has a different etiquette. If you are not re-tweeting, letting someone know you appreciated a tweet, responding, engaging, commenting then “you are a lurker, not a worker.”

Twitter is the most fascinating time-suck Susan has ever experienced that does not involve the TV.

In video chats for Skype and Google Hangouts, make sure you look great. Make sure you have the right lighting and that it’s not too dark. It’s different on the camera than it is to your eyes. Look at your office and make sure it looks they way you want it to be seen. When you are doing something face to face remember that you are really in that room with them, so you have to remember the same manners you would have in a real room. It’s still about paying attention and listening. Don’t look at your smartphone while you’re in a Google Hangout.

Teaching

Susan still loves speaking at a to universities and colleges. Sharing these techniques to empower a whole new group of people so they can go to places and meet people and get the first job, or the second or third. Even at high schools; giving kids the tools so they can connect with each other and people they need to know. “I think it’s wonderful.”

“I found that the people who created their own luck[…], they said yes when they wanted to say no.”

Advice

For people that feel uncomfortable going to an event, know that if you come prepared you will feel more comfortable. There are some things you can prepare ahead of time. There’s no reason now, with the internet, that you can’t do some research on the event ahead of time so you’re not walking in cold. Prepare your own self introduction, it should be specific to the event. Susan says her introduction at her chamber of commerce meetings is very different than at a friend’s wedding. Tailor your introduction to give people context for how to talk to you. It’s not the 30 second upchucking of an elevator speech; it’s 7-9 seconds, it’s a pleasantry. Give the benefit of what you do set in an interesting fun way that engages people so they get to ask what it means. Then you are invited to speak more. Only go on a little bit. Stop, look at the other person and say, “How about you?” not, “What do you do?” how about you, it allows them to talk about their passion which could be something different than their job.

How are networking and working the room different?

Working a room, you’re really just socializing. You’re mixing, meeting, greeting, you’re having a lot of little conversations and you’re circulating. It’s a social party. Nobody invites you to hog the time of one other guest.

Networking is very specific in that it’s the follow-up. You can’t network a room. Networking is a mutually beneficial process whereby we change ideas, information, ideas, advice, laughter. The real networking happens over time, it’s a process, it’s not something that happens once at an event. When you are developing a network you are developing a group of people where there is a stronger connection and it is the beginning of building relationships.

“The people who I find with the most success are people that have diverse relationships with people of different ages, different backgrounds, different interests; as well as those who are in your field.”

Icebreakers

Just look at the room/the event you’re going to. That’s what’s happening to everyone, it’s something in common. Susan talks about the food, she talks about how long it took to find a parking space. Look for name tags. If you are at a fundraiser, ask how someone came to support the cause. Say something that’s relevant to the event at hand, because that makes sense. It’s easy, it starts the conversation with small talk and then you can move from there.

Complement a tie, a nice scarf, an interesting necklace. It’s okay to compliment someone as long as it’s sincere. Notice things: pins, ties, jewelry; then you are in an easier conversation.

If you want to have something interesting to talk about make sure you know what’s going on in the world. Get it from a newspaper, online, TV, anywhere. Know what’s going on and you can always talk to other people.

For the Shy

In 1980 about 80% of people considered themselves shy, by 2000 it jumped to 93%. If you think you are shy, know that at least 90% of people in that room also feel shy sometimes. Some of the best networkers are people who used to be shy, but they realized there was a benefit to meeting interesting people. So they approach it as, “Oh my goodness, isn’t this great! I’m going to meet interesting people therefore I’m going to learn new things.” and it’s that attitude that gets them over the shyness.

“Some of the best networkers are people who used to be shy. but they realized there was a benefit to meeting interesting people.”

Susan suggests that if you walk into an event with someone that you don’t stay with them for the whole evening. Decide to split up and talk to other people then come back and introduce people to each other. Even for couples. Don’t stand face-to-face talking to each other; stand side-by-side facing room.

Susan’s Top Tips for a Great Conversation

Number one: Listen. Listen. Listen.

Two: “The banquet of banter is a potluck: what are you bringing to the banquet?” Be sure to bring your favorite stores. Listen to other people’s stories. Susan does this thing where she barrows other people’s stories, you can relate to people with kids even if you don’t have any. If you listen and pay attention to their stories that’s another story you can share to someone that has similar interests.

For conversation it’s listen, participate, don’t be afraid to ask questions, and don’t ask only questions. Share something of yourself.

“Bring who you are to what you do.”

On Success

“Can you look in your own mirror and feel comfortable with the person you are, how you treat people, how you’ve walked around this planet; and what your contribution has been?”

“It’s how you treat people.”

“I have a wonderful network of people around the world that I’ve stayed in touch with that has made me have the most wonderful life.”

“I want to know that when you’ve listened to me that you’ve got something that you can do to make your life just a little bit easier, better, and that to me is success.”

“At a certain point the stuff that we have isn’t as important as the stuff we’re made of.”

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Episode 76: Gamification Makes Learning The Golf Swing Fun | Nancy Dunn Kato, Published Author and CEO at SwingPlay.com

Nancy Dunn-Kato is a very well respected golf instructor, one ot the top junior golf instructors in the country. In our interview she talks about the gamification of teaching the golf swing; how she makes these simple little games to help kids learn the golf swing. There’s a movement in education about gamification, working to make the learning experience more fun and enjoyable.
Nancy Dunn-Kato of SwingPlay.com talks about the Gamification of the Golf Swing
Nancy Dunn-Kato has been a Certified Class A LPGA Teaching & Club Professional Member since 1989. She has played and taught golf for over 24 years.

Nancy’s company SWINGplay and its concepts are a direct result of her dedicated work with junior golfers and a real, practical, understanding of what works best. SWINGplay’s unique programs are specifically designed to focus the learning needs of young and adult golfers at all levels from beginner to advanced players. The SWINGplay systems and methods reinforce the play in golf – to keep the learning experience fun, positive, and filled with success that grows naturally out of children’s play. Skill and ability grow quickly through the game-play!

SwingPlay fun ways to teach the golf swing.Zeb’s Take

It’s obvious that Nancy really understands the golf swing, and how to teach the golf swing. She made a lot of good points; young golfers teaching other young golfers how to play the game and how young kids can teach parents and how valuable that can be and how you can bring the family together.

The thing she talked about that I want to expand on is making the golf swing fun. She talked about breaking it down into little smaller components, and then teaching that in a fun game type of way – gamification. She’s talking about making rainbows, knocking out shark’s teeth, dragons, Leprechauns, shooting spray guns. I’ve actually had a chance to see some of the stuff she is talking about and it’s very cool. I can see how young people can accept and understand it all very quickly because of the way she sets up these little games.

In education, we get so much information from so many different resources. Before the internet, teachers were more on their own. Now, there’s someone like Nancy who creates this killer program about how to teach the golf swing to young kids. She can take that and give that to golf instructors across the country and they can understand. I think this gamification of learning coincides with our social culture and the way that we are able to share knowledge today. It really enhances the learning experience, I think education needs to go that way. Having a teacher that stands in front of a class and lectures is like if Nancy were a golf instructor that stood there and just tells you what you’re doing wrong. Versus, talking about rainbows and dragons, you can imagine the difference that would have on a little child. You can teach the golf swing, just like you can teach anything else, through this gamification process.

What do you think about this gamification process?

Find out more about gamification of the golf swing, Nancy, and SwingPlay

Visit SwingPlay.com or email Nancy at Nancy@SwingPlay.com

Quotes

  • “It was really frustrating. I never wanted anyone to feel that way. I believed in my heart that I could find a way to make it much more easy for other people.”
  • “Golf has been made too hard to understand and it doesn’t have to be that way; it could be easier.”
  • “I love teaching teachers.”
  • “They’re learning and they don’t even know their learning. That’s the fun part.”
  • “I really really wanted to create something different.”
  • “People helping people and using golf as a way to get the community together.”
  •  “I just wanted to make something that makes the world a little better.”

nancy

 

More From the Interview

Nancy got involved in golf in college when a couple cute guys invited her to play at Torrey Pines. She borrowed a pair of clubs that morning and finished the day with a couple pars. When she told her golf buddies it was her first day, they were impressed. She checked out the golf scene and had the idea to become a pro in one year. She found a golf instructor, worked hard and reached her goal in a year and a half. She made several mini tours and was on the top ten list.

After her swing, put a coke can on her pitching wedge and she had to balance it, that was the start of all the games she began creating. It was about finding a way to make it fun after the lesson so she could understand it.

“When we were on the mini tour, none of us could afford golf lessons. So whoever would go get a golf lesson they would come and teach us what they learned.”

She got to train with Derek Hardy, who taught her a lot, she could have gone on and qualified for the tour, but she wanted to get better and shoot under par more often, but that wasn’t happening. She changed her path.

Golfs Greenland Book by Nancy Dunn-KatoShe wanted to become a teacher, so she could understand why the lessons were so confusing. “I would cry in front of Derek Hardy all the time, because I couldn’t understand what he was saying. It was really frustrating. I never wanted anyone to feel that way. I believed in my heart that I could find a way to make it much more easy for other people.”

She joined the LPGA, started as an apprentice, and was able to move up. She was lucky to be able to study under Chuck Hogan. He was part of the LPGA teaching them how to become better teachers. He was all about making things fun, and to do it through games. When she asked him how to be a better teacher, he said don’t just tell people what to do, they need to know why they should do it.

She started on a path where I broke down the whole game.

“It’s just taking old terminologies and making everything easier and something that people can put their thoughts around and understand really quickly and it’s kind of amazing if you can use games or sensory perceptive play, which is what I love to do.”

What is SwingPlay?
She took every part of the game and separated it into modules. Then broke it down into simple understandable sensory perception with a skill game, a sound game or anything with the senses. She uses story telling. With young kids she teaches them how to make rainbows and their club is the paint brush; there’s all kinds of different rainbows for the different golf swings. She is telling them how to make rainbows, but they’re learning about a golf swing.

Kids have hands-on experiences and they become more self aware. They get to experiment all through play and self discovery. The kids have a great time. They’re learning and they don’t even know they’re learning. That’s the fun part.

She says, the educators of the world, they get it. It’s the 21st century of learning; it’s more hands on and discovery, let the people figure it out for themselves.

I’ve had high school kids and college kids help mentor these younger kids with table top projects. These kids get to be mentors and as they are helping the younger kids they are learning too.

What do you enjoy most about teaching golf?
Watching people’s reaction when they get it.

What life lessons and values do you think golf teaches?
Patience, love, respect. One thing about a golf course is, it’s like a park, it’s green and beautiful. Teach them to pick up trash and take care of the golf green. It’s a place where kids can go and be in nature.

Her book, Golf Greenland, is a 4 hour lesson all about putting, through story-telling and games. The fundamentals you learn in putting just go larger as you go up the game.

She wants to find a good home for her program. She’s really excited that Newport Beach YMCA is excited about it. She’d like to see it at more places libraries, schools, and places like restaurants. Maybe even try to standardize golf using everything she has created, make it more fun and get more people involved.

 

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Cornell Thomas is a basketball coach, trainer, motivational speaker & author. He just came out with his brand new book “The Power of Positivity.”  In Episode 58 of the Defining Success Podcast Cornell shares how he overcame adversity by looking at the brighter side of things.  He now motivates others to think, “What Now?” instead of “Why Me?”

His career has been a long and winding road that now has him coaching, training and motivating kids to be the best that they can be and motivating others with his message of power and positivity. The lessons he’s learned through basketball have played a crucial role in helping him through the adversity he’s faced in his life.

Cornell Thomas

Cornell began playing basketball in high school and proclaims that he was absolutely horrible at it, after putting in his 10,000+ hours he improved and earned a full basketball scholarship to Minot State University in North Dakota., subsequently obtaining a contract to play professional basketball in Portugal. Two weeks before setting out for Europe, Cornell suffered a career ending injury.

Cornell describes this incident as a crossroad in his life regarding the options he was to choose next: “Am I going to work my way back?, Am I going to sit around and feel sorry for myself? Or am I going to try and find a different career path?” What he encourages others to do in similar situations where they are to overcome adversity or a set back is to remain positive. His motto is: “Everything happens for a reason.” a firm believer of this popular quote, especially since that is what his Mom, a single mother and strong female role model in his life always reminded him of since childhood.

Cornell admits to encountering difficult times and having negative thoughts at times, including while recovering from the devastating injury that ended his professional basketball career. He says: “It’s not like I’ve never had a negative thought before… I’m not a robot.” He describes these moments as “snowball effects”, if you dwell in negativity it begins to grow, build up and overwhelm. His approach towards avoiding the pitfalls of dwelling in failure is to address the issues immediately. He acknowledges and firmly believes in the power of self-reflection and asks himself a series of questions, for example: “Is this a life or death situation?” “Is this a situation that can’t be fixed?” and usually the answer is no and then he asks himself: “Now that it happened, what are you going to do about it, what is your solution?” and the last and most important: “Is there anybody going through something worse that you?” and the answer almost always is yes. “There is always someone, somewhere going through something a little worse than you.” He states that when he is able to honestly answer those questions to himself, he is better equipped to brainstorm a solution and power through obstacles.

Cornell also encourages those that are experiencing negativity or self-defeating thoughts when they encounter failure to not think: “Why me?” and instead ask themselves: “What now?” The significance of this thought pattern was inspired while Cornell was a basketball coaches event, where he heard a great speech by Assistant Coach for the Clippers: Kevin Eastman, about the new generation of basketball players. Coach Eastman said something that caught Cornell’s interest, he said: “A lot of players, when bad things happen to them, say: Why me? Why am I not getting playing time? Why am I missing all of my shots? etc.,  instead of saying: “What now?!” It was a light bulb moment, realizing that that this is not only a question applicable to basketball players on the court, but applicable to us all in life. For example he states: “When bad things happen, we immediately curse the heavens, and think why me? instead of saying, “Well what do I have to do now to fix it?” His belief is that life is “10% of what happens to us the other 90% is how we deal with it.” If you apply this mindset, you will be able to overcome adversity and problems better.AboutCornell-300x157

This power of positive thinking equipped him with the tools to make assertive decisions and to reflect instantly, realizing that through the most devastating adversity, he had found his true calling in life. Cornell was resilient enough to rapidly choose Coaching Basketball and obtained a job as Men’s Head Coach at Sussex County Community College. Cornell’s life purpose is to help people. Shortly after accepting the job as Head Coach he started Crossroads Basketball LLC which has developed into the perfect way for him to fulfill his dream of reaching out, motivating and inspiring others. When he started the program he had 1 basketball player and 5 coaches. Through word of mouth the program has grown to over 200 kids involved. Many of the guys and girls he has mentored, trained and coached are coaching for him now. He sincerely enjoys coaching and motivating kids to reach their unlimited potential on and off the basketball court.

Cornell describes his synchronistic journey as an author as beginning with his Facebook page and taking notice that he and most of his friend’s mostly posted to negative complaints about their lives. He made a choice to begin posting daily motivational, inspiring and uplifting quotes and the response and feedback from his friends was positive. Then he got a suggestion to begin blogging, which led to his initiation in to book writing.

Cornell enjoys seeing the growth, accomplishments and success of the kids he coaches, especially as they obtain scholarships and experience success doing what they love to do through the game of basketball and pursue their dreams along their journey. Some of the most memorable things to happen to Cornell since choosing the path to coach and mentor kids is to witness the growth and development as they progress and increase their skills especially when they have difficulty at the beginning and then they end making they’re high school team, playing college basketball or professionally. For example I have two girls right now, one is playing in England and the other in Germany “To see the joy they have and to see them accomplish their goal of playing professionally, I would sacrifice my dream of playing professional to see them play. The main thing is seeing kids live their dreams.”I call it: active dreaming, dreaming with you’re eyes wide open.”

On regrets, Cornell states that he regrets nothing about the path he has chosen or the circumstances he’s encountered, and that every step of the way has provided him with valuable life lessons. When asked if he could go back in time, before the injury and talk to his younger self. What would advise would he give young Cornell? His words of advise: “First, change your haircut!” and the second thing “Just start giving back more to other people and don’t loose your passion to write.”

Cornell defines success as “doing whatever you do everyday and being happy and giving back to others.” …”Success to me, is waking up everyday being happy and doing what I do, be it training kids, speaking, giving back to others, and affecting lives other than my own.”

When asked if he considers himself to be successful, Cornell answers with a resonating YES. He absolutely considers himself to have achieved success and states “There is not a day I don’t wake up excited for life!”…”I may not be in the tax bracket of the upper usher line, but I can say one thing, in terms of the tax bracket of the happiest people on the planet, I would put my happiness against mostly anybody’s, because everyday I wake up excited to tackle life!”

To learn more about Cornell visit the Power of Positivity website and blog at: powerofpositivity.net or follow him on twitter: @cornellthomas his book is available on Amazon: The Power of Positivity: Controlling Where the Ball Bounces.

In todays episode with Cornell you were able to capture that he is a very positive guy and always looks on the bright side of things. One of the things that I wanted to focus on was these questions that people ask when they face adversity. Like I mentioned at the beginning of the episode, Cornell had a career ending injury as a professional basketball player and he could have taken that and simply said “Why me?!” However, he was fortunate enough to have had a mother who always influenced him with positivity and reminded him that “Things happen for a reason.” and that there is a reason why this had happened to him and he understood that it was up to him to find out what that reason was. As you can tell his mission and his message of positivity flows from him and is based on his experiences. Experiences which he has been able to take from and mold towards his new career, to impact his students and everyone else interested in hearing his unique message of not asking themselves “Why me?!”, “Why is this happening to me?”, “What I have done?!” Instead look at the positive and ask “What can I learn from this?”, “How can I grow from this?” and “What do I do now?”

On the Defining Success Podcast we have interviewed a lot of people who have been on the show: Shark Tank, and we’ve also interviewed a lot of people who are involved or with the Shark Tank Show. One of those people has been Ray Ibarra who has recently written his book called “Conversations with Shark Tank Winners.” and he invited me out to the book launch of his new book, it’s a multi media book, it’s not just text, there’s video and there’s audio files as well. So I attend his book launch, it’s in Downtown LA, in a tall skyscraper at a banking institution. It was an very fancy place, everyone at the event was well dressed. The book launch event room was huge and the were people who had been on the show “Shark Tank” and were also promoting the book and there were people that were there wanting to learn about the experiences and had also been involved with the book. It was a great experience and I really want to thank Ray for inviting me to attend his book launch and I really have to say I had a blast!

I wan to thank you all for listening to the Defining Success Podcast it has been a real pleasure, definitely go on our Facebook page, comment, share, Like and communicate with us. We want to hear from you, what your thoughts are about our podcast and how we can make things better. Lastly, I want to leave you with one more thing which is: “Go out there and find your success!!”

Engaging Discussion Questions:

  • “What is your life purpose?”
  • “What is specifically your doing to help other people?”
  • “What is one of the most memorable things that has happened to you?”
  • “Looking back on the things you’ve done in your life, is there one thing that you regret or a mistake that you would like to share with us?
  • “If you could go back in time and give a younger version of yourself advise, what would that be?”
  • “What is your definition of success?”
  • “Do you consider yourself to be successful?”

Links to Great Stuff:

  • The Power of Positivity – “The Power of Positivity is not just Cornell’s story of perseverance; it serves as a how to guide that offers a practical approach to dealing with adversity, pushing past “CAN’T”, and focusing on solutions not problems. The ball is in your hands-you control where it bounces!!”
  • Crossroads Basketball – Crossroads Basketball was started in 2004 by Cornell Thomas. Cornell was two weeks away from playing professional basketball in Portugal when he suffered a career ending injury. Soon after the injury Cornell decided to devote his life to coaching the game of basketball. In 2004 he was hired as the head men’s basketball coach at Sussex County Community College.

Successful Quotes:

  • “Everything happens for a reason.”
  • “Don’t ask: Why me?! ask yourself: What now?”
  • “There is always someone, somewhere going through something a little worse than you.”
  • “10% of what happens to us the other 90% is how we deal with it.”
  • “Living your dreams is: active dreaming, dreaming with you’re eyes wide open.”
  • “Success to me is waking up everyday being happy and doing what I do, be it training kids, speaking, giving back to others, and affecting lives other than my own.”
  • “I may not be in the tax bracket of the upper usher line, but I can say one thing, in terms of the tax bracket of the happiest people on the planet, I would put my happiness against mostly anybody’s, because everyday I wake up excited to tackle life!”

Special Requests:

Rate and Review the Defining Success Podcast in iTunes

 

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Episode 54: The Little Voice Within | Shelly Ehler from ShowNo

Shelly Ehler is the passionate and inspiring owner of the ShowNo Towel. In her interview Shelly shares the lessons she has learned through her journey as an entrepreneur and how these have impacted her and continue to foster success in other professional and personal aspects of her life. She often refers to this internal guiding compass as the ‘Little Voice Within’.

Shelly Ehler on the Defining Success Podcast with Zeb Welborn

Shelly Ehler

Shelly’s product the ShowNo Towel has been featured on the Today show and on the hit T.V. show Shark Tank. Shelly created the ShowNo Towel after experiencing a frustrating situation with her children at the community pool. The task of tending to a tantrum, while protecting both of her sons from the elements and maintaining their privacy culminated into a daunting task. It was also this moment that served as a catalyst for a brilliant concept. That night Shelley received an epiphany to create the ShowNo towel.

The ShowNo is a bath and beach towel for children, it’s a perfect cover up which can be worn as a poncho to keep warm and protected from the sun. It also serves a tent to change in and out of clothes under it’s privacy. At firsts Shelly was insecure as to whether her idea was “awesome or stupid”. She began by gifting the ShowNo towel to friends and family, who instantly validated the practicality of the product.

Shelly’s first big break for mass exposure was granted through the Today Show’s segment on “Moms with Good Ideas”. She was then contacted by the ABC network to appear on the reality T.V. show The Shark Tank. After pitching her product, she was the first entrepreneur on the show to be granted a $50,000 dollar check. Shelly discusses the aftermath of events and clarifies that the agreement is subject to renegotiation. In the final outcome, Shelly was not able to redeem the promised money. None the less she values her time on the show and is extremely thankful for the opportunity and proud to have achieved that platform and exposure for her product. Shelley describes her experience as “I know I wasn’t on Shark Tank to sell a towel, I was on there to sell hope and my journey has just started, I have a really awesome future ahead and I’m just getting started.” In the months after the show aired, a licensing opportunity was finalized with the largest towel manufacturer in the country. The Show No towel will begin to be distributed in the large licensed stores such as, Target, Walmart, Bed Bath & Beyond, etc. by Spring 2014.

Shelly Ehler ShowNo Towel

Shelly Ehler

The experience has also propelled Shelly to pursue a career as an Author and Motivational Speaker around the country. Her focus is to spread the message of hope and following the Voice within, to trust it and allow it to guide you to your ultimate purpose. Shelley is a firm believer that the voice within has guided her to where she is now and that every single place and every single person encountered as a result has a special lesson.

On disappointment and overcoming obstacles; Shelly declares that the success she initially expected was not the same as she had pictured in her mind and was momentarily devastated. However she strongly reinforces the belief in one’s self and being prepared for a learning curve with starting a new business. There are a lot of lessons to be gained with experience and is extremely grateful for learning as she goes along. she explains and in retrospect Shelly states that she does not have any regrets and does not frustrate herself with the ‘what if’s’ is she had to do it all over again.

Ellen DeGeneres Wearing Her ShowNo Towel

Ellen DeGeneres

Engaging Discussion Questions:

  • What business ideas have you come up with that you didn’t pursue?
  • Have you ever felt or heard that little voice within guiding you to greatness?

Links to Great Stuff:

  • ShowNo – “A ShowNo is a bath towel and beach towel that kids can use to dry off on their own. It’s the perfect coverup that can be worn like a poncho to keep children warm and protected from the sun. It can also be used as a changing towel so that kids can change their clothes underneath in privacy.”
  • Shark Tank – “The critically-acclaimed business-themed show, Shark Tank, has the Sharks continuing the search to invest in the best businesses and products that America has to offer. The show received a nomination for a Producers Guild Award in 2013. In 2012 “Shark Tank” received an Emmy nomination for Outstanding Reality Program and a nomination for a Critics’ Choice Television Award for Best Reality Series. The Sharks — tough, self-made, multi-millionaire and billionaire tycoons — will once again give budding entrepreneurs the chance to make their dreams come true and potentially secure business deals that could make them millionaires. They are: billionaire Mark Cuban, owner and chairman of AXS TV and outspoken owner of the 2011 NBA championship Dallas Mavericks; real estate mogul Barbara Corcoran; “Queen of QVC” Lori Greiner; technology innovator Robert Herjavec; fashion and branding expert Daymond John; and venture capitalist Kevin O’Leary.”

Success Quotes:

  • “The universe gives you what you’re ready to handle.”
  • “Money without fulfillment is hell.”
  • “The best thing that you could do for your business is to help another business.”
  • “I know I wasn’t on Shark Tank to sell a towel.  I was on Shark Tank to sell hope. And my journey’s just started.”
  • “The best thing you can do that will take you the furthest in life is gratitude.”
  • “Success is when you are living a life where you achieve abundance and where you have found fulfillment.”

Special Requests:

  • Go out there and find your success!
Shelly Ehler and her ShowNo Towel on the Defining Success Podcast

ShowNo Towel

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Episode 46: Real-Time Marketing | Author David Meerman Scott

David Meerman Scott is a marketing strategist, advisor to emerging companies, best-selling author of eight books including three national best-sellers, and a professional speaker on topics including marketing, leadership, and social media. In Episode 46 of the Defining Success Podcast, David shares his ideas on real-time marketing and how you can use real-time marketing to help your business grow.

Real-Time Marketing David Meerman Scott Defining Success Podcast New Rules of Marketing and PR Defining Success Podcast Zeb Welborn

David Meerman Scott

David Meerman Scott wrote the New Rules of Marketing and PR and he’s helping businesses understand how the marketing world has shifted to giving and receiving instant feedback so you can be found online.  In Episode 46 of the Defining Success Podcast, David Meerman Scott talks about Real-Time Marketing and its implication for the future.

David’s first job was at a Wall Street Street Bond Trading desk which he hated.  He then began selling economic services to traders and he learned that he was really doing more marketing than he was selling.  He then got a job in marketing for a company called Knight Ridder and he’s been a marketer ever since.

In 2002, David Meerman Scott worked for the News Edge Corporation was acquired by Thompson-Reuters and he was an officer and was asked to leave because they didn’t need the management team going forward and it gave him an opportunity to see what he wanted to do moving forward.  At 39, he realized he could do some consulting on his own and in 2005, his second book was called Cashing in With Content and his most well-known book is the New Rules of Marketing and PR which has sold 300,000 copies.

Since 2007, David has been earning his income on the speaking market.  He drifted from one point to another.  David wasn’t afraid to do things that others said would be a mistake.  And these events all worked out great for him.  In 2002 when David decided to start his own thing and many people looked down on people who started their own businesses because it was seen as if you couldn’t find a real job.

Each of the things that paid off the most were risks that Scott took.

The old rules of marketing and PR were that you either had to buy attention for your business or yourself in the form of advertising, you had to convince media outlets to write about you or you had to reach customers individually through direct selling.  The new rules of marketing and PR is the idea that on the web there are millions of people who are looking for things online to buy or do and they go to search engines or they ask their friends, colleagues and social networks.  The organizations and the people that create the best content will be the ones that show up in search engines and the more likely friends are to share them.

The New Rules of Marketing & PR Fourth Edition by David Meerman Scott

The New Rules of Marketing & PR Fourth Edition

The New Rules of Marketing and PR is about how to create content.  World Wide Rave is another book by David Meerman Scott and in the last year, David has made his book completely free, and to get it search for World Wide Rave.  David wrote another book called Real-Time Marketing and PR.  When people are making purchasing decisions, they are doing it right now and his book is designed to show how to engage people in real-time.  Most companies and organizations are focused on campaign marketing and most companies are doing that exclusively.

The idea of marketing is switching it around from doing it when a business is ready to when the customers are ready.  News Jacking is the art and science of turning your ideas into a news story.  It provides really cool ideas on how you can create something that people will see because you’re piggy-backing off of a breaking news story.

David gives 35 speeches a year all over the world.  This month, David is traveling to Cairo and Cutter and he’ll be gone for six days.  In November, he’s traveling to Buenos Aires and Istanbul.

The biggest mistake David sees companies make is that they talk about themselves way too much.  And that doesn’t work in today’s world.

It’s very important to create content on the web.  To have a great website, to have real-time content around that website, whether it’s a blog or YouTube videos and it’s important to put yourself out there on the web and through social networking.

Facebook has only been open since 2007.  Twitter has only been around since 2007.  It’s important for businesses to understand what this means for them and their future.

David Meerman Scott on the Defining Success Podcast with Zeb Welborn

David Meerman Scott

Engaging Discussion Questions:

  • Do you interact with your customers in Real-Time?
  • Are you creating content on the web?  If so, how?

Links to Great Stuff:

  • David Meerman Scott – “David’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its 4th edition, is a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.”

Success Quotes:

  • “Success is creating a path that allows you to enjoy life.”
  • “Social media is about engaging people.”
  • “Social media is about listening.”
  • “Social media is about sharing the content you create elsewhere.”
  • “The way that people are solving other people’s problems on the web.”
  • “No matter what you’re doing you’re gaining incredible knowledge, you’re learning and interacting with people.”
  • “Everything that I’ve done all pointed me to where I am now so I don’t have any regrets.”
  • “Create the content that will be valuable to the people you’re trying to reach.”
  • “You need to be helpful on the web that will be beneficial to people.”
  • “The New Rules of Marketing and PR is the idea that on the web there are millions of people who are looking for things online to buy.”
  • “It’s the organizations and the people that create the best content that generate the higher search engine results and promoted in social networks.”
  • “The New Rules of Marketing and PR is that the better your content is the more attention you drive to yourself and to your business.”
  • “If you’re blogging, creating videos and active on social networks than you’re more likely to get noticed than someone who isn’t.”
  • “I enjoy helping people and being able to interact with people and share ideas.”
  • “I wasn’t scared to do things that people actually told me were a mistake.”

Special Requests:

  • Connect with us on Facebook, Twitter, LinkedIn, of by leaving reviews on our iTunes page!  Find us anywhere by searching for the Defining Success Podcast!
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Sushant Misra from TrepTalks.com Interviewed Me!

I was recently interviewed by Sushant Misra from TrepTalks.com.

Sushant Misra Trep Talks TrepTalks.com Zeb Welborn Welborn Media Defining Success Podcast How a High School History Teacher Started a Successful Social Media Business

Sushant Misra

“Sushant Misra is an entrepreneurship evangelist, accomplished serial entrepreneur, dynamic speaker, published author, syndicated columnist, and philanthropist. Sushant is best known for founding and hosting Trep Talks, a web based video interview show featuring successful digital entrepreneurs. Sushant is also an experienced eCommerce professional. He is the founder of Yogamatstore.com and has helped Canadian retail giant Hudson’s Bay grow their eCommerce business. Sushant is a seasoned Yoga and Energy practitioner and has lived in 4 countries on 3 continents. – See more at: http://treptalks.com/about/#sthash.0lOJivHD.dpuf

I had a great time being interviewed by Sushant as he asked me how I made the decision to get into business for myself and my progression as a business owner to where I am at today.  Sushant has interviewed many successful entrepreneurs, including Tim Ferriss, author of the 4-Hour Work Week.

I’d love for you to check out the interview and leave your feedback for Sushant and share your thoughts on the article with us on the Defining Success Podcast Facebook page!

Check out TrepTalks.com, tell Sushant Zeb sent you and listen to my interview with Sushant titled, How A High School History Teacher Started A Successful Social Media Business? – Zeb Welborn 

 

Zeb Welborn is the President of Welborn Social Media and The Tutoring Solution.  He helps passionate business owners become successful by harnessing the power of the Internet to reach more potential customers and develop stronger relationships with current customers. Zeb is also the founder and host of Defining Success Podcast.

For more information about Zeb Welborn, visit Welborn Social Media, or email him directly – Zeb@WelbornSocialMedia.com

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Episode 36: Help Young Adults Build a Financial Foundation | Larry M. Jacobson Author of Growing Success

Larry M. Jacobson, author of Growing Success, helps young adults build a financial foundation.  He is an author, educator, motivator and public speaker.  He’s helping young adults figure out life and establish a financial future for themselves.  Developing financial awareness is a critical skill in today’s society, and is a subject that is rarely discussed in school.  Larry and I both feel that we need to educate young people on how to manage their money and how to do it effectively to help young people prepare for their futures.

Helping Young Adults Build a Financial Foundation.  Larry M. Jacobson on the Defining Success Podcast

Larry M. Jacobson

Larry M. Jacobson helps young and emerging adults follow their goals to make decisions that positively impact their overall financial and personal success. He’s a professional speaker, a contributing author for the international best-selling Ready, Aim, Captivate and recently wrote his first book, Growing Success:  A Young Adult’s Guide to Achieving Personal and Financial Success.

For 22 years Larry M. Jacobson was a music executive for one of the largest record companies since he graduated from Indiana University with a Masters in music.  A year ago Larry left the music industry and is now devoting his life to educating young people and helping young adults build a financial foundation.

In 1993, Larry was in his apartment and decided to write an email to the then president Bill Clinton with the four things he wished he was taught during his time in school that he thought should be a part of everyone’s education.  These four items were sex education, personal finance, personal development and time management.

With all of these ideas, Larry began writing a book in order to help young adults make better decisions because they will have the tools and resources to do so.

Larry is very passionate about personal finance.  Experts say there are societal problems with finances, but not many are doing anything about it.  Larry is trying to get students to understand their relationship with money.  Money is like a gas pedal where you want to stay within your speed limit.

Larry M. Jacobson on the Defining Success Podcast with Zeb Welborn

Larry M. Jacobson

He is teaching young adults that money should not be used to show off, but it should be used to get the things you really want.

Schools should be teaching skills that students will be using in their real lives.  Critical life skills like how to balance a checkbook, typing and entrepreneurship are not being taught in today’s schools and our students are left unprepared when they get into the real world.

You could sit one hundred people down in a room to define what success is and you will get one hundred different answers.  It could be making a lot of money, having a great job, being in a relationship, or being the president of the United States.

The one common denominator that will not let people become successful is fear.  Most people don’t reach their goals because they don’t possess the tools and resources from an early age or they can’t get out of their own comfort zone.  They are afraid to be honest with themselves that they have a problem.

When kids are young, they always ask the same question over and over again . . . Why?  When kids get older, they end up asking how.  How can they get that job, how can they get those skills.

The biggest mistake young people go through is denying their strengths.  Most people go to their negatives.  To be successful people think you have to be the next Meryl Streep or Brad Pitt, because they envision that as successful.  But if you love acting then you don’t have to be the most famous actor or actress.  If you love what you do an you’re able to do it, you’re a success.

When Larry was younger, he told his friends, “I want to be a millionaire by the time I’m 30.” As he approached 30 years old he wasn’t on his way to becoming a millionaire and what he realized was that he needed to have a goal or a plan to achieve his goals.  He needed action steps.

When Larry left his job a year ago he wanted to see if he could change his life 180 degrees in 365 days, which he called Operation 365.  The main question that he asked of himself was, “How is that life working for you?”  It was the moment where he realized what was working and what wasn’t.  He wasn’t very happy and he decided he was going to move to Bloomington, Indiana and he started reaching out to people.  You need to do things by reaching out and asking for help.  Larry started reaching out to a lot of people who could get him where he wanted and where he wanted to go.

Larry was able to go back and do some of the things he loved doing the most.  He married the love of his life in May.  He would create action steps, and then would measure his goals to see if he was being successful.  Most people would stay in their comfort zone than do something scary and change.  It’s important to reach out to people you know and trust.

Nobody initially loves going to the gym and once you see the results it becomes easier to do it.

About his book, Larry wanted to figure out how he could become more successful at his job in the music industry.  He knew he needed to get in better shape, he needed to develop stronger relationships and he needed to learn more about how to manage his finances and in 2010, he attended an online training academy.  For the last 10 years, Larry’s been doing a lot of reading and got his PHD in organizational leadership.  He wanted a book that he could write that people wanted at his age.  At the end of each chapter, there are assignments that will help students manage their lives.

A lot of people do things that are not in line with their goals.  He wants to get kids to start thinking about their finances and he knows many young people are not prepared.

Writing a book forced Larry to look at himself and realize that there were decisions to make in his own life and he realized that there were many things that he was doing wrong.

Larry M. Jacobson Helping Young Adults Build a Financial Foundation

Larry M. Jacobson

Engaging Discussion Questions:

  • Why are so many people in economic and financial turmoil?
  • How is that life working out for you?
  • What do you think is important for young people to know about money?

Links to Great Stuff:

  • Larry M. Jacobson – “As a dynamic speaker who understands what it takes to reach this particular audience, Larry generously shares several of his personal life lessons and principles that he has painstakingly learned through his own personal successes and failures in his career, relationships and in business to inspire today’s young adults to achieve the success they desire and enable them to pursue all of their life goals and dreams from an early age and beyond.”
  • Build a Great Financial Foundation for Your Child – One of the first blog articles I ever wrote for The Tutoring Solution.
  • Educate Your Children About Money – One of the first blog articles I ever wrote.

Success Quotes:

  • “Success is getting to do what you love every single day, being supported by friends and people who love you.”
  • “I wish I had had the ability and maturity enough to start planning.”
  • “The reason why people don’t succeed is because they try to take short cuts.”
  • “Do something every day that will get you closer to your goal.”
  • “The people that are successful are not smarter than most, they have taken the initiative to do what they love.”
  • “The people that tend to be successful have a plan and then implement action steps immediately.”
  • “Education appreciates and things depreciate.”
  • “Every time you open up a newspaper, they are always slamming these young people.”
  • “Money is like a gas pedal . . . where you want to stay within the speed limit and live within your means.”
  • “By having more money and saving, it has an opportunity to get them where they want faster.”

Special Requests:

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