Episode 4: An Entrepreneurial Mindset | Charlotte Clary from Ice Chips Candy

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Learn how Charlotte Clary started close to 30 different businesses and finally hit it big with her Ice Chips Candy when she appeared on ABC’s Shark Tank. She is now able to help support her and co-founder, Beverly Vines Hanes’ 39 different grandchildren as a result of the success she experienced from running her Ice Chips Candy business. Learn how the entrepreneurial mindset these ladies possessed helped make them the successes that they are today!

Thank you for visiting the Defining Success Podcast.  Please download, subscribe and rate our podcast on iTunes – https://itunes.apple.com/us/podcast/defining-success-podcast/id619459909 Thanks for listening!

Ice Chips Candy as Seen on ABC's Shark Tank - Entrepreneurial Mindset

Ice Chips Candy as Seen on ABC’s Shark Tank

Recap:

Charlotte Clary is a serial entrepreneur and estimates her and Beverly Vines Hanes started close to 30 different businesses while being home-makers and moms before they hit it big with Ice Chips Candy.

The more they understood about healthy products they understood the value of Xyletol and between the two of them they have 39 grandchildren.  Once they came up with the idea and within the first 24 hours they created three different flavors.

They knew it was going to be a big hit when they implemented their tried and true sales process where they cold-called businesses and offered their product for free with the expectation that they could call back later.  They started getting calls from those businesses before they even had a chance to call them.

In 2012, Charlotte Clary says Ice Chips Candy made more than 1.1 million dollars.

The biggest mistake Charlotte made was implementing a sales process that didn’t work, but in all honesty she didn’t feel it was a mistake, but that it was more of a learning process.  Now they’ve been able to adjust the strategy of sending free tins to dental offices and have created a better sales strategy.

Charlotte says perseverance is her greatest asset.  Having started 30 different businesses, she learned new skills in every business she started and applied that to every new business venture she began.

Every day is exciting for Charlotte and she loves looking at sales figures and beating sales figures every month.  They’ve also been very fortunate that some great sales people have come aboard to help them grow their business.  She loves that people are happy with her product and is excited that she’s able to give a healthy alternative to breath mints.

Being an entrepreneur is difficult.  To keep up with the work of the business and maintaining your sales process is a challenge.  They need to get people to help them and get that help as early on as possible.  The business owner is the one that needs to make those decisions and it’s important to hire people to do the little things of the business.

Ice Chips Candy

Ice Chips Candy

Charlotte has always wanted a product in the marketplace and she has been able to fulfill her passion.  She’s also been able to help others get jobs in her community and she loves that.

Charlotte possesses an entrepreneurial mindset and has learned essential skills along the way.  Each business Charlotte became involved in gave her valuable skills that she was able to use in her future business ventures. To become successful in business, this is, in my opinion, the most important skill/trait to have.

Engaging Discussion Questions:

  • If you could be a business owner, what kind of business would you start?
  • What have you taken action on in the last year?

Links to Great Stuff:

  •  Ice Chips Candy – Please visit the Ice Chips Candy where you can order Ice Chips Candy, view Charlottes’ appearance on Shark Tank or see pictures of Charlotte and her partner, Beverly.  If you prefer telephone, you can call them at (866) 202 – 6623.
  • Shark Tank – The Shark Tank appears on ABC every Friday night.  The sharks are entrepreneurs who invest in companies who pitch their product to the “Sharks.”

Success Quote(s):

  • “Create something and figure out how to get it out there.” – Charlotte Clary
  • “Luck favors the prepared.” – Charlotte Clary

Special Requests:

THANK YOU!

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Thank You for Visiting the Defining Success Podcast Website!!!

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Hi everyone!  Thank you for coming to the Defining Success Podcast website.  My name is Zeb Welborn and I’d like to personally thank you for visiting our page.

We recently changed the format to our show, Episodes 1 through 115 focused on people who:

  • Loved What They Did
  • Were Helping Other People
  • Were Good At Their Work

Episodes 116 and on will be focusing on a particular skill, trait and/or ability that has led to someone achieving success.  These are learnable skills which you can quickly implement and apply to your career, your personal life, and/or your business.

Podcasts are great to listen to on your computer, while you’re working out at the gym or driving to work. By interviewing successful people who are helping others and who love what we do we strive to show other people that dreams can be achieved through hard work, commitment and passion.

Please download, subscribe and rate our podcasts on iTunes – https://itunes.apple.com/us/podcast/defining-success-podcast/id619459909.

The more you download, subscribe and rate our podcast the more people we will be able to reach and, hopefully, inspire.  We also would like to ask you to please share our podcasts with your friends and help us get the word out through social media and word of mouth.

Thanks again for visiting our website.  If you have any questions or if I can do anything to help you don’t hesitate to contact me anytime.

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Personal Branding | Rich Hammond from the Orange County Register

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Rich Hammond is the USC sports reporter for the Orange County Register and has wanted to be a sports journalist all his life. Pay particular attention to a story Rich tells about former Los Angeles Dodger player, Lou Johnson. Lou had problems with substance abuse and lost his World Series ring as a result. Listen to the podcast to learn how Lou Johnson got his World Series ring back and to learn about personal branding and what it takes to make it in the highly competitive field of sports journalism.

Thank you for visiting the Defining Success Podcast.  Please download, subscribe and rate our podcast on iTunes – https://itunes.apple.com/us/podcast/defining-success-podcast/id619459909 Thanks for listening!

Rich Hammond from the Orange County Register - Personal Branding

Rich Hammond from the Orange County Register

Recap:

Rich Hammond always knew he wanted to be a journalist.  He loved reading and writing at a young age.  Once he began writing for his junior high school newspaper, he knew that was what he wanted to do for the rest of his life.

Sports writing is a highly competitive field and Rich knew that he needed a strong foundation in his writing abilities and got lucky with some opportunities that were presented to him.  He attributes his success to the fact that he always seized opportunities when they came to him.  He encourages others to do the same.

He attended the CSPA (California Scholastic Press Association) Workshop and established some great connections that helped him along the way.  He goes back to volunteer his time every two weeks during the Summer’s at the campus at Cal Poly San Luis Obispo.

Each day is a challenge writing and every day presents new opportunities for Rich and he tries to make the most of them.  He enjoys successed every day and feels very fortunate that he’s been able to cover numerous memorable sporting events.

Being a journalist is interesting in the sense that you have to understand people’s motivations and you need to distinguish who’s telling the truth.  Often times Rich feels he made mistakes because sometimes he was too cautious about using sources or sometimes he has taken sources at their word and it’s “bit (him) in the butt.”  Typos are also a concern to Rich and he knows the value of making sure to avoid typos.

The coolest part for Rich about being a journalist is going to major sporting events for free.  People pay money to attend these events and he feels very lucky that he’s been able to attend some of the greatest sporting events.  It also gives Rich the freedom to travel, see different parts of the country and a lot of interesting people.

Although journalism is changing the fundamentals are still the same.  You have to be able to tell a story, be accurate, to relate to people, to ask good questions, to be aware and you have to be able to communicate.  We are now in a 24-hour news cycle, if something happens, as a reporter, you need to be on that story.

One of the biggest changes in journalism is the more personalized relationship with their readers.  During the age of newspapers, all people would see was the persons name in print, but now writers appear in T.V., more pictures are shown, they appear on podcasts and establish more of a personal connection then what was done in years past.  Your online reputation is important and now everything you do matters.  With the easy to use Google searches, Facebook pages and LinkedIn accounts it is now more important than ever to establish your online reputation.  When people look for you online, what are you going to find? Personal branding is critical to the success of businesses in the online world.

For Rich, success was working hard, enjoying what he did, and being happy doing it.  For him, it has nothing to do with money.  If money, or titles determine your success than there will always be something that you don’t have.

Engaging Discussion Questions:

  • How Do You Know What You Were Meant To Do?
  • How Do You Know if You’re a Success?
  • How important is personal branding?

Links to Great Stuff:

Quotes of the Episode:

  • “Your name becomes your brand . . . your name is your currency.” – Rich Hammond
  • “If you can go to bed at night being happy with who you are and what you’ve done then I think that’s what makes you a success.”

Special Requests:

Rich Hammond at the CSPA Workshop

Rich Hammond at the CSPA Workshop

THANK YOU!

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Episode #2: Explore Your Options | Kim Nelson of Daisy Cakes

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Kim Nelson is the owner of I Love Daisy Cakes. She cooks and mails some of the most delicious cakes all over the country. She appeared on Shark Tank and struck a great deal with Barbara Corcoran and has never looked back. Learn how she was able to take sales from 2,000 in 2010 to 25,000 in 2012.

Thank you for coming to the Defining Success Podcast website.  Please download, subscribe and rate our podcast in iTunes – https://itunes.apple.com/us/podcast/defining-success-podcast/id619459909.  Hope you enjoy the show!

White Chocolate Mint Cake by Daisy Cakes.

White Chocolate Mint Cake by Daisy Cakes.

Recap:

Kim Nelson knew early on that baking was her “God-given talent.”  She started at an early age and made some wise business decisions on her way to her appearance on Shark Tank at the end of 2010.

While in the Shark Tank, Kim asked for $50,000 for 20% of her business and struck a deal with Barbara Corcoran for exactly what she asked for.

She’s worked hard to build her business and took her cake sales from 2,000 in 2010 to more than 25,000 in 2012.

Her biggest mistake in business was not looking into all available options when it came to shipping her cakes across the United States.  She recently switched shipping options and has found it much more convenient for her business.

She advocates people pursuing their passions and advices those interested in baking to go for it.

Her cakes have appeared on the Nate Berkus show and with Anderson Cooper and has been creating opportunities with celebrities because her cakes taste so good.

Kim Nelson from Daisy Cakes

Kim Nelson from Daisy Cakes

Takeaway:  Explore Your Options

Many business owners are very good at taking action to accomplish particular goals, but sometimes it’s very important to consider all your options before making business decisions.

In Kim’s case, she had been paying more than twice as much for shipping going from $45 per shipment to $20 per shipment just by switching shipping companies.  This change in value will help grow her business as she will be able to sell more for less, reaching more customers and making more customers happy.

Taking action is a good trait to have, but learn to explore all your options when making important business decisions and you will be rewarded for doing so.

Engaging Discussion Questions:

  • What is your “God-given talent”?

Links to Great Stuff:

  • I Love Daisy Cakes – Some of the greatest hand-made cakes you’ll ever have.  Her cakes have sold everywhere thanks to an appearance and Shark Tank and their wonderful recommendations.
  • Shark Tank – The Shark Tank appears on ABC every Friday night.  The sharks are entrpreneurs who invest in companies who pitch their product to the “Sharks.”
  • Welborn Media” – When it comes to website design in Southern California, be sure to explore your options.

Quote of the Episode:

“To make people happy with what makes me happy.” – Kim Nelson

Special Requests:

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Episode 1 – An Introduction to the Defining Success Podcast by Zeb Welborn

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Welcome to the Defining Success Podcast with Zeb Welborn. The Defining Success Podcast will be an interview style podcast, but for this episode, learn about Zeb Welborn, the man behind the podcast.

Recap:

This is the introductory episode for The Defining Success Podcast with Zeb Welborn.  My goal with the introductory podcast was to introduce myself to future listeners. . . (aka YOU!)

In 2007, I thought I had become a success.  I achieved everything I wanted to when I was younger, I found a career, got married and bought my first house.  Just two years later I found myself divorced, jobless and living at my parents.

After some time, I found a job tutoring one student in Norco, CA.  I found tutoring to be so fulfilling that I decided to make a business out of it, while at the same time my sister, Lacey was learning to design websites.  She helped design the website for The Tutoring Solution and we never looked back.

Tutoring to me became very fulfilling as I was charged with helping to motivate students who seemed to lack motivation.  In the process of helping students achieve their goals, I became much more aware of my own belief systems and began changing my habits which helped me become more and more successful.

A year after starting the tutoring business, Lacey and I started a new business venture, Welborn Social Media.  An interesting fact, the mother of Nick, the first parent who hired me for tutoring was also the owner of Scrapbook Expo who became our first client.

Lacey and I loved working with business owners, because business owners were some of the most passionate people I have come across . . . and even more so with successful business owners.

It has become my mission to help business owners become successful because I’ve found that business owners are, more often than not, passionate individuals.  They are passionate because they feel they are providing a valuable service to others.  This passion and service to others has made them happier as a result.

As a student, I performed adequately in school.  Mostly A’s and B’s with a few C’s thrown in for good measure, but I mostly just floated through life with no clear direction or purpose.  Becoming a business owner has helped me develop a clearly defined purpose and I am happier as a result.

I want to share that happiness with others.  I want to encourage people who are passionate about something to pursue their dreams.  The road will not be easy, but if it is something you truly desire than nothing can stop you but yourself.

Thank you for listening to the Defining Success Podcast with Zeb Welborn.  If you are passionate, and excited about what you do, please let me know how I can help you.

Engaging Discussion Questions:

  • Define Success . . . Are You Successful?  Why or Why Not?
  • How Are You Sabotaging Your Success?

Links to Great Stuff:

  • The Tutoring Solution – A Fond Farewell from Zeb Welborn – Zeb Welborn passes the reigns of The Tutoring Solution into the very capable hands of Cynthia De La Torre
  • Welborn Media – The Story of Welborn Social Media – The first blog post of Welborn Social Media
  • Scrapbook Expo – Welcome Scrapbookers! – Because of our strong relationship with Scrapbook Expo we’ve been able to work with numerous local and national scrapbooking companies.
  • Mike Jiminez – If you’d like more information on podcasting or podcasting equipment, Mike Jiminez is an excellent resource.  You can email him at slightreturn@gmail.com

Quote of the Episode:

“Looking forward to better things to come.”

Special Requests:

  • Please download, review and subscribe to the Defining Success Podcast on iTunes.
  • Please follow us on Facebook and Twitter.
  • If you are a business owner who wants to unleash the power of the Internet please visit the Welborn Media website.
  • Sign Up for the Defining Success Podcast Newsletter to keep you updated on new episodes, upcoming guests and exciting opportunities.

Special Thank You’s:

  • Mike Jiminez – Thank you for conducting our podcasts and for getting us started.  We’re excited to be working with you for the duration of the podcast.
  • Richard McKinnon – Thank you for adding the intro music to our podcasts.  Thanks for using our services at Welborn Media for your acoustic ceiling removal business, System 1.  And thanks for being a great friend.
  • Brian Roberts – Thank you for the amazing introductory skills you’ve lended to the Defining Success Podcast if anyone out there needs voice work for anything I encourage you to contact Brain.  Brian is also the owner of In-Store Radio which creates a customized radio station for any retail shopping environment.  Please visit In-Store Radio for more information about Brian Roberts.
  • Jennifer Davis – Thank you for hiring me to tutor you son and for hiring my sister and I to jump start our businesses.  Thank you for your guidance and support.  And thank you for being a great friend.
  • Nick Cianflocco – Thank you for the work you put into becoming a better person.  Thank you for giving me the opportunity to work with you.  And thank you for teaching me as much, or more than I taught you.
  • Cindy De La Torre – Thank you for being the most amazing woman a guy could ask for.
  • Lacey Welborn – Thank you for being awesome!
  • Rocky Welborn – Thank you for being a good brother.
  • Annie & Larry Welborn (aka Mom & Dad) – Thank you for being there for your oldest son when he needed you most.
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