Episode 69: Evaluate Every Decision | Griffen Halko from Stay Designated

As a DUI offender, Griffen Halko made a mistake that changed his life forever.  In Episode 69 of the Defining Success Podcast, we discuss how important it is to evaluate every decision.  Griffen’s decision resulted in the death of a good friend, sent him to jail and forever changed his future.

Griffin Halko Stay Designated Evaluate Every Decision

Griffen Halko

Stay Designated, Inc. was conceptualized in March of 2008, in a hospital bed located in the Intensive Care Unit at UCI Medical Center. While recovering from critical, life threatening injuries, Griffen Halko came face to face with reality.

Before the accident in March 2008, Griffen was working locally in Chino Hills an Diamond Bar.  And, he was frequently involved in the night life scene, visiting bars. In March of 2008, Griffen had a night out with a good friend, Eric and his girlfriend at the time.  They had a couple of drinks and Griffen drove home and his car was hit by a vehicle in Grand.  Eric was killed in the crash.  Griffen was transported to UCI Medical Center were he sustained serious injuries and was in a coma.  Doctor’s believed he wouldn’t be able to walk.  He came out of the coma and became healthy.

Griffen was charged with vehicular manslaughter, two counts of felony DUI and an enhancement with driving above a .15 BAC.  While he was laying in his hospital bed, he decided he was going to take this opportunity to educate others about the danger of drinking and driving.  He pled out to a felony DUI and started Stay Designated. Both the victim and the perpetrator struggle.

Griffen hopes to educate others so events like these don’t happen again. As a young man, Griffen identifies as an addict, but he does not identify as an alcoholic, but he does make poor decisions while drinking alcohol. Stay Designated has a few different programs.  Griffen does a lot of mentoring and a lot of coaching with people who have substance abuse problems.

Stay Designated has a three-tier mission. The first is to educate others about the effects of alcohol and drug use.  The second is victim advocacy for those affected and for perpetrators.  The third tier, and the most important is to get hands-on in the community to create a designated driver program.

Chances for change brings an individual who fails a drug test at school or work they need to complete an out patient program.  They work hands on with a treatment specialist.  They have a bunch of courses they need to attend and once their course work is done they can go back to school or work.

Stay Designated is very new.  They have weekly marketing meetings and they start working the streets.  They work with attorneys, schools, the city, Psychology Today and the Yellow Pages.  They also try to work in the community as much as possible. There have been individuals that Griffen has worked with who have achieved clean time and have been able to get their lives back together.

Six years after Griffen’s accident, but this year Griffen was granted an expungement by the courts that put an exclamation point on his success story. One of the most difficult things that Griffen has encountered is that Griffen is looked at as an offender.  When Griffen started this program he had no idea what it would become and it has expanded greatly since then. Getting off the ground was probably the hardest thing for Griffen to do.

Stay Designated Griffen Halko Defining Success Podcast Zeb Welbon

Stay Designated

Engaging Discussion Questions:

  • What’s a bad decision you have made that you wish you could take back?
  • How important do you think it is to evaluate every decision?

Success Quotes:

  • “When you’re getting in a vehicle, make sure you haven’t been drinking.”
  • “Think before you act.”
  • “If you have the emotional support and the drive, you can get it done.”
  • “If you can go to sleep at night and rest easy and have a good heart than you are successful.”

Links to Great Stuff:

  • Stay Designated – “To offer support to those struggling with alcohol as well as other substance abuses and destructive behaviors. With a focus on reducing driving under the influence injuries and fatalities, intoxicated driving, underage drinking, and drug abuse, we strive to offer education and other means of prevention, promote victim advocacy, as well as assist those both directly and indirectly affected. Ultimately, we aim to achieve positive rehabilitation for all parties involved.”
Griffen Halko Evaluate Every Decision

Griffen Halko

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Episode 68: The Social Golf Course Part 1

The Social Golf Course was written by Zeb Welborn and John Hakim.

The Social Golf Course by Zeb Welborn and John Hakim

The Social Golf Course

In Episode 68 of the Defining Success Podcast we go through our book chapter by chapter and discuss the ideas presented in the book.  At the end of each chapter we present a question in our book, which we encourage readers to engage with on our website, SocialGolfCourse.com.

In Part 1, we discuss Chapters 1 – 8.

Chapter 1: The Death of the Traditional Golf Course. When I think of the glory days of golf, I think back to the time my grandfather played the game as the men’s club president at his local golf course.  The times have changed and we must think about the game differently. The local golf course must take the responsibility for developing and enhancing their local communities — online and offline.

Question: When were the glory days of golf?

Chapter 2: An Industry in the Rough Golf has been in decline since 2005.  It’s been a scary time in the golf course industry with more courses closing than opening and the outlook doesn’t look pretty.  Golf courses need to take a much more active role in promoting the game.

What is the biggest problem facing golf today?  How can we fix it?

Chapter 3: The St. Andrews Model St. Andrews is the undisputed home of golf, but it is not by luck.  St. Andrews marketed themselves and their golf course to the world which has made St. Andrews the most recognizable golf course in golf.  The most important thing golf courses can do is to market their golf course effectively.

What are some interesting ways you’ve seen golf courses market themselves? How do/would you market your golf course?

Chapter 4: The Mulligan Tee time wholesalers have been detrimental to the golf course industry.  Social media has created an opportunity for local golf courses to eliminate the need for tee time wholesalers and create a strong personal brand for themselves.

Are tee time wholesalers good or bad for the golf course industry?

Chapter 5: Golf is a Social Game Golf is a social game.  It’s a no brainer that social media and golf go together.

What makes golf special?

Chapter 6: Marketing in Today’s Economy Effective marketing methods change all the time.  Right now, social media is outperforming all other forms of advertising methods.  We all must learn how to market effectively as technology is changing the way we live and the way we consume information.

What is the future of marketing in the golf course industry?

Chapter 7: The Golf Niche Golfers are really easy to reach through social media.  Targeting features on different social media platforms offer a great opportunity to connect with your target market.

Who is your ideal customer? How can you get them?

Chapter 8: How Being Social Can Increase Profits at Your Course The big question is, how can social media make money for your golf course.  In this chapter we go in detail about how social media works and how you can profit from using social media at your golf course.

How has social media impacted your relationship with your customers?

Part 2 will complete our discussion on The Social Golf Course.

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Episode 67: The Learning Experience | Fred Shoemaker from Extraordinary Golf

In Episode 67 of the Defining Success Podcast, Fred discusses what he’s learned teaching golf and how people tend to learn best and enjoy the experience when they are allowed to learn for themselves.  As a coach, Fred avoids passing judgement and simply guides his students to be more aware of their experience during the process.  Learn how Fred Shoemaker cultivates the best learning experience.

Fred Shoemaker Extraordinary Golf The Learning Experience

Fred Shoemaker

Fred Shoemaker is the founder of Extraordinary Golf which provides an environment where golfers could know their remarkable ability and learn to unfold it moment to moment.  The school has been named One of America’s Top 25 Golf Schools in America by Golf Magazine and has been a life-changing experience for many participants.

Fred has spent most of his career—over 42,000 lessons, and thousands of golf schools and workshops—helping people overcome the obstacles that prevent them from discovering and expressing their potential.

Fred fell in love with golf at an early age and at some point he realized that there was a lot more to the game than just the golf swing.  He was a coach at UCSB in 1975 and has been involved in the game for a long time.

Fred’s Dad was in the military and they were stationed in Guam at an early age and he began visiting the golf course regularly where he fell in love with it.  Fred was not fascinated in playing golf professionally, but he became fascinated with coaching the sport.

Sometimes golfers need to look at what they do before and after they get on the golf course to help improve their game.

Fred knows that his first ready-made answers don’t help people.  Letting people experience the learning process is the real key to success in learning and education.  Since 1950 human beings are not getting better at golf. The learning experience is a key component to learning and happiness.

Anybody who has developed anything has gone through a lot of failures along the way.

Extraordinary golf focuses on the individual and works with each golfer individually.  Extraordinary golf helps to capture people when they do something that is extraordinary.  The basis of extraordinary golf is awareness.  Human beings are capable of accomplishing anything as long as they are aware.

Transformations are difficult.  Fred has been a part of some remarkable transformations and to watch people undergo those transformations is profound.  Fred has been able to change the way golfers think about their swing and how they respond to positive and negative thoughts.  Through that he has witnessed many transformations.

Golf is a game where you can keep improving well into your seventies. We have a sport that can teach us something about life if we choose to learn from it.

One of the biggest mistakes Fred feels he has made is not acknowledging the people who have had an impact on his life.  The connectivity of all of us is undeniable and he feels like he’s a link in a chain and he intends to be the strongest link in the chain he can be.

There are some people who have chosen a purpose to play golf and for those people who have found a reason to play golf that makes sense . . . they have won the game.

Fred Shoemaker from Extraordinary Golf Talking About the Learning Experience

Fred Shoemaker

Discussion Questions:

  • Would you like a life of endless interest or endless boredom?

Links to Great Stuff:

  • Extraordinary Golf – “Extraordinary Golf challenges the cultural views on learning. We’ve come to see that golfers are far more able than they believe. But, they haven’t learned to develop–or access– what they have.”

Success Quotes:

  • “Success is to be up for something bigger than what your life is about . . . to have a cause that’s worth giving your life to.”
  • “There is no such thing as a bad day in gratitude and appreciation.”
  • “Really successful people always interpret the world in a way that empowers them.”
  • “How we interpret life . . . is what changes our world.”
  • “When one changes one’s language you actually physically change your body.”
  • “If you rob people of their failures, you rob them of their future.”
  • “The golf swing is the most analyzed human motion in recorded history.”
  • “Sometimes the questions make the difference and not the answers.”
  • “The way we do one thing is the way we do other things.”

Visit the website for our new book, The Social Golf Course.

Extraordinary Golf by Fred Shoemaker

Extraordinary Golf by Fred Shoemaker

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Episode 66: Incorporate Mobile Marketing Into Your Business | Greg Hickman Host of Mobile Mixed

The host of Mobile Mixed, Greg Hickman shares his insights into mobile marketing and how business owners must start to incorporate mobile strategies into their internet marketing campaign. Learn from the best when it comes to developing your mobile marketing strategy in Episode 66 of the Defining Success Podcast.

Greg Hickman Mobile Mixed Podcast Marketing

Greg Hickman

Greg Hickman is the Creator/Host of Mobile Mixed. He is a Mobile Marketing Consultant focused on retail.  He is the Co-Founder of Thumbfound, Entrepreneur & Mountain Biker.  He started off as an agency guy having the opportunity to work on brands like Pepsi, Lipton, and Walmart, creating and managing digital, in-store and grassroots initiatives.

Out of college, Greg started at an agency doing project management for a company that represented Pepsi so he got a full grasp on all aspects of marketing.  His supervisor left his position and he pulled Greg over to help him at this new business in 2005.  The company would make ring tones and wall papers for professional sports teams and he was able to see how engaged people were from their phone.  When the iPhone came out, he knew the world was going to change and he knew that was where he wanted to be.

MobileMixed.com started in June 2012 while he was working with a company that represented 300 shopping centers around the country.  He didn’t have any role models so he wanted to reach out to people who were doing mobile marketing really well and he started to reach out to them for his podcast show.  He realized there was an audience following behind his show and he shifted his show from being interviews to solo episodes as well.

Through the podcast, Greg has developed relationships with a lot of the guests that have been on the show.  He’s been able to find mentors and through his podcast he got offered a job at a business leading the mobile strategy of a large brand.  Through the podcast, they found Greg and it was really an opportunity to work with those guys.  Greg was able to work for the big brand for a year, but things kept growing with Mobile Mixed and although he enjoyed working for a big brand, he enjoyed growing his own business more.

Because of his podcast a big brand found him.  When he stopped focusing on trying to work for a big brand and when he tried to make it a resource for mobile people, other people saw it.  Since he started the podcast it’s been a great tool to land speaking gigs to share his knowledge about how to incorporate mobile marketing into your business.

Greg will be speaking at New Media Expo, Social Media Marketing World, Mobile Marketing Strategy Summit and the National Podcasters Conference.

By 2015 more people will access the internet on their phone than on their computer.  More than 50% of all emails are opened on a mobile phone.  70% of Facebook users access their content from a mobile phone. 40% of global YouTube views are on a mobile phone.  61% of podcasts are listened to from a mobile phone.

To get started on mobile, make sure your website is mobile-friendly meaning you can use responsive design.  You can also create a mobile optimized site.

50% of all email is opened on a mobile phone so you need to make sure your email is presentable on a mobile phone.  The mobile phone has become a filtering device to even let emails into our inbox.  Knowing that your customer is doing these things on their mobile phone, how does that impact them. Web to lead marketing is extremely important to businesses to ensure they sell products, if you want to find out more about how this can impact your business, visit https://www.salesforce.com/products/guide/lead-gen/web-to-lead/

Greg says the best mobile marketing company is Starbucks.  They do the advanced stuff and they do the basic stuff and they always think about the full experience.  They think everything through from start to finish.

One of the things Greg is using now is MMS which is muli-media messaging service.  It’s text messaging with picture and video.  In Greg’s podcast, he will have a text call to action.  Through the messaging a person could record their question and they get a quick video in response to their question.

SMS messages have a 99% open rate and 90% of text messages are opened in less than 3 minutes.  The average open rate for emails is 20 – 22%.  You get a much higher open and click-through rate through text messages.

It’s just as easy to sign up on a text message list as it is to an email list.

If you realize that your website is not mobile friendly you should listen to Episode 49 of the Mobile Mixed Podcast titled, 6 Ways to Make Your Website Mobile Friendly, Episode 51: Email: The Most Overlooked Mobile Tool and 9 Tips to Get Started, Episode 65: 17 Mobile Marketing Mistakes You Want to Avoid.

Greg Hickman Mobile Mixed Podcast Mobile Marketing

Greg Hickman

Engaging Discussion Questions:

  • How important is having a mobile strategy in today’s economy?
  • Do you think mobile marketing can be done independently of a traditional marketing campaign?
  • What questions do you have about mobile marketing?

Success Quotes:

  • “Make sure that your definition is something that you own and is not based on someone else’s accomplishments.”
  • “Success means being happy every day, being vulnerable and not being worried about what other people think.”
  • “Your business objective is to sell more stuff.  You need to think how can mobile help you cell more stuff.”
  • “How do I get my customer to do all these things I want them to do as easy as possible wherever they are at.”
  • “Responsive design is a great way to make sure your site is presentable on multiple devices.”
  • “74% of consumers will only wait three seconds for a website to load on their mobile phone before abandoning that site.”
  • “Starting the blog and the podcast were the best things I’ve ever done.”

Links to Great Stuff:

  • Mobile Mixed – Mobile Mixed is more than a web show, blog, resource and community of awesome mobile marketers (which it is of course)… Mobile Mixed is a freakin’ mission.
  • New Media Expo –
  • Social Media Marketing World – You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, andenjoy extensive networking opportunities in San Diego, California.
  • Mobile Marketing Strategy Summit – GSMI is a leader in the industry of executive education, global conferences, summits, and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 85% of the Fortune 500 companies, in over 30 countries, and cover topics that today’s leaders find most challenging and inspiring.
  • Podcast Movement: National Podcasters Conference – For podcasters, by podcasters. Come together for a weekend of learning, lessons, and living life. For podcasters of all skill levels!
Greg Hickman from the Mobile Mixed Podcast

Greg Hickman

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Episode 65: Creating an Online Community with Zeb Welborn

Creating an online community is no easy task.  The key ingredient toward building an online community of people who take action is consistency, persistence and greatness.

Online Community, Online Golfing Community, Bunkers Paradise

Bunkers Paradise

I came into contact with Bunker’s Paradise while working for Los Serranos Country Club in Chino Hills, CA.  Bunker’s Paradise is an online golfing community where they talk about anything and everything golf.  Mostly they focus on reviewing golf clubs and golf equipment, but they’ve created a great golfing community here in Southern California.  The key to creating a vibrant golfing community online is creating good, quality content according to Ken Lee, the Editor-in-Chief at Bunker’s Paradise.  Ken is a full-time police officer, yet in his free time he’s been able to build this online community of golfers.  If you’re a small business, work to build a community like Ken Lee’s Bunker’s Paradise.

Greenskeeper.org Online Community Online Golfing Community

Greenskeeper.org

Greenskeeper.org is another great golfing community in Southern California.  Greenskeeper.org started as a website to notify golfers when golf courses were performing aeration.  The community has expanded substantially since it began more than 10 years ago and is working to make the golfing experience more enjoyable for golfers.  The owner, John Hakim said that whenever he invested in his community he’s seen rewards come from it and he works hard to be of service to his GK’ers.  By creating a vibrant golfing community which now regularly rates and reviews golf courses he’s been able to create a community of 60,000 golfers here in Southern California.  He routinely holds golf outings and gets his golfers involved.  In fact, we’ll be having a golf outing this week on March 14 at Los Serranos Country Club in Chino Hills, CA.  All are welcome!  Contact Zeb Welborn at Zeb@WelbornSocialMedia.com

Scrapbook Expo Online Community

Scrapbook Expo

Scrapbook Expo is another great company that has been able to build an online community which have helped them increase sales for their business.  They started by developing an extremely active Facebook presence, now with more than 120,000 Facebook followers.  These followers are very active online and contribute regularly to the Scrapbook Expo Facebook page and in turn, build massive word of mouth exposure for the events Scrapbook Expo holds all over the country.  Look to Scrapbook Expo if you’d like to build a strong online community. Creating an online community is no easy task.  Many who set out to achieve that goal quickly realize the amount of work it takes to establish and develop an online presence and quit.  To develop a strong online community it takes consistency and persistence.  Develop a loyal customer base and have those loyal customers promote and build your brand online and you’ll be well on your way to developing a strong social media presence.

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Episode 64: Pinterest and SEO | Cynthia Sanchez Host of Oh So Pinteresting Podcast

In this episode of the Defining Success Podcast, Cynthia Sanchez shares her thoughts on Pinterest and how to optimize your website to take advantage of Pinterest and SEO.  She also discusses the importance of including proper descriptions so you can be found in the Pinterest search engines and reach more people.

Cynthia Sanchez Pinterest and SEO Oh So Pinteresting Podcast

Cynthia Sanchez

Cynthia Sanchez first started to use Pinterest in 2011, and launched Oh So Pinteresting in February 2012.   After a few months she was approached by a company to see if she could help them with Pinterest and manage their social media accounts. In September 2012, she left her job as a full-time radiation oncology nurse to focus on building Oh So Pinteresting and my business. . . . and the rest is history.

Cynthia got involved in Pinterest reluctantly and the first time she got on Pinterest she was hooked.  She was seeing pins and images that linked her to these new websites which she never would have encountered using traditional Google searches.

Pinterest is a very visual platform and she thinks that’s the appeal of it because you can quickly browse through images to see what gets your attention to decide which website you’d like to visit.  For her, it was eye opening.  We relate to images in a more emotional way where we get lost in the pictures, we relax and it causes our brain to react in a different way.

In January of 2012, Cynthia was looking at podcast categories and she came across Pat Flynn’s Smart Passive Income Podcast.  She didn’t realize that she could start a business with her blog and so she listened to all of Pat’s podcasts and it could be something that she could do in her spare time.

She decided to write her blog on her personal experiences using Pinterest.  And after starting her blog, she was quickly approached by a business that wanted her to help manage their businesses Pinterest page.  She went to Blog World in New York and she created business cards.  One of the posts she wrote when she came back was about using Pinterest to get your hair cut.  She asked the salon owner if she could leave her cards in the salon.   A local business owner visited the salon, saw her cards and approached her.

Cynthia focuses on just doing Pinterest for the majority of the businesses she works for.  Last week, they launched a new way for how categories appear and they are constantly changing.  Cynthia is now working to stay on top of managing her social media presence.

The biggest piece of advice Cynthia can give to business owners is to come up with a strategic plan.  You need to think of your ideal client and how they connect to your business.

The early adopters of Pinterest were women from the midwest and traditional social networks are adopted in a particular geographic region.  Women represent the largest population on Pinterest.  In Europe, the ratio is closer to 50/50 while in the U.S., there are many more females than males.  You can customize the boards you want so you can get and see the topics you want to see on Pinterest.

Cynthia thinks that many businesses don’t use Pinterest and SEO (search engine optimization) properly.  They don’t take the time to incorporate keywords into their SEO strategies and this is extremely important on Pinterest.

When Cynthia works with clients she is on Pinterest five to six days a week.  She tries to get on Pinterest at multiple times every day.  She tends to pin a lot about social media, Pinterest, web design and other topics.  She tries to spread out her posts throughout the day.  Cynthia tries to pin between 5 and 12 times when she plans how often she posts on Pinterest.

One company that did Pinterest very well was a boot sock company, which is a product that has become very popular recently.  She doesn’t have an active account, but her picture went viral on Pinterest, and the girl did around a million in sales and was a featured entrepreneur on Shark Tank.

Cynthia’s podcast has been on for a year now and the coolest thing about podcasting is that she’s been given speaking opportunities as a result.  She’s given multiple speaking engagements across the country as a result of her podcast.

Cynthia Sanchez from the Oh So Pinteresting Podcast

Cynthia Sanchez

Engaging Discussion Questions:

  • How do you use Pinterest?
  • What is your favorite thing about using Pinterest?

Links to Great Stuff:

  • Oh So Pinteresting – Have you heard of Pinterest? It has become one of the fastest growing sites in history. In a nutshell, it is an online visual bookmaking site but, if approached with a strategy, it can be a very powerful tool. I’m here to teach you all about it.

Success Quotes:

  • “Success comes in little bits and bites . . . Those little successes all add up to the big success.”
  • “People don’t think of the SEO of Pinterest.”
  • “My favorite thing about Pinterest is being to connect with different parts of the internet that I never would have found before.”

Special Requests:

  • Go out there and find your success.
Cynthia Sanchez at NMX

Cynthia Sanchez

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Episode 63: Being Obsessed with Your Business with Zeb Welborn

To be a success you must be obsessed with being successful.  There are hundreds of people out there who do the same things you do and the only way to be better than them is to be obsessed with your business. 

Tamika Newhouse is a famous author in her own right.  At a young age, Tamika became a single mother and even though her situation was not ideal, she found a way to persevere.  She has written numerous books and started her own publishing company.  To become a success she needed to be obsessed with her business.  Day in and day out she learned to write better and to connect with influential people in the process who helped her along her path to become a successful author.

Being Obsessed with Your Business Tamika Newhouse Zeb Welborn
Tamika Newhouse

I feel I have become obsessed with my business, Welborn Media.  From the time I wake up in the morning until the time I go to bed, I am continually thinking of ways to make my business better.  Whether it be learning a new technique, reaching out to new business contacts or doing the work of my business.  I’m constantly thinking, “How can I be of service to more people.”  And it has become an obsession.

In an interview I had with TJ Hale, host of the Shark Tank Podcast, we talked about our goals.   From our conversation, I came to the conclusion that in order to become obsessed with your business that you needed to develop a very clear purpose for your business.  It’s easier to become obsessed with your business if you are working to become a person of significance.  

The definition of obsession is the domination of one’s thoughts or feelings by a persistent idea, image, desire, etc.

When you think of Steve Jobs, Donald Trump, Bill Gates, Barrack Obama, Oprah Winfrey and others like them, you’ll understand the sacrifices you must make to become successful.  These people are absolutely obsessed with what they do.  So, if you want to be successful, think of the career you’re in and think to yourself can you become obsessed with it?  Can you work in it day in and day out?  If you can answer yes than you’ve found yourself a new business or a new career.

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Episode 62: Don’t Get Attached to Outcomes | Creativity Coach & Author Dr. Eric Maisel

Dr. Maisel shares his thoughts on creativity and how developing a process and sticking to it regardless of outcomes can help you to become creative.  The struggle with many creative people is that they expect something to happen when they create something and when the outcome doesn’t match their expectation they get discouraged.  Don’t get attached to outcomes. Learn how to explore your creativity in Episode 62 of the Defining Success Podcast.

Dr. Eric Maisel Don't Get Attached to Outcomes

Dr. Eric Maisel

Dr. Eric Maisel is the author of more than 40 books. His interests include creativity and the creative life, the field of creativity coaching which he founded, and natural psychology, the new psychology of meaning that he has recently been developing.

Eric started out as a novelist early on his career, but it wasn’t paying his bills.  He then decided to become a psychotherapist.  He recognized that no one was studying creativity and he began studying and learning creativity.  He eventually moved out of psychotherapy and became a creativity coach.

Creativity in the business world is meant to be innovation and/or problem-solving.  Creativity to artist’s is manifesting potential.  Creativity means the results and the desires to manifest ideas so they turn into tangible products.  Most creative people are stuck because they don’t know what to do, they are not able to work and they have difficulty in the competitive environment.

Dr. Eric Maisel Don't Get Attached to Outcomes

Dr. Eric Maisel

Dr. Eric Maisel suggests that creative people start a process where they work early in the morning every day.  By creating this habit, creative people can avoid being stuck in a pattern where nothing gets accomplished.  Another thing Eric suggests is to continually think of the meaning behind the things you create.  Establishing a meaning will help guide the process and make it important to complete.

Eric suggests that creative people start in the morning is because at the end of the night of the night most of your brain cells have already been used.  At night, people are thinking and working in the morning will help take advantage of that thought process.  Lastly, if you do something in the morning that is creative and has meaning you will be much more positive throughout the day.

There are two kinds of typical creative coaching sessions, the first session gives the client the opportunity to air their concerns so Dr. Maisel can address them and create a plan for subsequent sessions.  The regular coaching sessions will be about the issues he identifies in the first meeting.

A woman came to one of Dr. Eric Maisel’s workshop and she created a novel set in World War II and the book that came out of this was called the Puppet Boy of Warsaw.  And the pound amount of her two book deal was a phenomenal amount.

The most regular thing that Dr. Eric Maisel encounters in his coaching session are people who have tried to be creative for years without having much success.  They are looking for practical advice and emotional support in the process which Eric has been able to offer them.

Natural psychology does a better job explaining what the meaning of life is.  It shifts the idea from seeking meaning to the idea of making meaning . . . more specifically, value-based meaning.

Dr. Eric Maisel runs the Life Purpose Bootcamp.  Life Purpose Bootcamp is about getting a good handle on your meaning and your life purpose. Eric uses process to help him understand how his life purposes get manifested day in and day out. Don’t get attached to outcomes.

Creativity Coach Dr. Eric Maisel

Dr. Eric Maisel

Engaging Discussion Questions:

  • Have you ever found yourself getting attached to an outcome?
  • Do you have a process?
  • How are you creative?

Links to Great Stuff: EricMaisel.com – “Dr. Maisel, widely regarded as America’s foremost creativity coach, maintains a coaching practice, trains creativity coaches, and provides core trainings for the Creativity Coaching Association.” Suggested Reading: For Depression and Sadness: Rethinking Depression and The Van Gogh Blues: The Creative Person’s Path Through Depression For Creativity: Coaching the Artist Within: Advice for Wrters, Actors, Visual Artists & Musicians from America’s Foremost Creativity Coach and Secrets of a Creativity Coach Success Quotes:

  • “Success is making yourself proud of your efforts.”
  • “Most people can’t white knuckle creativity.  You have to do it because you love it.”
  • “Natural psychology focuses on our meaning needs and tries to articulate what meaning really is and how we can have more of it in our lives.”
  • “Life purposes are not given to us.  They’re decisions.”
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Episode 61: Develop a Business Mind with Zeb Welborn

Develop a Business Mind Ashley Majeski The Ashley's Reality Roundup

Ashley Majeski

In my discussion with Ashley Majeski from The Ashley’s Reality Roundup, she explained how she first started writing about reality television and how much she enjoyed it.  She received encouragement from her family and friends, who loved her writing and suggested she do more of it.  She saw that as an opportunity to start her business.  She needed to develop a business mind.

Sometimes, doing what you love is not enough. Sometimes, you have to apply business principles to the things you love in order to turn your passion into a career.  I love being an entrepreneur because figuring out ways to build a better business, ultimately gives me the opportunity to help more people.  If you find yourself doing something you love, but you haven’t made a career out of it, you might need help to develop a business mind.

My wife, Cindy is very talented artistically.  She creates great pieces of artwork and truly enjoys the process of creating new art, but she can never do something she loves as often as she would want because she needs to focus on paying the bills.  But, if she would develop a business mind, she could do the thing she loves must and have a happy, fulfilling career.

A good friend of mine, Richie absolutely loves music.  I’ve never seen someone more passionate about a topic.  He even created a CD for a friend of mine for his bachelor party where the entire CD was personalized for his friend.  To do something like that . . . you have to love music.  He’s also extremely talented, but he hasn’t figured out a way to turn his passion into a career.  He is working on it though which I give him props for.  He just needs help developing his business mind.

Even if you do something you don’t love, but you’re good at, you can still create passive income from it.  My sister Lacey is very talented when it comes to website design, but early on she discovered that she didn’t enjoy it very much.  It was great that she discovered website design was not the career for her, but she still could have made more money from her unique website design skill.  She could have hired staff and trained them on website design skills and referred business their way, since people have come to respect her website design skills.

My Dad, Larry Welborn is the epitome of success.  In junior high school he knew he wanted to become a journalist and worked to get himself involved in a career he loved.  For 43 years my Dad worked for the Orange County Register and most of his time was spent in the courthouse as the court reporter for the Register.  He loved his job and was great at it.  He developed a business mind early on by connecting with the right people who could help him get the career of his dreams.  Once he found himself in his career he also began helping others who shared his same passion.

Larry Welborn Develop a Business Mind Orange County Register

Larry Welborn

I found something I love to do with Welborn Media.  Helping small business owners get more business through social media is the most rewarding thing I feel I could be doing with my time.  So many opportunities have come about because I developed my business mind to work to sell my goods and services so that I can grow my business and help more businesses thrives.  But, it hasn’t been easy.  Once I began to develop a business mind I really started to evolve as a business and it’s growing.  Even though my business mind isn’t fully developed, I’m working on it every day to try and develop new business and create more opportunities to help others.

Ashley figured out how to make money from something she loved.  She knew she couldn’t just keep writing for the fun of it, so she developed her business mind and created opportunities for herself to make a living from her writing.  The happiest and most successful entrepreneurs are those who have figured out how to make money from the things they love to do most.  Our economic system is geared to give us the opportunity to help people with our passions.

Develop a business mind in order to make a difference.

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Episode 60: Golf is Social | Kevin Flanagan President of USGLL

Golf is social. Kevin Flanagan is the President of the USGLL which is a golf league for juniors.  Kevin talks about the social aspects of golf and how golfing can help bring people together.  Learn how Kevin is helping to grow golf by listening to Episode 60 of the Defining Success Podcast.

Kevin Flanagan Golf is Social USGLL

Kevin Flanagan

USGLL, Inc, is a non-profit organization dedicated to providing national team competition for young golfers.  Since 2008, their Team Match Play format offers boys and girls, ages 6 to 18, the opportunity to compete at all levels. Players receive instruction in the etiquette and rules of golf, learn mutual respect and teamwork and develop important social skills. These relationships and sense of integrity are a solid platform that will last them the rest of their lives.

Kevin was in the trade show and transportation industry for over 20 years.  Once he retired he decided to get involved in golf and became a teaching professional.  He realized that a lot of young golfers were leaving the game.  He approached the city and said he wanted to start a golf little league and they worked on a way to figure out how to manage it.

The USGLL opened in April 2008 and now Kevin is running the business and the USGLL is growing rapidly.

The USGLL is trying to get more and keep more kids in the game of golf.  We’re targeting the 85 – 95% of the kids who haven’t had the opportunity to expose kids to the game.  The matchplay format helps young kids and parents understand the game.

One of Kevin’s mentors, Tom Addis, the president of the Southern California PGA and a former president of the PGA.  And he asked “What are you going to do to grow the game?”  Kevin really took that to heart and he decided to start this junior program.

The biggest obstacle Kevin faced was missing out on money that was promised to him before the economy tanked in 2008 for the USGLL.  He then committed to multiple programs and faced a lot of roadblocks due the economy.  Currently, other programs have started up which are similar to Kevin’s, but they’re taking away from the focus of the USGLL.

Kevin is always looking for sponsors to see how they can make golf affordable for some of the parents.  Some companies realize if they get a kid interested in golfing when they are young that there is a lot of potential for their businesses.

When Kevin was in business, you could decide on the golf course whether you wanted a guy to go in business with.  It’s a sport that all ages and all groups can play together.

The first child that teed off in the USGLL program in 2008.  He made multiple All-Star teams and lost his father last year.  They mentored him in the program and the child is going to be their first inductee into the USGLL Hall of Fame.  Another girl, who’s a freshman is playing in the finals in High School.

The national website is being changed over so it will be a lot easier for golfers to get in.  Parents can go to the USGLL.org to work to set up a golfing program for younger golfers.

Kevin Flanagan USGLL Golf is Social

Kevin Flanagan

Engaging Discussion Questions:

  • How important do you think being social can help a business?
  • Do you think golf is social?

Links to Great Stuff:

  •  USGLL – “Our national strategy endeavors to increase our footprint from coast to coast, in all 50 states. Along with the USGA, PGA, LPGA and the NGCOA, we are committed to increasing youth involvement in the game of golf throughout the U.S., its territories, and, eventually, internationally.”

Success Quotes:

  • “Success is finding something and someone that you love to do and be with all the time.”
  • “The motto of the USGLL is teamwork, respect and integrity.”
  • “Girls can now compete with the boys at this level.”
  • “(The USGLL) started on a paper napkin after a golf lesson.”
  • Between golf courses and golf players, we’re losing (golfers) left and right.
USGLL Junior Golfers Kevin Flanagan Golf is Social

USGLL

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Episode 59: The Best Teachers Listen with Zeb Welborn

The best teachers listen.  Vic Braden is one of the most famous tennis coaches of all-time.  When I interviewed Vic, he said the most important element to being a great coach was listening.  Learn how to be an amazing teacher.

The Best Teachers Listen Zeb Welborn

Zeb Welborn

My first job straight out of college was that of a high school history teacher.  As a teacher, I was so concerned with presenting the material that I never actually took the time to listen to my students to help them learn and grow.  It was not until I became a tutor did I really harness my listening skills to accommodate the needs of my students.  The best teachers are those who listen first and guide students to invest in their own learning.

My first week as a teacher brought about my first test to my students.  I was excited.  I prepared all the material I had taught them and I was eager to see how they did on the test.  They bombed it.  At first, my instinct was to blame my students, saying they didn’t try enough and that they should have studied harder, but in retrospect, I did not listen to them and I did not teach at their level so they could perform well on the test.  It was a valuable learning experience for me because I began to learn how to listen to my students first, teach second and assess their learning when all was said and done.

As a tutor, I worked with Nick who struggled in school.  He perceived himself as lazy, even though he was not and in order to get him to work with me I used my listening skills to help inspire him.  I asked him questions about the things he enjoyed and I tried to incorporate those into my lessons as much as possible.  Slowly, Nick began performing better and through continual listening and readjustment, Nick began to perform better in school.  Listening drastically helped my tutoring ability.

Vic Braden is probably the most famous tennis coach of all-time.  He’s met presidents, instructed the worlds best tennis players and is revered by everyone who has any knowledge of the history of the game.  In talking with Vic on the Defining Success Podcast, I learned quickly that the skill he thought was the most important to his coaching career was listening.  He listened first and came up with action plans second.  If the greatest tennis coach of all time thinks listening is important to coaching, don’t you think it should be important to you as well? Sales is something that is outside of my comfort zone, but every time I make a sales presentation, I learn so much just by listening.  I’ve also learned that many of the mistakes I’ve made come from not listening well enough.  Each time, the potential buyer explains their needs and it was up to me, as a salesman, to listen, pick up on those needs and then use my product as an opportunity to solve their problems.  But, sometimes, I focused more on what my product offered and the values it could bring in a general sense . . . rather than solve their specific problem. The listening skills I learned as an educator and a tutor has helped me in uncountable ways throughout my life.  I’ve learned to become a better teacher and can sell my services much better once I truly listened to what my potential customers were saying rather than what I thought they wanted from me.  The best teachers listen, truly understand and then offer their assistance as a peer.  The next time you find yourself wanting to educate someone on a topic of interest, ask them questions, listen to their responses and respond as if you were them.

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Cornell Thomas is a basketball coach, trainer, motivational speaker & author. He just came out with his brand new book “The Power of Positivity.”  In Episode 58 of the Defining Success Podcast Cornell shares how he overcame adversity by looking at the brighter side of things.  He now motivates others to think, “What Now?” instead of “Why Me?”

His career has been a long and winding road that now has him coaching, training and motivating kids to be the best that they can be and motivating others with his message of power and positivity. The lessons he’s learned through basketball have played a crucial role in helping him through the adversity he’s faced in his life.

Cornell Thomas

Cornell began playing basketball in high school and proclaims that he was absolutely horrible at it, after putting in his 10,000+ hours he improved and earned a full basketball scholarship to Minot State University in North Dakota., subsequently obtaining a contract to play professional basketball in Portugal. Two weeks before setting out for Europe, Cornell suffered a career ending injury.

Cornell describes this incident as a crossroad in his life regarding the options he was to choose next: “Am I going to work my way back?, Am I going to sit around and feel sorry for myself? Or am I going to try and find a different career path?” What he encourages others to do in similar situations where they are to overcome adversity or a set back is to remain positive. His motto is: “Everything happens for a reason.” a firm believer of this popular quote, especially since that is what his Mom, a single mother and strong female role model in his life always reminded him of since childhood.

Cornell admits to encountering difficult times and having negative thoughts at times, including while recovering from the devastating injury that ended his professional basketball career. He says: “It’s not like I’ve never had a negative thought before… I’m not a robot.” He describes these moments as “snowball effects”, if you dwell in negativity it begins to grow, build up and overwhelm. His approach towards avoiding the pitfalls of dwelling in failure is to address the issues immediately. He acknowledges and firmly believes in the power of self-reflection and asks himself a series of questions, for example: “Is this a life or death situation?” “Is this a situation that can’t be fixed?” and usually the answer is no and then he asks himself: “Now that it happened, what are you going to do about it, what is your solution?” and the last and most important: “Is there anybody going through something worse that you?” and the answer almost always is yes. “There is always someone, somewhere going through something a little worse than you.” He states that when he is able to honestly answer those questions to himself, he is better equipped to brainstorm a solution and power through obstacles.

Cornell also encourages those that are experiencing negativity or self-defeating thoughts when they encounter failure to not think: “Why me?” and instead ask themselves: “What now?” The significance of this thought pattern was inspired while Cornell was a basketball coaches event, where he heard a great speech by Assistant Coach for the Clippers: Kevin Eastman, about the new generation of basketball players. Coach Eastman said something that caught Cornell’s interest, he said: “A lot of players, when bad things happen to them, say: Why me? Why am I not getting playing time? Why am I missing all of my shots? etc.,  instead of saying: “What now?!” It was a light bulb moment, realizing that that this is not only a question applicable to basketball players on the court, but applicable to us all in life. For example he states: “When bad things happen, we immediately curse the heavens, and think why me? instead of saying, “Well what do I have to do now to fix it?” His belief is that life is “10% of what happens to us the other 90% is how we deal with it.” If you apply this mindset, you will be able to overcome adversity and problems better.AboutCornell-300x157

This power of positive thinking equipped him with the tools to make assertive decisions and to reflect instantly, realizing that through the most devastating adversity, he had found his true calling in life. Cornell was resilient enough to rapidly choose Coaching Basketball and obtained a job as Men’s Head Coach at Sussex County Community College. Cornell’s life purpose is to help people. Shortly after accepting the job as Head Coach he started Crossroads Basketball LLC which has developed into the perfect way for him to fulfill his dream of reaching out, motivating and inspiring others. When he started the program he had 1 basketball player and 5 coaches. Through word of mouth the program has grown to over 200 kids involved. Many of the guys and girls he has mentored, trained and coached are coaching for him now. He sincerely enjoys coaching and motivating kids to reach their unlimited potential on and off the basketball court.

Cornell describes his synchronistic journey as an author as beginning with his Facebook page and taking notice that he and most of his friend’s mostly posted to negative complaints about their lives. He made a choice to begin posting daily motivational, inspiring and uplifting quotes and the response and feedback from his friends was positive. Then he got a suggestion to begin blogging, which led to his initiation in to book writing.

Cornell enjoys seeing the growth, accomplishments and success of the kids he coaches, especially as they obtain scholarships and experience success doing what they love to do through the game of basketball and pursue their dreams along their journey. Some of the most memorable things to happen to Cornell since choosing the path to coach and mentor kids is to witness the growth and development as they progress and increase their skills especially when they have difficulty at the beginning and then they end making they’re high school team, playing college basketball or professionally. For example I have two girls right now, one is playing in England and the other in Germany “To see the joy they have and to see them accomplish their goal of playing professionally, I would sacrifice my dream of playing professional to see them play. The main thing is seeing kids live their dreams.”I call it: active dreaming, dreaming with you’re eyes wide open.”

On regrets, Cornell states that he regrets nothing about the path he has chosen or the circumstances he’s encountered, and that every step of the way has provided him with valuable life lessons. When asked if he could go back in time, before the injury and talk to his younger self. What would advise would he give young Cornell? His words of advise: “First, change your haircut!” and the second thing “Just start giving back more to other people and don’t loose your passion to write.”

Cornell defines success as “doing whatever you do everyday and being happy and giving back to others.” …”Success to me, is waking up everyday being happy and doing what I do, be it training kids, speaking, giving back to others, and affecting lives other than my own.”

When asked if he considers himself to be successful, Cornell answers with a resonating YES. He absolutely considers himself to have achieved success and states “There is not a day I don’t wake up excited for life!”…”I may not be in the tax bracket of the upper usher line, but I can say one thing, in terms of the tax bracket of the happiest people on the planet, I would put my happiness against mostly anybody’s, because everyday I wake up excited to tackle life!”

To learn more about Cornell visit the Power of Positivity website and blog at: powerofpositivity.net or follow him on twitter: @cornellthomas his book is available on Amazon: The Power of Positivity: Controlling Where the Ball Bounces.

In todays episode with Cornell you were able to capture that he is a very positive guy and always looks on the bright side of things. One of the things that I wanted to focus on was these questions that people ask when they face adversity. Like I mentioned at the beginning of the episode, Cornell had a career ending injury as a professional basketball player and he could have taken that and simply said “Why me?!” However, he was fortunate enough to have had a mother who always influenced him with positivity and reminded him that “Things happen for a reason.” and that there is a reason why this had happened to him and he understood that it was up to him to find out what that reason was. As you can tell his mission and his message of positivity flows from him and is based on his experiences. Experiences which he has been able to take from and mold towards his new career, to impact his students and everyone else interested in hearing his unique message of not asking themselves “Why me?!”, “Why is this happening to me?”, “What I have done?!” Instead look at the positive and ask “What can I learn from this?”, “How can I grow from this?” and “What do I do now?”

On the Defining Success Podcast we have interviewed a lot of people who have been on the show: Shark Tank, and we’ve also interviewed a lot of people who are involved or with the Shark Tank Show. One of those people has been Ray Ibarra who has recently written his book called “Conversations with Shark Tank Winners.” and he invited me out to the book launch of his new book, it’s a multi media book, it’s not just text, there’s video and there’s audio files as well. So I attend his book launch, it’s in Downtown LA, in a tall skyscraper at a banking institution. It was an very fancy place, everyone at the event was well dressed. The book launch event room was huge and the were people who had been on the show “Shark Tank” and were also promoting the book and there were people that were there wanting to learn about the experiences and had also been involved with the book. It was a great experience and I really want to thank Ray for inviting me to attend his book launch and I really have to say I had a blast!

I wan to thank you all for listening to the Defining Success Podcast it has been a real pleasure, definitely go on our Facebook page, comment, share, Like and communicate with us. We want to hear from you, what your thoughts are about our podcast and how we can make things better. Lastly, I want to leave you with one more thing which is: “Go out there and find your success!!”

Engaging Discussion Questions:

  • “What is your life purpose?”
  • “What is specifically your doing to help other people?”
  • “What is one of the most memorable things that has happened to you?”
  • “Looking back on the things you’ve done in your life, is there one thing that you regret or a mistake that you would like to share with us?
  • “If you could go back in time and give a younger version of yourself advise, what would that be?”
  • “What is your definition of success?”
  • “Do you consider yourself to be successful?”

Links to Great Stuff:

  • The Power of Positivity – “The Power of Positivity is not just Cornell’s story of perseverance; it serves as a how to guide that offers a practical approach to dealing with adversity, pushing past “CAN’T”, and focusing on solutions not problems. The ball is in your hands-you control where it bounces!!”
  • Crossroads Basketball – Crossroads Basketball was started in 2004 by Cornell Thomas. Cornell was two weeks away from playing professional basketball in Portugal when he suffered a career ending injury. Soon after the injury Cornell decided to devote his life to coaching the game of basketball. In 2004 he was hired as the head men’s basketball coach at Sussex County Community College.

Successful Quotes:

  • “Everything happens for a reason.”
  • “Don’t ask: Why me?! ask yourself: What now?”
  • “There is always someone, somewhere going through something a little worse than you.”
  • “10% of what happens to us the other 90% is how we deal with it.”
  • “Living your dreams is: active dreaming, dreaming with you’re eyes wide open.”
  • “Success to me is waking up everyday being happy and doing what I do, be it training kids, speaking, giving back to others, and affecting lives other than my own.”
  • “I may not be in the tax bracket of the upper usher line, but I can say one thing, in terms of the tax bracket of the happiest people on the planet, I would put my happiness against mostly anybody’s, because everyday I wake up excited to tackle life!”

Special Requests:

Rate and Review the Defining Success Podcast in iTunes

 

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Episode 57: Blog Writing to Learn with Zeb Welborn

I started my tutoring business back in 2009.  I was very fortunate because my sister was learning how to build websites at the time and she built a website for The Tutoring Solution.  6 months of blog writing opened up my world.  What many people don’t understand about social media is that it’s not just a sales and marketing tool, it’s also a learning tool and a communications tool which can make or break a business.  Learn how you can use blog writing to learn.

Blog Writing to Learn by Zeb Welborn from The Tutoring Solution, Welborn Media and the Defining Success Podcast

The Tutoring Solution’s Blog

Erin Klein started her blog Kleinspiration with the intention of keeping her students and parents updated about her classroom.  As she began to blog she started learning more and more about her profession because she was looking to create content for her blog.  As her blog grew, she had a better understanding of the needs of her students and started to develop a reputation as a forward-thinking educator.  Her blog eventually led to her being recognized by her school, then her district and has now been educating others on multiple subjects as it pertains to education.  Erin was able to use her passion for blog writing and education to build a strong personal brand for herself.

Several years ago, I implemented the The Tutoring Solution’s Blog-Based Learning Program, designed to educate students by creating daily content for their own blog.  While the blog-based learning program wasn’t successful, I still think the implementation of such an approach could have a great impact on those students who are passionate about a subject or a topic.  The one student we had who enrolled in the program was thinking about becoming a veterinarian.  Through her blog she was able to learn and discover what it took to become a veterinarian and learned some fascinating things as a result.

My recommendation to anyone looking to start a business would be to write a blog or create content (video, podcast) that will give them an opportunity to educate themselves on the topic and share what they’ve learned with others.  By working to become an expert in the field and sharing new things you’re learning you can help create buzz for your business and establish and develop meaningful relationships which will help you along your career path.

The blog I started back in 2009 set the foundation for everything I have done since I started my business.  My ideas have grown and I have been recognized as a thought leader in the industry.  In education I began to be contacted to give presentations on motivation and helping to motivate students who were unmotivated.  And I continue to learn through my blog writing through my various websites.  For anyone who is looking to change careers or who is looking to do something they love writing a blog is an excellent place to start.  If you’re not doing what you love, start creating content that will help you to develop an appreciation and an understanding of your field and learn along the way.

Learn more about how you can use blog writing to learn by listening to Episode 6 of the Defining Success Podcast titled, Blog Writing to Learn with Erin Klein from Kleinspiration.

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Episode 56: Unique Selling Proposition | Jeff Krantz from KrantzTraining.com

Jeff Krantz is helping build better businesses and better sales processes for businesses across the country.  In this episode of the Defining Success Podcast, Jeff Krantz shares his expertise on developing a unique selling proposition and how you can use that to differentiate yourself in the marketplace and have your potential customers take notice.

Jeff Krantz lives each day with a deep sense of purpose. He integrates his contagious enthusiasm for sales performance with his experience of consulting Fortune 500 companies to deliver world-class training programs. His unique speaking and training style is not only fun and entertaining but is also saturated with proven strategies that send the participants of his seminars and keynotes away with far more than they expected.

Jeff Krantz Unique Selling Proposition

Jeff Krantz

Jeff Krantz wasn’t always sought out and surrounded by executive groups; he comes from a humble background, growing up in his family’s small business, where his first inklings of entrepreneurship were shaped. He eventually left the family business and went on to a successful career as a Financial Advisor.

In the beginning he got in front of groups of people to educate them on investment principles It was during this time where he discovered his deep passion for what he wanted to do in life, which was stand in front of people and share meaningful ideas that were going to help them to succeed in what they did. That planted the early seeds and desire to migrate towards a career path, a professional endeavor that would allow him to do just that on a full-time basis.

He took that leap of faith and now has the privilege to share ideas to help people to be more successful in their sales rolls and also help organizations to deepen client loyalty and deliver a superior customer service experience.

He is a jack of all trades in the executive world doing trainings, coaching, consulting, and speaking as he helps organizations build better businesses, developing better sales processes and focus on customer service excellence.  One area he focuses on is that each person or company has something to offer to each potential customer, the selling point is your uniqueness, what makes you, you.

Jeff explains the differences between the many hats he wears and services he offers in working with professionals and how there is a real art and science to delivering a dynamic workshop for adults. With Jeff’s specialty in the HR and sales world his presentations generally are focused on building customized programs or leading projects within the organization to positively impact the corporate culture of the company. Jeff is a trainer at heart, so most of the work he does is live classroom facilitation for sales audiences and customer service representatives.

 

Jeff shared the use of rockstar was a metaphor for simply being the best at what you do. One of the things Jeff has seen through his own personal experience and witnessed in the lives of others is the people that are the most successful in life, personally and professionally, truly have discovered what it is they are the best at doing and employ that talent, gift or strengths in their professional endeavors.

 

 

 

 

Jeff’s second book which the title continues with the same theme and more importantly one of the fun things about this book is it is not an everyday how to guide to deliver customer service. It has heart, it has motivation and some of the internal drivers needed that allow you to evoke employees to want to serve from within rather than just do what has to be done.

 

Jeff has heart and believes in serving. He is clear that when you serve someone, when you help someone, when you go that extra mile to really make their day and do something that is going to rock their world in a positive way, and do it sincerely, the results benefit us. We go home happier at end of the day if we serve wholeheartedly,

Obstacles are no stranger to Jeff.  One that we all face and question ourselves is “Do I really have what it takes?” No matter how successful you’ve been, everybody faces that giant in their life.  As did Jeff, when he went from leaving his small family business to being a financial advisor, but with confidence he drew from deep inside himself to rise to the occasion, and using that experience to help him when working with executives today.

Success for Jeff revolves around client relationships, working with the executive leaders of the company, HR leadership, the training managers to develop the solution that can be delivered, implemented and executed within the company that not only equips the employees with good information but positively impacts the culture of the organization,

A highlight in Jeff’s success was learning about a new industry and collaborating with executives to produce a highly tailored program that was a great value to the company that went on to win a publication excellence recognition.

Krantz Training

Krantz Training

His advice for entrepreneurs is also his favorite quote from Confucius ‘Choose a job you love and you will never have to work a day in your life.’ “After all, the most notorious an iconic CEO’s have a common denominator, these successful individuals; they all had a passion for what they did. The other side of that same coin is encouragement, don’t despise the days of humble beginnings.”  Jeff continued to encourage with the message to not give up on the journey you have, to find that job you love so you don’t have to work a day in your life. The road to success, is not a clearly marked or easy road. Enjoy the journey and find what makes YOU remarkable – your unique selling proposition.

Engaging Discussion Questions:

  • How can we service those people we come in contact with every day?
  • What are we on Earth to do?

Links to Great Stuff:

Successful Quotes:

  • “Choose a job you love and you will never have to work a day in your life.”
  • “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance…. Unless you have a lot of passion about this, you’re not going to survive. You’re going to give it up. So you’ve got to have an idea, or a problem or a wrong that you want to right that you’re passionate about; otherwise, you’re not going to have the perseverance to stick it through.”
  • “Forget your competitors, just focus on your customers.”

Special Requests:

Rate and Review the Defining Success Podcast in iTunes

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Episode 55: An Entrepreneurial Mindset by Zeb Welborn

In Episode 55 of the Defining Success Podcast we revisit the episode we did with Charlotte Clary of Ice Chips Candy and share what it means to have an entrepreneurial mindset.

Entrepreneurs continually take risks and fail but are able to sustain themselves while working to find businesses or products that help make them successful.  The best entrepreneurs fail and fail often, but they always learn from their mistakes and work hard to make better business decisions and implement systems that will help them become more successful.

We analyze the difference between being an entrepreneur and an employee in an article titled, Do You Have an Entrepreneurial Mindset or an Employee Mindset on the Welborn Media website.

Listen to Episode 55 of the Defining Success Podcast to learn what it takes to have an entrepreneurial mindset.

Charlotte Clary and Beverly Vines-Haines with Mark Cuban and Barbara Corcoran

Charlotte Clary and Beverly Vines-Haines

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