Episode 84: Stop Job Seeking and Start Networking | Tom Dowd, aka Transformation Tom, author of Displacement Day

Thomas Dowd talks about networking when you are job seeking Thomas Dowd is the author of his book, Displacement Day. It’s about trying to recover from losing a job and going out job hunting. One of the things that I thought was very interesting was the way he would go about job seeking and how he recommends others do it as well. It’s the difference between networking and job searching.

Thomas Dowd, or Transformation Tom, is the author of “Displacement Day: When My Job was Looking for a Job…A Reference Guide to Finding Work.” With over twenty-three years of experience in the financial industry in management and leadership roles at the same organization, Thomas Dowd received the call nobody wanted: “We’re downsizing.” What could have been a devastating day, immediately turned into a journey toward his next book “Displacement Day.”

Zeb’s Take – Networking while Job Seeking

I really liked the fact that he brought up how to go about finding a job. Recently, I’ve been approached by a couple people who tell me that they’re looking for jobs. When they come up to me and they ask, “Hey, I’m looking for a job. I don’t have a job. Is there anything that I can do?” Desperately I want to try to help them in some capacity, but it’s tough to think of a way to do that. Sometimes I think of people that I might know to put them in touch with.

What Tom brought up in the interview was that instead of being a job seeker, instead of asking people for jobs all the time. Which actually can be kind of a weird feeling, because the person you’re asking, it feels a little uncomfortable because they want to help, but they can feel like they are in control of your destiny… it’s a lot of pressure and makes it a more uncomfortable conversation, I think. Where, if you look at it as you are networking with someone who could potentially give you a job, and not so much like, “hey I need a job, give me a job.” Instead, going in there and asking asking them questions about their business, what is it that they well, how do people get that job, how do they excel in that industry. By asking those questions it’s more of a relationship where you have two people engaging and discussing together. It’s more comfortable for the other people involved. It’s really a great way to think about job seeking and looking for jobs.

In the interview I mentioned that I went around the country, and check out Craigslist and just blast my resume out everywhere. Say, “Hey, I need a job! I need a job! I need a job!” I’m telling everyone, and it didn’t work for me. If I had gone about it differently and I had looked for ways to network with those people I think I would have had better results.

If you are looking for a job, follow Tom’s advice.

Now, go out there and find your success!

Find Out More About Tom Down and His Book

Go to TransformationTom.com

Tom’s book, Displacement Day: When My Job Was Looking for a Job, is available in regular book form and ebook form on Amazon. Just search for the title “Displacement Day.”

Quotes

“It wasn’t my communication skills, it was actually my confidence level. By gaining this confidence I learned to communicate much more effectively.”
“It’s not about getting the project done. It’s about building the right relationships with the right people to get the job done.”
“When I stopped trying to impress and start being myself I gained the confidence, I gained the skills, and I found a whole lot more success.”
“I had built the network, I felt really good about it, and I built it before I needed it.”
“Networking isn’t just checking off a box. It’s about building a true relationship. A mutual relationship.”
“Stop job seeking and start networking.”
“In these networking sessions, never leave it without asking the question, who else can I meet with? And run with it.”
“The important part of the network is that you start the process, but the network does the work for you if you allow it to.”
“As soon as I became a better teacher I became a better learner. By becoming a better learner I became a better teacher.”
“I believe in who I am, and more importantly, I believe in who I can still be.”

More From the Interview

Tom was a communications major at the University of Delaware. He graduated on a Friday and started work at a Finance company on a Monday. Worked there in several positions for over 23 years. When his company was taken over and went from a 28,000 person organization to a 300,000 person organization, he had to make a mental adjustment: decide if he was going to be swallowed up in the 300,000 person organization or did he want to make a difference. He joined Host Masters, a worldwide organization that helps to improve communication skills and leadership skills, it was that that boosted Tom’s confidence through the roof. It allowed him to do things within his own professional state, and within the organization to make a difference in the organization. He wrote a couple books while he was at that job. One was on his own transformation of becoming self aware and the other on public speaking.

“I was told for 18 years on my performance appraisals that I couldn’t communicate I was told that I have some issues with those skills: listening, yapping, not being clear/concise, not being confident in how I communicated with senior leaders. So I ended up joining Toast Masters, I found during a time, it wasn’t my communication skills, it was actually my confidence level. By gaining this confidence I learned to communicate much more effectively.”

In Toast Masters, he competed in these speech competitions. Twice he got as far as one speech away from the world semi-finals. He met many people who helped him in his journey of communication, confidence and leadership. He gained mentors. One of whom inspired him to write about leadership, success, and how to be a better speaker.

“I became much more successful when I learned to be myself. Which believe it or not is where my confidence came from. I found myself trying to impress so many people at my job. When I stopped trying to impress and start being myself I gained the confidence, I gained the skills, and I found a whole lot more success.”

To clarify what he means by “Being Yourself.” He was learning to build trust and build relationships. Tom compares his work-self to his home-self. There’s the Tom who is sitting at the dinner table having a conversation with his family, laughing, joking, casual. It’s not about communication or confidence, it’s just being Tom. And then he goes to work, has a tie choking him around the neck, a white collar, get the job done, force the hand of the people around him, give them critical feedback whether they want it or not, who never missed his goals, never missed hitting his numbers.

He got lots of criticism. There were a few people who gained his trust. One of them talked to him and asked him about his relationships with the other people at the company. It helped him realize things he needed to change. He had a reputation as an uptight guy who gets the job done, but people were concerned about his leadership abilities.

Once a month he would pick up the phone and talk to somebody he didn’t know, and who were a couple levels above him in the organization. To push his comfort zone and to reinventing himself. He would tell them about what he’s been doing at the organization and what they’ve been doing. How they could maybe help each other. He became a better listener, a better business partner, became more successful because he stopped trying to impress people and just worried about the job. The people became more important to him.

“I became this push and pull man. I’m gonna push you when you need it and I’m gonna pull you in and figure out what you can do to help yourself.”

“It’s not about getting the project done. It’s about building the right relationships with the right people to get the job done.”

“I was trying to change people. What I really needed to do was change me to be who I wanted to be while still getting the best out of people.”

When he found out his company was downsizing, he said that phone call was almost calming. He has such confidence in the network he built, in the skills he had, in his vulnerability to learn from his mistakes and develop who he wanted to be, he says he saw the whole world ahead of him and said, “Okay.” He wasn’t worried.

“I had built the network, I felt really good about it, and I built it before I needed it.”

“Networking isn’t just checking off a box. It’s about building a true relationship. A mutual relationship.”

“Stop job seeking and start networking.”

Tom stopped asking for a job and started working to build his relationships with people in his network. He had to reinvent himself to them so they would know what he was looking for. Also, he says one of the biggest things he learned was don’t make assumptions. Because he assumed that people in his network, certain people, would support him – drop everything they’re doing to give Tom advice, give him a direction, a path. That wasn’t always the case He realized that they were too close to him. They knew exactly what he wanted and what he didn’t want. It was the secondary network, people who knew people, who had new conversations with Tom about what are you looking for? what do you want? and that led to the first chapter of his book.

By talking to his secondary network Tom realized that maybe he didn’t need to go back into the financial industry. Another assumption. He had the speaking stuff, this coaching, this training world that maybe he could turn into a job.

If you’re networking, instead of job seeking, there is no expectation. It takes the pressure away from the situation so they won’t shy away.

Tom says to have an elevator speech, whether you’re employed or not. Think about what do you want people to know about you. What is your greatest accomplishment. Have a 2 min, 5 min, 10 min version of who you are that you can share.

“In these networking sessions, never leave it, without asking the question, who else can I meet with, and run with it.”

Tom says, that’s when you see the spiderweb of network.

“The important part of the network is that you start the process, but the network does the work for you if you allow it to.”

That’s where you move past sympathy and into action.

He says, I had a little credibility issue as I was trying to coach and train people on how to write resumes and network while I was unemployed. I continued to do that while I was job seeking. I talked to people that had been looking for jobs for over two years. I found a lot of people who would not apply for a job because they met a few of the requirements, but they did not quite meet everything within the job description. He says the hiring manager put down the absolute perfect candidate, probably no one is going meet everything on that job description. He also recommends that have to differentiate yourself, all resume’s look the same. Make your story come alive. Your resume should read like a book. It is the introductory chapter, make people want to read the rest of the book.

“People are just too vanilla in their resumes.”

People always get frozen in these situations.

Always have a plan. Wake up like you have a job. Have a plan of attack for the day. Send emails, make phone calls, schedule and go to meetings. What is your marketing plan? What companies are you going to target?

Until someone offers you a job and you’re unpacking your boxes at that organization you need to continue job searching. When “I got my full time job offer, I was ecstatic, I told my wife, I came back upstairs to the laptop and I continued my job search until I had the official contract signed.” It wasn’t a lack of confidence that he’d get the job, it was how many times did things fall through before becoming official.

“As soon as I became a better teacher, I became a better learner. By becoming a better learner I became a better teacher.”

“I learned that I can be the person I want to be. I learned to be willing to be the student. I became a better listener. I became a better person, a better business partner.”

Anyone out there that considers themselves a failure. I would tell them to go back and revisit themselves. You shouldn’t be striving for perfection, you should be striving for excellence and really strive to make yourself a better person.

“I believe in who I am, and more importantly, I believe in who I can still be.”

Episode 83: Continually Learning and Volunteering | Peter Rogers, Commercial Photographer and Chino Hills City Council Member

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Peter Rogers has been continually learning and volunteering throughout his life. He has his own photography business and is on the city council of Chino Hills in California, the town I grew up in. The way the city council works in Chino Hills is he gets elected to city council and then once every term he gets elected for a year as mayor of our town. He’s been mayor twice and was mayor last year. Today he’s going to talk with us about his career as a photographer and also about his experiences being the mayor of Chino Hills.

Peter Rogers was elected to the Chino Hills city council in November 2006 and has served as the mayor for two of those years. He’s also a Southern California based commercial photographer specializing in partnerships with businesses and ad agencies to create innovative photographic solutions for advertising and marketing needs.

Zeb’s Take – The Learning Process and Volunteering

It was an honor for me to interview Peter Rogers, our previous mayor, member of the city council, someone who has volunteered so much time to the community and surrounding areas. I have a lot of respect for Peter, I think he’s done a lot of really good things for our community. You can just tell that he means well by talking with him and seeing how he engages with the community.

What he mentioned that I thought was fascinating, he’s been so active volunteering in the community doing activities being involved, he said that was the way he was brought up and that once you lead towards a life of volunteering you just sort of continue doing that.

Another thing he mentioned that I thought was surprising was when he told me about him starting his own business. He was very into learning about sales and business. He would constantly read and listen to tapes about sales, closing the sale and all that stuff. He did the work took the time and put in the effort, but sometimes you look at people and you think that it’s ingrained in them and they’re naturally that way. It’s obvious that he put a lot of work into a lot of aspects of the things that he’s doing. That he’s constantly been learning. That’s one of the reasons why everybody who is around him is seeing something special in him. Because he is continually learning, continually growing, and is continually finding ways to improve himself, his business and the people that are around him.

That is pretty remarkable; just the learning process in general, whether it be through sales, about business, how to close people, and always learning.

Check out the podcast on iTunes, rate and review it. Let me know how I’m doing on here.

Go out there and find your success!

Find Out More About Peter Rogers, his Photography, and Chino Hills

Visit PeterRogersPhoto.com and ChinoHills.org.

Quotes

“You’ve seen my photos all over the place, you just don’t know it.”
“Clients hire me because I know the craft of photography.”
“I always had a side business going, that’s how much I liked it.”
“I realized, you know I think I can be successful at this on my own.”
“People go ‘wow, you’re lucky to to have a job full-time doing something that we love doing as a hobby.’ I think, that’s pretty cool.”
“The combination of buying equipment that made me successful plus the art of business and that’s what made the difference.”
“I became the president of Canyon Hills Little League[…] that was the best training ground for what I eventually came to, which was City Council because it was dealing with a lot of emotion of parents, and of kids, and of coaches. Everybody having their emotional bouts, and in the leadership role you have see if you can stem the tide and work things out.”
“I have had a lot of volunteer type roles that have turned into more leadership roles. It’s been interesting.”
“You always need to be around, that’s the life of a Mayor”
“People walk up to me and say, ‘We love living in Chino Hills. There’s a certain atmosphere that has been created that it’s hard to define other than, we love living in Chino Hills.’ I think that’s part of my accomplishment.”
“It’s taking the quality of life that existed and upping it. I’ve helped do that and I plan to continue to do that.”
“You set a goal. You try your hardest to achieve your goals, knowing there will be setbacks along the way.”

More from the Interview

Becoming a Commercial Photographer
When Peter was younger he found himself as basically the family photographer, especially on family vacations. In high school, he was given a camera as a gift. Took pictures on campus and, in his junior year, he became one of the campus photographers. At the end of the year he was asked to become president of the Photography Club. In his senior year, he was transitioned into being yearbook editor and lead photographer for the yearbook.

In college he was hip deep in photography. At Cal Poly Pomona he joined the yearbook staff, the newspaper staff, the magazine staff, and he majored in visual communications. Studied still photography and video. He also got the chance to do side work for local newspapers and was paid to be the campus photographer; especially for sports. He got the opportunity to do some overseas travel to fine tune his skill. He won some awards, including from Sigma Delta Pi, a journalism group. Winning awards encouraged him and gave him confidence in his abilities.

He wanted to get a job at the Wide World of Sports, had a number of interviews, but it never panned out. So he stuck with still photography, rather than video, and became a press photographer. Got married. Worked with a corporation for 10 years, travelled all over the world doing photography for their corporate reports and brochures. Gerald Ford was on their board of directors, and Peter was around him often.

In 1987 he started his own photography business. He does commercial photography for corporations, ad agencies. He does location photography for car companies, NASA companies, Pomona Valley Hospital, Ad Agencies, Graphic Firms.

“You’ve seen my photos all over the place, you just don’t know it.”

Peter realizes that he’s been pretty fortunate, for this 35+ years of being a professional photographer. He’s finetuned it enough that he’s very efficient for his clients. He also likes to take his time when he does nature photography. It’s a nice balance between the pressure of work and having to make money, and having fun going on trips and just being a tourist photographer.

Since his Junior year of high school he hasn’t stopped doing photography.

Journalism photography and corporate photography are distinctly different. So he continued taking photography classes at Art Center in Pasadena, a high end photo and art school. Honing his craft. He realized that his eye was good for lighting. The lighting aspect was fascinating to him. He started using filters, and creating really high end dramatic photographs. It separated him from other photographers.

“Clients hire me because I know the craft of photography.” Commercial Photographer Peter Rogers working with NASA

When Peter decided to start his own photography business it was partly because he had always had his own side business.

“From my Cal Poly days on I always had a side business going, that’s how much I liked it.”

It was a combination of working for a corporation for 10 years. Getting up, putting on a suit, getting to work, it took an hour to get to work. Typical corporate job. Combine that with having a part-time photo business working with clients, and that was mostly nights and weekends.

“I realized, you know I think I can be successful at this on my own.”

He started his family and craved flexibility with a home based business. “I decided, okay let’s do it. Did it. And, it’s been successful ever since.”

“People go ‘wow, you’re lucky to to have a job full-time doing something that we love doing as a hobby.’ I think, that’s pretty cool.”

When asked if he could choose a career other than the one you’re in what would you do, he didn’t have an answer.

One of the biggest hurdles, when you are an equipment driven business, you have to have the tools to get the job done. Photo is not cheap, especially when you’re using fancy lighting equipment. Have equipment in redundancy, so that if something goes down I can be sure that I have backup equipment.

Peter used Hasselblad up until pretty recently, very expensive cameras. “The biggest struggle was to have enough money to buy the proper equipment to make the business successful and to let the clients know that you’re serious.” Personal computers were just getting going in the mainstream. The business stepped toward the computer world. Peter had to buy and take the time to learn the software to be able to run the business.

Getting clients was the other big thing. Peter put together lots of promotional materials, he researched joint associations, he attended seminars, learned techniques, worked to get himself a step above; how to be a little more sophisticated in how you go about marketing yourself, how you deal with clients. Peter bought business tapes on the art of sales, how to deal with clients. He took business seminar classes to understand the art of business and learn how to conclude a sale, how to get yourself in front of people. In those early years Peter really immersed himself in understanding the world of being a business owner and being successful.

“The combination of buying equipment that made me successful plus the art of business and that’s what made the difference.”

Volunteering to City Council
“You will know it if you’re a natural volunteer. It just comes naturally to you.”
“Once it’s in you you’re always going to do it. Guaranteed.“

Peter wasn’t volunteering much when he was starting his career, because he was so busy. But when he started his own business, had a little more freedom, he joined the board of directors for his HOA. Within two months he was president. He often finds himself in the lead. When his kids got older he stopped being president of the HOA (he stayed on the board) so he’d have time to be his son’s little league coach. There he was recruited to be on the little league board of directors. Soon after he was backed into the position of being the little league president.

“I became the president of Canyon Hills Little League[…] that was the best training ground for what I eventually came to, which was City Council because it was dealing with a lot of emotion of parents, and of kids, and of coaches. Everybody having their emotional bouts, and in the leadership role you have see if you can stem the tide and work things out.”

While he was president of Canyon Hills Little League, he interacted with Chino Hills, which just became a city. He saw the Sports Council with the goal of getting field space for practice and to play games. He did that for a couple times each year. At some point Peter was approached to be the parks and recs commissioner. He thought that was a good idea and did that for about 8 years.

When a space opened up for a space on city council for an 8 month term he went for it, several people ran. He didn’t win.

Years later a normal spot came up, one of the original council members told Peter he should run again. He did, and he was successful. Now he is getting into his 8th year on city Council.

“I have had a lot of volunteer type roles that have turned into more leadership roles. It’s been interesting.”

About being a Mayor: Day to day is very busy if you do it right.

“You always need to be around, that’s the life of a Mayor”

In city council and as mayor Peter focused on communications. Communication with internal staff, communicating with the public and with the press. He says, if the citizens know what’s going on there’s less concern about the direction of the city.

In Chino Hills the council has been trying to attract retail to the city. Chino Hills is known as a bedroom community. Of any of the cities in the Inland Empire, Chino Hills sustained the least amount of effect from the economic downturn.

“People walk up to me and say, ‘We love living in Chino Hills. There’s a certain atmosphere that has been created that it’s hard to define other than, we love living in Chino Hills.’ I think that’s part of my accomplishment.”

“It’s taking the quality of life that existed and upping it. I’ve helped do that and I plan to continue to do that.”

Coolest Thing
Setting a mission and accomplishing going to every school and talking to the kids. Peter would stay at the school for an hour to 3 hours, talking to the kids about the history of Chino Hills, about city government, how they get money, how the council is structured and how the city manager runs the city. For Peter it was cool to visit class rooms and teach the kids.

“If you can find someone who can truly define success, I’ll listen. Success is always evolving.”

“You set a goal. You try your hardest to achieve your goals, knowing there will be setbacks along the way.”

“If you’ve been able to reach the goals you have set for yourself, and feel good about reaching those goals, To me that’s success.”

Episode 82: There is No Secret to Success | Sushant Misra, Host of Trep Talks

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Sushant Misra explains there is no big secret to success in this episode of The Defining Success Podcast Sushant Misra is the owner of Trep Talks, and he and I are in a mastermind together. He actually interviewed me on his show about six months ago. He’s a really bright guy, has a great advice. One thing that he brought up, which I have found to be true with the interviews I’ve done with people for The Defining Success Podcast, is that there is no big secret to success. It’s a great episode, I hope you all enjoy!

Sushant Misra is the host of Trep Talks, a web-based interview show where he interviews some of the most successful digital entrepreneurs on the internet. These entrepreneurs share their stories as well as a few “secrets” – i.e. mindsets, strategies and tactics that worked really well for them in starting and growing their own online businesses. He is also the owner of yogamatstore.com.

Zeb’s Take – There is No Secret to Success

It was a lot of fun for me talking with Sushant. He and I have a conversation every week and talk about our businesses and talk about ways to improve our businesses. It’s always been a good learning experience for me and everyone else that comes and participates in that mastermind group that we’re involved in. He gave so much practical advice, and a lot of great philosophical stuff too. One of the things he said that he learned from doing his Trep Talks show, the video show on his podcast, is that there is no big secret to success.

I think when I started the Defining Success Podcast I was kind of looking for that too. I think a lot of people when they think about using social media or using the internet they think it’s kind of like a gold mine maybe, or that you just jump in and you can make money off of it. But that is absolutely not the case. It takes a lot of hard work, dedication and commitment. So maybe the secret to success is that you need to work hard, you need to be committed, you need to persevere, you need to have all those different tools in place.

I remember being approached by a friend of mine. He had, it was called, The Leather Traveller, he would sell leather goods online. I guess it was a franchise or something. He put up a website to sell his leather goods. He thought, “I’m just going to put this website up there, I’m going to sell other people’s goods, and I’m going to make money. It’s that easy.”

What he came to realize was that he had to find out how to drive traffic to his website, had to make sure his website functioned properly, he had to make sure visitors to the website can find what they want and purchase the leather goods. He just didn’t have that level of commitment and interest to go in there and dive in there and make it happen. He kept telling me about all these dreams he had to use the internet to make money, but he would never do the hard work that was necessary to do that. (If he’s listening, I apologize for bringing that up. I know he’s really active and excited about the work he’s doing now.) I will say that from all the people I’ve interviewed on The Defining Success Podcast is that there is no secret to success. The secret to success is that hard work, perseverance, getting that stuff done, and doing it in a smart efficient way.

Such a great time talking with Sushant today, a lot of great advice in the interview. Adam, Scott, Jolene, Herby, Sushant: thank you all for being a part of that mastermind group.

Go out there and find your success!

Find out more about Sushant Misra and Trep Talks

Go to TrepTalks.com
Trep is short for the word Entrepreneur. It’s a great place for people that are interested in learning about online marketing or online entrepreneurship. Sushant is taking this project in a new direction. He’s working to create a lot of great educational content with really successful people teaching you directly.

Quotes

“Entrepreneurship is a process.”
“You have to find an idea that is at the intersection of the skills that you have, your own interests and passions, and something that can be monetized. If you have an idea that matches those three criteria, you have an idea that you have a good shot at pursuing.”
“Every person has something from their own experiences, from their own knowledge, that they can share with the world.”
“I really try to learn from every single guest. In the hopes that by coming from that place of curiosity, I will be able to create content that will be helpful to other people as well.”
“One of the big things that I’ve learned is that there is no big secret.”
“As an entrepreneur, if you have a small vision or a mediocre vision, you’re going to spend the same amount of time and effort in trying to get that off the ground as you are going to do with a big vision. It’s much better to try to achieve something bigger.”
“What really matters is choosing the right idea, the idea that is right for you, and just executing properly and consistently over the long term.”
“Business is really about people. You have to be comfortable talking to people, networking with people, and helping people.”
“People are very friendly, people are helpful. If you ask them for a meeting or some help, a lot of times they say yes.”
“You have to become comfortable making mistakes, learning from them, and not get discouraged from making mistakes. Once you can do that it really helps you take your entrepreneurial journey to the next level. At that point you really start learning at a rapid pace. You’re not getting discouraged by mistakes and you consider that as part of the process.”

More from the Interview

Sushant had Zeb on his show, Trep Talks, about 6 months ago. He was the first to turn the tables on Zeb and make him an interviewee on a podcast. Zeb had a great experience on Trep Talks and is excited to now have Sushant on The Defining Success Podcast. Zeb and Sushant are part of the same mastermind group.

In 2010, Sushant finished his master’s degree in Health Administration mainly because his parents wanted him to be a doctor, but he wanted to learn about business. He had realized that he was very entrepreneurial. After graduation he had the decision to take the safe life, get a typical 9-to-5 type job, or to really pursue his passion. He took a leap of faith.

“Entrepreneurship involves a lot of uncertainty.”

He didn’t know much about online marketing or online entrepreneurship, but from the little he did know and from his experiences visiting wesites, he knew the internet would continue to grow. He taught himself and created his own online ecommerce store called yogamatstore.com where he sold yoga products. He did that for a few years, but he wanted his own products and lacked the investment to be able to do that. He had to go back in the industry and work for some bigger ecommerce businesses and gain more experience.

Then he found a product that did not require a lot of upfront investment, he started Trep Talks. On Trep Talks he interviews a lot of knowledgeable people in the online world and put out those interviews. Now Sushant is at a point where he wants to take that project and make it something bigger.

Entrepreneurship is a process.

Sushant says there are two kinds of people who become entrepreneurs. One kind is an accidental entrepreneurship, these are people who have worked in the corporate world for 15 – 30 years, they have an acquired set of skills, they know a lot about a certain industry. Now with all that skill and knowledge about an industry they identify an opportunity and start a business. Often they have some capital investment, partners, and things like that.

The other kind of entrepreneur, which Sushant falls into, is someone who has an entrepreneurial personality. It’s innate to them. “For me, entrepreneurship is a process. I realize that it’s something that you do, you learn through the process, then you start something again.”

YogaMatStore is a learning process for Sushant about entrepreneurship, about his own personality, about the online world. He has taken that experience and brought it with him and to new level with Trep Talks.

He hopes to create something that is useful and valuable for people in the world, and that creates a better life for people around the world.

To feed his entrepreneurial personality he says you have to find a sweet spot, “My definition of a sweet spot is you have to find an idea that is at the intersection of the skills that you have, your own interests and passions, and something that can be monetized. If you have an idea that matches those three criteria, I think, you have an idea that you have a good shot at pursuing.”

Entrepreneurship is so difficult that if you are not truly interested or passionate about it, it’s not really something that everyone should pursue.

He says, I realized that I had a passion in learning about the online world. I started approaching people, I approached you, I really started talking to people about how the online world works. I started putting videos on the website just thinking that there are other people out there just like me who want to learn more about online marketing, online entrepreneurship, how to start a business, how to find clients online, and I received a great response from people on different social media sites and people emailing me with great feedback.

It was really a project for me to learn more about online marketing because I was really passionate about it. But, it seemed that it’s something that other people are also interested in learning about. I want to take it and turn it into a big business and really take this idea and take it further.

Fun Fact: Sushant had never used Facebook before 2013.
He realized that he should remedy that, so he created a set of interviews where he interviewed a lot of great Facebook marketing experts. He dug deep and asked them questions from the perspective of a beginner trying to learn how to leverage Facebook marketing, how to leverage Facebook advertising, to find your clients online, to really generate revenue for your business.

Sushant has interviewed 60 to 65 people for Trep Talks. He says it’s already been a great journey. He is appreciative especially of the people who gave him their time and knowledge in the very beginning and who believed in him.

He says one of his best interviews was the one with Zeb, but there are several good ones.

“Every person has something from their own experiences, from their own knowledge, that they can share with the world.”

One of his first interviews was with Tim Ferriss, a very well known online marketer, and it was done in person, an experience Sushant will never forget. Another one was with a blogger named Michelle Shaeffer, she was one of those first people who believed in him. She introduced him to a lot of other people that he was able to interview on Trep Talks.

“I always come from a place of curiosity and learning. I really try to learn from every single guest. In the hopes that by coming from that place of curiosity, I would be able to create content that will be helpful to other people as well.”

“One of the big things that I’ve learned is that there is no big secret.”

“I had this secret hope that they would share something, you know this secret formula, that made them successful, or that made them wealthy. And what I realized was there wasn’t really a big secret, a lot of it was really just perseverance and hard work and having a big vision.”

“As an entrepreneur, if you have a small vision or a mediocre vision, you’re going to spend the same amount of time and effort in trying to get that off the ground as you are going to do with a big vision. It’s much better to try to achieve something bigger rather than smaller.”

He says there is no shortage of ideas or talent. “What really matters is choosing the right idea, the idea that is right for you, and just executing properly and consistently over the long term.”

Advice: Find a big vision. Start. Learn. Refine your idea. After that it’s just about pure perseverance and just not giving up.

He says, 6 or 7 months ago when he started this project, networking and meeting new people was a big challenge for him. One of his mentors pushed him to start networking when he had to go back to working at a bigger business. Sushant had an a-ha moment. Business is really about people. You have to be comfortable talking to people, networking with people, and helping people.

“I could have never, in my wildest dreams, could have imagined that I would met so many wonderful people and have this opportunity to learn from them. It has been a wild ride. For me, it’s really something out of a dream.”

“People are very friendly, people are helpful. If you ask them for a meeting or some help, a lot of times they say yes.”

“You have to become comfortable making mistakes, learning from them, and not get discouraged from making mistakes. Once you can do that it really helps you take your entrepreneurial journey to the next level. At that point you really start learning at a rapid pace. You’re not getting discouraged by mistakes and you consider that as part of the process.”

Example
Sushant was doing Trep Talks as a full time job. At one point he wasn’t getting the revenue he needed, his savings was running out and it took him to a dark place. He clearly remembers thinking, in this dark place, this is where I should start looking for opportunities. A couple weeks later he ran across a funding opportunity from the government in Ontario, Canada. They help new and young business owners with funding and training and things like that. He applied for that opportunity, it took some time, but he finally was very fortunate to receive that and now is able to pursue his dream and take his idea to the next level. He had to stop and tell himself, “this is a dark place, I really need to look for an opportunity” and he found it.

Sushant has been in Canada for about a decade, before that he lived in India. He says he was raised in a very safe environment. He was very comfortable, he never wanted to take a risk. He cared too much about what everyone else thought about him. When he went to Canada, he kinda took that as an opportunity to try a lot of new different things, because he thought, “who cares, no one here knows me.” He wonders what if he would have felt that way sooner at a younger age.

Episode 81: Twitter and Relationship Building | John Sparks, Owner of Online ImageWorks

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John Sparks owns his own social media company, an internet marketing business where he helps businesses expand their reach online: Online Image Works. One of the things he prides himself on is his experience on Twitter and how he’s been able to use Twitter to build a massive following and build some word-of-mouth marketing. In this interview he has some great tips and advice on using Twitter.

John Sparks is the Owner and CEO of Online ImageWorks. He has a passion for helping others learn about social media and technology and has become known as a nationally recognized social media coach.

Zeb’s Take – Twitter and Building Relationships Online

It was a blast talking with John. It’s always great to talk with someone in the same space as I am. We were talking about Twitter. I love the examples he gave and how he was able to help people out with Twitter. One of the things that he said that I thought was interesting was strategically stalking people with excellence in a good way. He mentioned it a couple of times. It’s something he uses to build a Twitter following and get people to engage and interact with him on Twitter and it could be used on other social media channels as well.

What he does is, if there is a person he wants to go after (he used the example of Oprah) he will do a little research and find out who is really connected to that person. Then he reaches out to those people, works to build a relationship, a genuine relationship, and potentially get that opportunity to meet the person you’re trying to go after.

I’ve never used Twitter in that sense, but it’s not a bad idea. On LinkedIn they do have that function sort of built in to their system. One of the cool things LinkedIn does is show your connections and how you are connected to them. For example, if I wanted to target golf course general managers, I could search for that and in the results it will show my connections. 1st Degree Connections are people that I’m already connected with. 2nd Degree Connections are people who are connected to someone that I know. If that is the case, I can ask for an introduction from the person I know who is connected with the person I’m trying to get a hold of.

LinkedIn is great for that, but I really like how John is using that same idea and strategy for Twitter. That has been working well for him. He’s been able to build up quite the following. He’s one of the top Tweeters in Dallas, which is very cool.

It was a great interview. I hope you learned a lot about using twitter and social media. Thanks to John for the great interview.

Go out there and find your success.

Find out more about John Sparks or Online ImageWorks

Visit OnlineImageWorks.com, which is his website hub.
John can also be found on all the social media platforms at /iamJohnSparks (ex. facebook.com/iamJohnSparks, twitter.com/iamJohSparks and at gplus.to/iamJohnSparks)

Quotes

“It’s building those relationships online and then taking them offline.”
“You can have anything that you want in life if you just help enough other people get what they want.”
“People reach out to people who reach out.”
“Make sure when you’re messaging people that your intentions are coming across as being good natured.”

More From the Interview

John has a media background working at television stations across the country. He was a newscast writer for broadcast journalism. Then ventured into the business world, then into education and finally was able to bring all that together when he started his business Online ImageWorks.

Social media, and the whole idea of people being able to access things when they want to and to interact was really exciting to John. The idea of using his background and skills to help people use these tools properly convinced him to start his own company.

Among other things John works on SEO, conducting social media campaigns, websites, design and coaching. It’s important to make sure people’s name looks good out there online. Coaching, how to use social media; sharing the idea that people reach out to people who reach out and that it’s a powerful tool if it’s used correctly.

Twitter
Twitter is John’s favorite social media platform. The area where we can have instant communication is interesting.

Businesses can use twitter to engage customers and as a listening tool.

John says businesses should use social media for several reasons. Social media increases your visibility. It shows people that you have something of value that you are offering in the market. It gives your business the chance to show what makes you different from everybody else. It can help you stand out in the crowd. And, it’s a great relationship builder; everyone wants to feel like they are welcome, special and appreciated. It’s building those relationships online and then taking them offline. It’s a great stepping stone for the offline conversations that happen later on for businesses to convert customers into possible clients down the line.

John sees so many companies that put up a twitter logo or pinterest logo and then you go there and there’s nothing there. There is nobody managing it. John’s advice for those companies is that if you’re not using the tools then get rid of the links.

What’s one trick or piece of advice that the average person may not know about social media and how to use it effectively?
Strategically stalking people in excellence in a good way.

The people that they are most socially influenced by on Twitter are the people at the very bottom of their friends list. Those are the people that instantly came to their mind when they first joined Twitter.

Oprah, just for an example, follows about let’s say 230 people. So if you can interact with and build a relationship with one of those people on Twitter. Then you could potentially get an introduction from that person. Thinking about LinkedIn and their 1st 2nd and 3rd connections, look through her list, look through their lists, look for Oprah’s 3rd connections. Look towards the bottom of the list and pick out the ones that do not have the verified account, the blue checkmark. Those people are probably going to be easier to connect with.

John says a lot of cool things have happened over the last 2 years owning Online ImageWorks. Just having the opportunity to work with some of these people and watching their businesses grow. John says seeing these Twitter accounts grow to a point where they’re getting verified on Twitter and build a following by thousands, and it’s not just about the number of the followers, but about the quality of the followers you have.

Mistakes
In conversations with people on twitter you have to be really careful how you talk with people so you don’t offend them. Twitter has the reputation of being light and fluffy. Where people don’t hear your voice, they don’t know your voice, they don’t know your true intentions. So make sure when you’re messaging people that your intentions are coming across as being good natured.

How did you get where you are?
Going out there and basically, I wanted to be a social media influencer. I’m soon to be on the Forbes and Huffington Post list of top 50 social media influencers. Going through and doing my research and finding out, okay if this is what I want to be who are the people that are on that list right now, and who is following those people, and how can I get some of those people to come follow me. And what can I add of value to get those people to follow me.

Advice
I would say finding those people that are in your industry that you’re interested in. And making a list of those people. And then going out and seeing who’s following those people. Provide good content and follow those individuals and see if you can engage with those people and follow them as well.

On Twitter, you just have to get out there and do it. Get out there follow people, engage, you’re going to make some mistakes, it’s gonna happen; mentioning people incorrectly, retweeting incorrectly… but you just gotta do it.

Define Success
John recommends the book, See You at the Top.
You can have anything that you want in life if you just help enough other people get what they want. That’s what success is about.

You have to have that positive mindset and take every positive thought captive. Turn those negative thoughts into thoughts of being successful. Even in your darkest moment. If not, you’re going to get sidetracked.

That positive self talk that’s so critical when starting a business and being successful on social media. John prides himself on his positive uplifting tweets — It’s amazing how many people go out there and will retweet those over and over again.

Episode 80: Networking vs Working a Room with the Mingling Maven | Susan RoAne, Author of How To Work a Room

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This episode I interview the Mingling Maven, Susan RoAne. She is the author of How to Work a Room. In the interview she gives great ideas on having conversations with people, how to start those conversations, and how to feel comfortable in those scenarios. One of the things she highlighted was the difference between working a room and networking. The real key to networking is in the follow-up.

Susan RoAne, or the Mingling Maven, is the best selling author of How to Work a Room. If you’ve ever walked into a roomful of strangers and felt uncomfortable, you’re not alone. According to research, over 90% feel the same way. Because it’s essential, to building our businesses as well as our personal life, we must be able to comfortably attend gatherings and meet, connect and converse with people we don’t know as well as the ones we do.

Zeb’s Take

What a great interview with Susan. She gave a lot of really great tidbits of information about how you can work a room, how you can feel comfortable in networking situations and meeting new people. I really love the advice she gave.

One of the things she pointed out that I’d like to talk about more is the difference between networking and working a room. Working a room is the initial interactions, initial discussions, and how to make sure your presence is known throughout the room. The networking side of it is through the follow-up. Networking isn’t the mingling and interacting at the location, it’s the follow-up afterwards and that is where the value comes in with networking.

I’ve seen it a lot at networking events. Business owners go wanting to grow their business and they expect outcomes the first time they show up. They walk in, they’re interacting with everybody, they are very outgoing, shaking everyone’s hand and exchange business cards. But they don’t get any business that one day and you’ll never see those people return again. I know from experience with our Chamber of Commerce that my continued presence there, the follow up I did with the people I met at the chamber, that ultimately it led to a lot of sales for me and my business down the road, as people began to trust and know me. Now that I’ve gotten better and gotten more experience at networking I have a good system set in place that encourages follow up, that promotes myself and reaching out to people. Then it’s either getting coffee with them or just connecting through email or social media networks.

The networking at the event is not the goal, it’s about the follow-up afterwards. If you are going to networking events to get the most value out of it make sure you follow up with the people you meet at those events. Because there is always an opportunity. Even if they are not going to be a customer for your business they have the potential to refer your business or connect you with people who can benefit your business. You can also help them in different capacities and build a relationship that way.

Go out there and find your success!

Find out more about Susan Roanne, The Mingling Maven

Go to www.SusanRoane.com or HowToWorkARoom.com
Email Susan at Susan@SusanRoane.com with your questions

Her Book, How To Work a Room
She says, “Please go to your local bookstore, if they don’t have it on the shelf they will order it for you. We have to support our local book stores. But of course it’s in online bookstores. The book is How to Work a Room, the Silver Anniversary Edition.”

Quotes

“I think that’s part of success, being willing to say yes and stretching ourselves.”
” If you are not re-tweeting, letting someone know you appreciated a tweet, responding, engaging, commenting then you are a lurker, not a worker.”
“I found that the people who created their own luck[…], they said yes when they wanted to say no.”
“Real networking happens over time, it’s a process. It’s not something that happens once at an event.”
“The people who I find with the most success are people that have diverse relationships with people of different ages, different backgrounds, different interests; as well as those who are in their field.”
“Some of the best networkers are people who used to be shy, but they realized there was a benefit to meeting interesting people.”
“The banquet of banter is a potluck: what are you bringing to the banquet?”
“Bring who you are to what you do.”
“At a certain point the stuff that we have isn’t as important as the stuff we’re made of.”

More from the Interview

Susan was a former public school teacher in Chicago and San Francisco. In San Francisco they had massive layoffs, Susan was one of them. She was then able to help former teachers find new career paths. That evolved into Susan writing books including How to Work a Room. She designed a career change workshop for teachers. Made sure it got on radio. When the editor of the San Francisco Examiner contacted her to do a local career series she said, “Yes.” She immediately got a headache because she wasn’t sure what she had gotten herself into.

“I think that’s part of success, being willing to say yes and stretching ourselves.”

Susan’s Book – How To Work A Room

The main premise of her book is to make it easy for any person that has to walk into a room, a meeting, a party, a reunion, a wedding, a conference, a retreat. So that no one stands at the door and feels uncomfortable walking into a room full of people they may not know. Susan’s mission is to take away that discomfort and help people prepare so they can make the most of whatever event they are going to.

In a Room

If Susan is at an event and sees someone standing alone, she’s the one that will seek them out and try to start a conversation with them. Because, she says, one of the top traits of people we really remember are the people who noticed us, came over to us, made us feel included. For the people already in the room, being cognizant of the people who are alone and welcoming them is not only a wonderful trait, it’s a brilliant business strategy.

For the first version of her book, Susan did most of her research at her local chamber. She saw things that people did that were wonderful. She also saw things that made her question how some people were raised.

Being able to work a room is a skill. To be a networker is a different skill. There are people that are wonderful in a room; we’ve all seen them, they are very conversant, they are interesting, fun to be around, but they have no interest in following up and no skill at following up. In her book Susan refers to these people as One-Night-Stands.

There are people out there with phenomenal networking skills. Networking is really the key to success. They have immense follow-up. They do what they say they’re going to do when they say they’re going to do it. They stay in touch. Those same people may feel very uncomfortable when they walk into a room full of strangers.

Those two skills together, working a room and networking, really are dramatic and they contribute to our personal and professional success.

New Rooms

Whether it’s Twitter, Facebook, LinkedIn, Google+, there are new rooms that we need to appropriately work, appropriately be social in, and behave appropriately in. Each one has a different etiquette. If you are not re-tweeting, letting someone know you appreciated a tweet, responding, engaging, commenting then “you are a lurker, not a worker.”

Twitter is the most fascinating time-suck Susan has ever experienced that does not involve the TV.

In video chats for Skype and Google Hangouts, make sure you look great. Make sure you have the right lighting and that it’s not too dark. It’s different on the camera than it is to your eyes. Look at your office and make sure it looks they way you want it to be seen. When you are doing something face to face remember that you are really in that room with them, so you have to remember the same manners you would have in a real room. It’s still about paying attention and listening. Don’t look at your smartphone while you’re in a Google Hangout.

Teaching

Susan still loves speaking at a to universities and colleges. Sharing these techniques to empower a whole new group of people so they can go to places and meet people and get the first job, or the second or third. Even at high schools; giving kids the tools so they can connect with each other and people they need to know. “I think it’s wonderful.”

“I found that the people who created their own luck[…], they said yes when they wanted to say no.”

Advice

For people that feel uncomfortable going to an event, know that if you come prepared you will feel more comfortable. There are some things you can prepare ahead of time. There’s no reason now, with the internet, that you can’t do some research on the event ahead of time so you’re not walking in cold. Prepare your own self introduction, it should be specific to the event. Susan says her introduction at her chamber of commerce meetings is very different than at a friend’s wedding. Tailor your introduction to give people context for how to talk to you. It’s not the 30 second upchucking of an elevator speech; it’s 7-9 seconds, it’s a pleasantry. Give the benefit of what you do set in an interesting fun way that engages people so they get to ask what it means. Then you are invited to speak more. Only go on a little bit. Stop, look at the other person and say, “How about you?” not, “What do you do?” how about you, it allows them to talk about their passion which could be something different than their job.

How are networking and working the room different?

Working a room, you’re really just socializing. You’re mixing, meeting, greeting, you’re having a lot of little conversations and you’re circulating. It’s a social party. Nobody invites you to hog the time of one other guest.

Networking is very specific in that it’s the follow-up. You can’t network a room. Networking is a mutually beneficial process whereby we change ideas, information, ideas, advice, laughter. The real networking happens over time, it’s a process, it’s not something that happens once at an event. When you are developing a network you are developing a group of people where there is a stronger connection and it is the beginning of building relationships.

“The people who I find with the most success are people that have diverse relationships with people of different ages, different backgrounds, different interests; as well as those who are in your field.”

Icebreakers

Just look at the room/the event you’re going to. That’s what’s happening to everyone, it’s something in common. Susan talks about the food, she talks about how long it took to find a parking space. Look for name tags. If you are at a fundraiser, ask how someone came to support the cause. Say something that’s relevant to the event at hand, because that makes sense. It’s easy, it starts the conversation with small talk and then you can move from there.

Complement a tie, a nice scarf, an interesting necklace. It’s okay to compliment someone as long as it’s sincere. Notice things: pins, ties, jewelry; then you are in an easier conversation.

If you want to have something interesting to talk about make sure you know what’s going on in the world. Get it from a newspaper, online, TV, anywhere. Know what’s going on and you can always talk to other people.

For the Shy

In 1980 about 80% of people considered themselves shy, by 2000 it jumped to 93%. If you think you are shy, know that at least 90% of people in that room also feel shy sometimes. Some of the best networkers are people who used to be shy, but they realized there was a benefit to meeting interesting people. So they approach it as, “Oh my goodness, isn’t this great! I’m going to meet interesting people therefore I’m going to learn new things.” and it’s that attitude that gets them over the shyness.

“Some of the best networkers are people who used to be shy. but they realized there was a benefit to meeting interesting people.”

Susan suggests that if you walk into an event with someone that you don’t stay with them for the whole evening. Decide to split up and talk to other people then come back and introduce people to each other. Even for couples. Don’t stand face-to-face talking to each other; stand side-by-side facing room.

Susan’s Top Tips for a Great Conversation

Number one: Listen. Listen. Listen.

Two: “The banquet of banter is a potluck: what are you bringing to the banquet?” Be sure to bring your favorite stores. Listen to other people’s stories. Susan does this thing where she barrows other people’s stories, you can relate to people with kids even if you don’t have any. If you listen and pay attention to their stories that’s another story you can share to someone that has similar interests.

For conversation it’s listen, participate, don’t be afraid to ask questions, and don’t ask only questions. Share something of yourself.

“Bring who you are to what you do.”

On Success

“Can you look in your own mirror and feel comfortable with the person you are, how you treat people, how you’ve walked around this planet; and what your contribution has been?”

“It’s how you treat people.”

“I have a wonderful network of people around the world that I’ve stayed in touch with that has made me have the most wonderful life.”

“I want to know that when you’ve listened to me that you’ve got something that you can do to make your life just a little bit easier, better, and that to me is success.”

“At a certain point the stuff that we have isn’t as important as the stuff we’re made of.”

Episode 79: Social Media and ROI | Brian Basilico owner of B2b Interactive Marketing

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Brian Basilico is the owner of his own social media company. One of the things we talked about was return on investment, and looking at ROI when you are using social media and actually for many things you are probably doing.

Brian Basilico is the owner of B2B Interactive Marketing. B2b Interactive Marketing combines audio, video, interactive, web, communications, and advertising, with branding and marketing experience of almost 30 years in the communications industry.

Zeb’s Take – Social Media and ROI

It was a blast talking with Brian about social media and all the different things that he’s doing. We had some great back and forth while talking about social media marketing.

The thing I want to expand on is the return on Investment or ROI of social media, which I think is very important for business owners understand when they are getting into the social media space. Social Media and ROI. People will ask me, “Should every business use social media?” My response is always yes. I honestly think every single business should use social media. Having said that, I don’t always think paying for someone to run a social media presence is the best investment of your money. Timewise, yes you should use social media, use it as much as you can. But sometimes the cost doesn’t make sense for the returns that you’re getting from the social media usage.

It is important to analyze time versus money and how you’re going to spend that using social media. Sometimes people think it’s a just one-stop-shop; it’s not, it’s a long term goal. If your goal in a business is to grow as large as you possibly can then social media is a no-brainer. Hire people to do it and realize that it’s an investment. If you are looking to use social media to make instant sales to cover the cost of what you’re paying for the social media, especially in the first few months, you’re going to be disappointed. With social media, you’re putting in the time, money and resources now for gains down the road.

Go out there and find your success!

Find out more about Brian Basilico and B2B Interactive Marketing

Go to his business website: B2B-IM.com and the website for his book: NotAboutU.com

Quotes

“It’s been something I’ve had to do for myself and since I was able to do it for myself I was able to do it for other people.”
“I’m a student first, I got to learn it. Then I’m a teacher second, and a purveyor or presenter last. You got to learn it, teach it, then do it.”
“Marketing has to be an investment and never an expense.”
“Marketing is a participation sport, it’s not like advertising where you pass it off to somebody.”
“The whole point of social media is crowdsourcing; getting other people to talk about your brand.”
“Get to know people, ask them for advice, and find out what happens.”
“When people are better when you are done, that’s success.”
“The reason I consider myself successful is because I have a message, I have a methodology and I provide value to people when it’s all said and done.”

More From the Interview

Growing up Brian was a musician. At 18 years of age he started a recording studio in his Dad’s basement. He had to learn to promote himself. At first, he used a word processor to print out articles, cut and paste them together into a newsletter that he would take to a copy shop and print and put together his newsletters. Since then he’s been a video editor and producer, he owned a commercial recording studio (produced jingles, radio programs and commercials), and online marketing.

“It’s been something I’ve had to do for myself and since I was able to do it for myself I was able to do it for other people.”

He says, the funny thing about marketing is marketing has never changed. It is always about people, knowing who the audience is and how they want to be communicated to. The thing that has changed is the technology and tools. You have to learn to adapt over the years.

Not too long no one knew what the smartphone was and now it’s updated every day.

“I’m a student first, I got to learn it. Then I’m a teacher second, and a purveyor or presenter last. You got to learn it, teach it, then do it.”

The smartest and most profitable people learn how to adapt to where their audience is. If you want to reach a 20 year old you need to text them. If you’re talking to 70 year olds, you still need to put out a print newsletter. You have to know where your audience is and you have to learn to adapt to get your message there. The message and the content has always been the same. It’s always been really good content and great articles. But, you have to know the channels where you can connect with them.

Branding
Branding is part logo, part image and part message. You need to know who your audience and know what your audience is looking for. An example Brian shared was for a company that made ferrules, a small part on a golf club. Once an industry staple, this company had lost a lot of their customers to cheaper overseas competition. Their business model was to sell high quality at a low price to the largest golf manufacturers. While doing research Brian spoke with someone who builds clubs for professional golfers around the world. This person agreed that this company made the highest quality part and it never broke, whereas the competitor’s part did break. He mentioned that fixing that one part cost $150 each time the repair needed to be made. He said I don’t care what I have to pay for that thing I want that ferrule. Now she manufactures custom versions of this and what sells she used to sell for $0.07 for $1.50. She learned that the marketplace had changed, without her noticing it. We completely reinvented her business.

Success Story
Brian shares his success story with a fortune 100 company that was making a $1k a month in online sales, Brian convinced them to put in a true ecommerce system on their site. By creating a very familiar interface for their ecommerce their online sales skyrocketed to $25k in sales a month.

What I see a lot of people doing wrong in marketing is throwing a lot of good money at bad. You have to consider social media and ROI. “Marketing has to be an investment and never an expense.” People don’t understand the concept of using marketing as an investment and how to measure their return on investment so they do get ripped off.

“The whole point of social media is crowdsourcing; getting other people to talk about your brand.” If you reward people for promoting you to your friends and give them something relatively inexpensive, you’re winning.

Brian’s Book
It’s Not About You it’s About Bacon: Relationship Marketing in a Social Media World is Brian’s book. It is a why-to book about social media. It takes you through a whole journey of marketing. There are chapters on Facebook, LinkedIn, Pinterest and all that other stuff. It doesn’t tell you how to do things, it tells you why it’s important and who is there. The whole purpose of the book is getting you to understand the concept of what social media marketing means. From there, there’s lots of other opportunities to learn how to use it.

The title is from Brian’s experience at a conference. One of the other presenters encouraged people to use a hashtag, #bacon. She got 20 new followers. After that Brian started posting pictures of bacon and #bacon and breakfast with bacon online. Brian got an incredible response. What he came to find out was that the two most shared things on the internet were kittens and bacon. The whole concept is that social media marketing is not able sales and about you, and bacon is about creating a brand that is memorable and something that people will search out.

Advice for New Businesses
Go out and network. Go out and meet people. Find people you can have a 1-on-1 conversation with ask them about their experiences and their life. From there, ask them for referrals, for whatever you need. connect with them and then ask them for advice. Get to know people, ask them for advice, and find out what happens. Getting good proper referrals is the best way to get the best return on investment of quality. Look for good consultants and people who really have your best interests in mind and are not just trying to take your money. Then go learn as much as you possibly can, take online classes, community college classes, buy books, research; invest in yourself and in your own knowledge.

Success
Success for is seeing his clients blossom and make money. The biggest success that Brian gets is when they recommend him to somebody else. From a personal standpoint, it is making a difference in a way that changes people’s lives. I don’t care whether it’s through my business, or donating my time. “When people are better when you are done, that’s success.”

I’ve reinvented myself so many times, I’m very successful and always working harder to be better. The reason I consider myself successful is because I have a message, I have a methodology and I provide value to people when it’s all said and done.

Episode 78: Start a Small Scale Business to Test Your Idea | Ben Alexander, Founder of Balloon Distractions

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Ben Alexander is the owner of Balloon Distractions, who appeared on an episode of the Shark Tank. He didn’t get a deal with any of the Sharks, but he gained a lot of experience through the process. He talks with us about his experience on the Shark Tank as well as with his business. His advice to start with a small scale business is something that resonates with me.

Ben Alexander started Balloon Distractions in the Fall of 2003, starting an adventure that continues to this day. Balloon Distractions has been a blessing in his life, and the lives of all those who have learned a new skill, income, confidence and poise.

Zeb’s Take – Start with a Small Scale Business

It was great talking to Ben today about his business, how he’s been able to grow it and get these balloons out there; get kids excited, helping out restaurants and helping get people extra income as well. He started his business on a small scale.

The thing I want to expand on is that many people when they start a business they take out a loan, or try to find investors, or take out a second mortgage, or something similar to invest all that money into an idea. All because people tell them it’s a great idea. Then when they take it to market, they don’t get the response (in terms of sales) that they’re looking for.

What you could do with a business is start on a small scale, a small scale business. If you have a product, a service or an idea or something you want to try, do it on as small a scale as possible. See if you can get sales from it, because sales is the most important thing for any business. You really need to go out and seek those sales first to know if you have a business or not.

On Shark Tank the always about sales. How many sales do you have? Some of the people who go on the show haven’t even pushed the sales side of things for their business and then they don’t really know if their business is profitable or not. It doesn’t matter what people say, it matters what people buy in business.

Keep that in mind. If you have an idea, you don’t need a grandiose business launch. Find an inexpensive way to put it out there and try to sell it with your small scale business. Sometimes you don’t even need to have the product to sell it, you can get people to buy into the idea of the product. If you can get people to put money down based on an idea then you know you are onto something. Nowadays there are crowdfunding sites (like Kickstarter and Indiegogo) that you can get people to buy your product before it’s even out there on the market. That’s an excellent way to test and see if people are legitimately interested in the product or not.

Contact Ben Alexander at Balloon Distractions

BalloonDistractions.com
BenAlexander@balloondistractions.com
If you are interested in growing a region contact Ben, (813) 391-3895

Quotes

“It’s always a bit of a leap to go from being an employee or salesperson to being a full on entrepreneur. I haven’t regretted it.”
“I’m looking for that 1% that are ballsy enough to be entrepreneurial, and say ‘Hey, I want to start something.’”
“That’s the amazing thing about capitalism in general, the creativity it engenders.”
“No one else has ever done what I’ve done.”
“I think there are not that many people out there that are actually entrepreneurial. If people had the choice between stepping out on their own and being entrepreneurial or working for $10 an hour. I think more people are likely to work for $10 an hour even though the gain is not as good.”
“I made kids happy; just did some goofy stuff and it was fun. I walked out of that gig I felt good. I felt good about the universe and I felt good about myself.[…] Doing balloons for people is a pretty humble thing to do.”
“To play it safe is also to play it boring.”
“Sometimes you just have to learn. The best lessons are going to be mistakes.”

More From the Interview

Background
As a college student Ben took a semester to teach English in Taiwan where he met his wife. When he returned to school he was studying Economics and working as a waiter at a restaurant. At this restaurant they had a guy come in once in a while doing balloons, he serviced a few restaurants. Ben was getting tired of serving, he asked the balloon guy to teach him in return for payment. Ben joined his team and his first week doing balloons he made $800 in tips just from balloons. Ben thought, “wow, there’s something to this.”

When he graduated he got away from doing the ballooning, but he kept it in mind. He got married, had kids, got a job at a fortune 500 insurance company. In the summer of 03 he moved to Tampa Bay, he had a sales job that he hated and that wasn’t paying enough to cover his bills. He noticed there were a ton of restaurants, so he went out and started working at a couple doing ballooning. Then he went to the nearby college and recruited some students. We were in 30 markets by the time we were on The Shark Tank. He was in Episode 514 of The Shark Tank.

Ben lost his sales job when he was fired, but that day he went out and got 4 restaurants, a chain, to work with. He took that as a sign. I remember coming home and talking to a neighbor of mine who owned his own contracting business. He said, “You know you can always get a sales job. Why don’t you go out there and try to do this thing on your own. See if you can support yourself with your balloon business.” To this day Ben remembers that advice.

Ben says, If you’re doing 100% commision sales, you’re kinda already in business for yourself. You just maybe don’t have the structure behind you. I had experience in 100% commision sales, but I had never been a full on independent business owner or entrepreneur.

“It’s always a bit of a leap to go from being an employee or salesperson to being a full on entrepreneur. I haven’t regretted it. The last 10 years of my life, I’ve had the freedom to do a lot of things that I couldn’t to do if I had a normal 9-to-5 job.

“There’s definitely more risk in running your own business, but if you structure it right and you don’t go into crazy debt, it could be a nice lifestyle.”

Shark Tank
Shark Tank put them on a national stage. There are 200 markets in the United States, Ben is trying to get regional leaders and build a crew for each of the top 150 markets. They have regional leaders that work 15 hours a week, and we have people that are full time.

“I’m looking for that 1% that are ballsy enough to be entrepreneurial, and say ‘hey, I want to start something.’”

“Everything that you’re ever going to see that’s not natural started as an idea.”

“That’s the amazing thing about capitalism in general, the creativity it engenders.”

Ben suggests that if you’re an entrepreneur and you watch Shark Tank. If you have an idea try something on a real small scale. Don’t mortgage your house just to try something. If it’s profitable on a small scale you can grow it bigger and bigger and it tends to be profitable as you get larger.

To get on the show Shark Tank, Ben applied online, months later they asked him to create a audition video. He says, “I made it real wacky and crazy kind of like a Billy Mays Infomercial type of thing. I think they liked that.”

He says, to get on Shark Tank you can be an awesome person with an awesome business, but if it’s something people have seen before, like a fishing boat charter, or house cleaning… they want something different. When you tune in you have no idea what crazy off-the-wall creative wacky businesses you’re going to see.

The show suggested he do his sales pitch and then they drop balloons on him. They filmed in the morning, he didn’t know if it would go smoothly, he had no sleep the night before and he was heavily caffeinated. “I’m normally really hyper and energetic already, so to kick it up a notch, it just makes me look like totally nuts.”

“I think my pitch was not organized enough and I didn’t have a solid enough expansion plan.”

Balloon Distractions
“No one else has ever done what I’ve done.”

Ben still goes out and does gigs. He said “I made kids happy; just did some goofy stuff and it was fun. I walked out of that gig I felt good. I felt good about the universe and I felt good about myself.[…] Doing balloons for people is a pretty humble thing to do.”

What Ben wants to do is create a machine that, for example, is able to target St. Louis and in 90 days have a team up and running. He wants to do that without spending thousands of dollars in advertising to find those people.

Ben has several people that used to do balloons at restaurants for them that come back and become regional leaders.

“I think there are not that many people out there that are actually entrepreneurial. If people had the choice between stepping out on their own and being entrepreneurial or working for $10 an hour. I think more people are likely to work for $10 an hour even though the gain is not as good.”

“To play it safe is also to play it boring.”

Shark Tank boosted his business but it didn’t double it or do anything crazy.

Advice
There are 3 skill sets that are needed to run a business:

You need to be able to do it
You need to be able to sell it
You need to be able to manage the money

Ben says he should have, on day one, had someone come in and make sure the money was managed correctly.
He suggests: get a good accountant, get your quickbooks, and never get behind on taxes.

“Sometimes you just have to learn. The best lessons are going to be mistakes.”

Tim Robbins said it’s action, you have to take action, you can’t sit around and just plan s*** all day. You have to take action. A lot of people have these complicated business plans and they want to get a giant loan and all this other stuff. If you want to start a business, you need to take action up front.

You may have a great idea and people are like, “Wow, that’s a great idea!” And then you go out there and no one is willing to pay you a dime for it… maybe it’s not that great of an idea.

If you have an idea try it. Don’t try it for the next 30 years, but go present it to a hundred different people and just gauge the interest. If no one has any interest then take it back to the drawing board, improve it or change it. Even better, take your idea out there and ask, how can we make it better; you’d be amazed people will give you lots of information.

What do you think of Ben’s interview?

Episode 77: Thriving Out of the Recession | Richard McKinnon, President of System 1 Interiors

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Richard McKinnon of System 1 Interiors Richard McKinnon is the owner and President of System 1 Incorporated. Because of Richard’s business sense, he realizes the importance on people to people interactions. That and advice from his father have helped him and his business get through the recession and thrive.

System 1 Interiors specializes in interior home remodeling including acoustic ceiling removal, plaster ceiling resurfacing, recessed lighting and interior & exterior painting. System 1 has been the leader in Acoustic Ceiling removal in southern California for over 30 years.

Zeb’s Take

He is a good friend of mine. Richie and I have known each other forever. He’s a really good guy. I’ve always been impressed with him. Basically, he was responsible for his entire family after his dad passed away and the business itself. He was able to overcome all of that and build a better stronger business. I’ve been working for Richie since the beginning of 2012.

The thing I want to touch on is the recession and how it contributes to business. In Richard’s mind he thinks that was a blessing. It was a good experience because he was able to take his business and lean it up, learn to make it more efficient, and that made his business ultimately better. He learned a lot of life lessons too; business lessons; what not to do, what to do. He really carved out a niche and now that his business is doing extremely well he has a much better understanding of his business. He runs a tight ship.

On more of a grand scale, I think, a recession really provides an opportunity. When you’re in a bull market and people are doing well in the economy, people look at the system in the wrong way. I’ve been involved with a few businesses where their question is, what’s the return on investment? They look at everything as numbers, and people like Richard and myself understand it’s not just a numbers game. It’s taking that extra step. Richard was on his way home when he got a call to do a job in Malibu, and even though he didn’t want to do it, he did, and it ended up saving his business. Those are the opportunities that you can’t value on a piece of paper. What ends up happening is people end up cutting those expenditures. They think, it’s going to cost this much in gas it takes this much time, it’s not an appropriate expenditure, let’s not do that. They miss out on this huge job, three months of business. They’re looking at numbers and not people and doing right by people. People look at numbers to tell the story of a business, but they can never take the place of the people to people interactions.

I’m going to work as hard as I can to make introductions, meet as many people, expose people to my business and add as much value and to genuinely help and be of service to people. If I looked at everything from a financial perspective, a balance sheet, whether or not going to the Chamber of Commerce was worth my time, whether or not having this podcast is worth my time, I would miss out on so many opportunities that have opened up as a result of me doing these things that I feel are necessary from a business sense.

The recession trims out those people that are looking at the bottom line. Those are the businesses that tend not to do so well in recessionary times. And the businesses that do do well, especially the ones that thrive out of a recession, are the ones that make those people to people encounters and really foster and develop those relationships.

Find out more about System 1 Interiors and Richard McKinnon

Go to www.system1interiors.com to contact Richie and find out more.

Quotes

“When I took over the business, for me, there was a lot of fear of the unknown. When I don’t have someone to go to, what is it going to be like when the training wheels come off?”
“We take pride in being the best. We’ll always strive for that.”
“Dealing with customers and dealing with employees and the different personalities and making that work and making it a positive thing. That’s the biggest struggle.”
“You’ve got to go, and you’ve got to do some things whether you like them or not sometimes because they could be very big opportunities.”
“I’ve always lived by the motto of just being real.”
“Don’t worry. Because it doesn’t improve anything in your life.”
“Just being a hard worker is successful in itself.”
“You’re going to be successful if you’re the best at what you do, or striving to be the best at what you do.”

More from the Interview

How did System 1 Interiors get started?
In 1978 Richie’s father worked for a company that did acoustic ceiling spraying. He realized that if he had the right machinery and tools, he could start his own business and be able to raise and support a family. He knew he wasn’t the type to be answering to anyone, he wanted to be in charge of his own destiny. He got a loan from his father-in-law and began his business.

Richie grew up around his father’s business. He says, once he actually started working for his father he understood what it took. “It was very different: knowing what somebody does and then knowing what somebody does first-hand.” At the age of 20 he began working full-time with his dad. A few years later his dad was diagnosed with skin cancer. Richie decided he needed to get to know the business end of things as much as possible. He went with his dad to as many estimates and appointments, management things, as he could to see how things were done. When his father passed away Richie had already been mostly running the company for about a year and was able to get a lot of his questions answered.

He says, his father was the kind of person that no matter what, he would make something happen. “When I took over the business, for me, there was a lot of fear of the unknown. When I don’t have someone to go to. What is it going to be like when the training wheels come off?”

The Recession

“It was a complete blessing. It was business 101. It was a crash course. I really didn’t look at it then that way. I honestly get chills thinking about some of the things I had to go through, making decisions at such a young age. I was only 25 years old when I took over this company. We had, at the time, 7 employees. I had a lot of determination knowing that it really was sink or swim.”
Richie’s whole family was dependent on this business.

Richie says his business felt the impact of the economy on the decline before he heard about it in the news.
“I was grieving, at the time I had to put on that armor and lead this company through the troubled waters.” Having to explain to his long-time employees why there was no work while not really understanding why and trying to figure out how to fix it was difficult. In hindsight he realized that it’s nothing that they were doing wrong. It was difficult because a lot of the news wasn’t out he didn’t know how bad it was. “But the blessing about the economy dropping off for us, we’re a very very good business, we have a great reputation. I remember my father telling me before he passed, the one strength that you’re going to have and you’ll understand it one day, is that I’ve worked hard for 30 years of building this business to where it’s solid. No matter what you do, whether it’s advertising or things like that. We’ve built up a reputation… one day you’re going to see, when it gets busy again, just how much work was put into it.” He says, “Now I can understand that really what you put into your business, what you’re willing to put in, you will get it. So when you plant your seeds and you’re doing that hard work. A lot of times you don’t see the benefit, it comes later. A lot of times you can look back and say you know what, everything we did up to this point brought us through these lean times.”

The recession taught Richard to bear down and be a lean mean machine. They got a smaller shop, ordered less materials at a time, took away a lot of the things they didn’t actually need. If it wasn’t for the economy going down he says he would not have made those changes. Today System 1 would probably be wasting a lot of money, energy and resources, and not working as smart. “When you have an economic downturn, it’s really a reality check, and a time to go through everything and figure out what you need and don’t need. And then when the economy picks up all of a sudden you’re like a marathon runner, ready to go. … We’re better for it.”

I think a lot of our success has to do with the customer feeling comfortable and knowing exactly what they’re going to get and then where the success comes in is with executing that exactly as planned and exactly as you stated and if there is a hitch fixing it ASAP and making it right. That is the essence of what we try to do.

“My number one thing that I’ve learned is that clarity is key. Clarity is before you start anything with a customer you’re being crystal clear up front. In our business there are things that are unpreventable because of the nature of the business, explaining that to the customer ahead of time, so there’s not shock. Delivering exactly what you say you’re going to deliver. Knowing that it’s okay if somebody wants the impossible, to explain it, “That’s impossible.”

Biggest struggle
There are a lot of customers that are not capable of being pleased. Richie knows for certain they are the best company in southern California at what they do. “We’ve always known that we’re a very good company. We take pride in being the best. We’ll always strive for that.”

Dealing with customers and dealing with employees and the different personalities and making that work and making it a positive thing. That’s the biggest struggle.

Thriving out of the Recession

The last 3 years, his business has rebounded really well. The biggest asset to the company has been the internet. He says, the internet has separated the good companies from the bad companies. For the good companies, it makes them better. You don’t know who is going to put up reviews. We don’t have an on off switch where we do good work we do bad work. We only know how to do it well. If you can get a hundred reviews and 95 of them are straight A’s you’re going to get more business. At this point I’m not sure if the economy is as good as I believe it is, or if it’s a matter of since we’ve established ourselves as being a good company through our reviews that we’re just getting more work than others.

Advice

What’s the biggest piece of advice you learned from your dad?
Probably, never to give up on anything and to be there. It’s 4:30, it’s raining, there’s traffic and I get a call from a general contractor. He wants me to come to Malibu right now because a painting contractor didn’t show up. I really didn’t’ want to go; it’s going to take me an extra 3 hours to get home. But, I just had that advice, that you’ve got to go, and you’ve got to do some things whether you like them or not sometimes because they could be very big opportunities. It ended up being a job that probably saved our business back in 2008. I had no idea what it was, it ended up being a huge house for a Hollywood movie producer. It kept us busy for 2 or 3 months.

Be yourself. You don’t have to go and sell the jobs. You don’t have to put on a salesman pitch or face. Just go in there, be yourself and you’ll do fine. I’ve had to understand that I’m perfectly capable of doing this without having to try so hard on the sales pitch thing. Go in, be yourself and people will see though the fakes and phonies. I’ve always lived by the motto of just being real.

His advice to me was always just to be myself and to know that I’m perfectly capable of doing it.

What’s one piece of advice you would give to someone who found themselves running a business, like you did?
Don’t worry. Because it doesn’t improve anything in your life.
Don’t let the doubt and the worry […] freeze you from having a clear brain and execute what you need to do. You start looking at the bills you have coming in and the amount of work you have and it will freeze you up. One great thing about business is that you can bounce back and it doesn’t take very long to bounce back. Knowing that not only can you bounce back, but you will, and it doesn’t take long.
If you keep going, and you work hard, and you’re never gonna give up, and you keep going at it. Not only is it a probability that you’ll bounce back but you can even turn it into something more amazing than what you had before.

I’m constantly trying to figure out how to perfect the business. Constantly trying to think of creating new businesses.
I don’t like the thinking that everybody just needs a slice of the pie. Create your own pie. I’m constantly thinking about what else can I do. I feel I’m successful because I have a business mind and I have a mind to create.

Episode 76: Gamification Makes Learning The Golf Swing Fun | Nancy Dunn Kato, Published Author and CEO at SwingPlay.com

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Nancy Dunn-Kato is a very well respected golf instructor, one ot the top junior golf instructors in the country. In our interview she talks about the gamification of teaching the golf swing; how she makes these simple little games to help kids learn the golf swing. There’s a movement in education about gamification, working to make the learning experience more fun and enjoyable.

Nancy Dunn-Kato has been a Certified Class A LPGA Teaching & Club Professional Member since 1989. She has played and taught golf for over 24 years.

Nancy’s company SWINGplay and its concepts are a direct result of her dedicated work with junior golfers and a real, practical, understanding of what works best. SWINGplay’s unique programs are specifically designed to focus the learning needs of young and adult golfers at all levels from beginner to advanced players. The SWINGplay systems and methods reinforce the play in golf – to keep the learning experience fun, positive, and filled with success that grows naturally out of children’s play. Skill and ability grow quickly through the game-play!

Zeb’s Take

It’s obvious that Nancy really understands the golf swing, and how to teach the golf swing. She made a lot of good points; young golfers teaching other young golfers how to play the game and how young kids can teach parents and how valuable that can be and how you can bring the family together.

The thing she talked about that I want to expand on is making the golf swing fun. She talked about breaking it down into little smaller components, and then teaching that in a fun game type of way – gamification. She’s talking about making rainbows, knocking out shark’s teeth, dragons, Leprechauns, shooting spray guns. I’ve actually had a chance to see some of the stuff she is talking about and it’s very cool. I can see how young people can accept and understand it all very quickly because of the way she sets up these little games.

In education, we get so much information from so many different resources. Before the internet, teachers were more on their own. Now, there’s someone like Nancy who creates this killer program about how to teach the golf swing to young kids. She can take that and give that to golf instructors across the country and they can understand. I think this gamification of learning coincides with our social culture and the way that we are able to share knowledge today. It really enhances the learning experience, I think education needs to go that way. Having a teacher that stands in front of a class and lectures is like if Nancy were a golf instructor that stood there and just tells you what you’re doing wrong. Versus, talking about rainbows and dragons, you can imagine the difference that would have on a little child. You can teach the golf swing, just like you can teach anything else, through this gamification process.

What do you think about this gamification process?

Find out more about gamification of the golf swing, Nancy, and SwingPlay

Visit SwingPlay.com or email Nancy at Nancy@SwingPlay.com

Quotes

“It was really frustrating. I never wanted anyone to feel that way. I believed in my heart that I could find a way to make it much more easy for other people.”
“Golf has been made too hard to understand and it doesn’t have to be that way; it could be easier.”
“I love teaching teachers.”
“They’re learning and they don’t even know their learning. That’s the fun part.”
“I really really wanted to create something different.”
“People helping people and using golf as a way to get the community together.”
“I just wanted to make something that makes the world a little better.”

More From the Interview

Nancy got involved in golf in college when a couple cute guys invited her to play at Torrey Pines. She borrowed a pair of clubs that morning and finished the day with a couple pars. When she told her golf buddies it was her first day, they were impressed. She checked out the golf scene and had the idea to become a pro in one year. She found a golf instructor, worked hard and reached her goal in a year and a half. She made several mini tours and was on the top ten list.

After her swing, put a coke can on her pitching wedge and she had to balance it, that was the start of all the games she began creating. It was about finding a way to make it fun after the lesson so she could understand it.

“When we were on the mini tour, none of us could afford golf lessons. So whoever would go get a golf lesson they would come and teach us what they learned.”

She got to train with Derek Hardy, who taught her a lot, she could have gone on and qualified for the tour, but she wanted to get better and shoot under par more often, but that wasn’t happening. She changed her path.

She wanted to become a teacher, so she could understand why the lessons were so confusing. “I would cry in front of Derek Hardy all the time, because I couldn’t understand what he was saying. It was really frustrating. I never wanted anyone to feel that way. I believed in my heart that I could find a way to make it much more easy for other people.”

She joined the LPGA, started as an apprentice, and was able to move up. She was lucky to be able to study under Chuck Hogan. He was part of the LPGA teaching them how to become better teachers. He was all about making things fun, and to do it through games. When she asked him how to be a better teacher, he said don’t just tell people what to do, they need to know why they should do it.

She started on a path where I broke down the whole game.

“It’s just taking old terminologies and making everything easier and something that people can put their thoughts around and understand really quickly and it’s kind of amazing if you can use games or sensory perceptive play, which is what I love to do.”

What is SwingPlay?
She took every part of the game and separated it into modules. Then broke it down into simple understandable sensory perception with a skill game, a sound game or anything with the senses. She uses story telling. With young kids she teaches them how to make rainbows and their club is the paint brush; there’s all kinds of different rainbows for the different golf swings. She is telling them how to make rainbows, but they’re learning about a golf swing.

Kids have hands-on experiences and they become more self aware. They get to experiment all through play and self discovery. The kids have a great time. They’re learning and they don’t even know they’re learning. That’s the fun part.

She says, the educators of the world, they get it. It’s the 21st century of learning; it’s more hands on and discovery, let the people figure it out for themselves.

I’ve had high school kids and college kids help mentor these younger kids with table top projects. These kids get to be mentors and as they are helping the younger kids they are learning too.

What do you enjoy most about teaching golf?
Watching people’s reaction when they get it.

What life lessons and values do you think golf teaches?
Patience, love, respect. One thing about a golf course is, it’s like a park, it’s green and beautiful. Teach them to pick up trash and take care of the golf green. It’s a place where kids can go and be in nature.

Her book, Golf Greenland, is a 4 hour lesson all about putting, through story-telling and games. The fundamentals you learn in putting just go larger as you go up the game.

She wants to find a good home for her program. She’s really excited that Newport Beach YMCA is excited about it. She’d like to see it at more places libraries, schools, and places like restaurants. Maybe even try to standardize golf using everything she has created, make it more fun and get more people involved.

Episode 75: What Makes a Social Business | Michael Peshkam, Founder and CEO of Xincus

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Michael Peshkam is the founder and CEO of Xincus. Xincus gives businesses an opportunity to collaborate and communicate with each other on his platform and creates the opportunity to leverage social media. Michael talks about businesses and social media, noting that there is a difference between a business that uses social media and a business that is a social business.

Xincus is the first-of-its-kind online Social Marketplace for Business that makes the power of mass collaboration available to everyone by bringing together Experts, Businesses, and Enterprises to engage each other and create new business value and opportunities that they could not develop independently.

Zeb’s Take

Michael is extremely smart and knowledgeable. I really liked the correlations he made between the 19th, 20th and 21st centuries and the implications of the power structure that is involved with each century and I agree with the direction he sees things going.

One of the things he brought up, that I want to touch on, is that there are businesses today that are using social media, and they think that’s being social, but it’s not. You need to incorporate social media into your business to create a social business. For example, The Tutoring Solution. I originally got started on Facebook and I wasn’t getting a lot of engagement. I racked my brain and came up with the idea to offer a scholarship. We call it the Share Your Passion Scholarship. To enter we ask students to write an essay to explain what they are passionate about, why they are passionate about it, and how they can use their passion to help others. Then we vote and choose the winner. We give the people on our Facebook the opportunity to vote and help us pick their favorite, and we encourage each of the students to get their friends on facebook to vote. We wouldn’t have started that scholarship if we weren’t thinking of ways to interact with our potential clients. Since then we’ve leveraged that scholarship into so many different areas. We have counselors at different schools recommending us, it makes more people aware of us, helps us get the word out, and then (most importantly) we’re just doing a really good cool service for kids that are passionate and excited.

Just doing social media in and of itself is not enough. In order to leverage social media and the potential of it, you need to make your business a social busienss where you are incorporating social media into the structure of your business. Michael had some great examples with Threadless, Sirius, and Nike to explain to become a true social business.

Find Out More About Xincus

Visit www.Xincus.com.

Quotes

“Once I am in a conversation with someone I am happiest when somebody takes away something from what I have said and also when I take away something from what the other person has said.”
“Right person, right know-how, right time and it can be a real game changer.”
Goal: “To help small/medium sized businesses to grow and thrive better, faster, cheaper and smarter.”
“It’s an opportunity to create an entrepreneurial society.”
“Having vision and idea is one thing, but having commitment and determination is quite another.”
“People want to contribute and be a part of something.”

More from the Interview

Michael graduated in Europe, lived most of his life in Europe. Got a PHD studying aerospace and software engineering aka, rocket science. He worked in the UK for a fortune ten company. He has been fortunate enough to travel the world twice. In 1996 he hopped the pond and came over to the US where he became senior business IT executive and most recently an entrepreneur. He’s also been an associate professor teaching at university.

He’s worked in technology, education, business and now he’s an entrepreneur launching Xincus.

He says, Xincus is the next generation of social media known as social business. The migration from social networking to social media and now to social business. Essentially social business, in a nut shell, is creating business advantage through social technologies. You take the social media (your likes, friends, followers and so on) throw them in an environment which is specifically designed for your business and leverage the tools and technologies to create business advantage for you, whatever that business advantage may be. We’ve designed a platform to allow small and medium sized businesses to have internal collaboration just like bigger corporations and, in addition, it also has a marketplace where they can have better integration with their partners, customers and crowd. For SMBs to do what the larger organizations can do, plus they now have a marketplace like Ebay or Amazon. You can also integrate with other business owners to bring together: collaborate, create new knowledge, new know-how, new products & services and innovate things that would be better, faster and cheaper than if you were to do it on your own.

Social Business Examples

Threadless wanted to make T-shirts. Rather than go and design the shirts themselves, they created their own internal social business platform and invited designers to come and suggest designs. They managed to bring in the crowd, give them the opportunity to design, at the same time have the crowd select their favorite designs, then Threadless goes ahead and prints and sells T-shirts with the chosen designs. They created an integration of social media tools to bring the crowd into their own social business platform to create a business advantage.

Sirius Satellite Radio is one of the first examples of a social business. One of their channels, the least popular, was brainstorming how they could get more listeners. The executive suggested allowing customers come in and program their own playlists. After a while that channel became the most popular.

Traditionally Cimex would have brought in various consultants to over 200 locations around the world, complete a study, and go on to develop their alternative energy for their plants. But through use of social technologies internally, this time they linked their engineers into communities, sort of pilot social networks, and were able to accomplish the same thing within 6 weeks rather than 2 years.

On Entreprenureship

Many people have ideas, many people have visions, but they start half way through and they just give it up. Entrepreneurship is not for the faint hearted.

Advice

You can think along two different lines: social media or social business. Social media, all the channels and tools available are fantastic and excellent for promotion, communication, advertising, and reaching out to the masses. But liking is not leading. Just because a business is on Facebook or LinkedIn does not make them a social business. You need to transform those likes and followers into leads where you can leverage them; give them something in return to help you accomplish more. Business owners these days have the entire world open to them.

Pondering Success

If they were asked to define success:
Mother Teresa, perhaps she would say, “I don’t want to see a single hungry child in the world.”
Albert Einstein‘s idea of success might be “I want to have one simple equation that would define the entire universe, the galaxies, the planetary rotations and so forth.”

To find out more about Michael Peshkam and Xincus, visit Xincus.com.

Episode 74: How A Job Can Allow You to Pursue Your Passion | Danielle Tucker Host of The Golf Club Radio Show

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Danielle Tucker’s Golf Club Radio Show has been broadcasting from Hawaii since 1999. Danielle interviews PGA, LPGA and International Golf Professionals, Young Rising Stars, Teaching Pros, Sports Shrinks, Authors, Mental Coaches, Golf Equipment Companies, Club Designers and Golf Broadcasters. Danielle Tucker is the host of Radio Golf Club. It’s a live radio golf show that takes place in Hawaii. One of the things that came up in the interview that I thought was interesting, because it’s a different point of view from other guests of our podcast. She’s doing this as a side job. This radio show, she does it on a saturday. She has her normal work week and then she goes in and does this podcast on a Saturday because it’s something she really loves and she has the opportunity to do it.

Zeb’s Take

She has a lot of energy and excitement. She’s professional and the way she carried herself, and that extra energy she put into the interview, not to mention the insights that she gave. One thing that I thought was unique was that she encouraged people not to leave their job to pursue something like what she is doing. She is doing her golf club radio show because she loves it and for no other reason. She works her regular job, which I’m sure she enjoys, but maybe not to the full extent that she’s living her passion in that sense. But, it creates the opportunity that she can do something that she loves. What I’m doing right now in my business I know is my passion. I know that I’m working hard and making things happen, I think it’s going to be good in that sense. For Danielle, I think she is doing exactly what it is that she wants to. You can tell that she loves and enjoys what she does, just like I love and enjoy what I do. I think there are opportunities out there for people. You have to choose the path that’s right for you. Some people think they have to leave their regular job and become an entrepreneur to find success not really thinking about their passion is. Think about what it is you enjoy and that experience and how can you make that happen. Sometimes that will mean extra sacrifices. Working a 9 to 5 job to do that stuff that she loves on the weekends. It’s really up to you to determine what that sacrifice is.

Listen to Danielle Tucker’s Golf Club

Visit RadioGolfClub.com hear all Danielle Tucker’s episodes from 2005 and live streaming episodes every Saturday.

Quotes

“The best thing I can tell you about growth is never being satisfied with the work you’re doing.”
“The key to a successful interview is making someone comfortable.”
“To me every piece of work that I do, I’m working and I’m playing at the same time.”
“It’s up to me to keep it moving, keep it bright, tight and outta site!”
“We all learn differently, we all hear differently.”
“It’s always asking yourself, how could I have done that better.”
“The hardest thing to do in the business of radio is to listen to yourself.”

More from the Interview

Danielle has been in the broadcast business for a long time. Her past as a News Director, Co-Host, all built her experience working in a live radio environment. Her dad encouraged her to do a golf radio show, even though her station didn’t have any sports programming. Years later, someone approached her about doing a golf talk show. It was weird and perfect. At first, she was worried about running an hour long talk show, her experience had not prepared her for that. She was very nervous, but went ahead anyways. The person at the radio station loved it. She was able to expand it, find other radio stations that wanted to have the show. She started streaming it, and here she is today. Her dad came from England. He saw America as a land of opportunity. His proficient golf abilities allowed him to create great business contacts. He ended up in LA where he heard a radio show about golf. He knew golf was growing in the United States and that’s when he began encouraging his daughter to pursue a radio show talking about golf. Danielle used to work at an indoor golf facility. Over the years she has played lots of golf. She does traffic reports in the mornings and afternoons for five radio stations and on television. On Saturdays, she does her radio golf show. On Sundays she tries to get on the course, but all her work keeps her busy. She stays up to date on the game. she is engrossed in the game; but she needs work to carve out time for, if not 18 holes, at least nine. When she’s on the course, she just wants to stay out there forever. Danielle began her radio show about 1999 when Hawaii had a lot of impressive golf events going on. Pacific Golf Academy, Danielle’s workplace, was approached by a radio station to see if they wanted some advertising time on their station. Instead, The Pacific Golf Academy asked about doing a radio show for the station about golf and they were able to find sponsors to help pay for the air-time. I am paid to do what I do for a living. I work for a corporation that owns radio stations. I’ve worked in the business for a long time and my credibility is very good. People respect and listen to me and trust that what I tell them is accurate and fact. I have my credibility. The Golf Club Radio Show: The radio show is live 10am on Saturday mornings streaming online at RadioGolfClub.com. After each episode the programs are uploaded as podcasts to listen to any time. She has callers from around the world, all involved in the golf industry. Some of her impressive guests include Peter Alice, Arnold Palmer, Alice Cooper, Bubba Watson, Ben Rice, plus people who either do broadcast or architectural work and a lot more. If you’re going to listen to one episode, Arnold Palmer and Bubba Watson were great interviews. The most irreverant and the most honest interviews were Peter Alice and Ben Rice. They talk about golf as they see it. They weren’t afraid of saying things that might make waves, or rock the institutional world of golf. Usually her older guests are not as worried about saying things that might be disruptive. For me to look back at myself and what I’ve done in the past. I’d probably be very uncomfortable listening to myself. Because as I’ve gotten more comfortable I became better at making other people be comfortable being on air. The show allows her to get outside of the ever-confining radio tactics. She remembers the business of radio used to be free flowing; for the people on the radio they were deciding and doing things instataneously. It was art. Then corporations took over and now things are much more controlled. There is no spontaneity left in the business. Doing my golf show is a constant spontaneous moment. Advice: Her advice for someone who wants to start a radio show or a podcast would be: be willing to work for no money, hope that you learn a whole lot in a very short period of time, keep your ears open and your mouth closed, and practice. Talk, read out loud, express yourself, do the show for your family, friends, or dog. You can’t be afraid to say what you think. It’s a passion that you may not be rewarded for financially. She says, “I don’t recommend that anyone give up their job and look for a gig in radio or do a podcast and expect to actually feed themselves. You have to want it so bad that you’re willing to keep the job that you don’t necessarily like. Find a place where you can become successful inside yourself by expressing through a podcast the thing that you like to talk about. So when you go to work, at least you have a place where on the other side, that part of you that needs desperately to be fulfilled is being fulfilled through this additional outlet.” It’s a hobby. From her experiences she’s learned confidence, to be comfortable with herself, and to laugh in the face of almost anything. Different people gravitate to different personalities. “We all learn differently, we all hear differently.” Insight: Most successful people don’t think they’re successful, because to be successful you have to be pushing yourself to be successful. There comes a point where you might have an off day, and your audience will allow you that, but they won’t all multiple off days in a row. You have to be striving and making yourself – reinvent yourself, it’s the biggest cliche ever. To me that means, I want to learn something new today, I want to challenge my brain today, I want to bring something new to the table today, I don’t even know what that is, but I’m going to open myself up to find it. That to me, I think I’m successful. I’m never satisfied with what I’ve created. I might be happy with it, it might be rewarding, but I know I could have done it better. The hardest thing to do in the business of radio is to listen to yourself. I don’t know anyone in this business of radio who likes the sound of their own voice. When you’re listening to yourself you’re not hearing yourself, you’re hearing the tape in your brain. You’re hearing the moment in your head and that’s what makes you uncomfortable. I’m am a sum of being a mother a grandmonther, having supported myself through college without any help from my parents, paying off my college loans by myself, finding a job, working three jobs while going to school, working for free for two jobs, then having to find a job to keep another job. To me right now success would be to be able to retire and say “yo, let’s play a round of golf, the sun’s out.” My son says I was the best mom. My grandson misses me. Hearing my son and grandson say that, it doesn’t get any better. Now go out there and find your success!

Episode 73: Connect with Influential People | John Corcoran, Host of the Smart Business Revolution Podcast

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John Corcoran knows how to connect with influential people. He has worked in the White House, he has met presidents, he has his own law firm, there are so many different things this guy has done. He’s great at networking with very important people, he has lots of tips and information on how we can network better.

John's talent of building business relationships with VIPs including presidents and important decision makers has helped him define success.

John Corcoran shows entrepreneurs and small business owners how to bring in more clients, customers and revenue by building relationships with VIPs and top performers. He’s also the host of the Smart Business Revolution Podcast.

Zeb’s Take

In this interview I found I had a lot in common with John. Especially, the similar outlook that we both have on life. What stuck out to me was the task that he encourages people to tackle. He said sit down and create a list of people that you want to get to know better in the next few months. Assignment: Today take the time to sit down and write a list of 20 people that you want to get to know better in the next three months. It could be people in your field, politicians, people locally, maybe potential customers. Then, work on ways to introduce yourself to those people. I’ve never done this before, but I already know that this would provide value for my business. It’s something that I kind of do already with this podcast. The Defining Success Podcast is a perfect example of how I used John’s strategies to connect with influential people. It started as a way to build connections. It gave me a reason to reach out to these people. Then I can get to know them better, they get to know me better, and our world’s collide during the interview. Afterwards, this person knows me. We have the potential to connect again down the line to help each other in business. I’ve made some fantastic contacts and met some wonderful and helpful people. I want to connect with all of our listeners and hear what you have to say about this assignment and this idea. Connect with me, go to Facebook.com/DefiningSuccesPodcast and let me know what you think.

Free Ebook from John Corcoran

Download John Corcoran’s ebook at this exclusive link for Defining Success Podcast listeners: SmartBusinessRevolution.com/DefiningSuccess

Quotes

“You are what others perceive you to be […] If you act like you belong, you can often belong.”
“The key thing is keeping in touch with people who are going to help your career go in the direction that you want it to go.”
“Think proactively about the people that you do want to surround yourself with.”
“When you have a strength, it’s not you who sees it. It’s others who see it.”
“As a business owner nothing tops the satisfaction of a job well done for one of your clients.“
“Success is not on anyone else’s terms. It’s your own choice. You define what success is.”

More from the Interview

John Corcoran’s career path has taken him all over. He’s gone from DC to Silicon Valley and he’s worked with people from DreamWorks and Hollywood to Bill Clinton and his staff. Eventually he founded his own boutique law firm where he works with a lot of startups and small business owners. All these different positions came from the relationships he developed and how he was able to gain opportunities through those relationships when it came to his career path. One of John’s first jobs was at a brand new company at the time, DreamWorks. He was exposed to VIPs and often was around celebrities. There he learned that in Hollywood you are what others perceive you to be. If you act like you belong, you will belong. In college, Corcoran was part of the White House Internship Program where he got to work in the White House speech writing office. As he finished his degree he set his sights on getting a job in that same office. He kept in touch with the people he met during his internship and from one of them heard about a position with the speechwriters and was hired at the White House for first big major job after college. He says, the key thing is keeping in touch with people who are going to help your career go in the direction that you want it to go. And often times people don’t think about these things. Our network often comes more by happenstance rather than by thinking proactively about what direction you want your career to go, who are the people that can help you get to that point, and who are the people that can motivate you to get there. John was unaware of his talent for developing relationships and building his network until it was reiterated to him several times by other members of a mastermind group he participated in. He had written blogs before, but not until he changed direction did he find the reaction he was looking for. John writes about something that comes so naturally to him, nurturing relationships with people. Much of what he shares involves using social media tools to establish and build your network in a positive way. Broaden your circle of influence. Be helpful to the people you reach out to. Don’t wait to be successful in order to implement things right now. Doing it right now, implementing the tools now can help you become successful. Cool Experience: You often see when you’re around someone like the leader of the free world, they have this magnetic charisma and it can be very intimidating. It can be very difficult to approach that person. First, everyone appreciates a sincere compliment. Have a human conversation with someone, that’s a great way to break through and have a really normal connection with someone no matter how successful they are. When meeting President Clinton, John knew that the president was building his DVD collection, so he brought him a few old westerns on DVD. He said, they were able to connect and it was the most normal conversation you could be having with someone, except it was in the Oval Office of the White House with the leader of the free world. Advice: No matter who you are talking to, no matter who you want to meet, find a way to connect with them on something personal and something that they are interested in, and make a connection on that in whatever way possible. That will serve you well. Insight: Working at the white house was a tremendous honor and a privilege, but I was missing that immediate feedback and sense of gratification that you get from a personal job well done. As a business owner nothing tops the satisfaction of just a job well done for one of your clients.

Episode 72: The Social Golf Course Part 2

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The Social Golf Course was written by Zeb Welborn and John Hakim.

The Social Golf Course

In Episode 72 of the Defining Success Podcast we go through our book chapter by chapter and discuss the ideas presented in the book. At the end of each chapter we present a question in our book, which we encourage readers to engage with on our website, SocialGolfCourse.com.

In Part 2, we discuss Chapters 9 – 14.

‘The Social Golf Course’ with John Hakim, Part 2

Chapter 9: How to Become a Social Golf Course
Basically, in this chapter we walk through each platform and the basics of how to use each platform. Create a social culture and reflect that culture online through your website, email list/newsletter, Facebook, Blog, Twitter, YouTube, and Instagram. Social media is constantly evolving and each platform will offer different ways to reach out and encourage golfers to play your course.

Which platform is the most important for golf courses to utilize to reach more customers?

Chapter 10: Greenskeeper.org Golf’s Social Network
In this chapter we discuss how golf courses can leverage Greenskeeper.org. How they can use it for free, and why Greenskeeper.org is a media buy.

How do I get more GK’ers playing my golf course? More ideas!

Chapter 11: Creating Content to Build a Golf Community
Creating content for social media is not easy. In this chapter we have lots of ideas and examples for creating content that will resonate with your golfers. Macro content is larger pieces of content designed to educate, entertain, or help tell the story of a golf course. Including 19th Hole Stories, the golf stories you share in the clubhouse before and after a round of golf. Micro Content can be posted more frequently. It is smaller pieces of content that are designed to build engagement.

What is your favorite 19th hole story?

Chapter 12: Implementing Social Media: Getting Your Staff Involved
To transform your course into a social golf course it’s important to have several members of your staff contributing. Staff members from marketing, top level management, turf management, the pro shop, tournament organization, event planning, and outside services can all be a part of your course’s social media presence.

What ideas do you have to get golf course staff more involved in the social media presence at your golf course?

Chapter 13: Managing Your Reputation
Today, customers naturally filter sales messages because the internet, search engines and social media provide a more accurate representation of your golf course. Properly handling negative and positive reviews on your social networks can not only bring more golfers to your course, they can help you make your business better.

How do you handle positive or negative reviews at your golf course? Have any examples?

Chapter 14: The Social Golf Course
Creating the social golf course will take hard work commitment and dedication. The social golf course is proud of their product. They strive to give the best golfing experience to every golfer that visits the course and then work to share that experience with as many people as possible.

Use social media effectively and turn your golf course into The Social Golf Course.

Do you have questions about how to turn your golf course into a social golf course?

Visit www.SocialGolfCourse.com!

Check out the book on Amazon.com, The Social Golf Course: Increasing Rounds with Social Media. Available for Kindle (you can download the kindle app for free on most smart phones, tablets, and computers!) and as a paperback.

Episode 71: Overcoming Career Disaster | Melissa Krivachek from Briella Arion

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Melissa Krivachek has had lots of ups and downs in her professional career. At a young age she was promoted quickly at the retail store she worked for, but when the recession hit, she lost her job. During that time she became homeless and even spent some time in jail. She rebounded nicely by creating her own business, Briella Arion, which she is running today. Learn how Melissa worked toward overcoming career disaster in episode 71 of the Defining Success Podcast.

Melissa Krivachek

Melissa Krivachek is the President of Briella Arion. She has been captivating, inspiring and motivating entrepreneurs across the globe since her early twenties. Chosen as Evolution Magazines 2013 Top Power Player Under 40, and featured on CNN, Forbes, Yahoo Finance, and receiving dozens of other accolades, Melissa’s passion for personal growth resonates with audiences looking for more fulfillment in all aspects of life and business. As the Author of Be Ballsy! How Not To Suck At Love, Success, & Happiness she loves teaching audiences how to break-thru limiting beliefs so they can have it all.

Briella Arion is a coaching company that works with six figure entrepreneurs so they can breakthrough the ceiling of complexity and have it all, all at the same time, love, success and happiness. Melissa has been with a six-figure salary and jobless.

In 2004, Melissa started at Walmart at 16 and the manager mentored her along the way. She exceeded his role in the company and became the store manager and in 2008, she was fired. Melissa bought a brand new car, a new home and eventually they took her car, her came and was $50,000 in debt.

She then began working for Family Dollar and Melissa got bored fairly easily and moved to Chicago where she began managing multiple stores. From 2004 to 2011 Melissa racked up a bunch of speeding tickets and ended up going to jail.

Melissa gravitated towards anything related to professional management. Melissa’s first client was a customer who was trying to get Melissa to sell her Visalis. He was having a really difficult time and she began coaching him. He’s a very passionate person, became a millionaire and is now doing extremely well.

Melissa’s Mastermind is a five-week program that holds people accountable to help you hit your goals. She does the program on Facebook so that you have accountability built into it.

Through her coaching Melissa tries to remove limiting beliefs from people to help them break through to more success.

Be Ballsy, written by Melissa Krivachek, focuses on helping people balance love, success and happiness and she has been able to maintain it.

Matt Lee was the first guest Melissa Krivachek had on her show. He’s actually the coach for Melissa and has helped her achieve phenomenal success.

The best thing Melissa is doing right now is working with lots of successful entrepreneurs and coaching them break through their limiting beliefs.

Melissa Krivachek

Engaging Discussion Questions:

Have you ever had to work at overcoming career disaster?

Success Quotes:

“Success is about the impact that you make, the money that you make and how clear your message is to the audience you’re reaching.”
“It’s more important to take small consistent action than it is to reach goals.”
“If your values and beliefs aren’t aligned with your values and results than you have a problem.”

Links to Great Stuff:

Briella Arion – I coach 6 figure entrepreneurs across the globe from my home in Marion, Iowa.

Be a Baller

Episode 70: Don’t Let Your Ego Get in the Way | Virgil Herring Author of The Golf Journal

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Don’t let your ego get in the way. Virgil Herring is one of the top teaching professionals in golf and when one of his best players, Brandt Snedeker became the PGA Tour’s Rookie of the Year, Virgil expected recognition. Brandt recognized another golf coach for his success and Virgil’s ego got in the way. Learn from Virgil in Episode 70 of the Defining Success Podcast.

Virgil Herring

Best-selling author Virgil Herring is Director of Instruction at the acclaimed Westhaven Golf Club and is founder of Higher Performance Golf Academy. Virgil received the 2003 Tennessee Section PGA Teacher of the Year Award and was named 2002, 2003, 2005 and 2006 Middle TN Chapter PGA Teacher of the Year. He was named a 2009 U.S. Kids Golf Top 50 Instructor (source) by U.S. Kids Golf. And he also worked with PGA Tour player Brandt Snedeker.

Virgil got involved in golf after he injured his shoulder as a baseball pitcher at 16 years old. He then turned to golf. Virgil took up the sport by playing with his best friend at a young age. He knew that he wanted to be involved in sports in his entire life.

He went to college to learn how to become a part of golf management. Today, he plays as much as he possibly can, but he became an instructor at an early age. His first 1,000 hours of golf instruction were working with over-achieving collegiate golfers. Everyone who worked with him told him that he had a knack for teaching.

Virgil likes to help others. When he’s competing he’s too concerned about other people’s games. He says he’s coached about 22,000 golf lessons, and coached 1,500 to 1,600 people.

The most compelling story Virgil has working with students was a young female golfer who Virgil took from a golfer who was quitting and three months later, she became a professional golfer. And now, Megan Grehan is now a professional golfer.

Brandt Snedeker was another student of Virgil Herring’s who went on to do great things in golf. Virgil was Brandt’s golf instructor for eight years where he went from an unranked junior, to the #1 player in college golf, to the #1 amateur in the world, to a two-time Nationwide Tour Winner, to the PGA Rookie of the Year. He won the US Public Links and made the cut in the Masters as an amateur.

Brandt was never the best hitter of the golf ball, but he always ended up winning. Virgil remembers the first time playing with him and one thing that Brandt had was confidence. He knew how to hit the shot when he needed to hit it. Virgil has taught more than 20 people who hit the golf ball better than Brandt, but he’s been the best putter 3 out of the last 5 years.

When Virgil began teaching golf, he was a big believer in getting people to perform their best. He saw the little differences between the average golfers and the exceptional golfers. Virgil knew he wanted to be a competitive golf coach and his brand was helping golfers achieve their personal greatness.

When Brandt won his PGA Tour Event in 2007, he went on national TV and thanked another teacher. Virgil reacted in disbelief and shock. And they didn’t handle the situation very well and Virgil wish it hadn’t had bothered him as much as it did. They’re both members of the same club, but their relationship is nothing like what it used to be.

Virgil wrote The Golf Journal and Virgil believes this is the year for statistical data to help people track their statistics to help people understand what they need to do to get better. His book helps people understand their golfing trends and how they can make those trends better. Golf teaches honesty, and integrity.

Virgil likes the creativity of golf. There are a lot of different golf swings out there. Golf is a long contest that trains focus, concentration and how to re-focus.

Another story Virgil re-tells is the time when Brandt asked Davis Love III about how he could stay on the tour and Davis told him that if he thought he should be out on the PGA Tour than he shouldn’t worry about it. The guys who can miss a cut are ok, but those who treat it as life and death are in trouble.

The Golf Journal

Engaging Discussion Questions:

Name a time when your ego got in the way?
Have you ever worked with someone who was a world-class athlete or business person? What traits did they possess that others did not?

Success Quotes:

“Success is choosing what you’re life’s mission is and chasing after it with all of your zest.”
“Golf mirrors life … how you handle adversity on the golf course shows how you handle adversity in live.
“There’s no such think as perfect.”
“When your ego gets in the way, sometimes bad things happen.”
“I get the chance to do exactly what I wanted to do since I was 21 years old and I get to do it every day.”
“Brandt Snedeker has a killer instinct that most people don’t have.”

Links to Great Stuff:

Virgil Herring – Virgil worked with PGA Tour player Brandt Snedeker from 2000-2007 and Tour players Harry Taylor, Brad Fabel, Cliff Kresge, Vance Veazey, Garrett Willis, Bob Wolcott & Kim Williams. He works with 52 Division-1 College Players and 22 top TN Junior Players. In Nashville, hear Virgil 7-8 a.m. Saturday on 104.5 The Zone.

Virgil Herring