Monthly Archives: December 2013

Episode 56: Unique Selling Proposition | Jeff Krantz from

Jeff Krantz is helping build better businesses and better sales processes for businesses across the country.  In this episode of the Defining Success Podcast, Jeff Krantz shares his expertise on developing a unique selling proposition and how you can use that to differentiate yourself in the marketplace and have your potential customers take notice.

Jeff Krantz lives each day with a deep sense of purpose. He integrates his contagious enthusiasm for sales performance with his experience of consulting Fortune 500 companies to deliver world-class training programs. His unique speaking and training style is not only fun and entertaining but is also saturated with proven strategies that send the participants of his seminars and keynotes away with far more than they expected.

Jeff Krantz Unique Selling Proposition

Jeff Krantz

Jeff Krantz wasn’t always sought out and surrounded by executive groups; he comes from a humble background, growing up in his family’s small business, where his first inklings of entrepreneurship were shaped. He eventually left the family business and went on to a successful career as a Financial Advisor.

In the beginning he got in front of groups of people to educate them on investment principles It was during this time where he discovered his deep passion for what he wanted to do in life, which was stand in front of people and share meaningful ideas that were going to help them to succeed in what they did. That planted the early seeds and desire to migrate towards a career path, a professional endeavor that would allow him to do just that on a full-time basis.

He took that leap of faith and now has the privilege to share ideas to help people to be more successful in their sales rolls and also help organizations to deepen client loyalty and deliver a superior customer service experience.

He is a jack of all trades in the executive world doing trainings, coaching, consulting, and speaking as he helps organizations build better businesses, developing better sales processes and focus on customer service excellence.  One area he focuses on is that each person or company has something to offer to each potential customer, the selling point is your uniqueness, what makes you, you.

Jeff explains the differences between the many hats he wears and services he offers in working with professionals and how there is a real art and science to delivering a dynamic workshop for adults. With Jeff’s specialty in the HR and sales world his presentations generally are focused on building customized programs or leading projects within the organization to positively impact the corporate culture of the company. Jeff is a trainer at heart, so most of the work he does is live classroom facilitation for sales audiences and customer service representatives.


Jeff shared the use of rockstar was a metaphor for simply being the best at what you do. One of the things Jeff has seen through his own personal experience and witnessed in the lives of others is the people that are the most successful in life, personally and professionally, truly have discovered what it is they are the best at doing and employ that talent, gift or strengths in their professional endeavors.





Jeff’s second book which the title continues with the same theme and more importantly one of the fun things about this book is it is not an everyday how to guide to deliver customer service. It has heart, it has motivation and some of the internal drivers needed that allow you to evoke employees to want to serve from within rather than just do what has to be done.


Jeff has heart and believes in serving. He is clear that when you serve someone, when you help someone, when you go that extra mile to really make their day and do something that is going to rock their world in a positive way, and do it sincerely, the results benefit us. We go home happier at end of the day if we serve wholeheartedly,

Obstacles are no stranger to Jeff.  One that we all face and question ourselves is “Do I really have what it takes?” No matter how successful you’ve been, everybody faces that giant in their life.  As did Jeff, when he went from leaving his small family business to being a financial advisor, but with confidence he drew from deep inside himself to rise to the occasion, and using that experience to help him when working with executives today.

Success for Jeff revolves around client relationships, working with the executive leaders of the company, HR leadership, the training managers to develop the solution that can be delivered, implemented and executed within the company that not only equips the employees with good information but positively impacts the culture of the organization,

A highlight in Jeff’s success was learning about a new industry and collaborating with executives to produce a highly tailored program that was a great value to the company that went on to win a publication excellence recognition.

Krantz Training

Krantz Training

His advice for entrepreneurs is also his favorite quote from Confucius ‘Choose a job you love and you will never have to work a day in your life.’ “After all, the most notorious an iconic CEO’s have a common denominator, these successful individuals; they all had a passion for what they did. The other side of that same coin is encouragement, don’t despise the days of humble beginnings.”  Jeff continued to encourage with the message to not give up on the journey you have, to find that job you love so you don’t have to work a day in your life. The road to success, is not a clearly marked or easy road. Enjoy the journey and find what makes YOU remarkable – your unique selling proposition.

Engaging Discussion Questions:

  • How can we service those people we come in contact with every day?
  • What are we on Earth to do?

Links to Great Stuff:

Successful Quotes:

  • “Choose a job you love and you will never have to work a day in your life.”
  • “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance…. Unless you have a lot of passion about this, you’re not going to survive. You’re going to give it up. So you’ve got to have an idea, or a problem or a wrong that you want to right that you’re passionate about; otherwise, you’re not going to have the perseverance to stick it through.”
  • “Forget your competitors, just focus on your customers.”

Special Requests:

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Episode 55: An Entrepreneurial Mindset by Zeb Welborn

In Episode 55 of the Defining Success Podcast we revisit the episode we did with Charlotte Clary of Ice Chips Candy and share what it means to have an entrepreneurial mindset.

Entrepreneurs continually take risks and fail but are able to sustain themselves while working to find businesses or products that help make them successful.  The best entrepreneurs fail and fail often, but they always learn from their mistakes and work hard to make better business decisions and implement systems that will help them become more successful.

We analyze the difference between being an entrepreneur and an employee in an article titled, Do You Have an Entrepreneurial Mindset or an Employee Mindset on the Welborn Media website.

Listen to Episode 55 of the Defining Success Podcast to learn what it takes to have an entrepreneurial mindset.

Charlotte Clary and Beverly Vines-Haines with Mark Cuban and Barbara Corcoran

Charlotte Clary and Beverly Vines-Haines


Episode 54: The Little Voice Within | Shelly Ehler from ShowNo

Shelly Ehler is the passionate and inspiring owner of the ShowNo Towel. In her interview Shelly shares the lessons she has learned through her journey as an entrepreneur and how these have impacted her and continue to foster success in other professional and personal aspects of her life. She often refers to this internal guiding compass as the ‘Little Voice Within’.

Shelly Ehler on the Defining Success Podcast with Zeb Welborn

Shelly Ehler

Shelly’s product the ShowNo Towel has been featured on the Today show and on the hit T.V. show Shark Tank. Shelly created the ShowNo Towel after experiencing a frustrating situation with her children at the community pool. The task of tending to a tantrum, while protecting both of her sons from the elements and maintaining their privacy culminated into a daunting task. It was also this moment that served as a catalyst for a brilliant concept. That night Shelley received an epiphany to create the ShowNo towel.

The ShowNo is a bath and beach towel for children, it’s a perfect cover up which can be worn as a poncho to keep warm and protected from the sun. It also serves a tent to change in and out of clothes under it’s privacy. At firsts Shelly was insecure as to whether her idea was “awesome or stupid”. She began by gifting the ShowNo towel to friends and family, who instantly validated the practicality of the product.

Shelly’s first big break for mass exposure was granted through the Today Show’s segment on “Moms with Good Ideas”. She was then contacted by the ABC network to appear on the reality T.V. show The Shark Tank. After pitching her product, she was the first entrepreneur on the show to be granted a $50,000 dollar check. Shelly discusses the aftermath of events and clarifies that the agreement is subject to renegotiation. In the final outcome, Shelly was not able to redeem the promised money. None the less she values her time on the show and is extremely thankful for the opportunity and proud to have achieved that platform and exposure for her product. Shelley describes her experience as “I know I wasn’t on Shark Tank to sell a towel, I was on there to sell hope and my journey has just started, I have a really awesome future ahead and I’m just getting started.” In the months after the show aired, a licensing opportunity was finalized with the largest towel manufacturer in the country. The Show No towel will begin to be distributed in the large licensed stores such as, Target, Walmart, Bed Bath & Beyond, etc. by Spring 2014.

Shelly Ehler ShowNo Towel

Shelly Ehler

The experience has also propelled Shelly to pursue a career as an Author and Motivational Speaker around the country. Her focus is to spread the message of hope and following the Voice within, to trust it and allow it to guide you to your ultimate purpose. Shelley is a firm believer that the voice within has guided her to where she is now and that every single place and every single person encountered as a result has a special lesson.

On disappointment and overcoming obstacles; Shelly declares that the success she initially expected was not the same as she had pictured in her mind and was momentarily devastated. However she strongly reinforces the belief in one’s self and being prepared for a learning curve with starting a new business. There are a lot of lessons to be gained with experience and is extremely grateful for learning as she goes along. she explains and in retrospect Shelly states that she does not have any regrets and does not frustrate herself with the ‘what if’s’ is she had to do it all over again.

Ellen DeGeneres Wearing Her ShowNo Towel

Ellen DeGeneres

Engaging Discussion Questions:

  • What business ideas have you come up with that you didn’t pursue?
  • Have you ever felt or heard that little voice within guiding you to greatness?

Links to Great Stuff:

  • ShowNo – “A ShowNo is a bath towel and beach towel that kids can use to dry off on their own. It’s the perfect coverup that can be worn like a poncho to keep children warm and protected from the sun. It can also be used as a changing towel so that kids can change their clothes underneath in privacy.”
  • Shark Tank – “The critically-acclaimed business-themed show, Shark Tank, has the Sharks continuing the search to invest in the best businesses and products that America has to offer. The show received a nomination for a Producers Guild Award in 2013. In 2012 “Shark Tank” received an Emmy nomination for Outstanding Reality Program and a nomination for a Critics’ Choice Television Award for Best Reality Series. The Sharks — tough, self-made, multi-millionaire and billionaire tycoons — will once again give budding entrepreneurs the chance to make their dreams come true and potentially secure business deals that could make them millionaires. They are: billionaire Mark Cuban, owner and chairman of AXS TV and outspoken owner of the 2011 NBA championship Dallas Mavericks; real estate mogul Barbara Corcoran; “Queen of QVC” Lori Greiner; technology innovator Robert Herjavec; fashion and branding expert Daymond John; and venture capitalist Kevin O’Leary.”

Success Quotes:

  • “The universe gives you what you’re ready to handle.”
  • “Money without fulfillment is hell.”
  • “The best thing that you could do for your business is to help another business.”
  • “I know I wasn’t on Shark Tank to sell a towel.  I was on Shark Tank to sell hope. And my journey’s just started.”
  • “The best thing you can do that will take you the furthest in life is gratitude.”
  • “Success is when you are living a life where you achieve abundance and where you have found fulfillment.”

Special Requests:

  • Go out there and find your success!
Shelly Ehler and her ShowNo Towel on the Defining Success Podcast

ShowNo Towel


Episode 53: Personal Branding by Zeb Welborn

Today, personal branding is extremely important for anyone looking to become successful.  Communicating your value and what you can bring to others through your online presence is critical toward building your online reputation and making a difference.

In Episode 53 of the Defining Success Podcast we discuss how you can build your personal brand and how you can use your personal brand to achieve your goals.  Our economy has changed and personal branding has become a huge component for people who are looking to make a name for themselves.

Perform a Google search on yourself and see what comes up.  Are you happy with the way you’re represented? If you’re not happy then you can do something about it.  Create your own content online and determine how people are talking about you and what they are saying about you online.

Zeb Welborn Personal Branding Defining Success Podcast

Personal Branding