Author Archives: Zeb Welborn

About Zeb Welborn

Defining Success Podcast, 19th Hole Media, Welborn Media, The Tutoring Solution

Episode 41: Take Action and Adjust Along the Way | Lain Ehmann from Layoutaday.com

Lain Ehmann does a lot of work online in the scrapbooking industry where she does online events, webinars, and has been able to monetize that to make a very successful business for herself.  In Episode 41 of the Defining Success Podcast Lain discusses how she’s been able to build a massive online following and been able to monetize her online efforts through event, webinars, and more.  When Lain first started she had no idea on the direction her business would take her, but she’d advice anyone interested in starting a new business to take action and adjust along the way.

Lain Ehmann Take Action and Adjust Along the Way on the Defining Success Podcast with Zeb Welborn

Lain Ehmann

Lain is a fast-talking, fast-scrapping human dynamo with three kids, tons of ideas, and more books than she could ever read in this lifetime. The author of several books on scrapbooking, including “Snippets: Mostly True Tales from the Lighter Side of Scrapbooking” and “20 Simple Secrets of Happy Scrapbookers” (co-authored with Stacy Julian), Lain loves sharing her philosophy of guilt-free, simple scrapbooking.

Lain Ehmann got involved in scrapbooking shortly after her son was born. Lain was a freelance journalist who mostly wrote on business and finance.  She was invited to a Scrapbooking party where people bought and shared scrapbooking ideas and she fell in love with scrapbooking.  She was also a born story-teller and scrapbooking fit in very well with her passion.  She started working less and less in journalism and she began writing more and more in scrapbooking magazines.  She began teaching classes and then dove headfirst into scrapbooking as her career.

The scrapbooking magazines that Lain were working for were declining and eventually both magazines she was working for folded and so, she was without a job.  She started a blog as a way to keep in touch with the people she was meeting as she was meeting at scrapbooking conventions.  She saw that a lot of knitters were doing webinars and she spent a year learning about Internet marketing, podcasting and hosting and in May 2010 she launched her website layoutaday.com.

The favorite thing Lain enjoys doing is live events which have really become the cornerstone of her online presence.  She does live virtual events and every month she puts on a scrapinar, a free monthly education session that is centered around a video training in a state-of-the-art webroom.  They use Cisco’s webex event center that Cisco uses for its international sales meetings.  It’s very robust and steady and is a great platform for everything they want to do.

They do video trainings once a month where Lain gets on the camera live and either provides some kind of training or announces someone who is going to give the training.  The training session is recorded, there is live chat and people arrange their schedule in order to attend the virtual event live.

In addition to her monthly session, several times a year she puts on larger events with 15 or 16 instructors in two days.  Lain serves as the host, produces the event and features the instructors.  It’s kind of like a Scrapapalooza.

Scrapbooking companies love the event because companies can’t be everywhere and this live event gives them access to scrapbookers all over the world.  These companies are allowed to target their customers like never before during these live events that Lain holds several times a year.

In the chatroom, people will chat and you get immediate feedback that you can not get in any other way and people love it.  The instructors can get the replay again and instructors can see where people were engaged and where they lost momentum.

Lain Ehmann Take Action Defining Success Podcast

Lain Ehmann

If you live in rural Ohio, the idea of traveling to a foreign city to attend an event is a barrier for a lot of people.  Lain realized she could bring instructors to people.  Scrapbookers have a lot of stuff and it becomes difficult to transport.  With these online virtual events, people can enjoy, chat and scrapbook along with others.  It’s really a lot of fun and they enjoy the live virtual events.

When you go to an online event there are no clicks, everyone is talking to everyone and it’s very friendly, open and supportive.

Many people find Lain online through social media.  She does a lot of YouTube videos, search engine optimization, relationship marketing, affiliate marketing, and podcasting.

Lain Ehmann has multiple streams of income:

  • Several big events a year where attendees pay to attend.
  • Monthly scrapinars are free to attend, but after a month, Lain charges her customers to get access to the content.
  • A membership site, scraphappy.org where people pay a monthly fee to have access to the site.
  • Sponsorship opportunities

It seems like Lain does a lot of work, but she’s been really good at establishing repeatable systems.  She’s also been fortunate enough to hire people who have been able to help her manage the workload.

Lain started with one product, the layout a day class that she offered several times a year.  Originally she did it for free and didn’t see it as a big revenue generator and things began to evolve over time.  Things began gradually improving from there in order to get more customers and make more revenue for her business.  Everything grew from the natural progression of the business with people offering suggestions for improvement and Lain seized those opportunities and has been able to grow a successful business as a result.

Lain is most proud of bringing a group of passionate scrapbookers together who are willing to help each other learn and grow.  People know that they are going to come to Lain and get a dose of positivity.

In the future, Lain hopes to take the events she’s doing and model that for companies and manufacturers to reach her audience.  She has a large audience of scrapbookers who listen and follow her and there are companies that want access to that.  She can create these live events for companies and bring it to her audience.

Sometimes there is a tendency to look for the cheapest way to do anything and when I started I wish I didn’t do that.  The first live event I held was the cheapest and she had a problem with it.  But, finding people you trust for advice and investing where they tell you to invest.

A layout is a scrapbook page with the photos on it, also known as a scrapbook page.  A month-long class where she started a layout a day which she’s built on since to incorporate more of her business.

If you’re interested in hosting your own live events, Lain recommends taking a look at your audience and what you’re trying to accomplish to determine the best route to take when starting your live events/webinar.  Write down what you have to have and find the solution for that.  Once you find a handful of solutions, test them out to make sure it works before you do your event.

Lain Ehmann Take Action

Lain Ehmann

Engaging Discussion Questions:

  • Have you ever attended a webinar?
  • What are your thoughts on scrapbooking?
  • Have you been procrastinating to take action?  Why or why not?

Links to Great Stuff:

  • Layout a Day – “Take a helping of Rachael Ray, a sprinkle of Martha Stewart, and a dash of Ellen DeGeneres, shake well until blended, and what do you get? Lain Ehmann, scrapbook lover!”
  • Scrap Happy – “Want to Join the Happiest Group of Scrapbookers on the Interner? Well, We’d Love to Have You!”
  • Layout a Day: The Simple Scrapbooking Podcast – “Professional scrapbooker, author, and instructor Lain Ehmann talks the scrappy talk. Simple scrapbooking advice, fun stuff, updates, and more!”
  • Scrapbook Expo – The Premier Scrapbook Show
  • Weekly Scrapper – For the Everyday Scrapper

Success Quotes:

  • “Success is knowing what your passion is, working hard and helping other people through that.”
  • “Start by finding mentors, experts or coaches and following their advice.”
  • “Life is good, even if it’s not perfect.”
  • “A lot of it was really listening to my audience, hearing what resonated with them and doing more of that.”
  • “My number 1 goals was to make enough money so I didn’t have to go to work in an office.”
  • “These scrapinars allow the instructor or manufacturers to reach customers all over the world.”

Special Requets:

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New Client! Greenskeeper.org Facebook Page

We’re very excited to announce that we were recently hired by Greenskeeper.org to help manage the Greenskeeper.org Facebook page.

John Hakim from Greenskeeper.org on the Defining Success Podcast with Zeb Welborn Know Before You Go

Greenskeeper.org

After appearing as a guest on the Defining Success Podcast, Johnny and I have become great friends and are even working on a book together on how golf courses can use the Internet to reach more golfers and encourage more golfers to play at their golf course more often.

Johnny is the owner of Greenskeeper.org, a website made for golfers with an almost unlimited amount of features that golfers can use to enhance their enjoyment of the game.  Golfers can post scores, review golf courses, learn of golf course conditions and interact with others in the Greenskeeper.org community.

The members who use the site regularly refer to themselves as GKers and even have regular golf outings where GKers can interact, get to know each other and play some golf.  As a lover of golf and promoter of the game, I am extremely excited to be working with Johnny to help more people interact in the GK community, reach more golfers and give golfers a better experience when they do decide to get out and play.

Johnny Hakim | How to Make Your Customers Become a Part of Your Business | Greenskeeper.org

Johnny Hakim

Many of you may remember Johnny Hakim as our guest in the 35th episode of the Defining Success Podcast.  His episode was titled, Episode 35: Making Your Customers a Part of Your Business | Johnny Hakim from Greenskeeper.org where he talked about how he’s been able to build a community around Greenskeeper.org and get more members active and involved in the GK Community.

We’re really excited to be managing the Greenskeeper.org Facebook page and encourage all of you to visit the page, like it, and interact with other GKers.

If you have any questions about how we can help you reach more customers, encourage customers to buy more and build a strong online presence for your business, please visit Welborn Media or contact me by email – Zeb@WelbornMedia.com

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Episode 40: Building a Creative Community | Henry Valdez from Creative Minds & Visions

Creative Minds & Visions is a clothing company designed for people who want to live the creative life.  Henry Valdez has been able to bring countless people who are creative and talented to support his brand and has built his business by getting creative people to work with him and for him.  Learn how to building a creative community around your business can help make your business grow.

Henry Valdez from Creative Minds & Visions Clothing CMV Clothing on Building a Creative Community

Henry Valdez

Henry Valdez is the owner of Creative Minds & Visions, a clothing company located in Brea, CA. CMV Clothing is helping people live the creative life by sponsoring actors, athletes, musicians and people who make their living doing what they love.

Henry got started in the clothing business on a whim because he liked clothing and art.  Henry loves the creative process and has dabbled in art and has always loved and admired people who were willing to put it out there.  Henry began working with Michael Divine and Kelly Mort and they inspired each other to build a clothing company behind their work.

Creative Minds & Visions is working to become a global brand in the surf industry and street wear scene.  He would like to be in Japan, Europe and foreign countries who like American design.

The type of people who wear Creative Minds & Visions clothing are people who are creative, forward-thinking and people who think outside of the box.  Henry likes people who question authority and question everything.

The best selling item Creative Minds & Visions has up to this point is a women’s tank top called Long Road.  It’s a great fit for ladies who love it.  On the men’s side, it’s a tie between the Hometown shirt and their Cali Bear Hat.  People that live in the state of California love both of those shirts.  People who live in California have been representing California a lot more recently.

Creative Minds & Visions sponsors several amazing people.  Chris Culley is an amazing person and an amazing fighter.  He trains extremely hard and he’s a great guy to work with and he recently won the title for BAMMA USA.  Jennifer Argenti is an amazing athlete, musician and world-class surfer.  Micah Brown is an extremely talented musician.  And Adrian Olmos is a saxophone player and an incredible musician and you can rarely see anyone who’s as talented as he is.

Many players on the Anaheim Angels have worn Creative Minds & Visions, many famous musicians have been wearing their stuff and many other celebrities and people of influence.

In the beginning, Henry thought he had such a great response for the designs they created and people liked them too much that he thinks he may have ordered more merchandise than he should have.  He thinks it’s a bad decision, but also a blessing in disguise.  He thinks it was a mistake, but now they have merchandise which has helped him grow his business.

In the Native American culture, they look at illness and failures as a blessing and he takes that very seriously with his business and understands that mistakes will happen, but that those mistakes will give him an opportunity to learn.

There have been so many people that have been attached to designs and no matter what they’ve done, Henry has found that people have loved and connected with their shirts.  Overall, Creative Minds & Visions has created a lot and people who he really respects have given him great feedback and it gives him a great sense of satisfaction.

Bonnaroo has been the greatest experience for Creative Minds & Visions.  It was a great accomplishment for CMV Clothing and for them to get their product together and to have the impact they did, it was a huge success.  They reached customers in twelve new states and three more countries.  It was a great learning experience and was amazing.

Henry Valdez and Chris Culley on the Defining Success Podcast with Zeb Welborn Creative Minds & Visions CMV Clothing Building a Creative Community

Henry Valdez and Chris Culley

Engaging Discussion:

  • How important is creativity to your business?
  • Do you think having like-minded individuals who can help your business?
  • What do you think it takes to live the creative life?

Links to Great Stuff:

  • Creative Minds & Visions – Creative Minds & Visions Clothing is located in Brea, CA devoted to spreading creativity and encouraging others to Live the Creative Life.
  • BAMMA USA – “BAMMA USA is a Mixed Martial Arts (MMA) promotional company specializing in creating live entertainment featuring both professional and amateur combatants.”
  • Micah Brown – “Micah Brown’s music derives from the blues, rock-n-roll, and outlaw country that drenched the garage while wrenching with dad growing up. Micah has quickly made his ever-broadening audience take notice of his brash and unique, dexterous way around a fretboard. He’s also become known for his milky smooth, deft command of his voice, using it to express passion, emotion, and positive inspiration.”
  • Jennifer Argenti – “Featured in concert by WILLIE NELSON. ‘Instrumental Artist of the Year’. WSA Surfing Champion. Top 4 in 2011 Quiksilver USA Surfing Championships.”
  • Bonnaroo – “Imagine a magical, peaceful city of 80,000 happy people that pops up out of a 700-acre Tennessee farm for four days every June. Fill it with multiple stages jumping with 150 acts, music legends and up-and-comers. Along with comedy, film, theater, visual arts, rides, food, fireworks and more.”
  • Michael Divine – “Michael is at the forefront of a resurgent creative wave that draws it’s inspiration not just from art theory and intellectual ideas but also from the basic principles of what it is to lead a healthy and vibrant life. His spirited and vivacious artwork falls in step with a long tradition of artists who base their work on their interpretive visions. His paintings – with their imaginative wonder and deeper spiritual underpinnings – reference ancient traditions, modern artistic explorations, and contemporary themes.”
  • Los Angeles Angels of Anaheim – A Major League Baseball team located in Anaheim, CA.

Success Quotes:

  • “Success is when you find something you’re passionate about that you can turn into your career.”
  • “Success is where happiness and passion meet and collide with your goals and your career.”
  • “We try to be good people and the type of people who we want to attract to our business.”

Special Requests:

Creative Minds & Visions Clothing, CMV Clothing, Building a Creative Community

Creative Minds & Visions Clothing

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Eighty Bugs Song Universal in Microsoft’s New International Marketing Campaign

An update from former guest on the Defining Success Podcast, Eighty Bug.  Eighty Bugs song Universal recently got picked up by Microsoft for their new, international marketing campaign.

For those of you that need a refresher on Eighty Bug, she appeared in Episode 38 of the Defining Success Podcast in the episode titled – “Episode 38: Having Multiple Passions is Okay! | Eighty Bug from 80bug.com.

Eighty Bugs song Universal in Microsofts new international marketing campaign

Eighty Bug

Eighty was also gracious enough to take the time to create the intro music for the Defining Success Podcast which we are extremely grateful for.  She is very passionate and was willing to put that together for us free of charge, just because that’s the type of person she is.

The 30 second spot is for Microsoft’s campaign for a new generation of PC.  In the video, they are promoting some of the latest Windows 8 ultrabooks, convertibles and all in ones.

Watch the video here:  A New Generation of PCs

In two weeks, the YouTube video has already received more than 40,000 views and increasing drastically every day.

Let us know what you think of the commercial and Eighty Bugs song Universal by commenting below.  Thank you everyone and I hope you have a great day!

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Episode 39: Liberating Genius | Angela Maiers from AngelaMaiers.com

Angela Maiers has a lot of experience teaching students and educators on how to build systems and environments that promote learning and education.  She has many educational goals, but one of her favorite is liberating genius.  Listen to Episode 39 of the Defining Success Podcast to learn how Angela Maiers is helping to liberate the genius of others.

Angela Maiers Liberating Genius Defining Success Podcast Zeb Welborn

Angela Maiers

Angela Maiers is a teacher, educator, author and consultant.  She has spent the past 22 years working diligently to help learners of all ages succeed by recognizing their powers as readers, writers and global communicators.  Whether she’s addressing an auditorium full of educators or sitting on the floor helping first graders find their way through the pages of a good book, Angela’s message is the same – literacy changes lives.

Angela got in education because she knew she was destined to be an educator.  She was on the path to become a doctor and was working four different jobs, all of which had to do with children and someone asked her why she didn’t choose education. Angela realized that education was her calling and took up the cause.

She has always been passionate about learning, how the brain works and how to promote learning.  It compelled her to never look back and pursue how to help others learns.

Angela’s background was in linguistics, reading and writing and social media was just an extension of that to her.  She began blog writing to explore her own writing and eventually began using her blog for educational purposes.  She encountered a very passionate online writing community and social media and Twitter have always help her to increase her literacy.

Social media has revolutionized communication and it’s fascinating to see how our world has changed.  One thing that Angela suggests is that, for educators, we constantly promote the tools when we should be promoting the people.  Social media allows for conversation and discussion on a wide variety of topics and creates new ideas for people moving forward.

By communicating with others on social media tools, you not only get to learn from passionate, highly-qualified educators, but you get to learn with them and that process is a “game-changing” process.  When you talk about learning it doesn’t matter how you do it, but once you’re in the communities you don’t really talk about the tools, you talk about the community.

Angela Maiers Teaching Students Liberating Genius Defining Success Podcast with Zeb Welborn

Angela Maiers

Angela Maier’s passion and her main goal in life is liberating genius.  It doesn’t matter what room she is in or who she is speaking in front of, Angela works hard to unleash the potential of not just the individuals in the room, but in the room as a whole.  Your job is not just to unleash the genius of the individual but to unlock the genius that exists collectively in the room.

Right now we see individuals that are doing amazing things, but are we liberating genius in our collective intelligence, which is the wisdom of the community. The only way you can leverage the collective community is to have someone who can lead the community and we are just on the edge of unleashing this potential.

Several years ago, Angela wrote a book on how to create an innovative, passion-based culture, where she used models like Google, FedEx and 3M, companies that have created a culture of innovation.  Many of these companies give their employees the opportunity to work on something they were passionate about for 20% of the time they were at work.

Angela applied this system in the classroom and first began teaching students about passion and learning about a cause, project or subject.  Once students began to connect with other communities to focus on learning a topic, she then introduced ways to create collective action in order to make changes for the better.  These changes were usually associated with empathy and compassion for the cause.

One question they would ask is “What breaks your heart about that?”  And then they would take collective action to fix the problem and change the world. As a result, Angela started a non-profit called Choose to Matter to help change the world.  She would then help students use social media to connect with organizations that could help them accomplish their goals.

Twitter is Angela’s favorite tool to get more of the information she needs and she also is able to use it to connect with other people.  Twitter has so many different functions for Angela.  It’s her news source.  Her way to see what’s going on in her industry.  Her way to connect with experts, family and friends. And her way to engage others more authentically in her cause.

When kids want to learn something, kids are not necessarily learning in the classroom anymore.  They are taking their learning online.  One great example of this is NASA, who has created a tool kit which students can go on to learn and get information from NASA on a wide range of topics.  Schools that don’t take advantage of these resources than they will become obsolete.

Right now, Angela Maiers is working on a new partnership to provide students with access to real-time information and mentors which will help to inspire the young generations to pursue their dreams.  Angela has just solidified a partnership with what she calls living legends to help mentor young students who have made the decision to matter.  It’s an exclusive network of four and five-star generals and medal of honor winners and they want to be able to pass their experience and expertise onto the next generation.

Last year, Angela Maiers wrote a book called Habitudes and wanted to share and show that these habitudes matter.  There are classrooms all over the country are adopting these habitudes.  And this is a common language of habitudes.

Angela feels like every day is a wow day. Being passionate as a learner and having platforms to share her learning out loud has attracted amazing individuals into her room. She’s learning from educators, students, and leaders and every single day is an exciting adventure.

There hasn’t been one day since Angela started working on the web that she hasn’t had a wow moment.  For Angela, a wow moment means worthy of the world and it’s when you encounter something that makes you stop and take notice.  That is something worth sharing with the world.

One thing that Angela would like to instill upon our listeners is that there is genius everywhere.  Every person has some form of genius and as individuals we need to recognize what genius each person possesses and incorporate that into our network and our room to make our communities smarter and better at solving our problems.

According to Angela, if you have a discussion with 5 year olds and ask them if they think they are geniuses and have something to offer to the world, every student raises their hand.  Every year past the age of five, the percentage drops dramatically.  Every Google employee believes that they are essential because they have used the skill set of their employees and they celebrate those successes.  In order to make change, it’s a culture-shift, not a mind-shift.

There are strides and major efforts made to change the dynamics of the current classroom. The idea of being child-centered and the idea that every student needs to learn everything at the same rate are two completely different narratives.  Angela thinks we need to shift the conversation and right now the conversation is around standards and directives and it’s changing.

Angela gave a TED Talk back in 2011 on You Matter.  And when everyone realizes that they matter, the world changes.

You Matter Choose to Matter TED Talk Angela Maiers Defining Success Podcast Zeb Welborn Liberating Genius

Angela Maiers

Engaging Discussion Questions:

  • If you went into every interaction and discussion as if you had the potential to change the world how would you act?
  • Have you had a WOW (Worthy of the World Moment) lately?  If so, share it with us.

Links to Great Stuff:

  • AngelaMaiers.com – “My life path has always been about teaching and communication. My twenty years as an educator and my passionate pursuit of literacy and learning, gave me the healthy dose of courage and skills that have led me through a wonderful variety of experiences, including classroom and University teaching, instructional coaching, research, writing, publishing, corporate training, and starting my own business.”
  • Google – “Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line.”
  • FedEx – “FedEx Corporation provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $44 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities.”
  • 3M – “3M is a global innovation company that never stops inventing. Over the years, our innovations have improved daily life for hundreds of millions of people all over the world. We have made driving at night easier, made buildings safer, and made consumer electronics lighter, less energy-intensive and less harmful to the environment. We even helped put a man on the moon. Every day at 3M, one idea always leads to the next, igniting momentum to make progress possible around the world.”
  • TED Talks – “TED is a nonprofit devoted to Ideas Worth Spreading. It started out in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader. Along with two annual conferences — the TED Conference and TEDGlobal — TED includes the award-winning TED Talks video site, the Open Translation Project and TED Conversations, the inspiring TED Fellows and TEDx programs, and the annual TED Prize.”
  • NASA – “NASA’s vision: To reach for new heights and reveal the unknown so that what we do and learn will benefit all humankind.”

Success Quotes:

  • “Good is the enemy of great.” – Jim Collins
  • “When you know that what you are doing is what you were meant to do, not what you like to do.”
  • “Passion and purpose leads you to significance.”
  • “The greatest fear we have is the fear of insignificance.”
  • “Success is the intersection of passion and purpose.”
  • “This is the most extraordinary time in human history to be alive.”
  • “I am fearless and I am courageous and I am more passionate than I’ve ever been.”
  • “I have a network that will not let me fail and I have never felt that in the 25 years of teaching.”
  • “The smartest person in the room, is the room.”
  • “If you keep putting people first, there is no difference between online and offline interactions.”
  • “The people who have always led us offline and online have always been readers and writers.”
  • “The extensions of social media was never a technology thing to me, it was just a natural progression of reading, writing and literacy.”

Special Requests:

Please sign up for the Defining Success Podcast Newsletter for information on upcoming interviews, reminders of previous interviews and updates on the guests we’ve had on the show and Welborn Media.

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Greenskeeper.org Golf Tournament at Malibu Golf Club

Johnny GK, aka Johnny Hakim, the owner of Greenskeeper.org invited me to play in a Greenskeeper.org Golf Tournament on Saturday, July 27 at Malibu Golf Club.  He paired me up with former Defining Success Podcast guest, Jay Miller and a new friend of his, Alexandra O’Laughlin.

Zeb Welborn, Jay Miller, Alexandra O'Laughlin and Johnny Hakim at a Greenskeeper.org Golf Tournament at Malibu Golf Club

Greenskeeper.org Golf Tournament

You may remember Johnny Hakim and Jay Miller as previous guests on the Defining Success Podcast.  Johnny Hakim is the owner of Greenskeeper.org and if you’re a golfer, I strongly encourage you to check them out.

Greenskeeper.org provides a variety of services including: golf course information, score/index tracking, maintenance and aeration alerts, schedules golf outings and gives golfers an opportunity to socialize and connect with one another online.

Jay Miller is the Director of Business Development for Golf Card International and he and I just finalized plans to offer a free 3-month trial membership to Golf Card International for anyone who is associated with 19th Hole Media.  If you’re interested in getting your FREE golf card, please go here – http://19thholemedia.com/special-offer-free-membership-to-golf-card-international-sign-up-for-the-19th-hole/

Alexandra O’Laughlin is a collegiate level golfer and successful model.  She plans on working in the golf industry for years to come, perhaps working for the Golf Channel or reporting on golf for television.

Almost a Double Eagle, Albatross at a Greenskeeper.org Golf Tournament

Almost a Double Eagle

We had a great time at the tournament and it was a great success.  I even almost had a double eagle with the ball lending centimeters from the hole, leaving me with a three foot putt for eagle which I made.  It’s always a great time to get in a round of golf with successful people, especially three golfers whom I admire and get along with really well.

After being a guest on the Defining Success Podcast, Johnny Hakim and I have decided to write a book for golf course owners, and general managers on how to use social media to reach more golfers and encourage golfers to play golf more often.  We have been working feverishly and hope to be done with the book within the next couple of months.

Stay tuned for more exciting news from Greenskeeper.org and Welborn Media in our next Defining Success Podcast newsletter!

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Episode 38: Having Multiple Passions is Okay! | Eighty Bug from 80bug.com

You may have noticed the change to our theme music this week on the Defining Success Podcast.  We have our guest for Episode 38 of the Defining Success Podcast to thank for that.  Eighty Bug is big into music, dieting, puppetry and archery and is here to show you that having multiple passions is okay!

Eighty Bug 80Bug has multiple passions. Listen to her interview with Zeb Welborn on the Defining Success Podcast

Eighty Bug

Eighty Bug is a singer, songwriter, DJ, arranger and producer.  She has crossed genres from pop, hip-hop, soul, R&B, rock, country, electronica, downtempo, and dance music with her unique southern soulful voice and electronica influence.  She’s extremely active and knowledgeable about a wide range of subjects.

Eighty was born in Camp Pendleton in California and she was always on the road and went to 18 different schools as she was growing up.  She was quite an observer and would learn to observe others and assimilate into their culture.  She has lived in Atlanta, Seattle, L.A., San Francisco and Brooklyn.

Music has always been in Eighty’s blood.  Early on in her career, she was a signed artist and since then has written music that has appeared in music and films.  As a musician, you’re traveling . . . You play music, sleep and eat.

Aside from music, Eighty loves to eat and loves educating others on the uses of food and incorporating them into your diet.  She has been able to travel all over the world because of her music and has developed her culinary skills along the way.

Eighty has opened for bands that she’s loved including Run DMC and Lupe Fiasco.  She’s gotten lots of placement in television shows.  One of the pieces she wrote appeared on an MTV show and it was a very heartfelt emotional song and helped to connect people to the story of the disaster that occurred in New Orleans.

When Eighty writes new music it inspires her.  Anything can happen with her music and that’s what she loves the most . . . the creative process of writing a new song.

She used to work for a band called Jupiter Rising and she wrote this song called Hero, which is one of her favorite songs and got picked up by an Oprah charity, the International Women’s Museum which used it as their theme song.  When she creates music, it’s not about money or fame, it’s about writing songs that brings blessings or hopes for other people and their lives.

The International Women’s Museum finds women artists around the world and works to display their art to others.

Eighty is also a puppeteer.  She began working with puppets as a young child and she made lots of different characters.  She worked for Disney in the character department and got picked up to be a puppeteer.  She also had an opportunity to work for Jim Henson and worked with some of the best puppeteers in the world.

The coolest thing about puppeteering to Eighty is playing other characters.  Others may not believe it, but Eighty is very introverted and she loves playing a character and thinks it’s very cool to play another character and use that to connect with other people.

Eighty loves to eat good things and if it doesn’t taste good, she’s not going to eat it.  And when she’s done eating it she wants to feel good.  Her motivation is to make food that tastes good and makes her feel good afterwards.  Her passion for eating drove her to start the Knife and the Spoon food blog where she educates others on having the proper diet.

The best thing Eighty enjoys is having great communication with her friends and building upon that every day.  Her multiple passions allow her to express herself and share experiences with her friends.

Eighty has made a lot of poor choices in the music business and she’s been through a lot of the trials and tribulations that the music industry has, but she’s become a better person for it.

DJ Josh One and Eighty worked together to create a new song which is appearing in some Microsoft’s upcoming advertising campaign.  They released a song called Chasing Rainbows and they also wrote another song called Universal and posted it on iTunes.  One of the Microsoft people heard the song, loved it, and are planning on using it.

Eighty Bug (80Bug) appeared on the Defining Success Podcast with Zeb Welborn. Multiple Passions.

Eighty Bug

Engaging Discussion Questions:

  • What are you passionate about?
  • Do you have multiple passions?

Links to Great Stuff:

  • 80bug.com – Welcome to Dj80.com and 80bug.com, home of 86 Productions. Here you can read about, listen to and watch the progression of artist 80 Bug – from singer, songwriter and DJ to topline/melody writer, arranger and producer. Dj80bugg has crossed genres from pop, hip hop, soul, RnB, rock, country, electronica and downtempo to dance music with her unique southern soulful voice and electronica influences.
  • Microsoft – “As a company, and as individuals, we value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect. We are committed to our customers and partners and have a passion for technology. We take on big challenges, and pride ourselves on seeing them through. We hold ourselves accountable to our customers, shareholders, partners, and employees by honoring our commitments, providing results, and striving for the highest quality.”
  • Creative Minds & Visions – Creative Minds & Visions was established to help people live the creative life by developing a clothing brand that promotes artists, musicians and those in the entertainment industry.

Success Quotes:

  • “It’s all good in the end and if it’s not good, it’s not the end.”
  • “Success is waking up every day and liking yourself.”
  • “Keep your mouth shut.  Think before you speak.”
  • “Think about the potential impact that what you say has.”
  • “Be thoughtful in your process.”
  • “Life loops when you make the same choices.” – Will I Am
  • “Leave yourself open to the possibility of anything.”
  • “No matter where you go, there you are.”

Special Requests:

  • Listen to Universal by 80Bug in iTunes.
  • Share your thoughts with us about the new intro music that Eighty created for us.
Eighty Bug 80Bug Defining Success Podcast Zeb Welborn Universal Microsoft Multiple Passiona

Eighty Bug

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Episode 37: Balancing Your Work and Personal Life | Alex Navas from AlexNavas.com

Alex Navas helps people and business owners determine what is important in their business and personal lives. It’s not easy balancing your work and personal life.  The most successful people are able to find a healthy balance between the two where they are able to accomplish a lot at work, but not to the detriment of their families.  Learn more from Alex on business and what it takes to be successful in Episode 37 of the Defining Success Podcast.

Alex Navas Balancing Your Business and Personal Life Defining Success Podcast with Zeb Welborn

Alex Navas

Alex Navas is nationally recognized for his financial expertise and exceptional small business marketing methods.  He has been active in finance, marketing, sales and personal development for 10 years.  He is now an energetic and charismatic speaker, trainer and business coach.

Alex started his entrepreneurial career installing car stereos for his friends and from that point on he knew he was destined for a life in business.  At 21 years old he started his first business, a mortgage company.  He and his wife did really well in the mortgage industry and he learned his passion was helping other business owners become successful by holding bootcamps for real estate agents.

Alex helps businesses by taking a look at their assets.  When he explains assets he means the positive things you have in your business.  After analyzing your assets, Alex can point to some opportunities you’re missing out on which could help you grow your business.

By understanding where a business is at, Alex can help businesses expand faster using less resources.  A lot of times success online depends upon taking advantage of the right opportunities and being able to identify those opportunities is critical to the success of any business.

A lot of entrepreneurs make decisions based on illusions.  A common challenge entrepreneurs make is they think they know the answer about something before the event even takes place without acting on it first.

Their are a few key things to achieve exponential growth.  Your mindset is important to the success of any business owner.  One of the key ways to grow exponentially is by choosing who you’re going to serve, because it gives you the opportunity to serve who you were not meant to serve.

Alex owns the Christian Business Academy and purposefully narrowed his focus because he knew that he was meant to serve those people.  In return, it has become easier for him to attract the clients that he wants because they are attracted to his purpose and mission.

One of the things that Alex is really good at is creating profitable partnerships and he works with a lot of coaches and consultants and he helps them leverage what they’re doing.  Alex created an online training program with another business coach in order to help people create experts in the industry.

When Alex was running his mortgage company, he was working from 7am to 11pm.  One day he was sitting with his son and he realized that his business was taking him away from his family and he vowed not to let that happen.  We’re passing up opportunities to say that some day we’ll have time to spend with our family.  Balancing your work and personal life is critical to the happiness of an individual.

Alex has seen so many successful people, but their personal lives are in shambles.

Most business owners are overwhelmed and overworked. Most business owners are doing way too much work.  Once you get focused and narrow down your goals then it becomes easier to achieve your goals and you’re doing less work.  No matter what Alex does at work he thinks about the people he’s serving and how he can help them.

Balancing Your Business and Personal Life, Alex Navas on the Defining Success Podcast

Alex Navas

Engaging Discussion Questions:

  • How important is balancing your work and personal life?
  • What is more important?  Your business or your family and friends?
  • Who is the target market for your business?  Why?

Links to Great Stuff:

  • Alex Navas – “Whether you already know who I am or not, I’m ultimately here to serve you and I have a lot to tell you that will shed some light on who I am and how I can help you experience more joy, happiness and fulfillment in your life and your business.”
  • Christian Business Academy – “C.B.A. (Christian Business Academy) was founded to gather Christian entrepreneurs, business owners and professionals and empower them to create more fulfilling, profitable and purposeful businesses through the Word of God in order to create lasting change around the world using their businesses as the catalyst.”

Success Quotes:

  • “When you have fun in your business, you’re never working.”
  • “We all have a reason why we’re here beyond us.”
  • “Success comes much easier when you’re having fun and operating in your purpose.”
  • “85% of business owners are doing way too much.”
  • “It’s a lot easier to work with what you have than to start from scratch.”

Special Requests:

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Two Eggs Any Style

What is Two Eggs Any Style?

To those of you that are regular listeners of the Defining Success Podcast you may know that we have a very talented man who is working behind the scenes to help make the Defining Success Podcast so successful.

Mike Jimenez is the engineer/editor of The Defining Success Podcast.

Mike works tirelessly behind the scenes to edit the podcasts and make sure the sound quality is the best it possibly can be.  While he’s not working for us he’s working on a variety of other projects.

One of his biggest projects is an upcoming independent film titled, Two Eggs Any Style.  Mike worked on the script for the film which takes place in an American desert diner.  The movie tells overlapping stories of comedy, drama, and death in the lives of the patrons and one waitress.

Two Eggs Any Style, Mike Jimenez and the Defining Success Podcast

Two Eggs Any Style

The director and producers are crowdsourcing in order to fund the film which they plan on shooting in November. With your help we can make a great film and get it out for the world to see. More details and a list of donation incentives can be found on the fundraising page: www.indiegogo.com/projects/two-eggs-any-style/

You can also check out Mike in another film he was able to act in called Taaape – He’s the one who really enjoys tape – http://www.youtube.com/watch?v=yoAP7HzH9tM

If you love the Defining Success Podcast, please do whatever you can to help Mike Jimenez and his crowdsourcing project to help him and his friends in their goal to make the full-length feature film, Two Eggs Any Style.  Mike is a great guy and does so much to make the Defining Success Podcast possible.  Any help would be greatly appreciated . . . If you donate enough you can even be in the movie!

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Episode 36: Help Young Adults Build a Financial Foundation | Larry M. Jacobson Author of Growing Success

Larry M. Jacobson, author of Growing Success, helps young adults build a financial foundation.  He is an author, educator, motivator and public speaker.  He’s helping young adults figure out life and establish a financial future for themselves.  Developing financial awareness is a critical skill in today’s society, and is a subject that is rarely discussed in school.  Larry and I both feel that we need to educate young people on how to manage their money and how to do it effectively to help young people prepare for their futures.

Helping Young Adults Build a Financial Foundation.  Larry M. Jacobson on the Defining Success Podcast

Larry M. Jacobson

Larry M. Jacobson helps young and emerging adults follow their goals to make decisions that positively impact their overall financial and personal success. He’s a professional speaker, a contributing author for the international best-selling Ready, Aim, Captivate and recently wrote his first book, Growing Success:  A Young Adult’s Guide to Achieving Personal and Financial Success.

For 22 years Larry M. Jacobson was a music executive for one of the largest record companies since he graduated from Indiana University with a Masters in music.  A year ago Larry left the music industry and is now devoting his life to educating young people and helping young adults build a financial foundation.

In 1993, Larry was in his apartment and decided to write an email to the then president Bill Clinton with the four things he wished he was taught during his time in school that he thought should be a part of everyone’s education.  These four items were sex education, personal finance, personal development and time management.

With all of these ideas, Larry began writing a book in order to help young adults make better decisions because they will have the tools and resources to do so.

Larry is very passionate about personal finance.  Experts say there are societal problems with finances, but not many are doing anything about it.  Larry is trying to get students to understand their relationship with money.  Money is like a gas pedal where you want to stay within your speed limit.

Larry M. Jacobson on the Defining Success Podcast with Zeb Welborn

Larry M. Jacobson

He is teaching young adults that money should not be used to show off, but it should be used to get the things you really want.

Schools should be teaching skills that students will be using in their real lives.  Critical life skills like how to balance a checkbook, typing and entrepreneurship are not being taught in today’s schools and our students are left unprepared when they get into the real world.

You could sit one hundred people down in a room to define what success is and you will get one hundred different answers.  It could be making a lot of money, having a great job, being in a relationship, or being the president of the United States.

The one common denominator that will not let people become successful is fear.  Most people don’t reach their goals because they don’t possess the tools and resources from an early age or they can’t get out of their own comfort zone.  They are afraid to be honest with themselves that they have a problem.

When kids are young, they always ask the same question over and over again . . . Why?  When kids get older, they end up asking how.  How can they get that job, how can they get those skills.

The biggest mistake young people go through is denying their strengths.  Most people go to their negatives.  To be successful people think you have to be the next Meryl Streep or Brad Pitt, because they envision that as successful.  But if you love acting then you don’t have to be the most famous actor or actress.  If you love what you do an you’re able to do it, you’re a success.

When Larry was younger, he told his friends, “I want to be a millionaire by the time I’m 30.” As he approached 30 years old he wasn’t on his way to becoming a millionaire and what he realized was that he needed to have a goal or a plan to achieve his goals.  He needed action steps.

When Larry left his job a year ago he wanted to see if he could change his life 180 degrees in 365 days, which he called Operation 365.  The main question that he asked of himself was, “How is that life working for you?”  It was the moment where he realized what was working and what wasn’t.  He wasn’t very happy and he decided he was going to move to Bloomington, Indiana and he started reaching out to people.  You need to do things by reaching out and asking for help.  Larry started reaching out to a lot of people who could get him where he wanted and where he wanted to go.

Larry was able to go back and do some of the things he loved doing the most.  He married the love of his life in May.  He would create action steps, and then would measure his goals to see if he was being successful.  Most people would stay in their comfort zone than do something scary and change.  It’s important to reach out to people you know and trust.

Nobody initially loves going to the gym and once you see the results it becomes easier to do it.

About his book, Larry wanted to figure out how he could become more successful at his job in the music industry.  He knew he needed to get in better shape, he needed to develop stronger relationships and he needed to learn more about how to manage his finances and in 2010, he attended an online training academy.  For the last 10 years, Larry’s been doing a lot of reading and got his PHD in organizational leadership.  He wanted a book that he could write that people wanted at his age.  At the end of each chapter, there are assignments that will help students manage their lives.

A lot of people do things that are not in line with their goals.  He wants to get kids to start thinking about their finances and he knows many young people are not prepared.

Writing a book forced Larry to look at himself and realize that there were decisions to make in his own life and he realized that there were many things that he was doing wrong.

Larry M. Jacobson Helping Young Adults Build a Financial Foundation

Larry M. Jacobson

Engaging Discussion Questions:

  • Why are so many people in economic and financial turmoil?
  • How is that life working out for you?
  • What do you think is important for young people to know about money?

Links to Great Stuff:

  • Larry M. Jacobson – “As a dynamic speaker who understands what it takes to reach this particular audience, Larry generously shares several of his personal life lessons and principles that he has painstakingly learned through his own personal successes and failures in his career, relationships and in business to inspire today’s young adults to achieve the success they desire and enable them to pursue all of their life goals and dreams from an early age and beyond.”
  • Build a Great Financial Foundation for Your Child – One of the first blog articles I ever wrote for The Tutoring Solution.
  • Educate Your Children About Money – One of the first blog articles I ever wrote.

Success Quotes:

  • “Success is getting to do what you love every single day, being supported by friends and people who love you.”
  • “I wish I had had the ability and maturity enough to start planning.”
  • “The reason why people don’t succeed is because they try to take short cuts.”
  • “Do something every day that will get you closer to your goal.”
  • “The people that are successful are not smarter than most, they have taken the initiative to do what they love.”
  • “The people that tend to be successful have a plan and then implement action steps immediately.”
  • “Education appreciates and things depreciate.”
  • “Every time you open up a newspaper, they are always slamming these young people.”
  • “Money is like a gas pedal . . . where you want to stay within the speed limit and live within your means.”
  • “By having more money and saving, it has an opportunity to get them where they want faster.”

Special Requests:

Follow us on Facebook – https://www.facebook.com/WelbornSocialMedia and follow us on Twitter – https://twitter.com/dsuccesspodcast.

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Former Guests David Kramer and Jay Miller at Los Serranos Country Club

It’s rare that two guests from the Defining Success Podcast and I are able to get together, but last week, David Kramer and Jay Miller met me at Los Serranos Country Club in Chino Hills, CA.

David Kramer, Zeb Welborn and Jay Miller at Los Serranos Country Club in Chino Hills, CA

David Kramer, Zeb Welborn and Jay Miller

Jay Miller is the Director of Business Development at Golf Card International and he met me early in the morning at Los Serranos Country Club so we could get in a round of golf. 

Jay and I were the first ones out in the morning and sped around the golf course playing a round of 18 holes in a little over three hours.  The round seemed to fly be even quicker as I got to hear some amazing golf stories from Jay about his experience working and playing with some of the top golfers in the world.  Jay is absolutely one of the most interesting people I’ve ever had the opportunity to play a round of golf with.

Jay bogeyed the last hole to shoot a one over par and I played one of the best rounds I’ve played in a long time, shooting a three over par 75, at least that’s what Jay told me.  I was so invested in hearing Jay’s stories that I really had no idea what I shot.  But, I knew I was playing well.

David Kramer and Jay Miller met me after our round for lunch.  David Kramer is the Senior Vice President at Los Serranos Country Club and was one of our very first guests on the Defining Success Podcast.  He’s very passionate about golf and helping others and when he and Jay got together, it was great to see them share such memorable stories about golf and life.

David Kramer and Jay Miller have known each other for a long time as lovers of golf and have worked with each other on numerous golf-related activities in the California Golf Course Owners Association, of which, Los Serranos Country Club was named the 2012 Golf Course of the Year.

Because he enjoyed being on the podcast so much, Jay Miller recently gave me free golf cards from Golf Card International to give out to listeners of the Defining Success Podcast.  If you would like a free 3-Month Membership to Golf Card International, please visit the 19th Hole Media Website found here – http://19thholemedia.com/special-offer-free-membership-to-golf-card-international-sign-up-for-the-19th-hole/

These are definitely two of my favorite people and it was a blast getting together with both of them.  I hope we can all get together a bit more often.  Thanks David and Jay for taking me under your wing and helping me navigate the world.  I owe you both so much already.  Thanks for everything!

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Episode 35: Making Your Customers A Part of Your Business | Johnny Hakim from Greenskeeper.org

Johnny Hakim from Greenskeeper.org shares his insights on how to make a customer feel like they are a part of your business and how he uses that to keep customers for longer and become active promoters of his business.  Learn how to create raving fans by making your customers become a part of your business and learn how to manage your online reputation in Episode 35 of the Defining Success Podcast.

Johnny Hakim | How to Make Your Customers Become a Part of Your Business | Greenskeeper.org

Johnny Hakim

Johnny Hakim (JohnnyGK) is the owner of Greenskeeper.org.  Greenskeeper.org is a free online community and golf social network providing golf course review, aeration alerts, overseeding schedules, photos, specials, tee times, score tracking, outings, product reviews and more.

Greenskeeper.org started back in 2000 and Johnny was doing record promotion and he was always golfing on Wednesdays.  There was too many times where he encountered golf courses that were doing aeration that he decided to see if there was any place online that was giving golfers aeration alerts.  He couldn’t find anything.  While he was doing this record production he decided to make his own website and wanted to do more with it.  He interviewed some programmers and found what he was looking for.  He’s been inspired ever since.

His website started working in Ventura County, Los Angeles County, Orange County, and once he put those up other places were asking for it including San Diego County, Riverside County and San Bernardino County.  A lot of people highlighted their appreciation of the program and loved what Johnny has been able to do at Greenskeeper.org.

Johnny has set up his website and it has pretty much spread organically since its inception.  People come up to him all the time and tell him how wonderful the site is and how much they love what he is doing with Greenskeeper.org.

When Johnny started his website, he just wanted to let people know about the aeration schedules at golf courses.  But, he knew that the website was a work in progress.  The users have helped determine the direction of the website and all the things you see on the Greenskeeper.org website comes from the users themselves and suggestions from golf course owners.

Right now, the website revolves around the “GKer” the people who are giving back and helping others understand the condition of local golf courses.  Johnny’s website gives people an opportunity to share their experiences at golf courses, for the benefit of those who are involved in the game.  Most people come to Greenskeeper.org to read the golf reviews.  People use Greenskeeper.org for aeration alerts, they use a score tracker, they are now using the community forums where people can discuss and share their thoughts about golf and local golf courses.

One of the biggest challenges Johnny had faced in building his business was actually making money. When he started the site, he was hoping that golf courses would be eager to advertise on his platform where he was reaching enormous amounts of golfers.  The problem was that the golfing industry was way behind the times when it came to their online presence.

The biggest problem Johnny sees in the golf industry is that they are not adapting to the changing world.  They are still marketing traditionally and are not investing in the online world and are losing to competitors who are taking advantage of the opportunities available online.  In order to succeed golf courses need to control their online presence and promote themselves online.

The people who are going to succeed are the ones who are looking into the future and not the ones who are holding on to the past.  This is probably the biggest reason why golf courses are failing today.

On the Greenskeeper.org website golfers can leave reviews on golf courses all over the United States and one of the things Johnny has had a hard time doing is convincing golf courses to reach out to the people that are playing their course and say thank you.  By being proactive on the Internet and thanking those people who have played the course, you are creating an opportunity for massive word of mouth promotion.

By responding to criticism or thanking people for using your business.  You are now able to show that you are being authentic and that you genuinely care about your customers.  Before the Internet, each customer was valuable, but now, other customers can see how you treat your customers in a public forum and they can connect with that.

The large majority of people who visit Greenskeeper.org are not the people who are leaving the reviews.  They are what Johnny calls, lurkers.  They visit the site to get information about golf courses and then make decisions about the golf courses they plan on playing from there.  So, even though there are only a few recommendations on the golf course pages themselves, those reviews are being seen by hunderds and, in some cases, thousands of golfers.

Monetizing Greenskeeper.org has been no easy task.  Johnny has spoken with golf course owners and decision makers for years trying to understand their needs and figure out how he can service those needs with his website and it has been a struggle, but he has come up with a solution that works.  Golf courses are now using Greenskeeper.org to highlight their golf courses on the website for a small monthly fee and the golf courses who utilize these features have experienced a lot of success.

One of Johnny’s greatest moments working at Greenskeeper.org was recently when he set up his first golf outing for golfers in Central and Northern California.  Many people in the GK community took part in the tournament.  They came together and had a great time.

John Hakim from Greenskeeper.org on the Defining Success Podcast with Zeb Welborn Know Before You Go

Greenskeeper.org

Engaging Discussion Questions:

  • How do you make your customers feel like they are a part of your business?
  • Do you think the Internet and online marketing can help in word of mouth marketing?
  • How do you handle reviews about your business?

Links to Great Stuff:

  • Greenskeeper.org – “Greenskeeper.org is a free online community, golf social network, providing golf course reviews, aeration alerts, overseeding schedules, photos, specials, tee times, score tracking, outings, product reviews, more.”
  • Gary Vaynerchuk – “I love to hustle!”

Success Quotes:

  • “Success is inspiration.”
  • “When you’re following your heart or passion, you’re successful.”
  • “When you’re inspired, you’re successful.”
  • “To be a GKer is to be someone that appreciates the site in general and is a part of the community concept.”
  • “To be a GKer is to be active in writing reviews and a part of the community.”
  • “Every time we do one of these GK events there is just a good vibe.”
  • “The most active pages on Greenskeeper.org get 1,000’s of views a month.”
  • “When a golf course is being authentic and thankful, golfers will see that as that’s how they treat their customers.”
  • “Just saying thank you can make all the difference in the world for a golf course.”
  • “It boils down to word of mouth.  That’s what drive most business.”
  • “Golf courses need to take their online presence seriously.”
  • “They are getting the pants beat off of them by the wholesalers and they weren’t identifying that there customers were going online.”
  • “The golfing industry is way behind the times when it comes to their online presence.”

Special Requests:

Zeb Welborn Golf, Defining Success Podcast Golf and 19th Hole Media Golf are offering you a free 3-month membership to Golf Card International

Free 3-Month Membership to Golf Card International

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FREE 3-Month Membership to Golf Card International

Earlier this year we had Jay Miller from Golf Card International on the Defining Success Podcast.  Jay had such a great experience on the podcast and has had such success with his discount golf cards that he and Golf Card International have decided to offer listeners of the Defining Success Podcast a FREE 3-Month Membership to Golf Card International.

With Golf Card International you will receive discounted tee times at nearly 3,000 golf courses in the United States and Canada, including free green fees at over 600 courses and 2 for 1 at many courses.

You can also receive car rental discounts from Alamo and National Car Rental, 10-20% discounts on golf equipment at apparel at participating proshops, access to the members only area of golfcard.com including Handicap Tracking, Tee Time Reservation history, and Trip Routing, Hole-in-One recognition, the opportunity to meet fellow golfers, toll-free access to the member service team, admission to their eNewsletter, special savings on golf packages, and a personalized membership card.

For an additional fee, you can receive a year subscription to Golf Digest and a USGA approved handicap index card.

To receive your FREE 3-Month Membership to Golf Card International visit www.golfcard.com, select the join option and enter the Promo Code:  ZEBGOLF or click on the banner ad below.

If you are interested in taking advantage of this offer, I strongly encourage you to sign up for the 19th Hole Media newsletter to receive monthly, golf-related updates from 19th Hole Media and Golf Card International – http://eepurl.com/CugiD

Zeb Welborn Golf, Defining Success Podcast Golf and 19th Hole Media Golf are offering you a free 3-month membership to Golf Card International

Free 3-Month Membership to Golf Card International

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Episode 33: Be of Service to Others | Chris Brogan from Human Business Works

Chris Brogan has been in the online world for sometime now and what he’s learned most is that in order to be successful online that you must be of service to others.  If you’re willing to go the extra miles to help others, you will be successful in the online world.

Chris Brogan from Human Business Works discussing service to others on the Defining Success Podcast with Zeb Welborn

Chris Brogan

Chris Brogan is CEO and President of Human Business Works, an education publishing and media company dedicated to helping professionals work better, do the work they want and to be brave.  He is the NY Times best-selling co-author of the Impact Equation and a sought-after professional keynote speaker.  He also plays in the band, D3one3 with Jacqueline Carly.

Chris Brogan started his online endeavors before 2005, blogging and using social networks.  In 2005, he co-founded Blog Camp, an event to help understand media and help it work for you, with Chris Penn.  He then took a job with Jeff Pulver running video on the net and then he went on to work with the Pulse Network and started New Marketing Labs and sold that to them and is now working in Human Business Works.  Now, Chris is doing courses for professionals.

Chris started his blog because he wanted to start fiction and it morphed into writing about himself and it was a long time before it became useful for anyone.  ChrisBrogan.com is still alive and helping others and it took him 8 years before he got his first 100 readers.  Now, Chris has 200,000 unique visitors per month.

The mobile first mind-set is taking over the online world.  For example, Instagram is a mobile experience, not a desktop experience.  The shift has now moved towards mobile and it looks like it headed that way.

Chris thinks that the future holds that more and more people are going to get there information from smaller and smaller organizations.  As experts start to sprout up with different areas of expertise, users will begin looking to those people as the experts and everything will be open to more and more people for the benefit of the individual.

Rob Hatch, does a course called Work Like You’re on Vacation, through Human Business Works.  Chris works every day like he’s on vacation and finishes his average work day at noon.  Then he’s free to do the things he wants to do, he can write blogs, figure out ways to come up with more money, learns from others or goes to the beach.

Chris Brogan does another podcast called The Human Business Way, which he absolutely loves doing.  He’s writing several books, one on Minecraft, one tentatively titled The Freaks Ruled the Earth and he’s also revamping some courses that he’s offering to people who want to learn how to use the Internet for their benefit.

In order to work like you’re on vacation, you have to put in the work to make it happen.  So many people think they deserve to live the good life, but people like Chris are able to live that way because they’ve put in the time, effort and energy upfront in order to reap the benefits later.

Zeb Welborn from the Defining Success Podcast interviews Chris Brogan from Human Business Works discussing service to others.

Chris Brogan

There is a triangle to making money, what do I know how to do really well, who do I know that needs a service and do I have access to those people.

The beauty is that there is always somebody who is into something and you can reach out to those communities and make it happen.

Chris works as hard as he does because he’s trying to show people that they are great just the way they are and he’s trying to figure out as many ways as possible to help those people achieve success in the what they enjoy and are good at.

In 2010, Chris Brogan lost $400,000 of his own money in some poor investments he got involved in.  He learned a lot of from that experience and has become stronger for it, but his advice to others would be to stick to something you’re good at and work hard at that and not try to get caught up in too many different things.

Chris always hears from people who share with him that they’ve been able to take some idea he’s had and expand upon it to help themselves achieve success.  Chris Lema is one example of a person who showed his blogging success stats since taking a course with Chris Brogan which makes him proud because it’s something you can’t fake and the results speak for themselves.

In Chris Brogan’s blogging master class they talk about writing in a conversational tone, how to get better blog-writing habits, how to build good cornerstone content and ways to make money.  All of these things lock together during the experience and people consistently say that they get way more value than what it cost for them to get into the Blogging Master Class.

In another class Chris runs called Brave New Year, he talks about setting better goals to help you change your life to the life you want and away from the life you don’t.  He also wrote an ebook called It’s Not About the Tights on Amazon.  It helps people do the things they want to do.

Be of service to others and you will be successful.

Chris Brogan from Human Business Works discussing Service to Others on the Defining Success Podcast with Zeb Welborn

Chris Brogan

Engaging Discussion Questions:

  • How successful have you been feeling?

Links to Great Stuff:

  • Human Business Works – “Human Business Works is a business design company, providing publishing and media products dedicated to helping professionals like you (anyone from a solo business to a very passionate part of a bigger company) understand how to do business your way, provided that way is relationship-minded, interested in delivering great value for your client or customer, and want to do this in a much more interesting way than the status quo.”
  • Christopher S. Penn – “My name is Christopher S. Penn. I’m a bridge. I stand between different fields, professions, and ideas in order to help people on both sides understand each other. I can speak and sling code, but I’m not an IT professional. I can design campaign strategies and write copy, but I’m not a marketing professional. Where I provide value is in helping IT understand marketing and vice versa. The same is true for the martial arts, for education, for all of the different worlds I work and play in. I play World of Warcraft, but take the lessons from a virtual battlefield and apply them to business. I take solutions from the dojo floor and bring them to marketing.”
  • Chris Lema – “Chris Lema is the VP of Software Engineering at Emphasys Software, where he manages high performers and oversees product development and innovation. He’s also a blogger, ebook author and runs a WordPress meetup in North County San Diego.”

Success Quotes:

  • “How old are your kids?” – Zeb Welborn  “I have no idea.” – Chris Brogan
  • “I’m proud that both of my kids are still alive.”
  • “When I think of ways to make money, I fail.  When I think of ways to serve people, I make money.”
  • “We go through life trying to be something we’re not and I’ve come to believe that you can be as weird as you want to be as long as you understand how that weirdness can serve your community.”
  • “If you really work on figuring out a community you can serve . . . everything else figures itself out.”
  • “Success is buying whatever pants you like.”
  • “I never go out and look for wayward people, I look for people who want to be my friend and learn from me.”
  • “My definition of success is being able to say yes to things you want to and no to the things you don’t.”
  • “Every time I’ve ever failed in life is when I’ve had to play the whores game which is begging for the money and saying yes to crap that was horrible.”
  • “Overhead walks on two feet.”
  • “Multi-tasking is stupid.”
  • “Learn to say no.”
  • “Get one thing done and do it really well.”
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