Tag Archives: Zeb Welborn

Episode 76: Gamification Makes Learning The Golf Swing Fun | Nancy Dunn Kato, Published Author and CEO at SwingPlay.com

Nancy Dunn-Kato is a very well respected golf instructor, one ot the top junior golf instructors in the country. In our interview she talks about the gamification of teaching the golf swing; how she makes these simple little games to help kids learn the golf swing. There’s a movement in education about gamification, working to make the learning experience more fun and enjoyable.
Nancy Dunn-Kato of SwingPlay.com talks about the Gamification of the Golf Swing
Nancy Dunn-Kato has been a Certified Class A LPGA Teaching & Club Professional Member since 1989. She has played and taught golf for over 24 years.

Nancy’s company SWINGplay and its concepts are a direct result of her dedicated work with junior golfers and a real, practical, understanding of what works best. SWINGplay’s unique programs are specifically designed to focus the learning needs of young and adult golfers at all levels from beginner to advanced players. The SWINGplay systems and methods reinforce the play in golf – to keep the learning experience fun, positive, and filled with success that grows naturally out of children’s play. Skill and ability grow quickly through the game-play!

SwingPlay fun ways to teach the golf swing.Zeb’s Take

It’s obvious that Nancy really understands the golf swing, and how to teach the golf swing. She made a lot of good points; young golfers teaching other young golfers how to play the game and how young kids can teach parents and how valuable that can be and how you can bring the family together.

The thing she talked about that I want to expand on is making the golf swing fun. She talked about breaking it down into little smaller components, and then teaching that in a fun game type of way – gamification. She’s talking about making rainbows, knocking out shark’s teeth, dragons, Leprechauns, shooting spray guns. I’ve actually had a chance to see some of the stuff she is talking about and it’s very cool. I can see how young people can accept and understand it all very quickly because of the way she sets up these little games.

In education, we get so much information from so many different resources. Before the internet, teachers were more on their own. Now, there’s someone like Nancy who creates this killer program about how to teach the golf swing to young kids. She can take that and give that to golf instructors across the country and they can understand. I think this gamification of learning coincides with our social culture and the way that we are able to share knowledge today. It really enhances the learning experience, I think education needs to go that way. Having a teacher that stands in front of a class and lectures is like if Nancy were a golf instructor that stood there and just tells you what you’re doing wrong. Versus, talking about rainbows and dragons, you can imagine the difference that would have on a little child. You can teach the golf swing, just like you can teach anything else, through this gamification process.

What do you think about this gamification process?

Find out more about gamification of the golf swing, Nancy, and SwingPlay

Visit SwingPlay.com or email Nancy at Nancy@SwingPlay.com

Quotes

  • “It was really frustrating. I never wanted anyone to feel that way. I believed in my heart that I could find a way to make it much more easy for other people.”
  • “Golf has been made too hard to understand and it doesn’t have to be that way; it could be easier.”
  • “I love teaching teachers.”
  • “They’re learning and they don’t even know their learning. That’s the fun part.”
  • “I really really wanted to create something different.”
  • “People helping people and using golf as a way to get the community together.”
  •  “I just wanted to make something that makes the world a little better.”

nancy

 

More From the Interview

Nancy got involved in golf in college when a couple cute guys invited her to play at Torrey Pines. She borrowed a pair of clubs that morning and finished the day with a couple pars. When she told her golf buddies it was her first day, they were impressed. She checked out the golf scene and had the idea to become a pro in one year. She found a golf instructor, worked hard and reached her goal in a year and a half. She made several mini tours and was on the top ten list.

After her swing, put a coke can on her pitching wedge and she had to balance it, that was the start of all the games she began creating. It was about finding a way to make it fun after the lesson so she could understand it.

“When we were on the mini tour, none of us could afford golf lessons. So whoever would go get a golf lesson they would come and teach us what they learned.”

She got to train with Derek Hardy, who taught her a lot, she could have gone on and qualified for the tour, but she wanted to get better and shoot under par more often, but that wasn’t happening. She changed her path.

Golfs Greenland Book by Nancy Dunn-KatoShe wanted to become a teacher, so she could understand why the lessons were so confusing. “I would cry in front of Derek Hardy all the time, because I couldn’t understand what he was saying. It was really frustrating. I never wanted anyone to feel that way. I believed in my heart that I could find a way to make it much more easy for other people.”

She joined the LPGA, started as an apprentice, and was able to move up. She was lucky to be able to study under Chuck Hogan. He was part of the LPGA teaching them how to become better teachers. He was all about making things fun, and to do it through games. When she asked him how to be a better teacher, he said don’t just tell people what to do, they need to know why they should do it.

She started on a path where I broke down the whole game.

“It’s just taking old terminologies and making everything easier and something that people can put their thoughts around and understand really quickly and it’s kind of amazing if you can use games or sensory perceptive play, which is what I love to do.”

What is SwingPlay?
She took every part of the game and separated it into modules. Then broke it down into simple understandable sensory perception with a skill game, a sound game or anything with the senses. She uses story telling. With young kids she teaches them how to make rainbows and their club is the paint brush; there’s all kinds of different rainbows for the different golf swings. She is telling them how to make rainbows, but they’re learning about a golf swing.

Kids have hands-on experiences and they become more self aware. They get to experiment all through play and self discovery. The kids have a great time. They’re learning and they don’t even know they’re learning. That’s the fun part.

She says, the educators of the world, they get it. It’s the 21st century of learning; it’s more hands on and discovery, let the people figure it out for themselves.

I’ve had high school kids and college kids help mentor these younger kids with table top projects. These kids get to be mentors and as they are helping the younger kids they are learning too.

What do you enjoy most about teaching golf?
Watching people’s reaction when they get it.

What life lessons and values do you think golf teaches?
Patience, love, respect. One thing about a golf course is, it’s like a park, it’s green and beautiful. Teach them to pick up trash and take care of the golf green. It’s a place where kids can go and be in nature.

Her book, Golf Greenland, is a 4 hour lesson all about putting, through story-telling and games. The fundamentals you learn in putting just go larger as you go up the game.

She wants to find a good home for her program. She’s really excited that Newport Beach YMCA is excited about it. She’d like to see it at more places libraries, schools, and places like restaurants. Maybe even try to standardize golf using everything she has created, make it more fun and get more people involved.

 

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Episode 75: What Makes a Social Business | Michael Peshkam, Founder and CEO of Xincus

Michael Peshkam is the founder and CEO of Xincus. Xincus Michael Peshkam, founder of Xincus, a social business platform.gives businesses an opportunity to collaborate and communicate with each other on his platform and creates the opportunity to leverage social media. Michael talks about businesses and social media, noting that there is a difference between a business that uses social media and a business that is a social business.

Xincus is the first-of-its-kind online Social Marketplace for Business that makes the power of mass collaboration available to everyone by bringing together Experts, Businesses, and Enterprises to engage each other and create new business value and opportunities that they could not develop independently.

Zeb’s Take

Michael is extremely smart and knowledgeable. I really liked the correlations he made between the 19th, 20th and 21st centuries and the implications of the power structure that is involved with each century and I agree with the direction he sees things going.

One of the things he brought up, that I want to touch on, is that there are businesses today that are using social media, and they think that’s being social, but it’s not. You need to incorporate social media into your business to create a social business. For example, The Tutoring Solution. I originally got started on Facebook and I wasn’t getting a lot of engagement. I racked my brain and came up with the idea to offer a scholarship. We call it the Share Your Passion Scholarship. To enter we ask students to write an essay to explain what they are passionate about, why they are passionate about it, and how they can use their passion to help others. Then we vote and choose the winner. We give the people on our Facebook the opportunity to vote and help us pick their favorite, and we encourage each of the students to get their friends on facebook to vote. We wouldn’t have started that scholarship if we weren’t thinking of ways to interact with our potential clients. Since then we’ve leveraged that scholarship into so many different areas. We have counselors at different schools recommending us, it makes more people aware of us, helps us get the word out, and then (most importantly) we’re just doing a really good cool service for kids that are passionate and excited.

Just doing social media in and of itself is not enough. In order to leverage social media and the potential of it, you need to make your business a social busienss where you are incorporating social media into the structure of your business. Michael had some great examples with Threadless, Sirius, and Nike to explain to become a true social business.

Find Out More About Xincus

Visit www.Xincus.com.

Xincus, The platform for Social Business

Quotes

  • “Once I am in a conversation with someone I am happiest when somebody takes away something from what I have said and also when I take away something from what the other person has said.”
  • “Right person, right know-how, right time and it can be a real game changer.”
  • Goal: “To help small/medium sized businesses to grow and thrive better, faster, cheaper and smarter.”
  • “It’s an opportunity to create an entrepreneurial society.”
  • “Having vision and idea is one thing, but having commitment and determination is quite another.”
  • “People want to contribute and be a part of something.”

michael-peshkam-quote

More from the Interview

Michael graduated in Europe, lived most of his life in Europe. Got a PHD studying aerospace and software engineering aka, rocket science. He worked in the UK for a fortune ten company. He has been fortunate enough to travel the world twice. In 1996 he hopped the pond and came over to the US where he became senior business IT executive and most recently an entrepreneur. He’s also been an associate professor teaching at university.

He’s worked in technology, education, business and now he’s an entrepreneur launching Xincus.

He says, Xincus is the next generation of social media known as social business. The migration from social networking to social media and now to social business. Essentially social business, in a nut shell, is creating business advantage through social technologies. You take the social media (your likes, friends, followers and so on) throw them in an environment which is specifically designed for your business and leverage the tools and technologies to create business advantage for you, whatever that business advantage may be. We’ve designed a platform to allow small and medium sized businesses to have internal collaboration just like bigger corporations and, in addition, it also has a marketplace where they can have better integration with their partners, customers and crowd. For SMBs to do what the larger organizations can do, plus they now have a marketplace like Ebay or Amazon. You can also integrate with other business owners to bring together: collaborate, create new knowledge, new know-how, new products & services and innovate things that would be better, faster and cheaper than if you were to do it on your own.Xincus, Social Business Platform

Social Business Examples

Threadless wanted to make T-shirts. Rather than go and design the shirts themselves, they created their own internal social business platform and invited designers to come and suggest designs. They managed to bring in the crowd, give them the opportunity to design, at the same time have the crowd select their favorite designs, then Threadless goes ahead and prints and sells T-shirts with the chosen designs. They created an integration of social media tools to bring the crowd into their own social business platform to create a business advantage.

Sirius Satellite Radio is one of the first examples of a social business. One of their channels, the least popular, was brainstorming how they could get more listeners. The executive suggested allowing customers come in and program their own playlists. After a while that channel became the most popular.

Traditionally Cimex would have brought in various consultants to over 200 locations around the world, complete a study, and go on to develop their alternative energy for their plants. But through use of social technologies internally, this time they linked their engineers into communities, sort of pilot social networks, and were able to accomplish the same thing within 6 weeks rather than 2 years.

On Entreprenureship

Many people have ideas, many people have visions, but they start half way through and they just give it up. Entrepreneurship is not for the faint hearted.

Advice

You can think along two different lines: social media or social business. Social media, all the channels and tools available are fantastic and excellent for promotion, communication, advertising, and reaching out to the masses. But liking is not leading. Just because a business is on Facebook or LinkedIn does not make them a social business. You need to transform those likes and followers into leads where you can leverage them; give them something in return to help you accomplish more. Business owners these days have the entire world open to them.

Pondering Success

If they were asked to define success:
Mother Teresa, perhaps she would say, “I don’t want to see a single hungry child in the world.”
Albert Einstein‘s idea of success might be “I want to have one simple equation that would define the entire universe, the galaxies, the planetary rotations and so forth.”

To find out more about Michael Peshkam and Xincus, visit Xincus.com.

 

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Episode 74: How A Job Can Allow You to Pursue Your Passion | Danielle Tucker Host of The Golf Club Radio Show

Danielle Tucker from RadioGolfClub.comDanielle Tucker’s Golf Club Radio Show has been broadcasting from Hawaii since 1999.   Danielle interviews PGA, LPGA and International Golf Professionals, Young Rising Stars, Teaching Pros, Sports Shrinks, Authors, Mental Coaches, Golf Equipment Companies, Club Designers and Golf Broadcasters. Danielle Tucker is the host of Radio Golf Club. It’s a live radio golf show that takes place in Hawaii. One of the things that came up in the interview that I thought was interesting, because it’s a different point of view from other guests of our podcast. She’s doing this as a side job. This radio show, she does it on a saturday. She has her normal work week and then she goes in and does this podcast on a Saturday because it’s something she really loves and she has the opportunity to do it.

Zeb’s Take

She has a lot of energy and excitement. She’s professional and the way she carried herself, and that extra energy she put into the interview, not to mention the insights that she gave. One thing that I thought was unique was that she encouraged people not to leave their job to pursue something like what she is doing. She is doing her golf club radio show because she loves it and for no other reason. She works her regular job, which I’m sure she enjoys, but maybe not to the full extent that she’s living her passion in that sense. But, it creates the opportunity that she can do something that she loves. What I’m doing right now in my business I know is my passion. I know that I’m working hard and making things happen, I think it’s going to be good in that sense. For Danielle, I think she is doing exactly what it is that she wants to. You can tell that she loves and enjoys what she does, just like I love and enjoy what I do. I think there are opportunities out there for people. You have to choose the path that’s right for you. Some people think they have to leave their regular job and become an entrepreneur to find success not really thinking about their passion is. Think about what it is you enjoy and that experience and how can you make that happen. Sometimes that will mean extra sacrifices. Working a 9 to 5 job to do that stuff that she loves on the weekends. It’s really up to you to determine what that sacrifice is.

Listen to Danielle Tucker’s Golf Club

Visit RadioGolfClub.com hear all Danielle Tucker’s episodes from 2005 and live streaming episodes every Saturday.

Danielle Tucker's Golf Club Radio Show and Podcast

Quotes

  • “The best thing I can tell you about growth is never being satisfied with the work you’re doing.”
  • “The key to a successful interview is making someone comfortable.”
  • “To me every piece of work that I do, I’m working and I’m playing at the same time.”
  • “It’s up to me to keep it moving, keep it bright, tight and outta site!”
  • “We all learn differently, we all hear differently.”
  • “It’s always asking yourself, how could I have done that better.”
  • “The hardest thing to do in the business of radio is to listen to yourself.”

More from the Interview

Danielle has been in the broadcast business for a long time. Her past as a News Director, Co-Host, all built her experience working in a live radio environment. Her dad encouraged her to do a golf radio show, even though her station didn’t have any sports programming. Years later, someone approached her about doing a golf talk show. It was weird and perfect. At first, she was worried about running an hour long talk show, her experience had not prepared her for that. She was very nervous, but went ahead anyways. The person at the radio station loved it. She was able to expand it, find other radio stations that wanted to have the show. She started streaming it, and here she is today. Her dad came from England. He saw America as a land of opportunity. His proficient golf abilities allowed him to create great business contacts. He ended up in LA where he heard a radio show about golf. He knew golf was growing in the United States and that’s when he began encouraging his daughter to pursue a radio show talking about golf. Danielle used to work at an indoor golf facility. Over the years she has played lots of golf. She does traffic reports in the mornings and afternoons for five radio stations and on television. On Saturdays, she does her radio golf show. On Sundays she tries to get on the course, but all her work keeps her busy. She stays up to date on the game. she is engrossed in the game; but she needs work to carve out time for, if not 18 holes, at least nine. When she’s on the course, she just wants to stay out there forever. Danielle began her radio show about 1999 when Hawaii had a lot of impressive golf events going on. Pacific Golf Academy, Danielle’s workplace, was approached by a radio station to see if they wanted some advertising time on their station. Instead, The Pacific Golf Academy asked about doing a radio show for the station about golf and they were able to find sponsors to help pay for the air-time. I am paid to do what I do for a living. I work for a corporation that owns radio stations. I’ve worked in the business for a long time and my credibility is very good. People respect and listen to me and trust that what I tell them is accurate and fact. I have my credibility. The Golf Club Radio Show: The radio show is live 10am on Saturday mornings streaming online at RadioGolfClub.com. After each episode the programs are uploaded as podcasts to listen to any time. She has callers from around the world, all involved in the golf industry. Some of her impressive guests include Peter Alice, Arnold Palmer, Alice Cooper, Bubba Watson, Ben Rice, plus people who either do broadcast or architectural work and a lot more. If you’re going to listen to one episode, Arnold Palmer and Bubba Watson were great interviews. The most irreverant and the most honest interviews were Peter Alice and Ben Rice. They talk about golf as they see it. They weren’t afraid of saying things that might make waves, or rock the institutional world of golf. Usually her older guests are not as worried about saying things that might be disruptive. For me to look back at myself and what I’ve done in the past. I’d probably be very uncomfortable listening to myself. Because as I’ve gotten more comfortable I became better at making other people be comfortable being on air. The show allows her to get outside of the ever-confining radio tactics. She remembers the business of radio used to be free flowing; for the people on the radio they were deciding and doing things instataneously. It was art. Then corporations took over and now things are much more controlled. There is no spontaneity left in the business. Doing my golf show is a constant spontaneous moment. Advice: Her advice for someone who wants to start a radio show or a podcast would be: be willing to work for no money, hope that you learn a whole lot in a very short period of time, keep your ears open and your mouth closed, and practice. Talk, read out loud, express yourself, do the show for your family, friends, or dog. You can’t be afraid to say what you think. It’s a passion that you may not be rewarded for financially. She says, “I don’t recommend that anyone give up their job and look for a gig in radio or do a podcast and expect to actually feed themselves. You have to want it so bad that you’re willing to keep the job that you don’t necessarily like. Find a place where you can become successful inside yourself by expressing through a podcast the thing that you like to talk about. So when you go to work, at least you have a place where on the other side, that part of you that needs desperately to be fulfilled is being fulfilled through this additional outlet.” It’s a hobby. From her experiences she’s learned confidence, to be comfortable with herself, and to laugh in the face of almost anything. Different people gravitate to different personalities. “We all learn differently, we all hear differently.” Insight: Most successful people don’t think they’re successful, because to be successful you have to be pushing yourself to be successful. There comes a point where you might have an off day, and your audience will allow you that, but they won’t all multiple off days in a row. You have to be striving and making yourself – reinvent yourself, it’s the biggest cliche ever. To me that means, I want to learn something new today, I want to challenge my brain today, I want to bring something new to the table today, I don’t even know what that is, but I’m going to open myself up to find it. That to me, I think I’m successful. I’m never satisfied with what I’ve created. I might be happy with it, it might be rewarding, but I know I could have done it better. The hardest thing to do in the business of radio is to listen to yourself. I don’t know anyone in this business of radio who likes the sound of their own voice. When you’re listening to yourself you’re not hearing yourself, you’re hearing the tape in your brain. You’re hearing the moment in your head and that’s what makes you uncomfortable. I’m am a sum of being a mother a grandmonther, having supported myself through college without any help from my parents, paying off my college loans by myself, finding a job, working three jobs while going to school, working for free for two jobs, then having to find a job to keep another job. To me right now success would be to be able to retire and say “yo, let’s play a round of golf, the sun’s out.” My son says I was the best mom. My grandson misses me. Hearing my son and grandson say that, it doesn’t get any better. Now go out there and find your success!

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Episode 72: The Social Golf Course Part 2

The Social Golf Course was written by Zeb Welborn and John Hakim.

The Social Golf Course by Zeb Welborn and John Hakim

The Social Golf Course

In Episode 72 of the Defining Success Podcast we go through our book chapter by chapter and discuss the ideas presented in the book. At the end of each chapter we present a question in our book, which we encourage readers to engage with on our website, SocialGolfCourse.com.

In Part 2, we discuss Chapters 9 – 14.

‘The Social Golf Course’ with John Hakim, Part 2

Chapter 9: How to Become a Social Golf Course
Basically, in this chapter we walk through each platform and the basics of how to use each platform. Create a social culture and reflect that culture online through your website, email list/newsletter, Facebook, Blog, Twitter, YouTube, and Instagram. Social media is constantly evolving and each platform will offer different ways to reach out and encourage golfers to play your course.

Which platform is the most important for golf courses to utilize to reach more customers?

Chapter 10: Greenskeeper.org Golf’s Social Network
In this chapter we discuss how golf courses can leverage Greenskeeper.org. How they can use it for free, and why Greenskeeper.org is a media buy.

How do I get more GK’ers playing my golf course? More ideas!

Chapter 11: Creating Content to Build a Golf Community
Creating content for social media is not easy. In this chapter we have lots of ideas and examples for creating content that will resonate with your golfers. Macro content is larger pieces of content designed to educate, entertain, or help tell the story of a golf course. Including 19th Hole Stories, the golf stories you share in the clubhouse before and after a round of golf. Micro Content can be posted more frequently. It is smaller pieces of content that are designed to build engagement.

What is your favorite 19th hole story?

Chapter 12: Implementing Social Media: Getting Your Staff Involved
To transform your course into a social golf course it’s important to have several members of your staff contributing. Staff members from marketing, top level management, turf management, the pro shop, tournament organization, event planning, and outside services can all be a part of your course’s social media presence.

What ideas do you have to get golf course staff more involved in the social media presence at your golf course?

Chapter 13: Managing Your Reputation
Today, customers naturally filter sales messages because the internet, search engines and social media provide a more accurate representation of your golf course. Properly handling negative and positive reviews on your social networks can not only bring more golfers to your course, they can help you make your business better.

How do you handle positive or negative reviews at your golf course? Have any examples?

Chapter 14: The Social Golf Course
Creating the social golf course will take hard work commitment and dedication. The social golf course is proud of their product. They strive to give the best golfing experience to every golfer that visits the course and then work to share that experience with as many people as possible.

Use social media effectively and turn your golf course into The Social Golf Course.

Do you have questions about how to turn your golf course into a social golf course?

Visit www.SocialGolfCourse.com!

Check out the book on Amazon.com, The Social Golf Course: Increasing Rounds with Social Media. Available for Kindle (you can download the kindle app for free on most smart phones, tablets, and computers!) and as a paperback.

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Episode 68: The Social Golf Course Part 1

The Social Golf Course was written by Zeb Welborn and John Hakim.

The Social Golf Course by Zeb Welborn and John Hakim

The Social Golf Course

In Episode 68 of the Defining Success Podcast we go through our book chapter by chapter and discuss the ideas presented in the book.  At the end of each chapter we present a question in our book, which we encourage readers to engage with on our website, SocialGolfCourse.com.

In Part 1, we discuss Chapters 1 – 8.

Chapter 1: The Death of the Traditional Golf Course. When I think of the glory days of golf, I think back to the time my grandfather played the game as the men’s club president at his local golf course.  The times have changed and we must think about the game differently. The local golf course must take the responsibility for developing and enhancing their local communities — online and offline.

Question: When were the glory days of golf?

Chapter 2: An Industry in the Rough Golf has been in decline since 2005.  It’s been a scary time in the golf course industry with more courses closing than opening and the outlook doesn’t look pretty.  Golf courses need to take a much more active role in promoting the game.

What is the biggest problem facing golf today?  How can we fix it?

Chapter 3: The St. Andrews Model St. Andrews is the undisputed home of golf, but it is not by luck.  St. Andrews marketed themselves and their golf course to the world which has made St. Andrews the most recognizable golf course in golf.  The most important thing golf courses can do is to market their golf course effectively.

What are some interesting ways you’ve seen golf courses market themselves? How do/would you market your golf course?

Chapter 4: The Mulligan Tee time wholesalers have been detrimental to the golf course industry.  Social media has created an opportunity for local golf courses to eliminate the need for tee time wholesalers and create a strong personal brand for themselves.

Are tee time wholesalers good or bad for the golf course industry?

Chapter 5: Golf is a Social Game Golf is a social game.  It’s a no brainer that social media and golf go together.

What makes golf special?

Chapter 6: Marketing in Today’s Economy Effective marketing methods change all the time.  Right now, social media is outperforming all other forms of advertising methods.  We all must learn how to market effectively as technology is changing the way we live and the way we consume information.

What is the future of marketing in the golf course industry?

Chapter 7: The Golf Niche Golfers are really easy to reach through social media.  Targeting features on different social media platforms offer a great opportunity to connect with your target market.

Who is your ideal customer? How can you get them?

Chapter 8: How Being Social Can Increase Profits at Your Course The big question is, how can social media make money for your golf course.  In this chapter we go in detail about how social media works and how you can profit from using social media at your golf course.

How has social media impacted your relationship with your customers?

Part 2 will complete our discussion on The Social Golf Course.

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Episode 65: Creating an Online Community with Zeb Welborn

Creating an online community is no easy task.  The key ingredient toward building an online community of people who take action is consistency, persistence and greatness.

Online Community, Online Golfing Community, Bunkers Paradise

Bunkers Paradise

I came into contact with Bunker’s Paradise while working for Los Serranos Country Club in Chino Hills, CA.  Bunker’s Paradise is an online golfing community where they talk about anything and everything golf.  Mostly they focus on reviewing golf clubs and golf equipment, but they’ve created a great golfing community here in Southern California.  The key to creating a vibrant golfing community online is creating good, quality content according to Ken Lee, the Editor-in-Chief at Bunker’s Paradise.  Ken is a full-time police officer, yet in his free time he’s been able to build this online community of golfers.  If you’re a small business, work to build a community like Ken Lee’s Bunker’s Paradise.

Greenskeeper.org Online Community Online Golfing Community

Greenskeeper.org

Greenskeeper.org is another great golfing community in Southern California.  Greenskeeper.org started as a website to notify golfers when golf courses were performing aeration.  The community has expanded substantially since it began more than 10 years ago and is working to make the golfing experience more enjoyable for golfers.  The owner, John Hakim said that whenever he invested in his community he’s seen rewards come from it and he works hard to be of service to his GK’ers.  By creating a vibrant golfing community which now regularly rates and reviews golf courses he’s been able to create a community of 60,000 golfers here in Southern California.  He routinely holds golf outings and gets his golfers involved.  In fact, we’ll be having a golf outing this week on March 14 at Los Serranos Country Club in Chino Hills, CA.  All are welcome!  Contact Zeb Welborn at Zeb@WelbornSocialMedia.com

Scrapbook Expo Online Community

Scrapbook Expo

Scrapbook Expo is another great company that has been able to build an online community which have helped them increase sales for their business.  They started by developing an extremely active Facebook presence, now with more than 120,000 Facebook followers.  These followers are very active online and contribute regularly to the Scrapbook Expo Facebook page and in turn, build massive word of mouth exposure for the events Scrapbook Expo holds all over the country.  Look to Scrapbook Expo if you’d like to build a strong online community. Creating an online community is no easy task.  Many who set out to achieve that goal quickly realize the amount of work it takes to establish and develop an online presence and quit.  To develop a strong online community it takes consistency and persistence.  Develop a loyal customer base and have those loyal customers promote and build your brand online and you’ll be well on your way to developing a strong social media presence.

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Episode 61: Develop a Business Mind with Zeb Welborn

Develop a Business Mind Ashley Majeski The Ashley's Reality Roundup

Ashley Majeski

In my discussion with Ashley Majeski from The Ashley’s Reality Roundup, she explained how she first started writing about reality television and how much she enjoyed it.  She received encouragement from her family and friends, who loved her writing and suggested she do more of it.  She saw that as an opportunity to start her business.  She needed to develop a business mind.

Sometimes, doing what you love is not enough. Sometimes, you have to apply business principles to the things you love in order to turn your passion into a career.  I love being an entrepreneur because figuring out ways to build a better business, ultimately gives me the opportunity to help more people.  If you find yourself doing something you love, but you haven’t made a career out of it, you might need help to develop a business mind.

My wife, Cindy is very talented artistically.  She creates great pieces of artwork and truly enjoys the process of creating new art, but she can never do something she loves as often as she would want because she needs to focus on paying the bills.  But, if she would develop a business mind, she could do the thing she loves must and have a happy, fulfilling career.

A good friend of mine, Richie absolutely loves music.  I’ve never seen someone more passionate about a topic.  He even created a CD for a friend of mine for his bachelor party where the entire CD was personalized for his friend.  To do something like that . . . you have to love music.  He’s also extremely talented, but he hasn’t figured out a way to turn his passion into a career.  He is working on it though which I give him props for.  He just needs help developing his business mind.

Even if you do something you don’t love, but you’re good at, you can still create passive income from it.  My sister Lacey is very talented when it comes to website design, but early on she discovered that she didn’t enjoy it very much.  It was great that she discovered website design was not the career for her, but she still could have made more money from her unique website design skill.  She could have hired staff and trained them on website design skills and referred business their way, since people have come to respect her website design skills.

My Dad, Larry Welborn is the epitome of success.  In junior high school he knew he wanted to become a journalist and worked to get himself involved in a career he loved.  For 43 years my Dad worked for the Orange County Register and most of his time was spent in the courthouse as the court reporter for the Register.  He loved his job and was great at it.  He developed a business mind early on by connecting with the right people who could help him get the career of his dreams.  Once he found himself in his career he also began helping others who shared his same passion.

Larry Welborn Develop a Business Mind Orange County Register

Larry Welborn

I found something I love to do with Welborn Media.  Helping small business owners get more business through social media is the most rewarding thing I feel I could be doing with my time.  So many opportunities have come about because I developed my business mind to work to sell my goods and services so that I can grow my business and help more businesses thrives.  But, it hasn’t been easy.  Once I began to develop a business mind I really started to evolve as a business and it’s growing.  Even though my business mind isn’t fully developed, I’m working on it every day to try and develop new business and create more opportunities to help others.

Ashley figured out how to make money from something she loved.  She knew she couldn’t just keep writing for the fun of it, so she developed her business mind and created opportunities for herself to make a living from her writing.  The happiest and most successful entrepreneurs are those who have figured out how to make money from the things they love to do most.  Our economic system is geared to give us the opportunity to help people with our passions.

Develop a business mind in order to make a difference.

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Episode 55: An Entrepreneurial Mindset by Zeb Welborn

In Episode 55 of the Defining Success Podcast we revisit the episode we did with Charlotte Clary of Ice Chips Candy and share what it means to have an entrepreneurial mindset.

Entrepreneurs continually take risks and fail but are able to sustain themselves while working to find businesses or products that help make them successful.  The best entrepreneurs fail and fail often, but they always learn from their mistakes and work hard to make better business decisions and implement systems that will help them become more successful.

We analyze the difference between being an entrepreneur and an employee in an article titled, Do You Have an Entrepreneurial Mindset or an Employee Mindset on the Welborn Media website.

Listen to Episode 55 of the Defining Success Podcast to learn what it takes to have an entrepreneurial mindset.

Charlotte Clary and Beverly Vines-Haines with Mark Cuban and Barbara Corcoran

Charlotte Clary and Beverly Vines-Haines

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Episode 53: Personal Branding by Zeb Welborn

Today, personal branding is extremely important for anyone looking to become successful.  Communicating your value and what you can bring to others through your online presence is critical toward building your online reputation and making a difference.

In Episode 53 of the Defining Success Podcast we discuss how you can build your personal brand and how you can use your personal brand to achieve your goals.  Our economy has changed and personal branding has become a huge component for people who are looking to make a name for themselves.

Perform a Google search on yourself and see what comes up.  Are you happy with the way you’re represented? If you’re not happy then you can do something about it.  Create your own content online and determine how people are talking about you and what they are saying about you online.

Zeb Welborn Personal Branding Defining Success Podcast

Personal Branding

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Speaker Zeb Welborn at Shark Boot Camp

As you may recall, I was recently invited to speak at the Shark Boot Camp event held at the Balboa Bay Club on November 9.

The event was full of great guest speakers, including entrepreneurs who had appeared on the hit ABC TV Show Shark Tank, like Shelly Ehler from ShowNo Towels, Michelle Kapustka from SendaBall, Mike Robinson from Cuddletunes, Mona Weiss from Eco Nuts, Nick Romero from The Ave., Brandon Marz from Marz Sprays.

They also had numerous other speakers on business including Mike Cordes from Viral Booth, Peter Mehit author of Killer Business Plan, Aggie Kobrin from Funder Way, Rey Ybarra, author of Conversations with Shark Tank Winners and former Defining Success Podcast guest, Rey Ybarra, TJ Hale, host of the Shark Tank Podcast and former Defining Success Podcast guest, K.J. from Smartphone Trainers, and Dan Fowler from Red River Productions.

The speaking engagement provided me a great opportunity to interact with other fans of the show and share my expertise when it came to interacting and communicating with the guests who had been on the show itself.  Plus, it’s always great to reconnect with others who have appeared on the Defining Success Podcast like Rey Ybarra and TJ Hale.

Another great benefit of the event was the new connections I was able to establish with the people who attended the event.  One of our future episodes will include an interview with Shelly Ehler, the owner of ShowNo and several others who may make their way into the Defining Success Podcast.

I’d especially like to thank Aggie Kobrin for inviting me to the event and hope to be involved in future opportunities.

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Board of Advisors for EZeeGolf

As listeners of the Defining Success Podcast, you may remember Steve Fluke (Episode 45: Listen to Your Market).  Steve was the owner of EZeeGolf.  EZeeGolf is a golf club that can propel the ball without a traditional golf swing.  The club acts more like a gun where you press a button and can hit your ball between 50 and 225 yards down the fairway.

The main goal of EZeeGolf is to help golfers who can no longer enjoy the game because of their physical limitations enjoy the great game of golf.  By using this tool golfers who can no longer swing because of shoulder problems, disabilities, or old age can now still get out on the golf course and enjoy a round with their friends and family.

After our interview on the Defining Success Podcast, Steve and I have gotten to know each other much better, so much so that Steve invited me to be on the Board of Advisors for EZeeGolf.  In my current position, I’ll be working with Steve to help increase and enhance the online and social media presence of EZeeGolf in a consulting role.  If you haven’t checked out EZeeGolf, please do.  You can visit their the EZeeGolf website, Facebook page, and/or YouTube page.

Zeb Welborn from the Defining Success Podcast Named to the Board of Advisors for EZeeGolf

EZeeGolf

I’m really looking forward to working with Steve and EZeeGolf to help those individuals who enjoy the game continue to get out on the golf course and enjoy the experience with their families and friends.

If you have any ideas about how we can market and promote EZeeGolf, please let us know on the Defining Success Podcast Facebook page.  We’d love to hear your thoughts about this new golf club!

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Sushant Misra from TrepTalks.com Interviewed Me!

I was recently interviewed by Sushant Misra from TrepTalks.com.

Sushant Misra Trep Talks TrepTalks.com Zeb Welborn Welborn Media Defining Success Podcast How a High School History Teacher Started a Successful Social Media Business

Sushant Misra

“Sushant Misra is an entrepreneurship evangelist, accomplished serial entrepreneur, dynamic speaker, published author, syndicated columnist, and philanthropist. Sushant is best known for founding and hosting Trep Talks, a web based video interview show featuring successful digital entrepreneurs. Sushant is also an experienced eCommerce professional. He is the founder of Yogamatstore.com and has helped Canadian retail giant Hudson’s Bay grow their eCommerce business. Sushant is a seasoned Yoga and Energy practitioner and has lived in 4 countries on 3 continents. – See more at: http://treptalks.com/about/#sthash.0lOJivHD.dpuf

I had a great time being interviewed by Sushant as he asked me how I made the decision to get into business for myself and my progression as a business owner to where I am at today.  Sushant has interviewed many successful entrepreneurs, including Tim Ferriss, author of the 4-Hour Work Week.

I’d love for you to check out the interview and leave your feedback for Sushant and share your thoughts on the article with us on the Defining Success Podcast Facebook page!

Check out TrepTalks.com, tell Sushant Zeb sent you and listen to my interview with Sushant titled, How A High School History Teacher Started A Successful Social Media Business? – Zeb Welborn 

 

Zeb Welborn is the President of Welborn Social Media and The Tutoring Solution.  He helps passionate business owners become successful by harnessing the power of the Internet to reach more potential customers and develop stronger relationships with current customers. Zeb is also the founder and host of Defining Success Podcast.

For more information about Zeb Welborn, visit Welborn Social Media, or email him directly – Zeb@WelbornSocialMedia.com

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New Client! Greenskeeper.org Facebook Page

We’re very excited to announce that we were recently hired by Greenskeeper.org to help manage the Greenskeeper.org Facebook page.

John Hakim from Greenskeeper.org on the Defining Success Podcast with Zeb Welborn Know Before You Go

Greenskeeper.org

After appearing as a guest on the Defining Success Podcast, Johnny and I have become great friends and are even working on a book together on how golf courses can use the Internet to reach more golfers and encourage more golfers to play at their golf course more often.

Johnny is the owner of Greenskeeper.org, a website made for golfers with an almost unlimited amount of features that golfers can use to enhance their enjoyment of the game.  Golfers can post scores, review golf courses, learn of golf course conditions and interact with others in the Greenskeeper.org community.

The members who use the site regularly refer to themselves as GKers and even have regular golf outings where GKers can interact, get to know each other and play some golf.  As a lover of golf and promoter of the game, I am extremely excited to be working with Johnny to help more people interact in the GK community, reach more golfers and give golfers a better experience when they do decide to get out and play.

Johnny Hakim | How to Make Your Customers Become a Part of Your Business | Greenskeeper.org

Johnny Hakim

Many of you may remember Johnny Hakim as our guest in the 35th episode of the Defining Success Podcast.  His episode was titled, Episode 35: Making Your Customers a Part of Your Business | Johnny Hakim from Greenskeeper.org where he talked about how he’s been able to build a community around Greenskeeper.org and get more members active and involved in the GK Community.

We’re really excited to be managing the Greenskeeper.org Facebook page and encourage all of you to visit the page, like it, and interact with other GKers.

If you have any questions about how we can help you reach more customers, encourage customers to buy more and build a strong online presence for your business, please visit Welborn Media or contact me by email – Zeb@WelbornMedia.com

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Episode 33: Be of Service to Others | Chris Brogan from Human Business Works

Chris Brogan has been in the online world for sometime now and what he’s learned most is that in order to be successful online that you must be of service to others.  If you’re willing to go the extra miles to help others, you will be successful in the online world.

Chris Brogan from Human Business Works discussing service to others on the Defining Success Podcast with Zeb Welborn

Chris Brogan

Chris Brogan is CEO and President of Human Business Works, an education publishing and media company dedicated to helping professionals work better, do the work they want and to be brave.  He is the NY Times best-selling co-author of the Impact Equation and a sought-after professional keynote speaker.  He also plays in the band, D3one3 with Jacqueline Carly.

Chris Brogan started his online endeavors before 2005, blogging and using social networks.  In 2005, he co-founded Blog Camp, an event to help understand media and help it work for you, with Chris Penn.  He then took a job with Jeff Pulver running video on the net and then he went on to work with the Pulse Network and started New Marketing Labs and sold that to them and is now working in Human Business Works.  Now, Chris is doing courses for professionals.

Chris started his blog because he wanted to start fiction and it morphed into writing about himself and it was a long time before it became useful for anyone.  ChrisBrogan.com is still alive and helping others and it took him 8 years before he got his first 100 readers.  Now, Chris has 200,000 unique visitors per month.

The mobile first mind-set is taking over the online world.  For example, Instagram is a mobile experience, not a desktop experience.  The shift has now moved towards mobile and it looks like it headed that way.

Chris thinks that the future holds that more and more people are going to get there information from smaller and smaller organizations.  As experts start to sprout up with different areas of expertise, users will begin looking to those people as the experts and everything will be open to more and more people for the benefit of the individual.

Rob Hatch, does a course called Work Like You’re on Vacation, through Human Business Works.  Chris works every day like he’s on vacation and finishes his average work day at noon.  Then he’s free to do the things he wants to do, he can write blogs, figure out ways to come up with more money, learns from others or goes to the beach.

Chris Brogan does another podcast called The Human Business Way, which he absolutely loves doing.  He’s writing several books, one on Minecraft, one tentatively titled The Freaks Ruled the Earth and he’s also revamping some courses that he’s offering to people who want to learn how to use the Internet for their benefit.

In order to work like you’re on vacation, you have to put in the work to make it happen.  So many people think they deserve to live the good life, but people like Chris are able to live that way because they’ve put in the time, effort and energy upfront in order to reap the benefits later.

Zeb Welborn from the Defining Success Podcast interviews Chris Brogan from Human Business Works discussing service to others.

Chris Brogan

There is a triangle to making money, what do I know how to do really well, who do I know that needs a service and do I have access to those people.

The beauty is that there is always somebody who is into something and you can reach out to those communities and make it happen.

Chris works as hard as he does because he’s trying to show people that they are great just the way they are and he’s trying to figure out as many ways as possible to help those people achieve success in the what they enjoy and are good at.

In 2010, Chris Brogan lost $400,000 of his own money in some poor investments he got involved in.  He learned a lot of from that experience and has become stronger for it, but his advice to others would be to stick to something you’re good at and work hard at that and not try to get caught up in too many different things.

Chris always hears from people who share with him that they’ve been able to take some idea he’s had and expand upon it to help themselves achieve success.  Chris Lema is one example of a person who showed his blogging success stats since taking a course with Chris Brogan which makes him proud because it’s something you can’t fake and the results speak for themselves.

In Chris Brogan’s blogging master class they talk about writing in a conversational tone, how to get better blog-writing habits, how to build good cornerstone content and ways to make money.  All of these things lock together during the experience and people consistently say that they get way more value than what it cost for them to get into the Blogging Master Class.

In another class Chris runs called Brave New Year, he talks about setting better goals to help you change your life to the life you want and away from the life you don’t.  He also wrote an ebook called It’s Not About the Tights on Amazon.  It helps people do the things they want to do.

Be of service to others and you will be successful.

Chris Brogan from Human Business Works discussing Service to Others on the Defining Success Podcast with Zeb Welborn

Chris Brogan

Engaging Discussion Questions:

  • How successful have you been feeling?

Links to Great Stuff:

  • Human Business Works – “Human Business Works is a business design company, providing publishing and media products dedicated to helping professionals like you (anyone from a solo business to a very passionate part of a bigger company) understand how to do business your way, provided that way is relationship-minded, interested in delivering great value for your client or customer, and want to do this in a much more interesting way than the status quo.”
  • Christopher S. Penn – “My name is Christopher S. Penn. I’m a bridge. I stand between different fields, professions, and ideas in order to help people on both sides understand each other. I can speak and sling code, but I’m not an IT professional. I can design campaign strategies and write copy, but I’m not a marketing professional. Where I provide value is in helping IT understand marketing and vice versa. The same is true for the martial arts, for education, for all of the different worlds I work and play in. I play World of Warcraft, but take the lessons from a virtual battlefield and apply them to business. I take solutions from the dojo floor and bring them to marketing.”
  • Chris Lema – “Chris Lema is the VP of Software Engineering at Emphasys Software, where he manages high performers and oversees product development and innovation. He’s also a blogger, ebook author and runs a WordPress meetup in North County San Diego.”

Success Quotes:

  • “How old are your kids?” – Zeb Welborn  “I have no idea.” – Chris Brogan
  • “I’m proud that both of my kids are still alive.”
  • “When I think of ways to make money, I fail.  When I think of ways to serve people, I make money.”
  • “We go through life trying to be something we’re not and I’ve come to believe that you can be as weird as you want to be as long as you understand how that weirdness can serve your community.”
  • “If you really work on figuring out a community you can serve . . . everything else figures itself out.”
  • “Success is buying whatever pants you like.”
  • “I never go out and look for wayward people, I look for people who want to be my friend and learn from me.”
  • “My definition of success is being able to say yes to things you want to and no to the things you don’t.”
  • “Every time I’ve ever failed in life is when I’ve had to play the whores game which is begging for the money and saying yes to crap that was horrible.”
  • “Overhead walks on two feet.”
  • “Multi-tasking is stupid.”
  • “Learn to say no.”
  • “Get one thing done and do it really well.”
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