Tag Archives: Social Media

Episode 81: Twitter and Relationship Building | John Sparks, Owner of Online ImageWorks

John Sparks owns his own social media company, an internet marketing business where he helps businesses expand their reach online: Online Image Works. One of the things he prides himself on is his experience on Twitter and how he’s been able to use Twitter to build a massive following and build some word-of-mouth marketing. In this interview he has some great tips and advice on using Twitter.

John Sparks is the Owner and CEO of Online ImageWorks. He has a passion for helping others learn about social media and technology and has become known as a nationally recognized social media coach.

Zeb’s Take – Twitter and Building Relationships Online

It was a blast talking with John. It’s always great to talk with someone in the same space as I am. We were talking about Twitter. I love the examples he gave and how he was able to help people out with Twitter. One of the things that he said that I thought was interesting was strategically stalking people with excellence in a good way. He mentioned it a couple of times. It’s something he uses to build a Twitter following and get people to engage and interact with him on Twitter and it could be used on other social media channels as well.

What he does is, if there is a person he wants to go after (he used the example of Oprah) he will do a little research and find out who is really connected to that person. Then he reaches out to those people, works to build a relationship, a genuine relationship, and potentially get that opportunity to meet the person you’re trying to go after.

I’ve never used Twitter in that sense, but it’s not a bad idea. On LinkedIn they do have that function sort of built in to their system. One of the cool things LinkedIn does is show your connections and how you are connected to them. For example, if I wanted to target golf course general managers, I could search for that and in the results it will show my connections. 1st Degree Connections are people that I’m already connected with. 2nd Degree Connections are people who are connected to someone that I know. If that is the case, I can ask for an introduction from the person I know who is connected with the person I’m trying to get a hold of.

LinkedIn is great for that, but I really like how John is using that same idea and strategy for Twitter. That has been working well for him. He’s been able to build up quite the following. He’s one of the top Tweeters in Dallas, which is very cool.

It was a great interview. I hope you learned a lot about using twitter and social media. Thanks to John for the great interview.

Go out there and find your success.

Find out more about John Sparks or Online ImageWorks

Visit OnlineImageWorks.com, which is his website hub.
John can also be found on all the social media platforms at /iamJohnSparks (ex. facebook.com/iamJohnSparks, twitter.com/iamJohSparks and at gplus.to/iamJohnSparks)

Quotes

“It’s building those relationships online and then taking them offline.”
“You can have anything that you want in life if you just help enough other people get what they want.”
“People reach out to people who reach out.”
“Make sure when you’re messaging people that your intentions are coming across as being good natured.”

More From the Interview

John has a media background working at television stations across the country. He was a newscast writer for broadcast journalism. Then ventured into the business world, then into education and finally was able to bring all that together when he started his business Online ImageWorks.

Social media, and the whole idea of people being able to access things when they want to and to interact was really exciting to John. The idea of using his background and skills to help people use these tools properly convinced him to start his own company.

Among other things John works on SEO, conducting social media campaigns, websites, design and coaching. It’s important to make sure people’s name looks good out there online. Coaching, how to use social media; sharing the idea that people reach out to people who reach out and that it’s a powerful tool if it’s used correctly.

Twitter
Twitter is John’s favorite social media platform. The area where we can have instant communication is interesting.

Businesses can use twitter to engage customers and as a listening tool.

John says businesses should use social media for several reasons. Social media increases your visibility. It shows people that you have something of value that you are offering in the market. It gives your business the chance to show what makes you different from everybody else. It can help you stand out in the crowd. And, it’s a great relationship builder; everyone wants to feel like they are welcome, special and appreciated. It’s building those relationships online and then taking them offline. It’s a great stepping stone for the offline conversations that happen later on for businesses to convert customers into possible clients down the line.

John sees so many companies that put up a twitter logo or pinterest logo and then you go there and there’s nothing there. There is nobody managing it. John’s advice for those companies is that if you’re not using the tools then get rid of the links.

What’s one trick or piece of advice that the average person may not know about social media and how to use it effectively?
Strategically stalking people in excellence in a good way.

The people that they are most socially influenced by on Twitter are the people at the very bottom of their friends list. Those are the people that instantly came to their mind when they first joined Twitter.

Oprah, just for an example, follows about let’s say 230 people. So if you can interact with and build a relationship with one of those people on Twitter. Then you could potentially get an introduction from that person. Thinking about LinkedIn and their 1st 2nd and 3rd connections, look through her list, look through their lists, look for Oprah’s 3rd connections. Look towards the bottom of the list and pick out the ones that do not have the verified account, the blue checkmark. Those people are probably going to be easier to connect with.

John says a lot of cool things have happened over the last 2 years owning Online ImageWorks. Just having the opportunity to work with some of these people and watching their businesses grow. John says seeing these Twitter accounts grow to a point where they’re getting verified on Twitter and build a following by thousands, and it’s not just about the number of the followers, but about the quality of the followers you have.

Mistakes
In conversations with people on twitter you have to be really careful how you talk with people so you don’t offend them. Twitter has the reputation of being light and fluffy. Where people don’t hear your voice, they don’t know your voice, they don’t know your true intentions. So make sure when you’re messaging people that your intentions are coming across as being good natured.

How did you get where you are?
Going out there and basically, I wanted to be a social media influencer. I’m soon to be on the Forbes and Huffington Post list of top 50 social media influencers. Going through and doing my research and finding out, okay if this is what I want to be who are the people that are on that list right now, and who is following those people, and how can I get some of those people to come follow me. And what can I add of value to get those people to follow me.

Advice
I would say finding those people that are in your industry that you’re interested in. And making a list of those people. And then going out and seeing who’s following those people. Provide good content and follow those individuals and see if you can engage with those people and follow them as well.

On Twitter, you just have to get out there and do it. Get out there follow people, engage, you’re going to make some mistakes, it’s gonna happen; mentioning people incorrectly, retweeting incorrectly… but you just gotta do it.

Define Success
John recommends the book, See You at the Top.
You can have anything that you want in life if you just help enough other people get what they want. That’s what success is about.

You have to have that positive mindset and take every positive thought captive. Turn those negative thoughts into thoughts of being successful. Even in your darkest moment. If not, you’re going to get sidetracked.

That positive self talk that’s so critical when starting a business and being successful on social media. John prides himself on his positive uplifting tweets — It’s amazing how many people go out there and will retweet those over and over again.

Episode 80: Networking vs Working a Room with the Mingling Maven | Susan RoAne, Author of How To Work a Room

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This episode I interview the Mingling Maven, Susan RoAne. She is the author of How to Work a Room. In the interview she gives great ideas on having conversations with people, how to start those conversations, and how to feel comfortable in those scenarios. One of the things she highlighted was the difference between working a room and networking. The real key to networking is in the follow-up.

Susan RoAne, or the Mingling Maven, is the best selling author of How to Work a Room. If you’ve ever walked into a roomful of strangers and felt uncomfortable, you’re not alone. According to research, over 90% feel the same way. Because it’s essential, to building our businesses as well as our personal life, we must be able to comfortably attend gatherings and meet, connect and converse with people we don’t know as well as the ones we do.

Zeb’s Take

What a great interview with Susan. She gave a lot of really great tidbits of information about how you can work a room, how you can feel comfortable in networking situations and meeting new people. I really love the advice she gave.

One of the things she pointed out that I’d like to talk about more is the difference between networking and working a room. Working a room is the initial interactions, initial discussions, and how to make sure your presence is known throughout the room. The networking side of it is through the follow-up. Networking isn’t the mingling and interacting at the location, it’s the follow-up afterwards and that is where the value comes in with networking.

I’ve seen it a lot at networking events. Business owners go wanting to grow their business and they expect outcomes the first time they show up. They walk in, they’re interacting with everybody, they are very outgoing, shaking everyone’s hand and exchange business cards. But they don’t get any business that one day and you’ll never see those people return again. I know from experience with our Chamber of Commerce that my continued presence there, the follow up I did with the people I met at the chamber, that ultimately it led to a lot of sales for me and my business down the road, as people began to trust and know me. Now that I’ve gotten better and gotten more experience at networking I have a good system set in place that encourages follow up, that promotes myself and reaching out to people. Then it’s either getting coffee with them or just connecting through email or social media networks.

The networking at the event is not the goal, it’s about the follow-up afterwards. If you are going to networking events to get the most value out of it make sure you follow up with the people you meet at those events. Because there is always an opportunity. Even if they are not going to be a customer for your business they have the potential to refer your business or connect you with people who can benefit your business. You can also help them in different capacities and build a relationship that way.

Go out there and find your success!

Find out more about Susan Roanne, The Mingling Maven

Go to www.SusanRoane.com or HowToWorkARoom.com
Email Susan at Susan@SusanRoane.com with your questions

Her Book, How To Work a Room
She says, “Please go to your local bookstore, if they don’t have it on the shelf they will order it for you. We have to support our local book stores. But of course it’s in online bookstores. The book is How to Work a Room, the Silver Anniversary Edition.”

Quotes

“I think that’s part of success, being willing to say yes and stretching ourselves.”
” If you are not re-tweeting, letting someone know you appreciated a tweet, responding, engaging, commenting then you are a lurker, not a worker.”
“I found that the people who created their own luck[…], they said yes when they wanted to say no.”
“Real networking happens over time, it’s a process. It’s not something that happens once at an event.”
“The people who I find with the most success are people that have diverse relationships with people of different ages, different backgrounds, different interests; as well as those who are in their field.”
“Some of the best networkers are people who used to be shy, but they realized there was a benefit to meeting interesting people.”
“The banquet of banter is a potluck: what are you bringing to the banquet?”
“Bring who you are to what you do.”
“At a certain point the stuff that we have isn’t as important as the stuff we’re made of.”

More from the Interview

Susan was a former public school teacher in Chicago and San Francisco. In San Francisco they had massive layoffs, Susan was one of them. She was then able to help former teachers find new career paths. That evolved into Susan writing books including How to Work a Room. She designed a career change workshop for teachers. Made sure it got on radio. When the editor of the San Francisco Examiner contacted her to do a local career series she said, “Yes.” She immediately got a headache because she wasn’t sure what she had gotten herself into.

“I think that’s part of success, being willing to say yes and stretching ourselves.”

Susan’s Book – How To Work A Room

The main premise of her book is to make it easy for any person that has to walk into a room, a meeting, a party, a reunion, a wedding, a conference, a retreat. So that no one stands at the door and feels uncomfortable walking into a room full of people they may not know. Susan’s mission is to take away that discomfort and help people prepare so they can make the most of whatever event they are going to.

In a Room

If Susan is at an event and sees someone standing alone, she’s the one that will seek them out and try to start a conversation with them. Because, she says, one of the top traits of people we really remember are the people who noticed us, came over to us, made us feel included. For the people already in the room, being cognizant of the people who are alone and welcoming them is not only a wonderful trait, it’s a brilliant business strategy.

For the first version of her book, Susan did most of her research at her local chamber. She saw things that people did that were wonderful. She also saw things that made her question how some people were raised.

Being able to work a room is a skill. To be a networker is a different skill. There are people that are wonderful in a room; we’ve all seen them, they are very conversant, they are interesting, fun to be around, but they have no interest in following up and no skill at following up. In her book Susan refers to these people as One-Night-Stands.

There are people out there with phenomenal networking skills. Networking is really the key to success. They have immense follow-up. They do what they say they’re going to do when they say they’re going to do it. They stay in touch. Those same people may feel very uncomfortable when they walk into a room full of strangers.

Those two skills together, working a room and networking, really are dramatic and they contribute to our personal and professional success.

New Rooms

Whether it’s Twitter, Facebook, LinkedIn, Google+, there are new rooms that we need to appropriately work, appropriately be social in, and behave appropriately in. Each one has a different etiquette. If you are not re-tweeting, letting someone know you appreciated a tweet, responding, engaging, commenting then “you are a lurker, not a worker.”

Twitter is the most fascinating time-suck Susan has ever experienced that does not involve the TV.

In video chats for Skype and Google Hangouts, make sure you look great. Make sure you have the right lighting and that it’s not too dark. It’s different on the camera than it is to your eyes. Look at your office and make sure it looks they way you want it to be seen. When you are doing something face to face remember that you are really in that room with them, so you have to remember the same manners you would have in a real room. It’s still about paying attention and listening. Don’t look at your smartphone while you’re in a Google Hangout.

Teaching

Susan still loves speaking at a to universities and colleges. Sharing these techniques to empower a whole new group of people so they can go to places and meet people and get the first job, or the second or third. Even at high schools; giving kids the tools so they can connect with each other and people they need to know. “I think it’s wonderful.”

“I found that the people who created their own luck[…], they said yes when they wanted to say no.”

Advice

For people that feel uncomfortable going to an event, know that if you come prepared you will feel more comfortable. There are some things you can prepare ahead of time. There’s no reason now, with the internet, that you can’t do some research on the event ahead of time so you’re not walking in cold. Prepare your own self introduction, it should be specific to the event. Susan says her introduction at her chamber of commerce meetings is very different than at a friend’s wedding. Tailor your introduction to give people context for how to talk to you. It’s not the 30 second upchucking of an elevator speech; it’s 7-9 seconds, it’s a pleasantry. Give the benefit of what you do set in an interesting fun way that engages people so they get to ask what it means. Then you are invited to speak more. Only go on a little bit. Stop, look at the other person and say, “How about you?” not, “What do you do?” how about you, it allows them to talk about their passion which could be something different than their job.

How are networking and working the room different?

Working a room, you’re really just socializing. You’re mixing, meeting, greeting, you’re having a lot of little conversations and you’re circulating. It’s a social party. Nobody invites you to hog the time of one other guest.

Networking is very specific in that it’s the follow-up. You can’t network a room. Networking is a mutually beneficial process whereby we change ideas, information, ideas, advice, laughter. The real networking happens over time, it’s a process, it’s not something that happens once at an event. When you are developing a network you are developing a group of people where there is a stronger connection and it is the beginning of building relationships.

“The people who I find with the most success are people that have diverse relationships with people of different ages, different backgrounds, different interests; as well as those who are in your field.”

Icebreakers

Just look at the room/the event you’re going to. That’s what’s happening to everyone, it’s something in common. Susan talks about the food, she talks about how long it took to find a parking space. Look for name tags. If you are at a fundraiser, ask how someone came to support the cause. Say something that’s relevant to the event at hand, because that makes sense. It’s easy, it starts the conversation with small talk and then you can move from there.

Complement a tie, a nice scarf, an interesting necklace. It’s okay to compliment someone as long as it’s sincere. Notice things: pins, ties, jewelry; then you are in an easier conversation.

If you want to have something interesting to talk about make sure you know what’s going on in the world. Get it from a newspaper, online, TV, anywhere. Know what’s going on and you can always talk to other people.

For the Shy

In 1980 about 80% of people considered themselves shy, by 2000 it jumped to 93%. If you think you are shy, know that at least 90% of people in that room also feel shy sometimes. Some of the best networkers are people who used to be shy, but they realized there was a benefit to meeting interesting people. So they approach it as, “Oh my goodness, isn’t this great! I’m going to meet interesting people therefore I’m going to learn new things.” and it’s that attitude that gets them over the shyness.

“Some of the best networkers are people who used to be shy. but they realized there was a benefit to meeting interesting people.”

Susan suggests that if you walk into an event with someone that you don’t stay with them for the whole evening. Decide to split up and talk to other people then come back and introduce people to each other. Even for couples. Don’t stand face-to-face talking to each other; stand side-by-side facing room.

Susan’s Top Tips for a Great Conversation

Number one: Listen. Listen. Listen.

Two: “The banquet of banter is a potluck: what are you bringing to the banquet?” Be sure to bring your favorite stores. Listen to other people’s stories. Susan does this thing where she barrows other people’s stories, you can relate to people with kids even if you don’t have any. If you listen and pay attention to their stories that’s another story you can share to someone that has similar interests.

For conversation it’s listen, participate, don’t be afraid to ask questions, and don’t ask only questions. Share something of yourself.

“Bring who you are to what you do.”

On Success

“Can you look in your own mirror and feel comfortable with the person you are, how you treat people, how you’ve walked around this planet; and what your contribution has been?”

“It’s how you treat people.”

“I have a wonderful network of people around the world that I’ve stayed in touch with that has made me have the most wonderful life.”

“I want to know that when you’ve listened to me that you’ve got something that you can do to make your life just a little bit easier, better, and that to me is success.”

“At a certain point the stuff that we have isn’t as important as the stuff we’re made of.”

Episode 75: What Makes a Social Business | Michael Peshkam, Founder and CEO of Xincus

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Michael Peshkam is the founder and CEO of Xincus. Xincus gives businesses an opportunity to collaborate and communicate with each other on his platform and creates the opportunity to leverage social media. Michael talks about businesses and social media, noting that there is a difference between a business that uses social media and a business that is a social business.

Xincus is the first-of-its-kind online Social Marketplace for Business that makes the power of mass collaboration available to everyone by bringing together Experts, Businesses, and Enterprises to engage each other and create new business value and opportunities that they could not develop independently.

Zeb’s Take

Michael is extremely smart and knowledgeable. I really liked the correlations he made between the 19th, 20th and 21st centuries and the implications of the power structure that is involved with each century and I agree with the direction he sees things going.

One of the things he brought up, that I want to touch on, is that there are businesses today that are using social media, and they think that’s being social, but it’s not. You need to incorporate social media into your business to create a social business. For example, The Tutoring Solution. I originally got started on Facebook and I wasn’t getting a lot of engagement. I racked my brain and came up with the idea to offer a scholarship. We call it the Share Your Passion Scholarship. To enter we ask students to write an essay to explain what they are passionate about, why they are passionate about it, and how they can use their passion to help others. Then we vote and choose the winner. We give the people on our Facebook the opportunity to vote and help us pick their favorite, and we encourage each of the students to get their friends on facebook to vote. We wouldn’t have started that scholarship if we weren’t thinking of ways to interact with our potential clients. Since then we’ve leveraged that scholarship into so many different areas. We have counselors at different schools recommending us, it makes more people aware of us, helps us get the word out, and then (most importantly) we’re just doing a really good cool service for kids that are passionate and excited.

Just doing social media in and of itself is not enough. In order to leverage social media and the potential of it, you need to make your business a social busienss where you are incorporating social media into the structure of your business. Michael had some great examples with Threadless, Sirius, and Nike to explain to become a true social business.

Find Out More About Xincus

Visit www.Xincus.com.

Quotes

“Once I am in a conversation with someone I am happiest when somebody takes away something from what I have said and also when I take away something from what the other person has said.”
“Right person, right know-how, right time and it can be a real game changer.”
Goal: “To help small/medium sized businesses to grow and thrive better, faster, cheaper and smarter.”
“It’s an opportunity to create an entrepreneurial society.”
“Having vision and idea is one thing, but having commitment and determination is quite another.”
“People want to contribute and be a part of something.”

More from the Interview

Michael graduated in Europe, lived most of his life in Europe. Got a PHD studying aerospace and software engineering aka, rocket science. He worked in the UK for a fortune ten company. He has been fortunate enough to travel the world twice. In 1996 he hopped the pond and came over to the US where he became senior business IT executive and most recently an entrepreneur. He’s also been an associate professor teaching at university.

He’s worked in technology, education, business and now he’s an entrepreneur launching Xincus.

He says, Xincus is the next generation of social media known as social business. The migration from social networking to social media and now to social business. Essentially social business, in a nut shell, is creating business advantage through social technologies. You take the social media (your likes, friends, followers and so on) throw them in an environment which is specifically designed for your business and leverage the tools and technologies to create business advantage for you, whatever that business advantage may be. We’ve designed a platform to allow small and medium sized businesses to have internal collaboration just like bigger corporations and, in addition, it also has a marketplace where they can have better integration with their partners, customers and crowd. For SMBs to do what the larger organizations can do, plus they now have a marketplace like Ebay or Amazon. You can also integrate with other business owners to bring together: collaborate, create new knowledge, new know-how, new products & services and innovate things that would be better, faster and cheaper than if you were to do it on your own.

Social Business Examples

Threadless wanted to make T-shirts. Rather than go and design the shirts themselves, they created their own internal social business platform and invited designers to come and suggest designs. They managed to bring in the crowd, give them the opportunity to design, at the same time have the crowd select their favorite designs, then Threadless goes ahead and prints and sells T-shirts with the chosen designs. They created an integration of social media tools to bring the crowd into their own social business platform to create a business advantage.

Sirius Satellite Radio is one of the first examples of a social business. One of their channels, the least popular, was brainstorming how they could get more listeners. The executive suggested allowing customers come in and program their own playlists. After a while that channel became the most popular.

Traditionally Cimex would have brought in various consultants to over 200 locations around the world, complete a study, and go on to develop their alternative energy for their plants. But through use of social technologies internally, this time they linked their engineers into communities, sort of pilot social networks, and were able to accomplish the same thing within 6 weeks rather than 2 years.

On Entreprenureship

Many people have ideas, many people have visions, but they start half way through and they just give it up. Entrepreneurship is not for the faint hearted.

Advice

You can think along two different lines: social media or social business. Social media, all the channels and tools available are fantastic and excellent for promotion, communication, advertising, and reaching out to the masses. But liking is not leading. Just because a business is on Facebook or LinkedIn does not make them a social business. You need to transform those likes and followers into leads where you can leverage them; give them something in return to help you accomplish more. Business owners these days have the entire world open to them.

Pondering Success

If they were asked to define success:
Mother Teresa, perhaps she would say, “I don’t want to see a single hungry child in the world.”
Albert Einstein‘s idea of success might be “I want to have one simple equation that would define the entire universe, the galaxies, the planetary rotations and so forth.”

To find out more about Michael Peshkam and Xincus, visit Xincus.com.

Episode 72: The Social Golf Course Part 2

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The Social Golf Course was written by Zeb Welborn and John Hakim.

The Social Golf Course

In Episode 72 of the Defining Success Podcast we go through our book chapter by chapter and discuss the ideas presented in the book. At the end of each chapter we present a question in our book, which we encourage readers to engage with on our website, SocialGolfCourse.com.

In Part 2, we discuss Chapters 9 – 14.

‘The Social Golf Course’ with John Hakim, Part 2

Chapter 9: How to Become a Social Golf Course
Basically, in this chapter we walk through each platform and the basics of how to use each platform. Create a social culture and reflect that culture online through your website, email list/newsletter, Facebook, Blog, Twitter, YouTube, and Instagram. Social media is constantly evolving and each platform will offer different ways to reach out and encourage golfers to play your course.

Which platform is the most important for golf courses to utilize to reach more customers?

Chapter 10: Greenskeeper.org Golf’s Social Network
In this chapter we discuss how golf courses can leverage Greenskeeper.org. How they can use it for free, and why Greenskeeper.org is a media buy.

How do I get more GK’ers playing my golf course? More ideas!

Chapter 11: Creating Content to Build a Golf Community
Creating content for social media is not easy. In this chapter we have lots of ideas and examples for creating content that will resonate with your golfers. Macro content is larger pieces of content designed to educate, entertain, or help tell the story of a golf course. Including 19th Hole Stories, the golf stories you share in the clubhouse before and after a round of golf. Micro Content can be posted more frequently. It is smaller pieces of content that are designed to build engagement.

What is your favorite 19th hole story?

Chapter 12: Implementing Social Media: Getting Your Staff Involved
To transform your course into a social golf course it’s important to have several members of your staff contributing. Staff members from marketing, top level management, turf management, the pro shop, tournament organization, event planning, and outside services can all be a part of your course’s social media presence.

What ideas do you have to get golf course staff more involved in the social media presence at your golf course?

Chapter 13: Managing Your Reputation
Today, customers naturally filter sales messages because the internet, search engines and social media provide a more accurate representation of your golf course. Properly handling negative and positive reviews on your social networks can not only bring more golfers to your course, they can help you make your business better.

How do you handle positive or negative reviews at your golf course? Have any examples?

Chapter 14: The Social Golf Course
Creating the social golf course will take hard work commitment and dedication. The social golf course is proud of their product. They strive to give the best golfing experience to every golfer that visits the course and then work to share that experience with as many people as possible.

Use social media effectively and turn your golf course into The Social Golf Course.

Do you have questions about how to turn your golf course into a social golf course?

Visit www.SocialGolfCourse.com!

Check out the book on Amazon.com, The Social Golf Course: Increasing Rounds with Social Media. Available for Kindle (you can download the kindle app for free on most smart phones, tablets, and computers!) and as a paperback.

Episode 52: Build a Following on Pinterest | Author Jason Miles

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Jason Miles has written six books and has been very active using social media on sites like Instagram, Pinterest and YouTube. Jason shares some insights on those social media platforms and how to set up your website to build a following on Pinterest.

Jason Miles

Jason Miles is a best selling author, VP of advancement at Northwest University, & Co-founder of Liberty Jane Clothing, in this podcast he will share his story of how him and his wife found the little niche everyone is looking for, and how they used social media to market their successful business.

Jason began a small at home business using his wife’s sewing skills creating doll clothes in 2008. In 2010 with the introduction of Pinterest his business “Skyrocketed”, and the word quickly got out. With this new demand in his product Jason Miles found another business opportunity in helping seamstresses that used his wife’s design patterns to sell their products on websites such as Pinterest, and Etsy.

Liberty Jane Clothing Logo

After starting the blog that helped his readers market and sell their products online, Jason was contacted by a author from New York that was interested in working with Jason, an expert on Pinterest, to write 3 books called Pinterest Power, Instagram Power, & Youtube Marketing Power. After his initial book contract with McGraw Hill, he launched a series of three self-publishing books 2 of which are #1 Best Sellers on the Kindle Market.

Pinterest Power & Instagram Power

“Instagram is a phenomenal tool for social media marketing, its like Twitter without words.” – Jason

Can you do direct marketing on Instagram? Will it result in traffic and sales? YES! Instagram has recently been utilized by businesses to promote a strong visual marketing campaign. By effectively combining two or three pictures into one, you can quickly grab the viewers attention and then present them with an offer. According to Jason another tactic is to use Instagram for free giveaways, this will not only grow your number of followers but also allow you to see the effectiveness of how Instagram affects your business.

Jason’s visual launch strategy includes using Instagram and Pinterest to create hype and buzz about new product launches. He releases sneak peaks of the new product he is creating, and once his followers can’t wait anymore he unleashes the products to them, creating lots of sales and revenue. A normal eBay auction has roughly a 100 visitors to the auction site, Jason’s eBay auctions have between 2500-3000 visitors to his auction, which tremendously drives up the sale price.

Some final words of advice from Jason Miles on Pinterest and Instagram

1. Pinterest – Don’t start on Pinterest, audit your own site, then utilize the PinIt tool to make sure the images that are used are effectively little ads, and have Pinterest do the rest.

2. Instagram – Have an editorial mission, take eye-catching images of your products in order to cater to your target audience, if done properly the images will work for themselves.

Jason Miles is currently a Senior Vice President of Advancement at Northwest he will be retiring in the next few months in order to focus all of his attention on his business. After having a 16 year career with a NPO charity and being a part of Northwest University for the past 4 years, Jason has finally achieved his long time dream of becoming a successful Entrepreneur. Social media has played a big part in his success by utilizing it as a strong marketing tool for his business.

As with any business its important to have a strong marketing campaign, social media will allow you to create one, just as it allowed Jason Miles to develop a small doll clothing business into a large brand. So use social media to go out there and find your success!

Engaging Discussion Questions:

How do you use Pinterest?
How do you use Instagram?
How do you use YouTube?

Links to Great Stuff:

Marketing on Pinterest – “We’ve built a thriving business based on my wife’s design talent. We’re working hard to dominate our categories, build long-term brand power and get insanely good at delivering our unique products.”
Liberty Jane Clothing – “Jason Miles is the co-founder and marketer at Liberty Jane Clothing. He has a graduate degree in Business Administration, and undergraduate degrees in both Organizational Management and Biblical Studies. By day he’s the Vice President for Advancement at Northwest University, which leaves the evenings and weekends available for all things Liberty Jane!”

Success Quotes:

“Instagram is a phenomenal tool for social media marketing, its like Twitter without words.”

Special Requests:

Interact with us on the Defining Success Podcast Facebook page

Episode 48: Tap Into an Existing Audience | Shark Tank Podcast Host – TJ Hale

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In Episode 48 of the Defining Success Podcast, TJ Hale, host of the Shark Tank Podcast shares how he got the idea for starting his podcast and why he decided to name his show the Shark Tank Podcast. Learn how you can tap into an existing audience to build a larger audience faster in this episode.

TJ Hale

TJ Hale is host of the Shark Tank Podcast. The Shark Tank Podcast is a place where you can come and listen to entrepreneurs tell the whole scoop. Details regarding their business, what really happened on the show, failures, setbacks, big wins, and in some cases what its like partnering with a multi-millionaire/billionaire investor.

TJ Hale was a commercial real estate broker and did some really big deals in the real estate business and when the economy changed he changed he knew he needed to change directions. He then moved into the tech arena and as he was working in the tech business, a good friend of his was experimenting with some online marketing. His friend continued to come up with ideas, but they never lasted very long and TJ kept making fun of him for his many failed ventures and his friend challenged him, asking him to give it a try. They then decided to hold each other accountable.

TJ began by doing research and learned that he thought he was best suited for podcasting. He then Googled how to do a podcast and decided to start the Shark Tank Podcast with its built-in audience and became very successful early on. By learning how to tap into an existing audience, TJ set himself up for success.

The Shark Tank Podcast was chosen by TJ because he knew that any online venture would take time before he could be seen as an expert . . . unless he could tap into an existing audience. He knew that by tapping into the audience of the Shark Tank he could be successful from the beginning.

TJ has learned a lot since he started his podcast. One of the things he’s been most amazed by is the willingness of people to provide information and to be helpful. One story he recalls comes from Cliff Ravenscraft who discusses about a podcast he started around the T.V. Show Lost. The first season he invited some friends over to watch the show and the next season he had to rent out a hotel ballroom in order to meet the demand for a viewing party. TJ likes talking to people and there is something about podcasting that he had a large enough impact that people were willing to buy a plane ticket to fly out to attend his viewing parties.

One thing TJ would change about his progress so far would be getting involved in Facebook. Early on he was very anti-Facebook, but he quickly learned that it was a great tool to connect with his listeners. TJ didn’t start on Facebook until a month ago and he’s glad he did because it changed his whole universe.

If you’re a beginning business person you need to talk to experts. Social media makes it so easy to connect with people.

TJ came from a family that was very skeptical and many people who are using social media are using it in a very sales promotional way which is not how social media should be used, but it turns many people off. When done the right way, social media can have tremendous benefits to any business.

The Shark Tank Podcast started it during Season 4 and this is the first season that he’s been able to interview people as soon as they’ve come off their show. He’s able to ask a lot of great questions to entrepreneurs about their experiences on the show.

The podcast features Shark Tank entrepreneurs and many people who are successful in the Shark Tank of life. The key to success is to continue striving right at the time of success. We focus on many of the negatives and the whole goal is to make us people of significance and not of success.

One of the coolest things that has come about because of the Shark Tank Podcast is that there are now numerous projects starting up to help small business owners. They are now trying to do community level Shark Tank events called the Guppy Tank and they’re doing all sorts of similar shows with many local people involved in the show. The compounding effect on small business is incredible.

There is a lot of great info to help people start a podcast because there are a lot of unknowns. If you plan on starting a podcast, you need a good microphone, but the rest you can do very inexpensively.

TJ Hale

Engaging Discussion Questions:

What existing audiences are available that you could tap into for your business?
What Facebook pages do you think are done extremely well?
What’s the best power connection you’ve made through social media?

Links to Great Stuff:

The Shark Tank Podcast – TJ Hale is the host of the Shark Tank Podcast. Shark Tank is the best reality show on T.V. & a great way for entrepreneurs to get valuable insight from extremely successful sharks. TJ helps take the Shark Tank experience to take the next level on the Shark Tank Podcast.
Cliff Ravenscraft – My goal is to help you create valuable and engaging podcasts that are so compelling that people will want to engage with you and your brand. Allow me to help you save hours, weeks, months or even years of research. Having the correct equipment and using it in the right way determines not only the quality of your podcasts, but how well your podcast converts listeners into subscribers and creates an engaged community.

Success Quotes:

“Success is that I’m the one who determines my own level of control in my life and I don’t surrender that to anyone else.”
“The nice thing about a podcast is that people do trust you.”
“If you’re thinking about doing something, just go out and do it. The worst that can happen is you screw up. Big deal.”
“If you want to be someone who is not just successful but also significant you’re going to put the time in offering value before you get anything in return.”
“You’re best thinking got you to where you are today.”
“People have great ideas all day long. It’s the one they choose to execute and how they choose to execute them that determines their success.”
“So many people are using social media the wrong way it gave me a bad taste in my mouth. It’s been incredibly valuable using it the right way.”
“I didn’t start on Facebook until a month ago . . . it’s changed my whole universe.”
“You’re offering it for free . . . you’re not selling it. You become someone they trust and like to associate with.”
“You’re someone they’re willing to put in their ears while they’re blasting their pecs at the gym.”
“If you’re going to start an online venture, it’s going to take you a while to become established as an expert if you don’t already have that customer base built-in.”
“In the Google Age you can teach yourself to do just about anything.”

Shark Tank Podcast

Episode 46: Real-Time Marketing | Author David Meerman Scott

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David Meerman Scott is a marketing strategist, advisor to emerging companies, best-selling author of eight books including three national best-sellers, and a professional speaker on topics including marketing, leadership, and social media. In Episode 46 of the Defining Success Podcast, David shares his ideas on real-time marketing and how you can use real-time marketing to help your business grow.

David Meerman Scott

David Meerman Scott wrote the New Rules of Marketing and PR and he’s helping businesses understand how the marketing world has shifted to giving and receiving instant feedback so you can be found online. In Episode 46 of the Defining Success Podcast, David Meerman Scott talks about Real-Time Marketing and its implication for the future.

David’s first job was at a Wall Street Street Bond Trading desk which he hated. He then began selling economic services to traders and he learned that he was really doing more marketing than he was selling. He then got a job in marketing for a company called Knight Ridder and he’s been a marketer ever since.

In 2002, David Meerman Scott worked for the News Edge Corporation was acquired by Thompson-Reuters and he was an officer and was asked to leave because they didn’t need the management team going forward and it gave him an opportunity to see what he wanted to do moving forward. At 39, he realized he could do some consulting on his own and in 2005, his second book was called Cashing in With Content and his most well-known book is the New Rules of Marketing and PR which has sold 300,000 copies.

Since 2007, David has been earning his income on the speaking market. He drifted from one point to another. David wasn’t afraid to do things that others said would be a mistake. And these events all worked out great for him. In 2002 when David decided to start his own thing and many people looked down on people who started their own businesses because it was seen as if you couldn’t find a real job.

Each of the things that paid off the most were risks that Scott took.

The old rules of marketing and PR were that you either had to buy attention for your business or yourself in the form of advertising, you had to convince media outlets to write about you or you had to reach customers individually through direct selling. The new rules of marketing and PR is the idea that on the web there are millions of people who are looking for things online to buy or do and they go to search engines or they ask their friends, colleagues and social networks. The organizations and the people that create the best content will be the ones that show up in search engines and the more likely friends are to share them.

The New Rules of Marketing & PR Fourth Edition

The New Rules of Marketing and PR is about how to create content. World Wide Rave is another book by David Meerman Scott and in the last year, David has made his book completely free, and to get it search for World Wide Rave. David wrote another book called Real-Time Marketing and PR. When people are making purchasing decisions, they are doing it right now and his book is designed to show how to engage people in real-time. Most companies and organizations are focused on campaign marketing and most companies are doing that exclusively.

The idea of marketing is switching it around from doing it when a business is ready to when the customers are ready. News Jacking is the art and science of turning your ideas into a news story. It provides really cool ideas on how you can create something that people will see because you’re piggy-backing off of a breaking news story.

David gives 35 speeches a year all over the world. This month, David is traveling to Cairo and Cutter and he’ll be gone for six days. In November, he’s traveling to Buenos Aires and Istanbul.

The biggest mistake David sees companies make is that they talk about themselves way too much. And that doesn’t work in today’s world.

It’s very important to create content on the web. To have a great website, to have real-time content around that website, whether it’s a blog or YouTube videos and it’s important to put yourself out there on the web and through social networking.

Facebook has only been open since 2007. Twitter has only been around since 2007. It’s important for businesses to understand what this means for them and their future.

David Meerman Scott

Engaging Discussion Questions:

Do you interact with your customers in Real-Time?
Are you creating content on the web? If so, how?

Links to Great Stuff:

David Meerman Scott – “David’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its 4th edition, is a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.”

Success Quotes:

“Success is creating a path that allows you to enjoy life.”
“Social media is about engaging people.”
“Social media is about listening.”
“Social media is about sharing the content you create elsewhere.”
“The way that people are solving other people’s problems on the web.”
“No matter what you’re doing you’re gaining incredible knowledge, you’re learning and interacting with people.”
“Everything that I’ve done all pointed me to where I am now so I don’t have any regrets.”
“Create the content that will be valuable to the people you’re trying to reach.”
“You need to be helpful on the web that will be beneficial to people.”
“The New Rules of Marketing and PR is the idea that on the web there are millions of people who are looking for things online to buy.”
“It’s the organizations and the people that create the best content that generate the higher search engine results and promoted in social networks.”
“The New Rules of Marketing and PR is that the better your content is the more attention you drive to yourself and to your business.”
“If you’re blogging, creating videos and active on social networks than you’re more likely to get noticed than someone who isn’t.”
“I enjoy helping people and being able to interact with people and share ideas.”
“I wasn’t scared to do things that people actually told me were a mistake.”

Special Requests:

Connect with us on Facebook, Twitter, LinkedIn, of by leaving reviews on our iTunes page! Find us anywhere by searching for the Defining Success Podcast!

Episode 42: Engagement vs. Automation | Rick Mulready from the Inside Social Media Podcast

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In Episode 42 of the Defining Success Podcast, Rick Mulready shares his thoughts and ideas on social media for small and medium-sized businesses. During our conversation we discuss the pros and cons of engagement and automation. We also discuss the power of social media and how building genuine, authentic relationships can help grow any business.

Rick Mulready

Rick Mulready is the host of the Inside Social Media Podcast. His podcast is a place to learn secrets, insights and strategies from heads of social media for some of the most powerful brands in the world.

Rick has been in the Internet marketing world for 12 years. He spent 5 years at AOL in Virginia. He moved to the West Coast after that and spent 2 years at Yahoo as an advertiser. After Yahoo, he went to Vibrant Media and then he went to Funny or Die and went back to Vibrant. While Rick was at Funny or Die, he saw that there was a minimum spend that people had to invest in order to advertise, but it left a lot of small businesses out. At that time Rick saw Facebook starting to grow and he began to see the opportunities that small business could have in Facebook. He jumped into Facebook advertising and taught himself everything he could about it.

During a flight, Rick was listening to a podcast with Gary Vaynerchuk who recommended two publications, Advertising Age, so you can get the big brand perspective and TechMe.com so you can get the perspective of what’s going on in the tech world. Rick then saw that there was an opportunity to reach out to big brand companies and help share what big brands were doing in social media with small businesses.

Rick Mulready

The whole purpose of Rick’s podcast comes from a Tony Robbins quote where he finds someone who’s doing something successful and then copy what they’re doing. Rick has been able to show his listeners what big brands are doing and how they can apply that to their small business.

Rick built up a large safety net, and had a lot of planning. The job that Rick was doing paid really well, but he wasn’t happy, so he saved up a lot of money and made the jump to running the podcast. He is working with clients showing them how they can achieve their business goals through social media.

As an advertiser, Rick didn’t like the way the advertising industry was set up because no matter how hard you worked you always were striving to meet new goals which Rick found very taxing.

Rick loves Twitter because it allows Rick to have quick conversations with people he wants to have conversations with. It also allows Rick to listen to conversations that are going on in the social media world where he can jump in, engage and add value wherever he can. Rick does enjoy Facebook advertising more than he loves Facebook itself.

Too many people don’t understand Facebook advertising and there is a great opportunity to reach out to highly targeted customers if you can understand and grasp how Facebook advertising works.

A common mistake many people make in social media is that they go out there and they start yelling. Another common mistake is that people spread themselves too thin, get overwhelmed and then say social media doesn’t work.

Rick recommends finding one or two platforms that you love using and then stick with those and really dive in and engage deeply. If you can do that you’ll soon see immense benefits in your business.

Rick says that some businesses may not even need social media and it may not be the best platform for them to get their business goals. He recommends that businesses first establish goals and then determining the best course of action to reach their goals. The explanation starts with what is your goal and then work backwards.

There are two trends that are really important. Listening and engaging with you customers and using social media as an opportunity to serve your customers. A lot of brands get it really well and many do not. Rick says that in the future, location based social media marketing will take place, meaning that when you arrive at a destination, deals and discounts will be sent to people’s smart phones in an attempt to drive business. Another trends that Rick sees is these short videos which can be used to tell a story for a business.

Rick says that the people who are automating their message are missing the point of social media. One of the big problems people who jump onto social media face is dealing with automation vs. engagement. The point of social media is to develop genuine relationships designed to lead to sales, and not to continually blast your sales message. People do business with people they know, like and trust. Show them they can know, like and trust you by authentically engaging with them.

When working with a business, Rick starts to figure out their goals and if social media can help them achieve their goals, you have to know what social media platform would be the best for them. Learn your target market, figure out their goal and then learn how to be there.

The podcast has been working very well for Rick Mulready and the podcast was something he never thought he would be doing. He’s always loved interviewing people and he still doesn’t know much about it, but a lot of people pushed him to start it. And Rick understands that the podcast is a great way to connect with people.

The first episodes Rick launched were with the social media managers of Ford, McDonald’s and City. He loves doing interviews and gets pumped up after he has an interview with people.

Rick Mulready

Engaging Discussion Questions:

What is your favorite social media platform?
What do you think of Vine and Instagram videos?
What is the best way to connect with potential customers on social media?

Links to Great Stuff:

Inside Social Media Podcast – “Through this blog and my podcast Inside Social Media, I give you inside access to heads of social media from the most successful brands in the world, as well as the smartest social media influencers around.”

Success Quotes:

“Success is having control of your time and being able to set how you spend that time.”
“If you’re automating your message and not really having that personalized conversation with people, they pick up on that very quickly.”
“Remember that it’s just as easy to unfollow someone in social media as it is to follow them and to remember that.”
“I like Twitter because it allows me to engage with my target audience and my customers the best.”
“Too many people get on social media and just start shouting.”

Episode 39: Liberating Genius | Angela Maiers from AngelaMaiers.com

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Angela Maiers has a lot of experience teaching students and educators on how to build systems and environments that promote learning and education. She has many educational goals, but one of her favorite is liberating genius. Listen to Episode 39 of the Defining Success Podcast to learn how Angela Maiers is helping to liberate the genius of others.

Angela Maiers

Angela Maiers is a teacher, educator, author and consultant. She has spent the past 22 years working diligently to help learners of all ages succeed by recognizing their powers as readers, writers and global communicators. Whether she’s addressing an auditorium full of educators or sitting on the floor helping first graders find their way through the pages of a good book, Angela’s message is the same – literacy changes lives.

Angela got in education because she knew she was destined to be an educator. She was on the path to become a doctor and was working four different jobs, all of which had to do with children and someone asked her why she didn’t choose education. Angela realized that education was her calling and took up the cause.

She has always been passionate about learning, how the brain works and how to promote learning. It compelled her to never look back and pursue how to help others learns.

Angela’s background was in linguistics, reading and writing and social media was just an extension of that to her. She began blog writing to explore her own writing and eventually began using her blog for educational purposes. She encountered a very passionate online writing community and social media and Twitter have always help her to increase her literacy.

Social media has revolutionized communication and it’s fascinating to see how our world has changed. One thing that Angela suggests is that, for educators, we constantly promote the tools when we should be promoting the people. Social media allows for conversation and discussion on a wide variety of topics and creates new ideas for people moving forward.

By communicating with others on social media tools, you not only get to learn from passionate, highly-qualified educators, but you get to learn with them and that process is a “game-changing” process. When you talk about learning it doesn’t matter how you do it, but once you’re in the communities you don’t really talk about the tools, you talk about the community.

Angela Maiers

Angela Maier’s passion and her main goal in life is liberating genius. It doesn’t matter what room she is in or who she is speaking in front of, Angela works hard to unleash the potential of not just the individuals in the room, but in the room as a whole. Your job is not just to unleash the genius of the individual but to unlock the genius that exists collectively in the room.

Right now we see individuals that are doing amazing things, but are we liberating genius in our collective intelligence, which is the wisdom of the community. The only way you can leverage the collective community is to have someone who can lead the community and we are just on the edge of unleashing this potential.

Several years ago, Angela wrote a book on how to create an innovative, passion-based culture, where she used models like Google, FedEx and 3M, companies that have created a culture of innovation. Many of these companies give their employees the opportunity to work on something they were passionate about for 20% of the time they were at work.

Angela applied this system in the classroom and first began teaching students about passion and learning about a cause, project or subject. Once students began to connect with other communities to focus on learning a topic, she then introduced ways to create collective action in order to make changes for the better. These changes were usually associated with empathy and compassion for the cause.

One question they would ask is “What breaks your heart about that?” And then they would take collective action to fix the problem and change the world. As a result, Angela started a non-profit called Choose to Matter to help change the world. She would then help students use social media to connect with organizations that could help them accomplish their goals.

Twitter is Angela’s favorite tool to get more of the information she needs and she also is able to use it to connect with other people. Twitter has so many different functions for Angela. It’s her news source. Her way to see what’s going on in her industry. Her way to connect with experts, family and friends. And her way to engage others more authentically in her cause.

When kids want to learn something, kids are not necessarily learning in the classroom anymore. They are taking their learning online. One great example of this is NASA, who has created a tool kit which students can go on to learn and get information from NASA on a wide range of topics. Schools that don’t take advantage of these resources than they will become obsolete.

Right now, Angela Maiers is working on a new partnership to provide students with access to real-time information and mentors which will help to inspire the young generations to pursue their dreams. Angela has just solidified a partnership with what she calls living legends to help mentor young students who have made the decision to matter. It’s an exclusive network of four and five-star generals and medal of honor winners and they want to be able to pass their experience and expertise onto the next generation.

Last year, Angela Maiers wrote a book called Habitudes and wanted to share and show that these habitudes matter. There are classrooms all over the country are adopting these habitudes. And this is a common language of habitudes.

Angela feels like every day is a wow day. Being passionate as a learner and having platforms to share her learning out loud has attracted amazing individuals into her room. She’s learning from educators, students, and leaders and every single day is an exciting adventure.

There hasn’t been one day since Angela started working on the web that she hasn’t had a wow moment. For Angela, a wow moment means worthy of the world and it’s when you encounter something that makes you stop and take notice. That is something worth sharing with the world.

One thing that Angela would like to instill upon our listeners is that there is genius everywhere. Every person has some form of genius and as individuals we need to recognize what genius each person possesses and incorporate that into our network and our room to make our communities smarter and better at solving our problems.

According to Angela, if you have a discussion with 5 year olds and ask them if they think they are geniuses and have something to offer to the world, every student raises their hand. Every year past the age of five, the percentage drops dramatically. Every Google employee believes that they are essential because they have used the skill set of their employees and they celebrate those successes. In order to make change, it’s a culture-shift, not a mind-shift.

There are strides and major efforts made to change the dynamics of the current classroom. The idea of being child-centered and the idea that every student needs to learn everything at the same rate are two completely different narratives. Angela thinks we need to shift the conversation and right now the conversation is around standards and directives and it’s changing.

Angela gave a TED Talk back in 2011 on You Matter. And when everyone realizes that they matter, the world changes.

Angela Maiers

Engaging Discussion Questions:

If you went into every interaction and discussion as if you had the potential to change the world how would you act?
Have you had a WOW (Worthy of the World Moment) lately? If so, share it with us.

Links to Great Stuff:

AngelaMaiers.com – “My life path has always been about teaching and communication. My twenty years as an educator and my passionate pursuit of literacy and learning, gave me the healthy dose of courage and skills that have led me through a wonderful variety of experiences, including classroom and University teaching, instructional coaching, research, writing, publishing, corporate training, and starting my own business.”
Google – “Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line.”
FedEx – “FedEx Corporation provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $44 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities.”
3M – “3M is a global innovation company that never stops inventing. Over the years, our innovations have improved daily life for hundreds of millions of people all over the world. We have made driving at night easier, made buildings safer, and made consumer electronics lighter, less energy-intensive and less harmful to the environment. We even helped put a man on the moon. Every day at 3M, one idea always leads to the next, igniting momentum to make progress possible around the world.”
TED Talks – “TED is a nonprofit devoted to Ideas Worth Spreading. It started out in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader. Along with two annual conferences — the TED Conference and TEDGlobal — TED includes the award-winning TED Talks video site, the Open Translation Project and TED Conversations, the inspiring TED Fellows and TEDx programs, and the annual TED Prize.”
NASA – “NASA’s vision: To reach for new heights and reveal the unknown so that what we do and learn will benefit all humankind.”

Success Quotes:

“Good is the enemy of great.” – Jim Collins
“When you know that what you are doing is what you were meant to do, not what you like to do.”
“Passion and purpose leads you to significance.”
“The greatest fear we have is the fear of insignificance.”
“Success is the intersection of passion and purpose.”
“This is the most extraordinary time in human history to be alive.”
“I am fearless and I am courageous and I am more passionate than I’ve ever been.”
“I have a network that will not let me fail and I have never felt that in the 25 years of teaching.”
“The smartest person in the room, is the room.”
“If you keep putting people first, there is no difference between online and offline interactions.”
“The people who have always led us offline and online have always been readers and writers.”
“The extensions of social media was never a technology thing to me, it was just a natural progression of reading, writing and literacy.”

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Please sign up for the Defining Success Podcast Newsletter for information on upcoming interviews, reminders of previous interviews and updates on the guests we’ve had on the show and Welborn Media.

Episode 34: The Stages of Acceptance for a New Technology | Warren Whitlock from Social Media Radio

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Warren Whitlock discusses the stages of acceptance of a new technology. Most people when they get their hands on new technology experience three different stages in adopting the new technology. The first stage is labeling the new technology as useless. The second stage is using the new technology as just a sales tool. And the third stage is wondering how you ever lived without this new technology. Learn more about social media, Warren Whitlock and how adopting new technologies can help your business grow.

Warren Whitlock

Warren Whitlock is a digital business development strategist. He wrote the first book on Twitter and mobile marketing and the best-selling “Profitable Social Media: Business Results Without Playing Games.” He’s the host of Social Media Radio, a speaker on social media and was named one of Forbes’ Top 10 Social Media Power Influencer’s of 2013. And he is the Producer of Billions Rising.

When Warren was learning how to sell, he learned that business was different that what he was taught. Warren learned what he learned about business from Zig Ziglar, who taught others to get what they wanted by helping others get what they wanted.

Warren got started in the online world since 1981 and has been working on the Internet ever since. Warren got started with social media writing blogs which is a two-way conversation. Mass media is on the decline because people don’t want messages pushed on them. They want to interact and connect with the businesses or subjects that interests them and social media allows them the opportunity to do that.

When I’ve started to say I don’t have time to keep up with this stuff, but when he’s incorporated new strategies to his business he’s found that his business has run better.

Email is Warren’s favorite tool of communication. He uses all sorts of tools to reach out to each other and it doesn’t matter what tool he uses to connect with others, but the important thing is establishing genuine connections with each other.

Warren Whitlock wrote the book Twitter Revolution because in early 2008 he saw Twitter as a standout because there weren’t any books on Twitter and so he decided to create the book to discuss the coming Twitter Revolution.

Warren Whitlock

The guys that invented blogging and sold it to Google were ready to go do something else and they started talking about texts that people could all get at the same time. Most businesses want their discussions to be public because they can demonstrate that they care about the best interests of their customers.

The three stages of Twitter acceptance: the first stage is what do I care what somebody else had for breakfast, the second stage is how am I going to monetize this and how am I going to blast this out, and the third stage is how did I get along without it. When you think about phones, computers or any other technology the acceptance of these new technologies have pretty much been the same.

The biggest secret to social media is understanding that it’s a two-way conversation. People want to do business with people they know, like and trust.

A popular trend right now is to talk about the visual web. No one would ever ask to put your logo or your face on a business listing. But business has become a lot more social. Personal branding is extremely important and putting your picture out to give people an opportunity has really shifted as more and more business owners are realizing its importance.

Somebody said we’ve reached a saturation point with mobile phones and it’s going to continue to change. And technology will keep changing extremely fast. Database marketing is also going to be critical as most businesses work on developing relationships with their customers.

The Billions Rising Project is about self-reliance. Being able to take care of yourself and take responsibility for your own self is not a selfish thing. If you want to be able to help someone you have to be standing on higher ground.

Warren Whitlock

Engaging Discussion Questions:

Where do you think the future of technology is going?
What inventions or changes in the way we live are going to impact us the most in the next 5 years.
What social media tool do you like to use the most?

Links to Great Stuff:

Warren Whitlock – “Warren helps businesses transform to a new way of doing business using social media and online marketing and promotion to attract the right audience from the 2 billion people using the Internet. His breakthrough strategies to integrate mobile marketing, public relations and and lead generation with conversions to return on investment for lifetime value has helped hundreds businesses achieve rapid and continuing results from their marketing process.”

Twitter Revolution – “Warren is the author of the first book ever written about the social media platform, Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online. The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power, and Warren’s book helps you make that decision effectively.”

Profitable Social Media – “Warren’s also the author of Profitable Social Media: Business Results Without Playing Games. Social media can be profitable if you go in with an open mind, a plan, and listen to your audience! It’s the old market cliché, many markets are an inch wide, and a mile deep. Without profits, social media and your business are just a hobby.”

Success Quotes:

“Failure and success are just data.”
“We are all people trying to connect with other people and share stories.”
“What can I do to help someone get ahead and treat them as if they are equal.”
“If you’re small, this is your time because in the next 5 or 10 years you can create a billion dollar company because these dinosaurs will be going away.”
“The biggest secret to social media is figuring out this is a two-way conversation and do business with people that they know, like and trust.”
“The idea of two-way conversations is with us.”
“If you’re not going to be dead, you need to learn how to use the computer.”
“More important than the answer to the question is the answering of the question.”
“Marketing of the future is to find the people you resonate with and doing a lot more with that.”
“If you can tell the difference between work and play, you’re not doing it right.”
“All media is becoming social.”

Special Requests:

Sign up for the Defining Success Podcast Newsletter to get updates on upcoming guests and news about the Defining Success Podcast.
Sign up for the Welborn Media Newsletter to learn how you can use the options available over the Internet to help grow your business, reach more customers and encourage your customers to buy more.

Episode 33: Be of Service to Others | Chris Brogan from Human Business Works

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Chris Brogan has been in the online world for sometime now and what he’s learned most is that in order to be successful online that you must be of service to others. If you’re willing to go the extra miles to help others, you will be successful in the online world.

Chris Brogan

Chris Brogan is CEO and President of Human Business Works, an education publishing and media company dedicated to helping professionals work better, do the work they want and to be brave. He is the NY Times best-selling co-author of the Impact Equation and a sought-after professional keynote speaker. He also plays in the band, D3one3 with Jacqueline Carly.

Chris Brogan started his online endeavors before 2005, blogging and using social networks. In 2005, he co-founded Blog Camp, an event to help understand media and help it work for you, with Chris Penn. He then took a job with Jeff Pulver running video on the net and then he went on to work with the Pulse Network and started New Marketing Labs and sold that to them and is now working in Human Business Works. Now, Chris is doing courses for professionals.

Chris started his blog because he wanted to start fiction and it morphed into writing about himself and it was a long time before it became useful for anyone. ChrisBrogan.com is still alive and helping others and it took him 8 years before he got his first 100 readers. Now, Chris has 200,000 unique visitors per month.

The mobile first mind-set is taking over the online world. For example, Instagram is a mobile experience, not a desktop experience. The shift has now moved towards mobile and it looks like it headed that way.

Chris thinks that the future holds that more and more people are going to get there information from smaller and smaller organizations. As experts start to sprout up with different areas of expertise, users will begin looking to those people as the experts and everything will be open to more and more people for the benefit of the individual.

Rob Hatch, does a course called Work Like You’re on Vacation, through Human Business Works. Chris works every day like he’s on vacation and finishes his average work day at noon. Then he’s free to do the things he wants to do, he can write blogs, figure out ways to come up with more money, learns from others or goes to the beach.

Chris Brogan does another podcast called The Human Business Way, which he absolutely loves doing. He’s writing several books, one on Minecraft, one tentatively titled The Freaks Ruled the Earth and he’s also revamping some courses that he’s offering to people who want to learn how to use the Internet for their benefit.

In order to work like you’re on vacation, you have to put in the work to make it happen. So many people think they deserve to live the good life, but people like Chris are able to live that way because they’ve put in the time, effort and energy upfront in order to reap the benefits later.

Chris Brogan

There is a triangle to making money, what do I know how to do really well, who do I know that needs a service and do I have access to those people.

The beauty is that there is always somebody who is into something and you can reach out to those communities and make it happen.

Chris works as hard as he does because he’s trying to show people that they are great just the way they are and he’s trying to figure out as many ways as possible to help those people achieve success in the what they enjoy and are good at.

In 2010, Chris Brogan lost $400,000 of his own money in some poor investments he got involved in. He learned a lot of from that experience and has become stronger for it, but his advice to others would be to stick to something you’re good at and work hard at that and not try to get caught up in too many different things.

Chris always hears from people who share with him that they’ve been able to take some idea he’s had and expand upon it to help themselves achieve success. Chris Lema is one example of a person who showed his blogging success stats since taking a course with Chris Brogan which makes him proud because it’s something you can’t fake and the results speak for themselves.

In Chris Brogan’s blogging master class they talk about writing in a conversational tone, how to get better blog-writing habits, how to build good cornerstone content and ways to make money. All of these things lock together during the experience and people consistently say that they get way more value than what it cost for them to get into the Blogging Master Class.

In another class Chris runs called Brave New Year, he talks about setting better goals to help you change your life to the life you want and away from the life you don’t. He also wrote an ebook called It’s Not About the Tights on Amazon. It helps people do the things they want to do.

Be of service to others and you will be successful.

Chris Brogan

Engaging Discussion Questions:

How successful have you been feeling?

Links to Great Stuff:

Human Business Works – “Human Business Works is a business design company, providing publishing and media products dedicated to helping professionals like you (anyone from a solo business to a very passionate part of a bigger company) understand how to do business your way, provided that way is relationship-minded, interested in delivering great value for your client or customer, and want to do this in a much more interesting way than the status quo.”
Christopher S. Penn – “My name is Christopher S. Penn. I’m a bridge. I stand between different fields, professions, and ideas in order to help people on both sides understand each other. I can speak and sling code, but I’m not an IT professional. I can design campaign strategies and write copy, but I’m not a marketing professional. Where I provide value is in helping IT understand marketing and vice versa. The same is true for the martial arts, for education, for all of the different worlds I work and play in. I play World of Warcraft, but take the lessons from a virtual battlefield and apply them to business. I take solutions from the dojo floor and bring them to marketing.”
Chris Lema – “Chris Lema is the VP of Software Engineering at Emphasys Software, where he manages high performers and oversees product development and innovation. He’s also a blogger, ebook author and runs a WordPress meetup in North County San Diego.”

Success Quotes:

“How old are your kids?” – Zeb Welborn “I have no idea.” – Chris Brogan
“I’m proud that both of my kids are still alive.”
“When I think of ways to make money, I fail. When I think of ways to serve people, I make money.”
“We go through life trying to be something we’re not and I’ve come to believe that you can be as weird as you want to be as long as you understand how that weirdness can serve your community.”
“If you really work on figuring out a community you can serve . . . everything else figures itself out.”
“Success is buying whatever pants you like.”
“I never go out and look for wayward people, I look for people who want to be my friend and learn from me.”
“My definition of success is being able to say yes to things you want to and no to the things you don’t.”
“Every time I’ve ever failed in life is when I’ve had to play the whores game which is begging for the money and saying yes to crap that was horrible.”
“Overhead walks on two feet.”
“Multi-tasking is stupid.”
“Learn to say no.”
“Get one thing done and do it really well.”

Episode 31: Everyone Has a Success Story | Rey Ybarra, Author of Conversations with Shark Tank Winners

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In Episode 31 of the Defining Success Podcast Rey Ybarra shares the stories of numerous Shark Tank entrepreneurs and how Shark Tank has impacted their lives and their businesses. Rey has been able to share the stories of these entrepreneurs through all of their failures and successes to show how the entrepreneurs who have appeared on Shark Tank have thrived following their appearance on the show.

Rey Ybarra

Rey Ybarra is the author of Conversations with Shark Tank Winners featuring entrepreneurs from the hit ABC TV reality show Shark Tank. As a multimedia book author he is producing audio and video interviews focusing on helping entrepreneurs, small business owners and for those who have dreams and a sincere desire to work their dreams.

Rey Ybarra has been an entrepreneur, talk-show host and has produced a lot of multi-media programming. He’s been helping small businesses understand social media and use the tools of the Internet to help their businesses.

Rey understands that educating businesses on how social media and the Internet can impact their businesses has been invaluable to those businesses. As the world and the Internet has changed Rey has come to realize that a lot of businesses were in denial about how the Internet was playing a role in their businesses.

A lot of people didn’t know where to go and they needed help to understand how people were using technology and the Internet to interact with businesses.

Rey’s greatest passion is interviewing others to learn what makes them tick and how they’re using their business to help others.

Rey began working on the multi-media book, The Shark Tank Effect, to help share the stories of the entrepreneurs who have appeared on Shark Tank to a larger audience. Through his interviews, Rey has been able to dig deep into the lives and businesses of these entrepreneurs and hopes that his book will inspire others to pursue an entrepreneurial path.

Shark Tank is a show that helps people and those who have dreams. Rey interviewed Barbara Corcoran and Robert Herjavec for an article he was writing and also many of the entrepreneurs and he got an idea for the title of his book, Conversations with Shark Tank Entrepreneurs. He went to work right away contacting enthusiastic entrepreneurs to become a part of the project.

During his interviews he talked with several Shark Tank entrepreneurs about what they did before Shark Tank, how they got on the show, what the process was, and how they were going to give the presentations.

Rey decided to make his book into a multi-media platform because he understands that people learn to process information in a variety of different ways. He knows that some people like to read, others prefer to listen and still others prefer to watch video. The multi-media book gives Rey the opportunity to reach people who learn in a variety of different ways.

Rey has interviewed 14 of the entrepreneurs who have appeared on Shark Tank. He also is working with Steve Kaplan, an entrepreneur extraordinaire and he’s on a CNBC show called Crowd Rules which debuted two weeks ago and he’s one of the judges and he is also on a show called Secret Millionaire where they handpick some successful entrepreneur who want to give back and help their communities. He talked with Steve and they are working together on Rey’s book.

The Shark Tank Effect is something Rey covers in all of his interviews in which he asks the entrepreneurs that he’s interviewed is how the Shark Tank has impacted their business and their lives. Each Shark Tank entrepreneur responds with a different answer about how the Shark Tank has changed their lives.

The best interview Rey conducted was with Billy Banks Jr. and his wife Sharon Catherine Blanks and their program, Dance with Me. Their Dad, Billy Blanks invented Tae Bo and living in the shadow of his father had always been difficult. When the episode aired, they were homeless and living in a motel. Now they are traveling the world introducing their Dance with Me program all over the world.

Carol Foster created Mee-Mas Gumbo, who at the time of her appearance on Shark Tank was homeless. The biggest reason why Rey created this book was to help as many people as he can. You can get all sorts of information from these entrepreneurs and you can learn from each one of them.

Barbara Lampugnale from Nail Pak who was visiting her daughter from Connecticut who struck a deal with Lori Greiner. How do you run a business while raising a family? Listen to the interview with Barbara Lampugnale and you’ll be able to understand that.

Persistence is the key to getting the guests for Rey’s book . . . A big problem Rey had in the beginning was that he had some technical difficulties and lost six of the interviews he had recorded.

The one big trait that all the entrepreneurs on the Shark Tank do whatever they have to do to get the work done. They don’t let anything humanly possible stop them . . . not even natural disasters.

Dan and Liz Holtz, owners of Liz Lovely cookies, did not get a deal from the Sharks and three days before they opened their store Hurricane Irene came in and wiped them out. The building materials, staff, and inventory was all lost. They persevered and overcame those obstacles and even though they didn’t get a deal, the exposure they received from the Shark Tank grew their business exponentially.

Cheryl Rigdon invented the Spatty Daddy and even though she didn’t get a deal from the Sharks, Daymond John has been helping her grow her business and she’s experienced exponential growth as well.

The advice Rey would give to others would be to give aspiring entrepreneurs where the entrepreneur is asking for money, you have to know your numbers. You have to know margins, return on investment, cost per unit. You have to know all of those numbers in your sleep. For aspiring entrepreneurs you better know your numbers, why and how and the nuts and bolts of everything in regards to your business.

Rey asked Mark Lim, creator of Lollacup, what his keys for success were and he asked what do you mean? Rey then followed up with him . . . What did you do to prepare to get on the Shark Tank and Mark then understood. When an opportunity comes and you seize it than that is what determines your success.

Conversations with Shark Tank Winners

Engaging Discussion Questions:

Are you doing what you love?
Are you willing to do whatever it takes to make your business successful?

Links to Great Stuff:

Conversations with Shark Tank Winners – Conversations With Shark Tank Winners is the multimedia book featuring interviews with the entrepreneurs from the ABC TV reality show Shark Tank!
Steve Kaplan – Steve Kaplan Inc. helps you identify the success you really want. Then, through our no-nonsense, roll-up-your-sleeves mentality and products, we help you get it. Steve has turned his experiences into proven tools to help individuals and businesses identify and achieve big goals. Through Steve’s proprietary products and services such as his unique downloadable step-by-step success playbooks, one-on-one sessions, workshops, bestselling books, DVDs, keynote speaking and more, Steve Kaplan Inc. guides you down the path to success.
Crowd Rules – “Crowd Rules” features three small businesses that compete in front of an audience who vote to decide which business wins a much-needed $50,000 prize. Entrepreneur and jewelry designer Kendra Scott, TV newsman Pat Kiernan and a weekly guest who is an industry expert lead the examination of the small businesses. While the business owners make their case to the panel of three, the real power lies in the hands of the audience—97 strong—whose votes ultimately decide which business is most deserving of the investment.
Secret Millionaire – The secret’s out! Some of America’s most successful self-made millionaires are embarking on a truly incredible journey. They will spend a week in the country’s poorest areas and ultimately reward some unsung community heroes with hundreds of thousands of dollars of their own money.
Shark Tank – The critically-acclaimed business-themed show, Shark Tank, has the Sharks continuing the search to invest in the best businesses and products that America has to offer. The show received a nomination for a Producers Guild Award in 2013. In 2012 “Shark Tank” received an Emmy nomination for Outstanding Reality Program and a nomination for a Critics’ Choice Television Award for Best Reality Series. The Sharks — tough, self-made, multi-millionaire and billionaire tycoons — will once again give budding entrepreneurs the chance to make their dreams come true and potentially secure business deals that could make them millionaires. They are: billionaire Mark Cuban, owner and chairman of AXS TV and outspoken owner of the 2011 NBA championship Dallas Mavericks; real estate mogul Barbara Corcoran; “Queen of QVC” Lori Greiner; technology innovator Robert Herjavec; fashion and branding expert Daymond John; and venture capitalist Kevin O’Leary.

Shark Tank Entrepreneurs Interviewed by Rey Ybarra in Conversations with Shark Tank Winners:

Success Quotes:

“Success is finding what you’re great at and pursuing it with everything you have.”
“These stories will definitely help them to have hope.”
“As an entrepreneur we all struggle from time to time.”
“You might not relate to all of them but I can guarantee you that you will relate to 2 or 3 of them.”
“The Shark Tank Effect for us means unlimited opportunity.” via Cousins Maine Lobster
“Once you go on that show (Shark Tank) your life will never be the same.”

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Go to iTunes to rate and review our podcast – https://itunes.apple.com/us/podcast/defining-success-podcast/id619459909

Rey Ybarra

Episode 27: The New Way to Read – Snippet | CJ Alvarado from the Snippet App

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CJ Alvarado

Teaser:

CJ Alvarado recently developed a new app called Snippet. The Snippet App will change the way we read books and consume information. It’s essentially Twitter for books as each chapter is only allowed to have 1,000 words meaning that you’ll be able to get to the “meat” of the content right from the get go.

Recap:

CJ Alvarado is the CEO of Bamboo Creative and creator of the Snippet App. Snippet believes reading a book should be quick, rich and engaging. Writers and readers should be able to connect, share and discover in entirely new ways.

CJ got involved in the online world at an early age. He started his first Internet company in his early 20’s by helping musicians put information out online. He tried to help artists distribute their content and music online by integrating multimedia to push music and create brands.

CJ Alvarado

Bamboo Creative is a design and innovation company and they have a service side by helping organizations with app development and they have an innovation arm to generate ideas for companies and for themselves. They work on ideas and develop them into products.

A lot of businesses are not sure how to navigate the online world and are unsure about what the future looks like in their business. Bamboo Creative will help them generate their new ideas that represent their core values. For them it’s been a great success.

Lately, one of the coolest things CJ has done was creating the Snippet App and it’s one of the most exciting things he’s working on right now.

Snippet is a mobile reading app and publishing platform. They limit their chapters to a 1,000 words max, but they incorporate pictures, audio, videos and social media making it easy to absorb information and it’s priced in a way that consumers will love.

CJ has tried to make something that appeals to the changing culture and how people are consuming information. It will allow you to move through a Snippet and gives them an opportunity to absorb the content so you feel like it’s easier to connect with the author and the ideas presented into the book. Snippet makes it really easy to connect with the community and to hear what they’re talking about.

Snippet just launched slightly over a month ago.and went to the top of the best sellers list almost immediately. They’ve had a group of 25 content creators and the day they launched they had 425 authors who were interested in creating content. They’ve had Pat Flynn from the Smart Passive Income blog, Bee Bosnak, a yoga instructor, Alejandro Reyes, Shawn Murphy, Ted Coine and more exciting folks coming down the pipeline.

The Snippet App

CJ recommends reading the Alchemist because it’s a fantastic book that focuses on the importance of listening to your heart and your passions and acting on them.

A lot of the research that CJ has done is showing that our reading habits are definitely changing. He believes we’re reading in different ways, but that we’re consuming more content at different times of the day.

You can go to the SnippetApp.com you can sign up as a writer and you can create your own Snippet (if you’re approved).

The best-selling Snippet so far is Pat Flynn’s Snippet, Let Go. It’s a phenomenal read and he encourages everyone to read it.

Engaging Discussion Questions:

Do you think the way we are consuming information is changing?
Do you think social media is a great way to interact with books?

Links to Great Stuff:

Bamboo Creative – “We think, create, tinker, and build. We are a passionate group of creatives that love seeing people explore and develop their creativity and ideas.”
Snippet App – “Like Twitter for books, we limit the word count to1,000 words max per chapter (unlimited chapters). So, in essence, we’re between a tweet and an e-book. Now as a writer, you can get new ideas to market faster, share expertise, test new book ideas, create companion pieces, or tell entirely new stories—all in less time.”
Pat Flynn – “I’m Pat. I’m a 30 year old dude from Southern California who makes a living on the internet. I consider myself the luckiest person on Earth.”
Bee Bosnak – “I began my yoga experience with Iyengar in a small and cozy studio in Los Angeles. One day, I discovered Core Power Yoga and there, as I sat in lotus pose in a 100 degree room, I knew this was it. It was the feeling I felt that made me want to go back for more. I had found a physical path that harmonized my mind, body and my soul. After moving to the Pacific North West in 2010, to a city called Portland, I decided to take my practice to the next level. Through CPY I became a certified Power Vinyasa yoga teacher, and for the first time, I began to see the world through a wider lens.”
Alejandro Reyes – “I want to help you get famous! No I’m not talking about getting on TMZ or Keeping up with the Kardashians, I’m talking about having more influence & impact to grow your income.”
Shawn Murphy and Ted Coine – “There’s a better way to do business. Better from the human side. Better from the customer side. And as it turns out, better from the profit side as well. This blog is dedicated to exploring that better way. On this site, leadership authors, speakers and consultants Shawn Murphy and Ted Coiné have combined their blogs to amplify their message. Shawn’s focus is on the executives and managers within an organization. Ted’s is targeted more at the C-suite and the board.”

Success Quotes:

From Einstein, “Try not to become a success, but rather a man of value.”
“How are these reading habits change and how can we meet those needs in a new and creative way?”
“We are consuming content throughout the day . . . all the time.”
“We have some incredible content creators coming down the pipe soon and people are going to be really excited with the way they can consume that content.”
“It’s kind of like Twitter for books.”
“It’s easier to connect with the author, to connect with the community around that topic and thoughts about that topic and specific to that topic.”

Episode 23: The Impact of One | Alejandro Reyes from the Get Internet Famous Podcast

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Thank you for visiting the Defining Success Podcast. Please download, subscribe and rate our podcast on iTunes – https://itunes.apple.com/us/podcast/defining-success-podcast/id619459909 Thanks for listening!

Alejandro Reyes

Teaser:

Alejandro Reyes grew up on the wrong side of the tracks. His life was filled with struggle, but he did have one thing going for him . . . a supportive grandmother who would pray for him every day to succeed. Alejandro is now the host of the Get Internet Famous Podcast, author of the book, Get Internet Famous and has experienced success in a variety of different capacities. Learn from Alejandro in Episode 23 of the Defining Success Podcast.

Recap:

Alejandro Reyes wants to help you get famous. Not the TMZ or Kardashian kind of famous, but the kind of famous that will offer you influence and impact to grow your income. He is also the host of the Get Internet Famous Podcast and author of Get Internet Famous: The Ultimate Guide to Building Your Platform, Growing Your Influence and Changing the World.

Alejandro got into marketing online in 1999. The only reason he started his business online was because he didn’t have a car and needed to figure out a way to make money. He heard Bill Gates say that by 2010, half of all sales would occur online and so he sought out to see how he could grow his business online.

In 2003 and 2004 Alejandro learned how to drive traffic to websites using MySpace and in 2006 he built his first six figure business online and he didn’t work very hard to make that happen. Because of his success he wanted to help people learn how to use the online skills to grow their businesses. In 2008 he came out with a coaching program and he had a belief that everyone was going to become a social media guru.

He worked offline and started running workshops in Sacramento to help local businesses use social media and the Internet to reach more customers. He was featured on almost every major news outlet in Sacramento and developed quite a following.

Last summer, Alejandro’s wife applied for a nursing school in Seattle, was accepted and within three weeks Alejandro sold his business and took a job in Seattle working for the same school his wife was attending so she could attend school for next to nothing. But Alejandro wanted to do more so he re-launched his brand online, Get Internet Famous and he’s been able to connect with old friends.

The inspiration for Get Internet Famous came from an article Alejandro read in Wired magazine which basically said that anyone can get Internet famous. The article helped him understand that there was an opportunity for him to get out of his poor lot in life. He wanted to inspire people who have buried their passions and wanted to help them get it out. He thought that if he could help people unleash their passions he could help change the world for the better.

Alejandro attributes his success to the prayers of his grandmother. Alejandro grew up around drugs and alcohol within his family. His family was broke and they felt dysfunctional. His grandma would continually pray for Alejandro and encouraged him to pursue his dreams. Alejandro says his grandma was the most successful person he knew. Even though she had no money, she was rich because everyone loved her, she was lively and always happy.

One thing Alejandro mentioned was that sometimes there are people in your life that help you and support you and that sometimes you owe it to those people to go on and do great things, and to not be complacent.

Getting Internet Famous has nothing to do with marketing. You have to have passion. If you love what you do you’ll never work a day in your life. It would be something you would do regardless of whether or not you got paid to do it. You have to also be good at what you’re passionate about. You have to be gifted and have some expertise at what you’re passionate about. In order to become great at what you do, you have to work really, really hard to be good at what you do. When you’re willing to work really hard you can start to come up with your messaging.

Alejandro suggests asking 5 to 10 friends who have your best interest in mind. Once you ask 5 to 10 people what you’re passionate about and then find out if you’re good at what your passion might be.

Alejandro Reyes started using Snippet to write Get Internet Famous and then he decided to start his own podcast right at the same time. He basically re-launched AlejandroReyes.com, but wanted to make it more about the other customers. Alejandro says, your personality gets you to stand out online.

Alejandro Reyes

Email is the first thing people check in the morning is and almost everyone sees emails more likely than Facebook, Twitter or any other platform. It takes between six and seven encounters before people make a decision to purchase.

A huge opportunity exists for people to create offline connections with people they meet in the online world. By connecting with people you meet online you can establish long-lasting fruitful relationships with people online, enhance your credibility and become an expert.

Alejandro thinks he’s made lots of mistakes, but the two biggest that came to mind for him was not generating an email list quickly enough and not spending enough time with his family when he first started his business.

Alejandro thinks he’s helping change the world by helping others make a difference by helping them create a larger audience to have a larger impact.

Engaging Discussion Questions:

What would you be doing whether you got paid to do it or not?
Do you work hard for yourself or for others?

Links to Great Stuff:

Get Internet Famous – Alejandro Reyes has been helping entrepreneurs & companies with online marketing for over 10 years. He plans on sharing guest interviews, insights and inspiration to help you grow your business and change the world.
Wired Magazine – “Wired (stylized as WIRED) is a full-color monthly American magazine and online periodical, published since January 1993, that reports on how new and developing technology affects culture, the economy, and politics.”
Gary Vaynerchuk – “Meet Gary Vaynerchuk, a 36 year old New York Times and Wall Street Journal Best-Selling author who is also a self-trained wine and social media expert. From a young age, it was clear that Gary was a businessman. At 8-years-old he was operating seven lemonade stands in his neighborhood and by 10 he had moved onto selling baseball cards at local malls. In high school while working at his family owned liquor store, Gary started reading The Wine Spectator and wine books, and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ wine store. Recognizing the importance of e-commerce in 1997, Gary launched Winelibrary.com and helped grow his family business significantly from $3 million to $45 million by 2005.”
Snippet – Like Twitter for books, we limit the word count to 1,000 words max per chapter (unlimited chapters). So, in essence, we’re between a tweet and an e-book. Now as a writer, you can get new ideas to market faster, share expertise, test new book ideas, create companion pieces, or tell entirely new stories—all in less time.

Success Quotes:

John Wooden “Success comes from knowing that you did your best to become the best that you are capable of becoming.”
Zig Ziglar “If you help enough people achieve their dreams, along the way you will achieve theirs as well.”
“Do what you’re passionate about, love what you do, and serve people with a crazy enthusiasm.”
“If your personal life is out of order, your personal brand will suck.”
“Email marketing is the biggest opportunity in marketing online right now.”
“What would you be doing whether you got paid to do it or not?”
“When you marry your passion and your gifts, that’s where the magic happens.”
“The soul purpose of getting known online has everything to do with the people that you serve.”
“How do you stand out and pierce through all the noise?”
“We owe it to people sometimes to be the best version of ourselves.”

Special Requests:

Download, review and subscribe to the Defining Success Podcast on iTunes.
Follow us on Facebook and Twitter – @DSuccessPodcast
Sign up for the Defining Success Podcast Newsletter.

Episode 18: Use Twitter to Build Relationships and Grow Your Business | Chris Reimer from Falk Harrison

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Chris Reimer used Twitter to create and build his T-shirt company, Rizzo Tees. He’s since used his knowledge of social media and Internet marketing to his advantage landing him a job as the Vice President at Falk Harrison. Chris is also in the process of writing his own book. Learn how Chris was able to use Twitter to build relationships to help him grow his business.

Chris Reimer

Recap:

Chris Reimer is an award winning new media strategist and is the V.P. of social media at Falk Harrison, a marketing agency in St. Louis, MO that specializes in branding, design, communications and social media. He’s also the founder of Rizzo Tees and was named the most influential Twitter User in St. Louis by STLTweets.com in 2010 and 2011.

Chris went to Marquette University in Milwaukee and graduated with a degree in accounting. He passed the CPA exam and became a CPA. His last accounting job was as the CFO of a non-profit in St. Louis, but in 2007 he became interested in starting his own business. His grandfather owned his own business and Chris developed his entrepreneurial spirit from his grandfather at a young age.

Chris jumped into the t-shirt business with his t-shirt company, Rizzo Tees. Once his site went live the world changed. He just heard about Twitter and Facebook, but he decided to start using Twitter in order to get the word out. He was out of money and he jumped on social media.

Once he started with Twitter he started using it to connect with other people and would at times he would meet people in person. Using Twitter to build relationships was a very powerful feeling. Chris became much more interested in doing Twitter than he was by working as an accountant. He was forced into using social media when he ran out of money to promote his T-shirt business.

Chris got into the t-shirt business when he was checking out funny t-shirts online and ended up ordering some for his birthday. When the packages came he looked at the brand, American Apparel, and the t-shirts felt awesome and he started thinking that he could do the same kind of things.

Gary Vaynerchuk Props to My Tweeps

Some of Chris’s best sellers are his “Props to My Tweeps” shirt, which he got Gary Vaynerchuk to wear on his wine library website. “I Hate Pants” took off because it landed on Buzzfeed and Break.com. Then he got known for his bacon t-shirts which became very successful. And then his other popular one is “Bacon You Like This” and he became known as the bacon guy. People tweet him everything related to bacon. Chris got some guys at Epic Meal Time to wear his shirts. Whenever he gets people with a big following, those have always helped to increase his sales.

Chris really enjoys helping organizations become successful using social media, working on his book, meeting people and doing interviews.

We get to work and a lot of the time we don’t get to work right away. We talk to each other to say how our weekends went and what our days were like and the ability to use Facebook and Twitter to let people get to know you. And when you meet more people, you have a larger opportunity to have an influence in other people’s lives.

Bacon You Like This

According to Chris, he uses the 80 – 20 rule when it comes to his tweets where 80% of his tweets are not aimed at selling his product. He also recommends Bob Burg’s book, The Go-Giver, and loves the message. He’s been living the philosophy of helping people to make him feel good and that what you give comes back to you. He would give presentations on social media, would educate others and occasionally he would tweet something about his t-shirts.

One of the things Chris learned early on is that sometimes what you think will be successful may not be the case. So listening to customer feedback and altering your strategies to improve your business is critical to the success of any business. He’s learned to adjust his strategies to the needs of his customers to help his business grow.

When Chris left his last accounting job, he got another job as a chief marketing officer for a small business and knew John Falk, one of the three owners of Falk Harrison for over 20 years. He then reached out to his friends and John thought they might be able to work together. The friendship that he had with John led to him getting the job at Falk Harrison.

The coolest thing Chris has done is won an award in some local social media contests and he was able to win an award for social media campaigns for some businesses he’s worked for. Falk Harrison ended up helping this company start their social media campaign and got them going using social media services and did an outstanding job. They won best in class for social media and won best in show for a marketing award in St. Louis.

Chris is currently working on a new book called The Human Team. The book is about the lack of civility in the business world in regards to employers and employees and how those relationships are managed. Chris always noticed how people treat each other at work actually effected the productivity of workers. He’s creating a proposal that should offer a change in the workplace for the better.

Chris Reimer

Engaging Discussion Questions:

How do you use Twitter?
Do you think the way employers treat their employees affect the bottom line?

Links to Great Stuff:

Rizzo Tees – Rizzo Tees has one employee, Chris. Chris operates Rizzo Tees out of his basement (henceforth known as “Rizzo World HQ” or “ManLand”). He has a full-time job, so he works on Rizzo Tees at night. He prints, picks, packs, and ships your order himself. He have four industrial shelves filled with 1,400+ shirts. His basement can hold a whole lot more shelving units, and his goal is to grow the business but never grow it out of my basement. He operates the whole business by himself on a MacBook Pro and a couple of printers.
Falk Harrison – “For 40 years, Falk Harrison has helped companies and organizations strengthen brand equity through a proven blend of strategy and design. We bring our unique perspective and a positive approach to consistently deliver results – connecting your brand to your audience and shaping your place in the market.”
StLTweets.com – “STL Tweets is a new way to keep up with what’s happening in St. Louis. We help you tap into local happenings focusing exclusively on St. Louis news, culture, people, business, and more.”
Gary Vaynerchuk – “Meet Gary Vaynerchuk, a 36 year old New York Times and Wall Street Journal Best-Selling author who is also a self-trained wine and social media expert. From a young age, it was clear that Gary was a businessman. At 8-years-old he was operating seven lemonade stands in his neighborhood and by 10 he had moved onto selling baseball cards at local malls. In high school while working at his family owned liquor store, Gary started reading The Wine Spectator and wine books, and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ wine store. Recognizing the importance of e-commerce in 1997, Gary launched Winelibrary.com and helped grow his family business significantly from $3 million to $45 million by 2005.”
BuzzFeed , Epic Meal Time and Break.com – Rizzo Tees has been featured on BuzzFeed, Epic Meal Time and Break.com.
Bob Burg – “Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.” He also wrote the book, The Go-Giver which Chris highly recommends.

Success Quotes

“Success is happiness and having fun.”
“Twitter is your 21st century education.”
“When you tweet a lot, you’re giving yourself the chance to be seen by more people.”
“It was really about being honest and transparent and letting people get to know me.”
“It’s about knowing what I like and how I think.”
“Everything is made easier when you have friends that you know well.”
“Buying myself a birthday present turned the light bulb on over my head.”

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